{"data":{"type":"company_profile_ai","id":80721,"entity_id":"wefunder:company:80721","attributes":{"canonical_url":"https://wefunder.com/thisispropeller","retrieval_urls":{"canonical":"https://wefunder.com/thisispropeller","json":"https://wefunder.com/thisispropeller.json","markdown":"https://wefunder.com/thisispropeller.md","ai_json":"https://wefunder.com/thisispropeller.ai.json","ai_text":"https://wefunder.com/thisispropeller.ai.txt","changelog_json":"https://wefunder.com/thisispropeller.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-15T05:00:35Z","generated_at":"2026-06-15T22:42:03Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":80721,"entity_id":"wefunder:company:80721","slug":"thisispropeller","name":"Propeller","tagline":"A public benefit corporation reimagining how to create social impact at scale","elevator_pitch":"On Propeller, you can take action to support causes and earn points that can be redeemed for rewards like concert tickets and once-in-a-lifetime experiences.","location":"Nashville, TN","website":"https://propeller.la","total_amount_raised":149280,"total_investors":230,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 149280","citation":"https://wefunder.com/thisispropeller#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T05:00:35Z","as_of":"2026-06-15T22:42:03Z","confidence":"high"},"observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-16T05:00:35Z"},{"claim_id":"claim-total-investors","text":"Total investors: 230","citation":"https://wefunder.com/thisispropeller#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T05:00:35Z","as_of":"2026-06-15T22:42:03Z","confidence":"high"},"observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-16T05:00:35Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 149280","citation":"https://wefunder.com/thisispropeller#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T05:00:35Z","as_of":"2026-06-15T22:42:03Z","confidence":"high"},"observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-16T05:00:35Z"},{"claim_id":"claim-total-investors","text":"Total investors: 230","citation":"https://wefunder.com/thisispropeller#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T05:00:35Z","as_of":"2026-06-15T22:42:03Z","confidence":"high"},"observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-16T05:00:35Z"}],"company_claims":{"tagline":"A public benefit corporation reimagining how to create social impact at scale","elevator_pitch":"On Propeller, you can take action to support causes and earn points that can be redeemed for rewards like concert tickets and once-in-a-lifetime experiences.","story":"Propeller is a community-funded, digital marketing platform at the intersection of social impact and culture. Our mission is to inspire activism and help build movements for change. We create campaigns that introduce people to causes and reward them for taking action.What We SupportPropeller brings all the causes you care about into one place, including reproductive rights, ending gun violence, climate change, lgbtq+ equality, racial \u0026amp; social justice, mental health, sensible drug policies \u0026amp; more.Out ImpactOur community has grown to over 1.3 million people, we’ve generated 7.5 million actions \u0026amp; raised over $5 million dollars for leading nonprofit organizations, and we work with many superstar artists, major festivals and other top\u0026nbsp;influencers in the world.Changing the World by Creating Win/WinsWe developed and have validated a successful sustainable model for social good where everyone in the ecosystem wins. For nonprofits, artists, influencers, or community members, the more you help the world, the more Propeller helps you benefit as well.By creating real benefits for everyone involved, we're able to\u0026nbsp;engage more people and scale our impact.That's why on Propeller every action you\u0026nbsp;take is worth points which can be redeemed for incredible prizes like trips around the world, or hanging out with your favorite artist at a music festival.\u0026nbsp;Or if you prefer, use your points to plant trees, feed people, or donate to causes - it's your choice!For our partners, a campaign on Propeller simultaneously connects nonprofit organizations to new supporters and influencers with their fans. Everybody wins.Why Now?Propeller isn’t an idea. We’ve created an active community of over 1,300,000 members who’ve taken over 7.5 million actions. We’ve run impactful campaigns with hundreds of leading nonprofits and the world’s biggest influencers. We have proven this works.