{"data":{"type":"company_profile","id":164060,"entity_id":"wefunder:company:164060","attributes":{"canonical_url":"https://wefunder.com/thedopple","generated_at":"2026-06-04T19:02:11Z","updated_at":"2026-06-04T05:03:14Z","entity_ids":{"company":"wefunder:company:164060","slug":"wefunder:company_slug:thedopple"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T19:02:11Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:03:14Z","as_of":"2026-06-04T19:02:11Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:03:14Z","as_of":"2026-06-04T19:02:11Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-03-18T13:29:30Z","as_of":"2026-06-04T19:02:11Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-03-18T13:29:30Z","as_of":"2026-06-04T19:02:11Z","confidence":"medium"}}},"company":{"id":164060,"entity_id":"wefunder:company:164060","slug":"thedopple","name":"Dopple","tagline":"Backed by Snapchat’s First Investor, NJ State \u0026 Silicon Valley • $4.7M Raised","story":"Don't believe on the Vision, Believe on the teamBefore Dopple, I was CEO of RockYou, featured in Forbes, TechCrunch, VentureBeat for leading a massive turnaround. (Grew from $16M to $150M in revenue in 4 years)The track record:→ Grew RockYou from $16M to $150M in revenue in 4 years→ Cut costs while growing top line 40%+ in one quarter→ Built one of the largest social media advertising networks→ Led through multiple acquisitions and integrations\\→ Kept the same core team together for 13 yearsOur SolutionMarket Opp \u0026amp; TractionFollow the money, Invest Alongside Top VCs and Investors:Snapchat's first investor, Jeremy Liew, New Jersey StateNJEDAMc Clatchy Media Lisa Marino New Jersey Is All IN?When the State of New Jersey showed interest in Dopple’s financial support innovations, it was clear we had a unique opportunity. I made the huge decision to relocate from Big Sky, MT to Hoboken, NJ. New Jersey is not only a vibrant state for families, it’s an ideal launching pad for piloting programs that simplify financial support for parents.Read more here: Big News: $500K From the State of New Jersey + Strategic AccessFounder Conviction + Proven Track RecordThe Founder Is All-In And Has Done This BeforeAfter helping grow RockYou from $16M to $150M in revenue in just 4 years, Dopple’s founder invested $1.25M of her own money into this company.That’s not a symbolic check, it’s real conviction.She’s taken a company from early traction to nine-figure scale before, and now she’s focused on doing the same thing again with Dopple. Same playbook. Bigger market. Stronger tailwinds.Why Should You Invest in Dopple?Amazing Traction (and Growing Fast)$2.3M+ Revenue$4.7M+ Raised from founder, McClathcy Media, Experienced Venture Capitalists and the NJ Economic Development Authority15,000+ Families SupportedThis is not an idea-stage startup.It’s a founder-led, investor-backed company with real revenue, real growth, and a clear path to scale.The Business Model:Exit Opportunities:Go to Market, Breakeven and Profitability:Invest Alongside Top VCs:Snapchat's first investor, Jeremy Liew, New Jersey State, Lisa Marino and many others.","location":"Hoboken, NJ","website":"https://thedopple.com/","total_amount_raised":148171,"total_investors":106,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/thedopple","https://thedopple.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/164060/xxl_avatar.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/164060/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/164060/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/164060/standard_avatar.jpg"},"links":{"company_url":"https://thedopple.com/","facebook_url":"https://facebook.com/thedopple","instagram_url":"https://instagram.com/thedopple","tiktok_url":"https://tiktok.com/@thedopple?="},"highlights":[{"id":62736,"name":"notable_angel","url":"notableangel","presentable_name":"Notable Angel","description":"Raised $25k or more from a notable angel investor","image_url":"https://uploads.wefunder.com/2021/profile-highlights-check.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Supporting 15,000+ families to date"},{"index":2,"claim_id":"claim-fact-2","value":"$2.3M+ Total Revenue since Aug 2023"},{"index":3,"claim_id":"claim-fact-3","value":"2026 projected revenue is $3.8M. Cash-flow break-even projected for Q4 2026"},{"index":4,"claim_id":"claim-fact-4","value":"$250k left in $2.8M round. Invest w/ Lisa Marino, McClatchy Media, NJEDA, Jeremy Liew, Neal Dempsey."},{"index":5,"claim_id":"claim-fact-5","value":"Led by team that's been together for 13 yrs and grew RockYou from $16M to $150M in revenue in 4 yrs"},{"index":6,"claim_id":"claim-fact-6","value":"Pilots with Head Start in CA, NJ Medicaid Doulas, The NY Labor Health Care Alliance for Labor union members and Starlight for scaled customer acquisition"},{"index":7,"claim_id":"claim-fact-7","value":"Tapping into the $7.5T modern family market. Dopple's addressable market niche is $80B."},{"index":8,"claim_id":"claim-fact-8","value":"Jul 2025: NJ Econ Dev Auth invested $500k Jan 2026: NJ Econ Dev Auth Tranche 2 for an additional $500k"}],"team":[{"id":5165740,"entity_id":"wefunder:company_role:5165740","user_entity_id":"wefunder:user:4462673","role":"founder","name":"Lisa Marino","title":"CEO","bio":"A fintech and e-commerce leader with 20+ years of experience. As former CEO of RockYou, she scaled revenue from $16M to $150M. A mom who once relied on welfare, Lisa is passionate about reshaping family finance and making essentials more accessible.