# Propeller

A public benefit corporation reimagining how to create social impact at scale

## Elevator pitch
On Propeller, you can take action to support causes and earn points that can be redeemed for rewards like concert tickets and once-in-a-lifetime experiences.

- Canonical URL: https://wefunder.com/thisispropeller
- Entity ID: wefunder:company:80721
- Last updated: 2026-06-15T05:00:35Z
- Generated at: 2026-06-15T22:38:08Z

## Quick facts
- Social impact campaigns with superstars & major festivals to inspire action for causes
- Embraced by Lizzo, Bon Iver, Outside Lands, Justin Bieber, Bonnaroo, Demi Lovato & more
- Rapidly growing community of over 1,300,000 registered users (+415K in 2022)
- $4.9M in revenue to date ($2M in 2022)
- 7.5M actions generated / $5M+ raised for partners like Planned Parenthood, NRDC & The Trevor Project
- Partnership with Red Rocks Amphitheatre for every 2023 concert
- Launched PORTAL: psychedelics campaign in partnership with MAPS, Dr Bronner's, Doubleblind Magazine
- Features in Forbes, Billboard, Pitchfork, NME, Variety, Bustle, People, CNN and others

## Active fundraises
- wefunder:fundraise:43155: 4(a)(6) successful (USD)
- wefunder:fundraise:43156: 4(a)(6) successful (USD)

## Story
Propeller is a community-funded, digital marketing platform at the intersection of social impact and culture. Our mission is to inspire activism and help build movements for change. We create campaigns that introduce people to causes and reward them for taking action.What We SupportPropeller brings all the causes you care about into one place, including reproductive rights, ending gun violence, climate change, lgbtq+ equality, racial & social justice, mental health, sensible drug policies & more.Out ImpactOur community has grown to over 1.3 million people, we’ve generated 7.5 million actions & raised over $5 million dollars for leading nonprofit organizations, and we work with many superstar artists, major festivals and other top influencers in the world.Changing the World by Creating Win/WinsWe developed and have validated a successful sustainable model for social good where everyone in the ecosystem wins. For nonprofits, artists, influencers, or community members, the more you help the world, the more Propeller helps you benefit as well.By creating real benefits for everyone involved, we're able to engage more people and scale our impact.That's why on Propeller every action you take is worth points which can be redeemed for incredible prizes like trips around the world, or hanging out with your favorite artist at a music festival. Or if you prefer, use your points to plant trees, feed people, or donate to causes - it's your choice!For our partners, a campaign on Propeller simultaneously connects nonprofit organizations to new supporters and influencers with their fans. Everybody wins.Why Now?Propeller isn’t an idea. We’ve created an active community of over 1,300,000 members who’ve taken over 7.5 million actions. We’ve run impactful campaigns with hundreds of leading nonprofits and the world’s biggest influencers. We have proven this works. And we are growing faster and faster all the time...Whether it's standing up for women's reproductive rights with Lizzo, taking action on climate change with The National,  or engaging 80,000 festival attendees at Bonnaroo about racial justice, all that and more happens on Propeller. We’re ready to take Propeller to the next level. But we need and want your help.Our plan is to take Propeller everywhere. Every show you go to, every big event you attend, Propeller is there to make it easy to get involved. And we’re going to build our own events from the ground up -- specifically with social impact in mind.We’re going to offer bigger & more unique prizes, and give you more ways to spend your points…We’re going to increase the social aspect on the site to foster more community, including giving you actions local to your area.We’re going to make the platform more user friendly, and add new technology to better serve our nonprofit partners… We’re going to continue to develop our own campaigns and make them even more impactful. There are a million things we want to do, and all of them are going to require more funding.Community FundedAs a public benefit corporation, our mission of inspiring activism and helping build movements for change is part of the bottom line. That’s why we’re asking our community for support at this pivotal moment. We are seeking visionary folks who understand that profit at the expense of the environment and social systems is not the way forward.We want investors who appreciate that the momentum toward Public Benefit Corporations and B Corps is part of a greater paradigm shift that enables people to make money without destroying our home. We want our community to share in the success of the company, and we only want to answer to you.The more revenue we drive, the more impact we’ll create. And the more impact we drive, the more revenue we create.RevenueWe've bootstrapped our way to $4.9M in gross revenue since inception. We are projecting over $2M in revenue in 2022 alone. (Forward-looking statements cannot be guaranteed)Our business model is primarily centered around lead generation. We get paid for helping nonprofits, influencers & brands connect with new & existing supporters, and we receive a percentage (13-17% on average) of donations.TransparencyWhile Propeller is a for-profit company, as a public benefit corporation we operate with similar transparency to a nonprofit. You can learn more about how we're funded and who we work with by checking out our 2021 Impact Report.

