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Invest in The Striker

⚽ Independent Soccer Media Platform

EARLY BIRD TERMS: $226,350 LEFT

$23,650

of a $50,000 goal
INVESTMENT TERMS
 $12M  $10M valuation cap Future Equity
Early Bird Bonus: The first $250K of investments will be in a SAFE with a $10M valuation cap and 20% discount
$250, $1K, $5K, $25K, $50K
LEAD INVESTOR
As a lifelong supporter of soccer, I’ve been amazed to see how far the sport has come since I moved to the United States in 1997. Once-empty stadiums are now full, and fans are hungry to talk about their teams. But they still need an independent voice to drive the conversation.
The moment to cultivate that voice is now. With the 2026 World Cup in North America just around the corner, Major League Soccer landing a $2.5 billion deal with Apple TV as the league becomes more profitable, an ever-expanding youth soccer scene, and continued expansion of professional soccer leagues to new cities, we believe soccer is about to truly take off.
Since launching The Striker has created a network of journalists who now have a home for their extensive knowledge of the game locally. The lead investor for this Wefunder raise, Rene Van De Zande, currently holds 62.8% voting power in The Pitch Texas Inc. As an independent Board Director, he holds the title "Chairman of the Board of Directors" though is not active in the management and daily decisions of the company.

Highlights

1
📢 The opportunity to invest & enjoy the potential upside of an independent soccer media platform
2
🎙️ You can be the VOICE that shapes the future of this iconic sport in America
3
❤️ We've built a COMMUNITY 🧑🏿‍🤝‍🧑🏻 of soccer fans & reporters who LOVE us to the core
4
🏆 We have an Industry-leading 80% subscriber-to-paid-member conversion rate & double-digit growth
5
💵 MULTIPLE Revenue Streams - subscriptions, advertising, syndication, and selling merchandise
6
🏟️ We are expanding at the perfect time, ahead of FIFA WORLD CUP 2026 in the USA
7
🏆 We are leading the change of the $7B+ soccer brand & media investment market

Our Team


You have a rare opportunity to shape the future of Soccer ⚽ in America.

Soccer is a massive market in North America, yet the media coverage of Soccer is not yet developed.

This leaves millions of soccer fans in the United States crying out for a high-quality independent media organization focusing solely on soccer.

At Striker, we are closing the gap between what the fans want and what the media provides.

Today, you have the opportunity to own a media company with a 100% focus on soccer, at a time when professional soccer in North America is booming – and set to grow exponentially.

SO, WHAT IS THE STRIKER

The Striker is a dedicated independent soccer media company that provides analysis, interviews, and stories that connect soccer fans to their favorite players and teams.

We provide subscribers with a quality news website and iOS/Android app devoted to covering all levels of the sport, from budding youth teams to the pinnacle of MLS.

More than simply providing news, we are building a strong community of like-minded soccer fans.

We are more than just another media platform. We are the independent voice of millions of die-hard soccer fans. 

Now, as America approaches the World Cup year (2026), we are ready to replicate our success across the entire country.

❤️ LOVE & VIRALITY

We are loved by Soccer Fans, Reporters, Players, & Teams. 

OUR COMPETITIVE ADVANTAGES:

  • 100% SOCCER. The Striker provides unrivaled soccer coverage and nothing else. The truth is that soccer fans don’t want soccer news shoehorned into general sports coverage. This is why The Striker works – our dedicated soccer coverage allows our journalists to dive deep into the world of soccer.
  • PURE INDEPENDENCE. The Striker prides itself on 100% independent reporting. We are not affiliated with one team and therefore are unbounded in our journalistic output. Our experienced writers provide a necessary, educated, and independent voice on the subject, and will never defraud our readers of the truth.
  • EXCEPTIONAL QUALITY. The Striker provides fans with the highest quality. Not only in the quality of our reporting, but in the use of our site and app.

Fan blogs and podcasts may also provide independent reporting, but they cannot match the depth and quality offered by The Striker team.

🚀 TRACTION & GROWTH 

Our business model is making excellent traction – all with a tiny marketing budget and zero dedicated sales staff.

This is thanks to our quality independent coverage and a strong user experience leading to full engagement by the soccer community.

To date, The Striker has already generated more than 1,000 subscribers paying $5.99/month for content, over 25,000 monthly unique users, and more than 100,000 page views per month.

In 2021, we launched The Striker Texas, focusing solely on soccer in the state of Texas.

In under 18 months, ~200K fans had used the site and we had ~1K paying subscribers.

Our platform boasts an industry-leading trial conversion rate of around 80%.

Our data indicates that 4 out of 5 people who sign up for a free trial convert to paid members. 

Our launch was a resounding success and we have since started our journey of expansion into the rest of the United States. 

In 2022, we expanded the concept into Atlanta and Southern California and achieved similar results too. 

⌚ WHY NOW?

In 2018, the FIFA World Cup Final had a global audience of 1.1 billion people.

Undoubtedly, the World Cup is the biggest tournament on the planet.

In 2026, when the World Cup hits North America, that audience is set to be even bigger – and The Striker is in a prime position to capitalize on the excitement before, during, and after the tournament.

🧑‍💼 OUR BUSINESS MODEL

Our projections for future years are supported by a strong budget for our marketing efforts, along with the expansion of coverage for more teams in more markets.

Currently, The Striker’s main source of income is our subscription service, which now has more than 1,000 users paying $5.99 per month.

Forward-looking projections are not guaranteed.
Forward-looking projections are not guaranteed.

As we grow, so will our revenue streams.

We will soon begin sponsorship deals with local and national brands who want to target a soccer-focused audience, as well as syndication, sharing our content with mainstream publications.

In future years, diversifying and expanding revenue streams will continue to be a strength of the organization.

Forward-looking projections are not guaranteed.

Creating our own structure or in partnership with established companies, The Striker will explore online gambling, ticket sales, fantasy games, and NFT opportunities.

Over the next three years, we have plans to steadily grow our subscribers by adding more teams in more states.

📈 FINANCIAL PROJECTIONS

Maintaining our current momentum, by World Cup 2026 we project a total subscriber base of more than 166,000.

Along with our growing sponsorship and syndication deals, we project annual revenue of $8.9 million in 2027, with an EBITDA of more than $2,666,535.

With the proper funding in place, our true vision of The Striker to cover the Americas can be realized.

EXIT STRATEGY 

The Striker will become an exciting acquisition target for big media companies due to its number of subscribers, and audience, or for strategic reasons. The company will consider such an acquisition, or alternatively, target a 5–7-year exit to Private Equity or IPO.

Companies in our vertical have been acquired at 9X multiple in the past. One such example is "The Athletic" which was acquired for a reported $550M, a 9X multiple of its $60M revenue.


Forward-looking projections. Not guaranteed. 

COMPETITION

🦸 THE LEADERSHIP TEAM

INVEST IN THE STRIKER TODAY

The Striker is more than just another financial investment. It’s an opportunity to build the very fabric of our community based on our shared love for the beautiful game.

Up until now, our founding team has put their passion and enthusiasm to get The Striker off the ground.

As you have seen, it has worked.

The Striker is going viral, is loved by everyone, has proven traction, is making money, building a strong community, is expanding at the right time, and has tons of untapped potential. 

This has all been done with very little marketing.

We invite you to invest in The Striker and become a key part of changing soccer coverage in North America forever.


🎁 PERKS

We are developing a community; not just of fans but of professional soccer reporters who are passionate about their sport and want to work for a company that values it as much as they do.

With the World Cup just a few years away, there is no better time to invest in a soccer media company that is set to explode across the country.

Invest today!

Overview