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5165740/square_blob.jpg?1771007355","profile_url":"https://wefunder.com/lisa.marino.1","related_urls":["https://wefunder.com/lisa.marino.1"]},{"id":5173330,"entity_id":"wefunder:company_role:5173330","role":"employee","name":"Josh Grant","title":"COO","bio":"A growth-focused executive with 20+ years in tech and media. He has launched, acquired, and managed 25+ digital businesses, driving innovation and investor success. His expertise helps scale Dopple’s fintech platform to reach millions of families.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5173330/square_blob.jpg?1771007355","related_urls":[]},{"id":5571181,"entity_id":"wefunder:company_role:5571181","role":"employee","name":"Matthew Greer","title":"VP of Finance","bio":"An MBA and CFA charterholder with leadership experience at Goldman Sachs, Matthew oversees budgeting, financial strategy, and operations to support Dopple’s growth.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5571181/square_blob.jpg?1771007355","related_urls":[]},{"id":6616228,"entity_id":"wefunder:company_role:6616228","role":"employee","name":"Justin DiSenso","title":"Chief Family Officer","bio":"With over a decade of experience building and scaling customer operations, Justin brings a thoughtful, systems-driven approach to supporting families through complex, high-touch services. Throughout his career, he has led customer service, training, compliance, and operational teams in highly regulated environments, with a focus on consistency, transparency, and trust.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6616228/square_avatar.jpg?1775719374","linkedin_url":"https://linkedin.com/in/justin-disenso-413285106/","related_urls":[]},{"id":6616307,"entity_id":"wefunder:company_role:6616307","role":"employee","name":"Shaun Randolph","title":"Chief Development Officer","bio":"Shaun leverages his prior experience as a Program Officer within one of the nation’s largest and most prominent community foundations. His focus is to facilitate the activation of SROI (social return on investment) and cross-sector relationships for the benefit of community members who desperately need the public sector to deliver on its promises. Shaun has also held leadership roles as a nonprofit Executive Director, a FUSE Executive Fellow and as a Senior Advisor in various capacities spanning from New Orleans to Nashville and of course throughout Southern California. Shaun holds a Bachelor’s degrees in Interdisciplinary Studies, however his proudest academic achievement is a Certificate in Grant Writing \u0026amp; Administration earned from Cal State Dominguez Hills.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6616307/square_avatar.jpg?1775719374","linkedin_url":"https://linkedin.com/in/shaun-randolph-1621ba18/","related_urls":[]}],"featured_investors":[{"id":9820,"entity_id":"wefunder:company_investor_profile:9820","investor_profile_id":3968416,"investor_profile_entity_id":"wefunder:investor_profile:3968416","subject_entity_id":"wefunder:notable_investor:13424","name":"Jeremy Liew","role_title":"","bio":"Prior Investments: - Snapchat - The Honest Co - GroupOn - Affirm - Shoedazzle","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTk1ODA3LCJwdXIiOiJibG9iX2lkIn19--3e9eb74815465296179b40b62fec1e9c76cfb689/filename","profile_url":"https://wefunder.com/jeremy.liew","endorsement_quote":"I was Lisa's board member at RockYou. 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When evaluating these opportunities I first look at the management team and then at the core business. In this case, I've known many on the Dopple management team for over 15 years as both operators and executives. I can say i've seen this team build a company from $16M in revenue to over $150M and i was happy to invest in their latest venture. Further, I'm excited to support the Dopple business because it's both a disruptive platform that helps families fund the critical things they need. It's as compelling a financial investment as it is a social impact opportunity.","endorsement_name":"","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/ro.choy"]}],"investor_memos":[],"tab_counts":{"posts":53,"ask_questions":12,"featured_investors":3,"faq_entries":5},"active_fundraises":[{"id":123782,"entity_id":"wefunder:fundraise:123782","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":5000,"max_purchase":9,"funding_target":1200000.0,"minimum_target":"50000.0","maximum_target":"1200000.0"},{"id":123781,"entity_id":"wefunder:fundraise:123781","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"equity","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":1200000.0,"minimum_target":"50000.0","maximum_target":"1200000.0","funding_started_at":"2025-04-24T00:48:23Z","funding_closed_at":"2026-04-16T03:59:59Z","auto_close_at":"2026-04-16T03:59:59Z"}],"latest_fundraise":{"id":123782,"entity_id":"wefunder:fundraise:123782","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$7M","nb":"$9.3M","txt":"pre-money valuation"}},"recent_posts":[{"id":300850,"entity_id":"wefunder:feed_item:300850","type":"FeedItem::Update","visibility":"public","title":"6 hours left....","preview":"Dear Dopple Owners,Lisa Here!3 hours. That's it. Then this round is closed — forever.Don't let tonight be the night you wish you had.107 investors have already said yes. Jeremy Liew — the man who backed Snapchat before anyone else — is in for $300K.The question is: are you in?