## FAQ
1. **Are Android and iOS apps on your roadmap? Will the current raise be sufficient to build them? It seems like personalized push notifications, and an app with social features, would be powerful additions to the platform.**
   - Hi Leonard - I agree. However, we are not anticipating building any apps with this current raise. Propeller is used in many live event settings already (ie concerts & festivals), but typically it's a first time user, so the browser version is the most streamlined approach. We are excited about the potential of having our own iOS / Android apps as we continue to grow.
2. **Good Concept, My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information.**
   - Hi Donald - I just reached out to you via LinkedIn and am happy to provide more info. Thanks.

## Team
- Brandon Deroche (Founder & CEO)
- Ben Kroetz (Director of Campaigns & Operations)
- Annie Flook (Director of Artist Partnerships & Biz Dev)
- Jezmae Klein (Operations & Customer Experience Manager)
- Kacy Qua (Advisor & Board Member)
- Scott Dudelson (Advisor & Board Member)
- Hannah Taylor (Customer Experience Specialist)

## Recent posts
- June was HUGE for Propeller! (2024-07-08T20:22:32Z)
- May was Propeller's Biggest Month to Date! (2024-06-03T18:18:15Z)
- Propeller's October Impact (2023-11-07T02:02:13Z)
- June was Propeller's Biggest Month to Date (2023-07-05T20:46:28Z)
- Propeller on Billboard's 40 Under 40 List! (2023-06-08T18:18:16Z)
- ENTER THE PORTAL: A Celebration of Psychedelic Science in Denver (2023-06-02T19:23:11Z)
- Propeller 2022 Impact Report & Update (2023-05-26T13:55:55Z)
- SPIN: PORTAL Wants You To Have A Good Trip (2022-11-09T22:36:47Z)
- Get Vote Ready with Tenacious D (2022-09-09T15:23:02Z)
- Propeller threw a dive bar afterparty with The Black Keys in Denver (2022-07-17T20:46:15Z)
- Propeller Partners with Justin Bieber World Tour to Get Fans Involved with Climate Action, Criminal Justice Reform, Voter Registration (2022-02-18T21:17:43Z)
- Red Rocks Teams With Social Impact Platform Propeller In First-Of-Its-Kind Partnership (2022-02-17T18:07:28Z)
- Propeller will be at Outside Lands this weekend! (2021-10-27T17:52:42Z)

## Q&A
- Q: Are Android and iOS apps on your roadmap? Will the current raise be sufficient to build them? It seems like personalized push notifications, and an app with social features, would be powerful additions to the platform.
  - A: Hi Leonard - I agree. However, we are not anticipating building any apps with this current raise. Propeller is used in many live event settings already (ie concerts & festivals), but typically it's a first time user, so the browser version is the most streamlined approach. We are excited about the potential of having our own iOS / Android apps as we continue to grow.
- Q: How do we exit out of propeller? not getting any updates or any kind of news.
- Q: We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.
- Q: After my donation goes through, how do I receive my investor perks?
- Q: Good Concept, My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information.
  - A: Hi Donald - I just reached out to you via LinkedIn and am happy to provide more info. Thanks.