# Dopple

Backed by Snapchat’s First Investor, NJ State & Silicon Valley • $4.7M Raised

- Canonical URL: https://wefunder.com/thedopple
- Entity ID: wefunder:company:164060
- Last updated: 2026-06-04T05:03:14Z
- Generated at: 2026-06-04T19:03:50Z

## Quick facts
- Supporting 15,000+ families to date
- $2.3M+ Total Revenue since Aug 2023
- 2026 projected revenue is $3.8M. Cash-flow break-even projected for Q4 2026
- $250k left in $2.8M round. Invest w/ Lisa Marino, McClatchy Media, NJEDA, Jeremy Liew, Neal Dempsey.
- Led by team that's been together for 13 yrs and grew RockYou from $16M to $150M in revenue in 4 yrs
- Pilots with Head Start in CA, NJ Medicaid Doulas, The NY Labor Health Care Alliance for Labor union members and Starlight for scaled customer acquisition
- Tapping into the $7.5T modern family market. Dopple's addressable market niche is $80B.
- Jul 2025: NJ Econ Dev Auth invested $500k Jan 2026: NJ Econ Dev Auth Tranche 2 for an additional $500k

## Active fundraises
- wefunder:fundraise:123782: 4(a)(6) successful (USD)
- wefunder:fundraise:123781: 4(a)(6) successful (USD)

## Story
Don't believe on the Vision, Believe on the teamBefore Dopple, I was CEO of RockYou, featured in Forbes, TechCrunch, VentureBeat for leading a massive turnaround. (Grew from $16M to $150M in revenue in 4 years)The track record:→ Grew RockYou from $16M to $150M in revenue in 4 years→ Cut costs while growing top line 40%+ in one quarter→ Built one of the largest social media advertising networks→ Led through multiple acquisitions and integrations\→ Kept the same core team together for 13 yearsOur SolutionMarket Opp & TractionFollow the money, Invest Alongside Top VCs and Investors:Snapchat's first investor, Jeremy Liew, New Jersey StateNJEDAMc Clatchy Media Lisa Marino New Jersey Is All IN?When the State of New Jersey showed interest in Dopple’s financial support innovations, it was clear we had a unique opportunity. I made the huge decision to relocate from Big Sky, MT to Hoboken, NJ. New Jersey is not only a vibrant state for families, it’s an ideal launching pad for piloting programs that simplify financial support for parents.Read more here: Big News: $500K From the State of New Jersey + Strategic AccessFounder Conviction + Proven Track RecordThe Founder Is All-In And Has Done This BeforeAfter helping grow RockYou from $16M to $150M in revenue in just 4 years, Dopple’s founder invested $1.25M of her own money into this company.That’s not a symbolic check, it’s real conviction.She’s taken a company from early traction to nine-figure scale before, and now she’s focused on doing the same thing again with Dopple. Same playbook. Bigger market. Stronger tailwinds.Why Should You Invest in Dopple?Amazing Traction (and Growing Fast)$2.3M+ Revenue$4.7M+ Raised from founder, McClathcy Media, Experienced Venture Capitalists and the NJ Economic Development Authority15,000+ Families SupportedThis is not an idea-stage startup.It’s a founder-led, investor-backed company with real revenue, real growth, and a clear path to scale.The Business Model:Exit Opportunities:Go to Market, Breakeven and Profitability:Invest Alongside Top VCs:Snapchat's first investor, Jeremy Liew, New Jersey State, Lisa Marino and many others.

## FAQ
1. **Are you pivoting from running a store to being more of a wishlist? Your store website seems to be nonfunctional.**
   - I'd love a chance to get on a call with you if you have time. Further, can you share which link you are using to access the site so I can make sure everything is functional? Last, we still do our subscription clothing company - that generates revenue today. The funding platform is in tuning mode. We actually have a large release this week, which I am SUPER EXCITED about. The funding platform will start generating revenue this quarter. As a matter of background - I acquired Dopple in Aug 2023 ...
2. **Hi there - do these shares come with a liquidation preference?**
   - They sure do! It's 1x.
3. **Can you add the ability for people to donate anonymously to wish list items?**
   - Of course!
4. **Good day, I came across your fundraising campaign and was genuinely inspired by your vision and mission. As a crowdfunding expert, I specialize in helping purpose-driven campaigns like yours thrive by combining powerful storytelling with strategic donor outreach. With our comm...**
   - I don't have what's app but feel free to email me. lisa@thedopple.com
5. **I tried looking but can't find the answer. How much does a Family pay to have this monthly Dopple service throughout the year & ongoing? Or is it free for the Parents/Family to sign-up and the revenue is generated from other types of fee's collected from providing services?**
   - Joining the platform is free. Families DO NOT unlock matching dollars unless they transact on the Dopple platform for things such as clothing, diapers, childcare or college savings. Matching dollars, which are driven from donors, advertisers and community organizations, are the core of the Dopple strategy. Community orgs gives us access to families for zero to low cost, families transact to unlock matching dollars generating significant GMV and families return because matching dollars refresh...