→ $2.3M+ in real revenue→ 15,000+ families supported→ $3.8M projected for 2026→ Real backing: NJ State, Silicon Valley VCs, McClatchy MediaOnly ~$98K remains in this round.Invest now or be left behind.Takes 2 minutes.","published_at":"2026-04-15T16:11:06Z","author_name":"Lisa Marino","url":"/feed/300850","canonical_url":"https://wefunder.com/feed/300850"},{"id":299966,"entity_id":"wefunder:feed_item:299966","type":"FeedItem::Update","visibility":"public","title":"24 Hours Left to Invest in Dopple — Final Opportunity","preview":"Lisa Here!Tomorrow at midnight, this round closes.Dopple has already raised $4.7M+ from 107+ investors — including Snapchat's first investor Jeremy Liew, NJ State, and McClatchy Media.Here's what you'd be backing:→ $2.3M+ in real revenue→ 15,000+ families supported→ $3.8M projected for 2026→ Cash-flow break-even by Q4 2026Only ~$98K remains in this round. When it's gone, it's gone.Invest Now or Increase Your Investment →Don't let this opportunity pass.I'm here. Just reply.Thank you for readin...","published_at":"2026-04-14T13:41:11Z","author_name":"Lisa Marino","url":"/feed/299966","canonical_url":"https://wefunder.com/feed/299966"},{"id":299462,"entity_id":"wefunder:feed_item:299462","type":"FeedItem::Update","visibility":"public","title":"Lisa at NASDAQ Times Square, 2 Days Left to Invest","preview":"Dear Dopple Owners,I hope you had a great weekend. Big news from Times Square, This week, our CEO Lisa Marino was invited to speak at the NASDAQ MarketSite in the heart of Times Square — the iconic stage where companies ring the opening and closing bells, where CEOs announce IPOs, and where the world watches the market move.Watch the full interview here This isn't just a speaking engagement. It's validation. NASDAQ doesn't invite just anyone to their MarketSite. They invite companies that are...","published_at":"2026-04-13T18:03:23Z","author_name":"Lisa Marino","url":"/feed/299462","canonical_url":"https://wefunder.com/feed/299462"},{"id":298799,"entity_id":"wefunder:feed_item:298799","type":"FeedItem::Update","visibility":"public","title":"Doula Traction: Already Bearing Fruit for Dopple","preview":"Last week’s NJMIHIA “Rooted \u0026 Rising” doula town hall was electric. Being in a room at RWJF with so many birth workers who live this work every day was both humbling and energizing.What struck me most was how clearly doulas see the whole picture of a family’s needs—from postpartum food insecurity to childcare gaps to mental health. They’re already the trusted bridge between systems and parents; Dopple simply gives them rails to route more support through that relationship.We felt that in the ...","published_at":"2026-04-11T21:14:43Z","author_name":"Lisa Marino","url":"/feed/298799","canonical_url":"https://wefunder.com/feed/298799"},{"id":298217,"entity_id":"wefunder:feed_item:298217","type":"FeedItem::Update","visibility":"public","title":"Farm Fresh To You + Dopple: Turning Family Funding Into Real Food","preview":"A few days ago I walked everyone through how we can use the Dopple platform to create efficiencies in the food insecurity market. I wanted to prime everyone for our announcement!Dopple is proud to announce Farm Fresh To You as our food box partner for families facing food insecurity. Farm Fresh To You is a long-standing organic CSA that delivers customizable boxes of fresh produce and groceries from its Capay Organic farm and partner farms directly to households. Together, we’re connecting lo...","published_at":"2026-04-10T19:18:42Z","author_name":"Lisa Marino","url":"/feed/298217","canonical_url":"https://wefunder.com/feed/298217"},{"id":297398,"entity_id":"wefunder:feed_item:297398","type":"FeedItem::Update","visibility":"public","title":"Less than a 6 day left; I'm here if you have questions","preview":"Dear future investor,Lisa here!There are less than 6 days left to invest in Dopple's Wefunder round, and I wanted to reach out personally.If you've been following our journey but haven't invested yet, or if you're already in and considering increasing your investment, I want you to know something important:This is the last opportunity for everyday investors to get in at the lowest valuation we are ever going to offer again.After this round closes, the next time we raise capital, the valuation...","published_at":"2026-04-09T17:54:23Z","author_name":"Lisa Marino","url":"/feed/297398","canonical_url":"https://wefunder.com/feed/297398"},{"id":296321,"entity_id":"wefunder:feed_item:296321","type":"FeedItem::Update","visibility":"public","title":"8 Days left. Last chance to invest in Dopple","preview":"Hi,Our Wefunder campaign is closing, and this is likely your last opportunity to invest in Dopple at this valuation.Here's what we've built:✓ $2.3 million in cumulative revenue — we're not pre-revenue, we're proven✓ $0 customer acquisition cost through community partnerships — 2 million families accessible via pilots✓ $50 million grant pipeline — institutional validation of our model✓ Patent-pending platform aggregating government, philanthropic, advertiser, and personal funding into one fami...","published_at":"2026-04-07T19:58:16Z","author_name":"Lisa Marino","url":"/feed/296321","canonical_url":"https://wefunder.com/feed/296321"},{"id":296213,"entity_id":"wefunder:feed_item:296213","type":"FeedItem::Update","visibility":"public","title":"Social Support Isn’t Welfare, It’s a Massive Broken Market Ripe for a Solution","preview":"Social support isn’t “welfare”; it’s a gigantic, misfiring marketplace. Billions in public and private dollars are earmarked for families, but fragmentation, paperwork, and weak data keep those funds from matching real needs. Public–private partnerships are the missing infrastructure: when government, philanthropy, employers, and donors co‑fund through one system, they create clear rules, shared data, and predictable demand—hallmarks of an efficient market. Dopple provides that shared rail: a...","published_at":"2026-04-07T16:30:24Z","author_name":"Lisa Marino","url":"/feed/296213","canonical_url":"https://wefunder.com/feed/296213"},{"id":293612,"entity_id":"wefunder:feed_item:293612","type":"FeedItem::Update","visibility":"public","title":"$50M