\u0026nbsp;And we are growing faster and faster all the time...Whether it's standing up for women's reproductive rights with Lizzo,\u0026nbsp;taking action on climate change with The National,\u0026nbsp; or engaging 80,000 festival attendees at Bonnaroo about racial justice, all that and more happens on Propeller. We’re ready to take Propeller to the next level. But we need and want your help.Our plan is to take Propeller everywhere. Every show you go to, every big event you attend, Propeller is there to make it easy to get involved. And we’re going to build our own events from the ground up -- specifically with social impact in mind.We’re going to offer bigger \u0026amp; more unique\u0026nbsp;prizes, and give you more ways to spend your points…We’re going to increase the social aspect on the site to foster more community, including giving you actions local to your area.We’re going to make the platform more user friendly, and add new technology to better serve our nonprofit partners… We’re going to continue to develop our own campaigns and make them even more impactful. There are a million things we want to do, and all of them are going to require more funding.Community FundedAs a public benefit corporation, our mission of inspiring activism and helping\u0026nbsp;build movements for change is part of the bottom line. That’s why we’re asking our community for support at this pivotal moment. We are seeking visionary folks who understand that profit at the expense of the environment and social systems is not the way forward.We want investors who appreciate that the momentum toward Public Benefit Corporations and B Corps is part of a greater paradigm shift that enables people to make money without destroying our home. We want our community to share in the success of the company, and we only want to answer to you.The more revenue we drive, the more impact we’ll create. And the more impact we drive, the more revenue we create.RevenueWe've bootstrapped our way to $4.9M in gross revenue since inception. We are projecting over $2M in revenue in 2022 alone. (Forward-looking statements cannot be guaranteed)Our business model is primarily centered around\u0026nbsp;lead generation. We get paid for helping nonprofits, influencers \u0026amp; brands\u0026nbsp;connect with new \u0026amp; existing\u0026nbsp;supporters, and we receive a percentage (13-17% on average) of donations.TransparencyWhile Propeller is a for-profit company, as a\u0026nbsp;public benefit corporation we operate with similar transparency to a nonprofit. You can learn more about how we're funded and who we work with by checking out our 2021 Impact Report.","quick_facts":["Social impact campaigns with superstars \u0026amp; major festivals to inspire action for causes","Embraced by Lizzo, Bon Iver, Outside Lands, Justin Bieber, Bonnaroo, Demi Lovato \u0026amp; more","Rapidly growing community of over 1,300,000 registered users (+415K in 2022)","$4.9M in revenue to date ($2M in 2022)","7.5M actions generated / $5M+ raised for partners like Planned Parenthood, NRDC \u0026amp; The Trevor Project","Partnership with Red Rocks Amphitheatre for every 2023 concert","Launched PORTAL: psychedelics campaign in partnership with MAPS, Dr Bronner's, Doubleblind Magazine","Features in Forbes, Billboard, Pitchfork, NME, Variety, Bustle, People, CNN and others"]},"computed_metrics":{"total_amount_raised":149280,"total_investors":230,"team_size":7,"featured_investor_count":1,"faq_count":2,"recent_post_count":10},"quick_facts":[{"claim_id":"claim-fact-1","value":"Social impact campaigns with superstars \u0026amp; major festivals to inspire action for causes","citation":"https://wefunder.com/thisispropeller#claim-fact-1","observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-22T05:00:35Z"},{"claim_id":"claim-fact-2","value":"Embraced by Lizzo, Bon Iver, Outside Lands, Justin Bieber, Bonnaroo, Demi Lovato \u0026amp; more","citation":"https://wefunder.com/thisispropeller#claim-fact-2","observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-22T05:00:35Z"},{"claim_id":"claim-fact-3","value":"Rapidly growing community of over 1,300,000 registered users (+415K in 2022)","citation":"https://wefunder.com/thisispropeller#claim-fact-3","observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-22T05:00:35Z"},{"claim_id":"claim-fact-4","value":"$4.9M