## Team
- Lisa Marino (CEO)
- Josh Grant (COO)
- Matthew Greer (VP of Finance)
- Justin DiSenso (Chief Family Officer)
- Shaun Randolph (Chief Development Officer)

## Recent posts
- 6 hours left.... (2026-04-15T16:11:06Z)
- 24 Hours Left to Invest in Dopple — Final Opportunity (2026-04-14T13:41:11Z)
- Lisa at NASDAQ Times Square, 2 Days Left to Invest (2026-04-13T18:03:23Z)
- Doula Traction: Already Bearing Fruit for Dopple (2026-04-11T21:14:43Z)
- Farm Fresh To You + Dopple: Turning Family Funding Into Real Food (2026-04-10T19:18:42Z)
- Less than a 6 day left; I'm here if you have questions (2026-04-09T17:54:23Z)
- 8 Days left. Last chance to invest in Dopple (2026-04-07T19:58:16Z)
- Social Support Isn’t Welfare, It’s a Massive Broken Market Ripe for a Solution (2026-04-07T16:30:24Z)
- $50M Grants Pipeline; Round Closes April 15 (2026-04-02T19:26:43Z)
- Dopple Announces New Platform Launch; 14 days to close (2026-04-01T18:50:20Z)
- Dopple Announces New Platform Launch; 14 days to close (2026-04-01T18:47:08Z)
- Dopple Signs First Labor Union Pilot (2026-03-30T15:36:09Z)
- Check Out My Interview on Innovators (2026-03-27T16:15:16Z)
- We Just Hit $4.7M+ Raised, Here's Why That Changes Everything (2026-03-24T12:28:29Z)
- Dopple Launches it's Regulation D Round on Wefunder (2026-03-18T18:49:26Z)