Grants Pipeline; Round Closes April 15","preview":"Now that our new platform is live it's time to talk about matching dollars. Honestly, this is one of the most exciting parts of our business because it scales so fast and it's really beginning to take off. The cornerstone of the Dopple business model is uniquely centered on building public/private partnerships and leveraging these partnerships to make connecting families to funding more efficient. We do this to both gain access to families, which keeps out user acquisition costs zero to very ...","published_at":"2026-04-02T19:26:43Z","author_name":"Lisa Marino","url":"/feed/293612","canonical_url":"https://wefunder.com/feed/293612"},{"id":292499,"entity_id":"wefunder:feed_item:292499","type":"FeedItem::Update","visibility":"public","title":"Dopple Announces New Platform Launch; 14 days to close","preview":"I’m thrilled to share that our new Dopple platform is live. See exactly how matching dollars work, how families build registries, and what our partner families will experience starting today:https://reg.thedopple.com/benefits/partnerdemoOur current round closes April 15—momentum is real, and pilots are scaling fast, so don’t miss this window. Tomorrow I’ll share an update on our match‑dollar fund and new deployments.You can invest now either via our Reg D round (starting at $5k, with up to a ...","published_at":"2026-04-01T18:50:20Z","author_name":"Lisa Marino","url":"/feed/292499","canonical_url":"https://wefunder.com/feed/292499"},{"id":292482,"entity_id":"wefunder:feed_item:292482","type":"FeedItem::Update","visibility":"public","title":"Dopple Announces New Platform Launch; 14 days to close","preview":"Reg D link is here: https://reg.thedopple.com/benefits/partnerdemo. All Reg D investors are eligible for the NJ Angel Tax Credit. more info here: https://www.njeda.gov/angeltaxcredit/ Crowdfund round is here: https://wefunder.com/thedopple/invest","published_at":"2026-04-01T18:47:08Z","author_name":"Lisa Marino","url":"/feed/292482","canonical_url":"https://wefunder.com/feed/292482"},{"id":290944,"entity_id":"wefunder:feed_item:290944","type":"FeedItem::Update","visibility":"public","title":"Dopple Signs First Labor Union Pilot","preview":"Hi followers, I’m excited to share that we’ve secured a new pilot with the NY Labor Health Care Alliance (nylhca.org), which serves roughly 200,000 union members in New York State. We expect to launch in mid‑to‑late April.The pilot will focus on apprentice union members with children. Matching dollars will first support core family needs—childcare, diapers, formula, clothing—and, for the first time, we’ll also fund tools and other trade-specific essentials for union workers. I’m really lookin...","published_at":"2026-03-30T15:36:09Z","author_name":"Lisa Marino","url":"/feed/290944","canonical_url":"https://wefunder.com/feed/290944"},{"id":289340,"entity_id":"wefunder:feed_item:289340","type":"FeedItem::Update","visibility":"public","title":"Check Out My Interview on Innovators","preview":"This will air tomorrow on local TV stations across the country, including KRON in the SF Bay Area, where we talk about how Dopple creates market efficiencies.My favorite example is food insecurity. Local farmers are getting crushed—dozens go out of business every day—while millions of families lack reliable access to food. At the same time, there are billions in USDA dollars that can be used to connect families and farmers through Dopple’s matching‑dollar platform. Everyone wins: families get...","published_at":"2026-03-27T16:15:16Z","author_name":"Lisa Marino","url":"/feed/289340","canonical_url":"https://wefunder.com/feed/289340"},{"id":286902,"entity_id":"wefunder:feed_item:286902","type":"FeedItem::Update","visibility":"public","title":"We Just Hit $4.7M+ Raised, Here's Why That Changes Everything","preview":"Dear Future Dopple Owner,I have news that I'm really excited to share with you.We just crossed $4.7 million total raised for Dopple.This isn't just about the number. It's about who's investing and what that signals.Here's who's backing us:Jeremy Liew – Snapchat's first investor. The guy who wrote a $485,000 check that turned into billions. He sees the same pattern in Dopple that he saw in Snapchat.New Jersey Economic Development Authority – $1 million from the state government after months of...","published_at":"2026-03-24T12:28:29Z","author_name":"Lisa Marino","url":"/feed/286902","canonical_url":"https://wefunder.com/feed/286902"},{"id":278144,"entity_id":"wefunder:feed_item:278144","type":"FeedItem::Update","visibility":"public","title":"Dopple Launches it's Regulation D Round on Wefunder","preview":"Dopple has launched its Regulation D round for accredited investors, using Wefunder’s new private-raise solution, with the round closing April 15, 2026. We’re nearing our $2.8M target and have about $300k left, so now is a great time to come in.The Reg D minimum is $1,000, with a special perk for investments of $5k or more: any investor putting in at least $5,000 is eligible for the NJ Angel Tax Credit, which provides a 40% rebate on the investment. For example, a $10k check can yield a $4k r...","published_at":"2026-03-18T18:49:26Z","author_name":"Lisa Marino","url":"/feed/278144","canonical_url":"https://wefunder.com/feed/278144"},{"id":273587,"entity_id":"wefunder:feed_item:273587","type":"FeedItem::Spotlight","visibility":"public","published_at":"2026-03-10T18:20:20Z","author_name":"Lisa Marino","url":"/feed/273587","canonical_url":"https://wefunder.com/feed/273587"},{"id":271765,"entity_id":"wefunder:feed_item:271765","type":"FeedItem::Update","visibility":"public","title":"Happy