in revenue to date ($2M in 2022)","citation":"https://wefunder.com/thisispropeller#claim-fact-4","observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-22T05:00:35Z"},{"claim_id":"claim-fact-5","value":"7.5M actions generated / $5M+ raised for partners like Planned Parenthood, NRDC \u0026amp; The Trevor Project","citation":"https://wefunder.com/thisispropeller#claim-fact-5","observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-22T05:00:35Z"},{"claim_id":"claim-fact-6","value":"Partnership with Red Rocks Amphitheatre for every 2023 concert","citation":"https://wefunder.com/thisispropeller#claim-fact-6","observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-22T05:00:35Z"},{"claim_id":"claim-fact-7","value":"Launched PORTAL: psychedelics campaign in partnership with MAPS, Dr Bronner's, Doubleblind Magazine","citation":"https://wefunder.com/thisispropeller#claim-fact-7","observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-22T05:00:35Z"},{"claim_id":"claim-fact-8","value":"Features in Forbes, Billboard, Pitchfork, NME, Variety, Bustle, People, CNN and others","citation":"https://wefunder.com/thisispropeller#claim-fact-8","observed_at":"2026-06-15T05:00:35Z","expires_at":"2026-06-22T05:00:35Z"}],"latest_fundraise":{"id":43155,"entity_id":"wefunder:fundraise:43155","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-04-21T17:24:51Z","funding_closed_at":"2023-01-13T00:02:25Z"},"investor_memos":[],"team":[{"id":1509024,"entity_id":"wefunder:company_role:1509024","name":"Brandon Deroche","title":"Founder \u0026 CEO","role":"founder","profile_url":"https://wefunder.com/brandon.deroche.2"},{"id":1754733,"entity_id":"wefunder:company_role:1754733","name":"Ben Kroetz","title":"Director of Campaigns \u0026 Operations","role":"employee","profile_url":"https://wefunder.com/ben.kroetz"},{"id":2963778,"entity_id":"wefunder:company_role:2963778","name":"Annie Flook","title":"Director of Artist Partnerships \u0026 Biz Dev","role":"employee","profile_url":"https://wefunder.com/annie.flook"},{"id":2064113,"entity_id":"wefunder:company_role:2064113","name":"Jezmae Klein","title":"Operations \u0026 Customer Experience Manager","role":"employee","profile_url":"https://wefunder.com/jezmae.klein"},{"id":2079060,"entity_id":"wefunder:company_role:2079060","name":"Kacy Qua","title":"Advisor \u0026 Board Member","role":"employee","profile_url":"https://wefunder.com/kacy.qua"},{"id":2653265,"entity_id":"wefunder:company_role:2653265","name":"Scott Dudelson","title":"Advisor \u0026 Board Member","role":"employee"},{"id":2963777,"entity_id":"wefunder:company_role:2963777","name":"Hannah Taylor","title":"Customer Experience Specialist","role":"employee","profile_url":"https://wefunder.com/hannah.taylor"}],"featured_investors":[{"id":4657,"entity_id":"wefunder:company_investor_profile:4657","name":"Ben Relles","profile_url":"https://wefunder.com/benrelles"}],"relationships":[{"source_entity_id":"wefunder:company:80721","relation":"has_team_member","target_entity_id":"wefunder:user:1379133","target_url":"https://wefunder.com/brandon.deroche.2"},{"source_entity_id":"wefunder:company:80721","relation":"has_team_member","target_entity_id":"wefunder:user:1449529","target_url":"https://wefunder.com/ben.kroetz"},{"source_entity_id":"wefunder:company:80721","relation":"has_team_member","target_entity_id":"wefunder:user:2737067","target_url":"https://wefunder.com/annie.flook"},{"source_entity_id":"wefunder:company:80721","relation":"has_team_member","target_entity_id":"wefunder:user:1762559","target_url":"https://wefunder.com/jezmae.klein"},{"source_entity_id":"wefunder:company:80721","relation":"has_team_member","target_entity_id":"wefunder:user:6381","target_url":"https://wefunder.com/kacy.qua"},{"source_entity_id":"wefunder:company:80721","relation":"has_team_member","target_entity_id":"wefunder:company_role:2653265"},{"source_entity_id":"wefunder:company:80721","relation":"has_team_member","target_entity_id":"wefunder:user:2732682","target_url":"https://wefunder.com/hannah.taylor"},{"source_entity_id":"wefunder:company:80721","relation":"has_featured_investor","target_entity_id":"wefunder:user:2532493","target_url":"https://wefunder.com/benrelles"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:174462","target_url":"https://wefunder.com/feed/174462"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:173812","target_url":"https