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The Cracker King

National Award Winning Gluten Free Snack Food Company!

What Investors Say

Managing Director, Zebras Unite Capital
Invested $2,500 this round
At Zebras Unite, we are proud to count companies like The Cracker King as members of our cooperative. They have a great product, great vision, and a great story. We have been impressed with their organic growth, and their ability to get regional traction from major retailers. This past year has been a trial by fire for any consumer packaged goods company, and we are thrilled that The Cracker King was able to make a successful pivot from farmers markets to new retail outlets. We are proud to support them on their journey, and hope others will, too! 

In the news

The Cracker King aims to build an empire - Portland Business Journal
December 2, 2020
Whereas Newman started his brand with homemade salad dressing, Prince is starting his gluten-free food empire with crackers. Under the brand The Cracker King, Jovani is on his way. The company launched last fall and has two products on store shelves: a rosemary sea salt cracker, and a sunny seed cracker with pumpkin, sunflower and sesame seeds.
At the Beginning of the Pandemic, the Cracker King Was Unsure of its Future. Now, the Small Local Company Can Barely Keep Up With Demand.
December 2, 2020
A few years ago, Jovani Prince got tired of leaving his fate in the hands of others. "Being African American, I got tired of being the first one to be fired and the last one to be hired," Prince says. "I wanted to do something that no one could take away from me."
Meet Portland's Gluten-Free Cracker King
December 2, 2020
It all started with a road trip snack: homemade crackers that Jovani Prince's mom made for him and his wife on their drive home from Southern California. "We couldn't stop eating these crackers, they were so good," Prince says. Meanwhile, Prince had been thinking of starting a small business to support his wife and kids.
10-16 SBBM II Jovani Prince profile - Portland Business Journal
December 2, 2020
Jovani Prince is frustrated. His gluten-free cracker business has earned attention from local media and landed him on stages for high-profile pitch competitions. However, that recognition hasn't translated to capital, something the company needs as Prince readies expansion into Whole Foods stores across the Pacific Northwest.
Gluten-free cracker maker The Cracker King launches GoFundMe campaign - Portland Business Journal
December 2, 2020
Jovani Prince has steadily built his gluten-free cracker business for the last several years. Now, the CEO of The Cracker King has a GoFundMe campaign seeking the community's help to raise $35,000 to purchase a key piece of equipment, rent warehouse space and hire added employees to keep up with all the demand.
'Angel Food Conference' aims to help food-beverage industry
September 4, 2020
Amanda Oborne and Jovani Prince joined AM Extra PORTLAND, Ore. (KOIN) - The coronavirus pandemic has put a strain on local small businesses, especially in the food and beverage industry. The Oregon Entrepreneurs Network hopes to help them get back on their feet with a virtual workshop series that could give them a much needed boost.
What People Say