Friday from Your CEO, The RockYou Track Record","preview":"Happy Friday!Quick note as we head into the weekend.Before Dopple, I was CEO of RockYou — featured in Forbes, TechCrunch, VentureBeat for leading a massive turnaround.The track record:→ Grew RockYou from $16M to $150M in revenue in 4 years→ Cut costs while growing top line 40%+ in one quarter→ Built one of the largest social media advertising networks→ Led through multiple acquisitions and integrations→ Kept the same core team together for 13 yearsThat same team is now building Dopple.We've d...","published_at":"2026-03-06T12:14:33Z","author_name":"Lisa Marino","url":"/feed/271765","canonical_url":"https://wefunder.com/feed/271765"},{"id":268201,"entity_id":"wefunder:feed_item:268201","type":"FeedItem::Update","visibility":"public","title":"Why smart money is backing Dopple (and why you should too)","preview":"Happy Saturday!If you're still deciding whether to invest in Dopple, let me make it simple.Here are the 3 reasons elite investors — from Snapchat's first backer to the State of New Jersey — invested at our $7M valuation:1. Elite ValidationWe've raised $4.7 million from investors who know how to pick winners: → Jeremy Liew from Lightspeed (Snapchat's first investor — turned $400K into billions) → State of New Jersey (invested over $1M after full government due diligence) → Top Silicon Valley i...","published_at":"2026-02-28T10:20:02Z","author_name":"Lisa Marino","url":"/feed/268201","canonical_url":"https://wefunder.com/feed/268201"},{"id":267742,"entity_id":"wefunder:feed_item:267742","type":"FeedItem::Spotlight","visibility":"public","published_at":"2026-02-27T15:54:09Z","author_name":"Lisa Marino","url":"/feed/267742","canonical_url":"https://wefunder.com/feed/267742"},{"id":266188,"entity_id":"wefunder:feed_item:266188","type":"FeedItem::Spotlight","visibility":"public","published_at":"2026-02-25T12:27:51Z","author_name":"Lisa Marino","url":"/feed/266188","canonical_url":"https://wefunder.com/feed/266188"},{"id":265187,"entity_id":"wefunder:feed_item:265187","type":"FeedItem::Update","visibility":"public","title":"How We Solved the Biggest Problem in Consumer Businesses","preview":"Hi,Every consumer business faces the same three risks: High customer acquisition cost (CAC) Low conversion rates Poor retention Most startups spend years trying to solve these problems. Many never do.We solved all three on day one.Here's how:Our matching dollar model eliminates CAC entirely. We partner with community organizations, government programs, and foundations who bring us families for free. They're already serving these families—we just plug into their infrastructure.Our Head Start p...","published_at":"2026-02-24T13:48:47Z","author_name":"Lisa Marino","url":"/feed/265187","canonical_url":"https://wefunder.com/feed/265187"},{"id":261423,"entity_id":"wefunder:feed_item:261423","type":"FeedItem::Update","visibility":"public","title":"The Network Effect That Makes Dopple Unstoppable","preview":"Why every new partner makes Dopple more valuableDear investors,I want to explain something that doesn't get talked about enough in early-stage investing: network effects.Most businesses scale linearly. You add a customer, you get X revenue. You add another customer, you get X revenue again.Dopple doesn't work that way.Every new partner we add—every foundation, advertiser, government program, community organization—makes the platform exponentially more valuable.Here's how it works:Partner 1 br...","published_at":"2026-02-18T11:48:56Z","author_name":"Lisa Marino","url":"/feed/261423","canonical_url":"https://wefunder.com/feed/261423"},{"id":259513,"entity_id":"wefunder:feed_item:259513","type":"FeedItem::Update","visibility":"public","title":"Second Head Start pilot confirmed—national scale is happening","preview":"Hi,Big news: we just signed our second Head Start pilot.Let me tell you why this is a huge milestone.Head Start serves 800,000 kids nationally. It's one of the largest early childhood programs in the country, serving low-income families who need exactly what Dopple provides.Our first Head Start pilot in California delivered incredible results: 70% enrollment rate (210 out of 300 eligible families) $2,000 in matching dollars per family $0 customer acquisition cost $100-$450 gross profit per fa...","published_at":"2026-02-15T21:51:28Z","author_name":"Lisa Marino","url":"/feed/259513","canonical_url":"https://wefunder.com/feed/259513"},{"id":258666,"entity_id":"wefunder:feed_item:258666","type":"FeedItem::Update","visibility":"public","title":"You Deserve the Same Deal as My Top Investors","preview":"Happy Friday, everyone!I want to tell you something important.When I opened this round on Wefunder, people told me \"I was crazy to offer retail investors the same $7 million valuation as my top VCs.\"\"Why not raise at $15M-20M on Wefunder like everyone else does?