://wefunder.com/feed/173812"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:168402","target_url":"https://wefunder.com/feed/168402"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:165375","target_url":"https://wefunder.com/feed/165375"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:164464","target_url":"https://wefunder.com/feed/164464"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:164304","target_url":"https://wefunder.com/feed/164304"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:163433","target_url":"https://wefunder.com/feed/163433"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:159286","target_url":"https://wefunder.com/feed/159286"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:158062","target_url":"https://wefunder.com/feed/158062"},{"source_entity_id":"wefunder:company:80721","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:156609","target_url":"https://wefunder.com/feed/156609"},{"source_entity_id":"wefunder:company:80721","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:43155"}],"faq":[{"question":"Are Android and iOS apps on your roadmap? Will the current raise be sufficient to build them? It seems like personalized push notifications, and an app with social features, would be powerful additions to the platform.","answer":"Hi Leonard - I agree. However, we are not anticipating building any apps with this current raise. Propeller is used in many live event settings already (ie concerts \u0026amp; festivals), but typically it's a first time user, so the browser version is the most streamlined approach. We are excited about the potential of having our own iOS / Android apps as we continue to grow."},{"question":"Good Concept, My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information.","answer":"Hi Donald - I just reached out to you via LinkedIn and am happy to provide more info. Thanks."}],"recent_posts":[{"id":174462,"entity_id":"wefunder:feed_item:174462","title":"June was HUGE for Propeller!","preview":"June Propeller ImpactDear Propeller Investors,I am excited to share some good news about our impact and overall progress since our last update.In June, we saw a total of 215,673 actions taken, and an incredible $794,504 raised! I can't recall another month in our history where we've been able to raise that much, and the best part was how many different partnerships contributed to this success - including George Strait, Noah Kahan, Chappell Roan, Bonnaroo, Kenny Chesney, Brandi Carlile, Rainbo...","published_at":"2024-07-08T20:22:32Z","canonical_url":"https://wefunder.com/feed/174462"},{"id":173812,"entity_id":"wefunder:feed_item:173812","title":"May was Propeller's Biggest Month to Date!","preview":"#impact🎉 We are excited to share that May 2024 was Propeller’s best month of all-time! With 97,000 new members joining the site, we generated 390,496 actions and raised $470,406 for our causes.We believe more than ever in the power of collective action and community. Thank you to everyone who played a part! 🙌","published_at":"2024-06-03T18:18:15Z","canonical_url":"https://wefunder.com/feed/173812"},{"id":168402,"entity_id":"wefunder:feed_item:168402","title":"Propeller's October Impact","preview":"Propeller's October ImpactOctober officially put\u0026nbsp;Propeller\u0026nbsp;over $3M raised / 2.2M actions generated in 2023 and 1.7M registered users in total. Posting big numbers is great, but we're working on ways to better articulate our impact to make it more tangible for all. More to come on that.As 2023 begins to wind down, I'm also happy to share that we've already greatly surpassed 2022's revenue for the year. We're currently in the middle of planning what 2024 will look like and I look for...","published_at":"2023-11-07T02:02:13Z","canonical_url":"https://wefunder.com/feed/168402"},{"id":165375,"entity_id":"wefunder:feed_item:165375","title":"June was Propeller's Biggest Month to Date","preview":"We are very happy to share that June 2023 was the biggest month in Propeller's history! We added over 85,000 new registered users, generated 465K actions \u0026 $560K raised for causes, and had over 3.1M page views.Your investment has helped to make numbers like this possible, so we truly can't thank you enough for your support.","published_at":"2023-07-05T20:46:28Z","canonical_url":"https://wefunder.com/feed/165375"},{"id":164464,"entity_id":"wefunder:feed_item:164464","title":"Propeller on Billboard's 