## Q&A
- Q: I wanted to respond to Glenn, but somehow Wefunder was not letting me do so. Therefore here goes:Dopple is differentiated from GoFundme in some core ways:First, Gofundme gives cash direct to families and Dopple DOES NOT. We pay for goods and services directly so we can provide true accountability for ALL donors.Second,our user acquisition strategy is both community org driven and viral based, which makes UA cost low. Gofundme is primarily viral.Third,we help families fund themselves over time thanks to our unmatched funding depth establishing long term customer relationships. GoFundMe is a point solution for a singular event. Our 2x2 matrix highlights this edge, Last,our Feature Table tracks how Dopple leads on tech and strategic value versus the competition. We have a patent pending on end-to-end payments and SKU management by family/product/donor, which is very complex and unmatched in the market.Ultimately these advantages create barriers to entry driven by low cost UA, long term engagement and tech drives scale
- Q: I tried looking but can't find the answer. How much does a Family pay to have this monthly Dopple service throughout the year & ongoing? Or is it free for the Parents/Family to sign-up and the revenue is generated from other types of fee's collected from providing services?
  - A: Joining the platform is free. Families DO NOT unlock matching dollars unless they transact on the Dopple platform for things such as clothing, diapers, childcare or college savings. Matching dollars, which are driven from donors, advertisers and community organizations, are the core of the Dopple strategy. Community orgs gives us access to families for zero to low cost, families transact to unlock matching dollars generating significant GMV and families return because matching dollars refresh every 12 months assuming their financial situation has not meaningfully changed.
- Q: Hi there - do these shares come with a liquidation preference?
  - A: They sure do! It's 1x.
- Q: Hi Lisa, how is Dopple different from GoFundMe? How will you compete with them? What's your competitive advantage? Thank you, Glenn
- Q: Hi Lisa, can you please tell me when the campaign will end? Thank you, Glenn
- Q: Can you add the ability for people to donate anonymously to wish list items?
  - A: Of course!
- Q: I own crowdsource.capital. Interested? I can't respond to your response, so...yes the domain name is for sale. That was my question :)
  - A: i clicked on the link and it's an open domain
- Q: What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?
  - A: I take giving early investors a path to liquidity in 2–4 years very seriously. Long gone are the days when investors should be locked in for 7–10 years unless they choose to be; with today’s liquidity options for private companies, management must plan on shorter holding periods for the investor base.With that in mind, our primary goal is to build Dopple into an attractive acquisition candidate. I believe we can reach that point within the next two years. Once we have served 10k families on the platform and reached profitability, I expect acquirers to start approaching us.In the next day or so, I’ll be announcing a pilot with a labor union representing 200k members. Between labor unions and Head Start families, we see substantial upside over the coming years that should be compelling to strategic buyers.Once we are profitable, we will also explore explicit liquidity options for early investors, including secondary sales or company-level share buybacks starting around 2028. Both are realistic scenarios, and we will design for them as part of our capital strategy.Hope this helps.
- Q: I have several concerns. your biggest is the obvious your financials. if I go by what you said your operational expenses alone is destroying you. you said as of March 2025, you have 100k in the bank, your operational expenses is almost double that. one thing I have never seen before is having a startup expense almost more than profits. 1. how much is your marketing, advertisement cost etc, I don't see on your financials 2. you mentioned a 250 referral incentive after a full gift registry. how much is the full gift registry? what kind of profit is made from that? 3. you mentioned enhance platform features as half your funds raised being used for. can you elaborate on that? I haven't seen that mentioned on use of funds part before on here. 4. how close are you to profitability in general and to where it is good for investors. I would hate to invest just to cross my fingers I see a return. alot of sleepless nights. 5. right now how many companies do you have that partnered with you? I have several companies I invested in I believe would love to partner with you. 6. what is your cac now? 7. what is your moat? thanks for your time! great work so far!
  - A: I will respond in order of your questions: 1. Our CAC on early pilots is $0-50. Community based organizations are excited to have us support their families so give us access to them at zero to low cost. 2. A registry with matching dollars will average about $4k over a 12 month period. We expect $650-750 in margin per registry. 3. We have used much of our NJ investment to support the platform development. We have an upgraded design launching in Mid march, which we are excited about. There are 3 items we're focused on building in 2026 on the upgraded platform: (i) the self serve donor portal with real time reporting, (ii) the ability to verify family income. Today our partners vet families. This functionality will allows us to bring people in from the wild. (iii) multi language functionality. Many of the families we serve are not native english speaking 4. We expect to be profitable by EOY. We also qualify for an NJ program where we can sell our 2025 NOLS for .80 on the dollar. this will inject about 1.5M into Dopple in the aug/sept time frame. We are well capitalized using non dilutive funding. 5. We have 5 major partners. I'd love intros to some of the companies you're thinking of. 6. See Q1 7. Our competitive advantage lies in the combination of 3 areas, which create significant barriers to entry for other competitors Low CAC. Because we bring matching dollars, community organizations actively seek us out as partners. We are already turning groups away until we improve mom conversion, as noted in the traction section. We have proven we can secure low‑ or no‑cost access to families through partners like Head Start, and that, once we have access, many families enroll. Matching funds lower the biggest risk in consumer businesses—customer acquisition—by breaking down barriers to family access. CAC also remains low because families need to share to maximize their matching dollars. As a team that managed viral games and apps, we understand how to optimize for K-factor and organic growth. Funding Breadth and Annual Matching Renewals Create. No one else aggregates government, friends-and-family, and philanthropic matching dollars into a single platform like Dopple and Dopple Community Gifting. Over time, we can add employers as funders too, further widening the moat. These funding streams renew annually, giving families a reason to return year after year. . Technology.Dopple’s technology is differentiated in multiple ways. Payments. Dopple directly manages payments for products and services, which lets the platform require families to transact on-site in order to unlock matching dollars. Sku, family, funder accounting. Dopple supports multiple funders on a single item and precisely accounts for every SKU by community partner, family, and donor—enabling any product or service to be added to a registry and funded from multiple sources in a way that would be impossible without this infrastructure. This also provides Dopple additional monetization methods via donor, gifter and affiliate fees. Viral sharing. Dopple gives families a full toolkit to share needs, track every contribution, and thank supporters. Matching dollars unlock with each gift, so families are motivated to “rally their village” to lower their own costs and earn credits on gifts loved ones already plan to give. Data infrastructure. Dopple’s ability to collect and present self-selected data about what families choose most often, detailed transactional and demographic data to stakeholders such as government agencies and philanthropic organizations provides a unique competitive advantage. Dopple can provide a level of transparency to each donor that does not exist in many philanthropic environments. This data also serves as a foundation for AI-driven insights Patents. Dopple has filed provisional patents but needs to update them for the last 6 months of development.
- Q: Good day, I came across your fundraising campaign and was genuinely inspired by your vision and mission. As a crowdfunding expert, I specialize in helping purpose-driven campaigns like yours thrive by combining powerful storytelling with strategic donor outreach. With our community that has over 5,000+ engaged supporters and a track record of successful campaigns, we’re confident we can help amplify your reach and drive real results. If you're open to exploring how we can support your campaign, feel free to connect with us on WhatsApp at +66 958 104 655. Looking forward to the possibility of working together and contributing to your success.
  - A: I don't have what's app but feel free to email me. lisa@thedopple.com
- Q: Are you pivoting from running a store to being more of a wishlist? Your store website seems to be nonfunctional.
  - A: I'd love a chance to get on a call with you if you have time. Further, can you share which link you are using to access the site so I can make sure everything is functional? Last, we still do our subscription clothing company - that generates revenue today. The funding platform is in tuning mode. We actually have a large release this week, which I am SUPER EXCITED about. The funding platform will start generating revenue this quarter. As a matter of background - I acquired Dopple in Aug 2023 when I saw the functionality of it's subscription platform. My company was already working on a baby registry and the combo of subs + a basic registry could really transform gifting. As we evolved in 2024-25 we began to see the need to add additional funding sources to the platform. In fact we are partnering with get-starlight.com to help us on the federal funding side with families. We will then be able to leverage friends and family and gifters as well as see if families qualify for gov't dollars for things like childcare and pre and post partum services. Over time we will add philanthropic funding sources and employers. Our pilot in NJ will launch in the next 4-5 weeks with families, service providers and funding sources.
- Q: Hey there, I run a community round focused venture fund and have a few questions for you that I'd love to ask 1 on 1 if possible. What's the best way to reach you for a zoom meeting?