\" they asked.Here's my answer: Because you deserve the same deal as Jeremy Liew.Jeremy Liew is Snapchat's first investor—he turned $400K into billions. When he invested in Dopple, he got $7M valuation.The State of New Jersey invested $...","published_at":"2026-02-13T18:01:21Z","author_name":"Lisa Marino","url":"/feed/258666","canonical_url":"https://wefunder.com/feed/258666"},{"id":256813,"entity_id":"wefunder:feed_item:256813","type":"FeedItem::Update","visibility":"public","title":"We Just Rebuilt the Entire User Experience. Here's Why","preview":"Hi,Quick update: we just launched a completely redesigned user experience.Why does this matter?Because in consumer businesses, friction kills conversion. Every extra step, every confusing screen, every moment of hesitation costs you users.We rebuilt Dopple from the ground up to be streamlined and simplified.What changed:The old experience required families to navigate multiple steps to understand their eligibility, create a registry, and access matching dollars. It worked, but it wasn't seaml...","published_at":"2026-02-12T09:15:37Z","author_name":"Lisa Marino","url":"/feed/256813","canonical_url":"https://wefunder.com/feed/256813"}],"q_and_a":[{"id":319545,"entity_id":"wefunder:comment:319545","question":"I wanted to respond to Glenn, but somehow Wefunder was not letting me do so. Therefore here goes:Dopple is differentiated from GoFundme in some core ways:First, Gofundme gives cash direct to families and Dopple DOES NOT. We pay for goods and services directly so we can provide true accountability for ALL donors.Second,our user acquisition strategy is both community org driven and viral based, which makes UA cost low. Gofundme is primarily viral.Third,we help families fund themselves over time thanks to our unmatched funding depth establishing long term customer relationships. GoFundMe is a point solution for a singular event. Our 2x2 matrix highlights this edge, Last,our Feature Table tracks how Dopple leads on tech and strategic value versus the competition. We have a patent pending on end-to-end payments and SKU management by family/product/donor, which is very complex and unmatched in the market.Ultimately these advantages create barriers to entry driven by low cost UA, long term engagement and tech drives scale","author_name":"Lisa Marino","votes":3,"created_at":"2025-11-13T15:31:50Z","canonical_url":"https://wefunder.com/thedopple#question-319545","answers":[]},{"id":323369,"entity_id":"wefunder:comment:323369","question":"I tried looking but can't find the answer. How much does a Family pay to have this monthly Dopple service throughout the year \u0026amp; ongoing? Or is it free for the Parents/Family to sign-up and the revenue is generated from other types of fee's collected from providing services?","author_name":"Antonio Vitte","votes":2,"created_at":"2026-01-20T21:25:11Z","canonical_url":"https://wefunder.com/thedopple#question-323369","answers":[{"id":323377,"entity_id":"wefunder:comment:323377","answer":"Joining the platform is free. Families DO NOT unlock matching dollars unless they transact on the Dopple platform for things such as clothing, diapers, childcare or college savings. Matching dollars, which are driven from donors, advertisers and community organizations, are the core of the Dopple strategy. Community orgs gives us access to families for zero to low cost, families transact to unlock matching dollars generating significant GMV and families return because matching dollars refresh every 12 months assuming their financial situation has not meaningfully changed.","author_name":"Lisa Marino","votes":1,"created_at":"2026-01-20T23:30:49Z"}]},{"id":308476,"entity_id":"wefunder:comment:308476","question":"Hi there - do these shares come with a liquidation preference?","author_name":"Teddy Lyons","votes":2,"created_at":"2025-05-22T18:30:14Z","canonical_url":"https://wefunder.com/thedopple#question-308476","answers":[{"id":308477,"entity_id":"wefunder:comment:308477","answer":"They sure do! It's 1x.","author_name":"Lisa Marino","votes":1,"created_at":"2025-05-22T18:33:12Z"}]},{"id":319458,"entity_id":"wefunder:comment:319458","question":"Hi Lisa, how is Dopple different from GoFundMe? How will you compete with them? What's your competitive advantage? Thank you, Glenn","author_name":"Glenn Burney","votes":1,"created_at":"2025-11-12T14:46:27Z","canonical_url":"https://wefunder.com/thedopple#question-319458","answers":[]},{"id":316440,"entity_id":"wefunder:comment:316440","question":"Hi Lisa, can you please tell me when the campaign will end? Thank you, Glenn","author_name":"Glenn Burney","votes":1,"created_at":"2025-10-06T18:14:48Z","canonical_url":"https://wefunder.com/thedopple#question-316440","answers":[]},{"id":308541,"entity_id":"wefunder:comment:308541","question":"Can you add the ability for people to donate anonymously to wish list items?","author_name":"Jesse Thompson","votes":1,"created_at":"2025-05-24T00:28:01Z","canonical_url":"https://wefunder.com/thedopple#question-308541","answers":[{"id":308583,"entity_id":"wefunder:comment:308583","answer":"Of course!","author_name":"Lisa Marino","votes":0,"created_at":"2025-05-25T17:20:09Z"}]},{"id":329898,"entity_id":"wefunder:comment:329898","question":"I own crowdsource.capital. Interested? I can't respond to your response, so...yes the domain name is for sale. That was my question :)","author_name":"Jesse Thompson","votes":0,"created_at":"2026-04-03T00:58:53Z","canonical_url":"https://wefunder.com/thedopple#question-329898","answers":[{"id":329904,"entity_id":"wefunder:comment:329904","answer":"i clicked on the link and it's an open domain","author_name":"Lisa Marino","votes":0,"created_at":"2026-04-03T01:03:06Z"}]},{"id":328084,"entity_id":"wefunder:comment:328084","question":"What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?","author_name":"bugg logg","votes":0,"created_at":"2026-03-18T19:10:03Z","canonical_url":"https://wefunder.com/thedopple#question-328084","answers":[{"id":328099,"entity_id":"wefunder:comment:328099","answer":"I take giving early investors a path to liquidity in 2–4 years very seriously. Long gone are the days when investors should be locked in for 7–10 years unless they choose to be; with today’s liquidity options for private companies, management must plan on shorter holding periods for the investor base.With that in mind, our primary goal is to build Dopple into an attractive acquisition candidate. I believe we