40 Under 40 List!","preview":"Hi all,Quick update to let you know that Billboard recently included me / Propeller on this year's 40 Under 40 List. I was particularly excited about this given that we are a social impact company, and not technically a music company. Anyone in the social impact space can tell you that it’s next to impossible to get people in music to pay attention, and we’ve been working hard to try and change that. Thank you to my small and mighty team and all of our partners who have supported us along the...","published_at":"2023-06-08T18:18:16Z","canonical_url":"https://wefunder.com/feed/164464"},{"id":164304,"entity_id":"wefunder:feed_item:164304","title":"ENTER THE PORTAL: A Celebration of Psychedelic Science in Denver","preview":"We're producing our first big event! (and it's almost SOLD OUT)Producing our own events from the ground up was something we promised to do as part of our Wefunder raise, so we're pleased to present ENTER THE PORTAL taking place in Denver on June 21 during the Psychedelic Science conference.The event is being headlined by Bonobo and takes place in a historic building across six floors w/ roaming performers, space lounges, a ceremony by East Forest and more.We are happy to provide complimentary...","published_at":"2023-06-02T19:23:11Z","canonical_url":"https://wefunder.com/feed/164304"},{"id":163433,"entity_id":"wefunder:feed_item:163433","title":"Propeller 2022 Impact Report \u0026amp; Update","preview":"Hello everyone,Propeller's 2022 Impact Report is here!As for this year, 2023 has been our biggest year for growth by far. We've already seen over 200,000 new users join the Propeller community (and are about to cross 1.5M in total), we've generated over 1.1M actions and raised over $1.1M for causes.Additionally, our small and mighty team has grown to 10 full-time employees, and we've been working quite literally around the clock to grow Propeller's audience and impact. I apologize for not pro...","published_at":"2023-05-26T13:55:55Z","canonical_url":"https://wefunder.com/feed/163433"},{"id":159286,"entity_id":"wefunder:feed_item:159286","title":"SPIN: PORTAL Wants You To Have A Good Trip","preview":"SPIN Magazine just featured Propeller's psychedelic cause vertical, PORTAL.Here's a clip from the article:\"Enter PORTAL, or the Partnership of Responsible Trippers Advocating Legalization. Created as a cause vertical within the website of leading music-driven social impact organization Propeller, PORTAL has three goals: de-stigmatize the responsible use of psychedelics, educate about their benefits, and advocate for legal accessibility.The organization aggregates the work of both established ...","published_at":"2022-11-09T22:36:47Z","canonical_url":"https://wefunder.com/feed/159286"},{"id":158062,"entity_id":"wefunder:feed_item:158062","title":"Get Vote Ready with Tenacious D","preview":"Propeller has teamed up with Tenacious D to inspire you to VOTE this November. We created a fully custom campaign to give fans the chance to win a trip to meet Jack \u0026 Kyle, plus we'll be engaging fans at shows during the Tenacious D fall tour.Check it out here: https://propeller.la/tenaciousdtour2022","published_at":"2022-09-09T15:23:02Z","canonical_url":"https://wefunder.com/feed/158062"},{"id":156609,"entity_id":"wefunder:feed_item:156609","title":"Propeller threw a dive bar afterparty with The Black Keys in Denver","preview":"Last week\u0026nbsp;Propeller\u0026nbsp;picked 100 winners from The Black Keys sold out show at Red Rocks, chartered 2 shuttle buses, and took them everyone to a secret dive bar location for an afterparty with the band til 2am. All to support\u0026nbsp;Save The Music.Special thanks to The Black Keys, Full Stop Management, Red Rocks, On Location, Molson Coors, Morrison Holiday Bar, \u0026 everyone that donated for helping make it happen.Learn more about Propeller's campaign with The Black Keys Dropout Boogie Tour...","published_at":"2022-07-17T20:46:15Z","canonical_url":"https://wefunder.com/feed/156609"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-15T22:42:03Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T05:00:35Z","as_of":"2026-06-15T22:42:03Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T05:00:35Z","as_of":"2026-06-15T22:42:03Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-15T22:42:03Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-15T22:42:03Z","confidence":"medium"}}}}}}