can reach that point within the next two years. Once we have served 10k families on the platform and reached profitability, I expect acquirers to start approaching us.In the next day or so, I’ll be announcing a pilot with a labor union representing 200k members. Between labor unions and Head Start families, we see substantial upside over the coming years that should be compelling to strategic buyers.Once we are profitable, we will also explore explicit liquidity options for early investors, including secondary sales or company-level share buybacks starting around 2028. Both are realistic scenarios, and we will design for them as part of our capital strategy.Hope this helps.","author_name":"Lisa Marino","votes":0,"created_at":"2026-03-18T20:09:48Z"}]},{"id":325606,"entity_id":"wefunder:comment:325606","question":"I have several concerns. your biggest is the obvious your financials. if I go by what you said your operational expenses alone is destroying you. you said as of March 2025, you have 100k in the bank, your operational expenses is almost double that. one thing I have never seen before is having a startup expense almost more than profits. 1. how much is your marketing, advertisement cost etc, I don't see on your financials 2. you mentioned a 250 referral incentive after a full gift registry. how much is the full gift registry? what kind of profit is made from that? 3. you mentioned enhance platform features as half your funds raised being used for. can you elaborate on that? I haven't seen that mentioned on use of funds part before on here. 4. how close are you to profitability in general and to where it is good for investors. I would hate to invest just to cross my fingers I see a return. alot of sleepless nights. 5. right now how many companies do you have that partnered with you? I have several companies I invested in I believe would love to partner with you. 6. what is your cac now? 7. what is your moat? thanks for your time! great work so far!","author_name":"John Webster","votes":0,"created_at":"2026-02-18T17:19:18Z","canonical_url":"https://wefunder.com/thedopple#question-325606","answers":[{"id":325822,"entity_id":"wefunder:comment:325822","answer":"I will respond in order of your questions: 1. Our CAC on early pilots is $0-50. Community based organizations are excited to have us support their families so give us access to them at zero to low cost. 2. A registry with matching dollars will average about $4k over a 12 month period. We expect $650-750 in margin per registry. 3. We have used much of our NJ investment to support the platform development. We have an upgraded design launching in Mid march, which we are excited about. There are 3 items we're focused on building in 2026 on the upgraded platform: (i) the self serve donor portal with real time reporting, (ii) the ability to verify family income. Today our partners vet families. This functionality will allows us to bring people in from the wild. (iii) multi language functionality. Many of the families we serve are not native english speaking 4. We expect to be profitable by EOY. We also qualify for an NJ program where we can sell our 2025 NOLS for .80 on the dollar. this will inject about 1.5M into Dopple in the aug/sept time frame. We are well capitalized using non dilutive funding. 5. We have 5 major partners. I'd love intros to some of the companies you're thinking of. 6. See Q1 7. Our competitive advantage lies in the combination of 3 areas, which create significant barriers to entry for other competitors Low CAC. Because we bring matching dollars, community organizations actively seek us out as partners. We are already turning groups away until we improve mom conversion, as noted in the traction section. We have proven we can secure low‑ or no‑cost access to families through partners like Head Start, and that, once we have access, many families enroll. Matching funds lower the biggest risk in consumer businesses—customer acquisition—by breaking down barriers to family access. CAC also remains low because families need to share to maximize their matching dollars. As a team that managed viral games and apps, we understand how to optimize for K-factor and organic growth. Funding Breadth and Annual Matching Renewals Create. No one else aggregates government, friends-and-family, and philanthropic matching dollars into a single platform like Dopple and Dopple Community Gifting. Over time, we can add employers as funders too, further widening the moat. These funding streams renew annually, giving families a reason to return year after year. . Technology.Dopple’s technology is differentiated in multiple ways. Payments. Dopple directly manages payments for products and services, which lets the platform require families to transact on-site in order to unlock matching dollars. Sku, family, funder accounting. Dopple supports multiple funders on a single item and precisely accounts for every SKU by community partner, family, and donor—enabling any product or service to be added to a registry and funded from multiple sources in a way that would be impossible without this infrastructure. This also provides Dopple additional monetization methods via donor, gifter and affiliate fees. Viral sharing. Dopple gives families a full toolkit to share needs, track every contribution, and thank supporters. Matching dollars unlock with each gift, so families are motivated to “rally their village” to lower their own costs and earn credits on gifts loved ones already plan to give. Data infrastructure. Dopple’s ability to collect and present self-selected data about what families choose most often, detailed transactional and demographic data to stakeholders such as government agencies and philanthropic organizations provides a unique competitive advantage. Dopple can provide a level of transparency to each donor that does not exist in many philanthropic environments. This data also serves as a foundation for AI-driven insights Patents. Dopple has filed provisional patents but needs to update them for the last 6 months of development.","author_name":"Lisa Marino","votes":0,"created_at":"2026-02-20T03:05:25Z"}]},{"id":309172,"entity_id":"wefunder:comment:309172","question":"Good day, I came across your fundraising campaign and was genuinely inspired by your vision and mission. As a crowdfunding expert, I specialize in helping purpose-driven campaigns like yours thrive by combining powerful storytelling with strategic donor outreach. With our community that has over 5,000+ engaged supporters and a track record of successful campaigns, we’re confident we can help amplify your reach and drive real results. If you're open to exploring how we can support your campaign, feel free to connect with us on WhatsApp at +66 958 104 655. Looking forward to the possibility of working together and contributing to your success.","author_name":"Digital  Marketing Advantage","votes":0,"created_at":"2025-06-04T20:56:12Z","canonical_url":"https://wefunder.com/thedopple#question-309172","answers":[{"id":309244,"entity_id":"wefunder:comment:309244","answer":"I don't have what's app but feel free to email me. lisa@thedopple.com","author_name":"Lisa Marino","votes":0,"created_at":"2025-06-05T14:06:59Z"}]},{"id":308465,"entity_id":"wefunder:comment:308465","question":"Are you pivoting from running a store to being more of a wishlist? Your store website seems to be nonfunctional.","author_name":"John Butterfield","votes":0,"created_at":"2025-05-22T15:57:49Z","canonical_url":"https://wefunder.com/thedopple#question-308465","answers":[{"id":308468,"entity_id":"wefunder:comment:308468","answer":"I'd love a chance to get on a call with you if you have time. Further, can you share which link you are using to access the site so I can make sure everything is functional? Last, we still do our subscription clothing company - that generates revenue today. The funding platform is in tuning mode. We actually have a large release this week, which I am SUPER EXCITED about. The funding platform will start generating revenue this quarter. As a matter of background - I acquired Dopple in Aug 2023 when I saw the functionality of it's subscription platform. My company was already working on a baby registry and the combo of subs + a basic registry could really transform gifting. As we evolved in 2024-25 we began to see the need to add additional funding sources to the platform. In fact we are partnering with get-starlight.com to help us on the federal funding side with families. We will then be able to leverage friends and family and gifters as well as see if families qualify for gov't dollars for things like childcare and pre and post partum services. Over time we will add philanthropic funding sources and employers. Our pilot in NJ will launch in the next 4-5 weeks with families, service providers and funding sources.","author_name":"Lisa Marino","votes":0,"created_at":"2025-05-22T16:14:35Z"}]},{"id":307412,"entity_id":"wefunder:comment:307412","question":"Hey there, I run a community round focused venture fund and have a few questions for you that I'd love to ask 1 on 1 if possible. What's the best way to reach you for a zoom meeting?","author_name":"Tristin Chambers","votes":0,"created_at":"2025-05-03T15:23:03Z","canonical_url":"https://wefunder.com/thedopple#question-307412","answers":[]}],"faq":[{"question":"Are you pivoting from running a store to being more of a wishlist? Your store website seems to be nonfunctional.","answer":"I'd love a chance to get on a call with you if you have time. Further, can you share which link you are using to access the site so I can make sure everything is functional? Last, we still do our subscription clothing company - that generates revenue today. The funding platform is in tuning mode. We actually have a large release this week, which I am SUPER EXCITED about. The funding platform will start generating revenue this quarter. As a matter of background - I acquired Dopple in Aug 2023 ..."},{"question":"Hi there - do these shares come with a liquidation preference?","answer":"They sure do! It's 1x."},{"question":"Can you add the ability for people to donate anonymously to wish list items?","answer":"Of course!"},{"question":"Good day, I came across your fundraising campaign and was genuinely inspired by your vision and mission. As a crowdfunding expert, I specialize in helping purpose-driven campaigns like yours thrive by combining powerful storytelling with strategic donor outreach. With our comm...","answer":"I don't have what's app but feel free to email me. lisa@thedopple.com"},{"question":"I tried looking but can't find the answer. How much does a Family pay to have this monthly Dopple service throughout the year \u0026amp; ongoing? Or is it free for the Parents/Family to sign-up and the revenue is generated from other types of fee's collected from providing services?","answer":"Joining the platform is free. Families DO NOT unlock matching dollars unless they transact on the Dopple platform for things such as clothing, diapers, childcare or college savings. Matching dollars, which are driven from donors, advertisers and community organizations, are the core of the Dopple strategy. Community orgs gives us access to families for zero to low cost, families transact to unlock matching dollars generating significant GMV and families return because matching dollars refresh..."}]}}}