{"data":{"type":"company_profile","id":107490,"entity_id":"wefunder:company:107490","attributes":{"canonical_url":"https://wefunder.com/theconsciouspet","generated_at":"2026-06-08T20:08:04Z","updated_at":"2026-06-08T05:00:57Z","entity_ids":{"company":"wefunder:company:107490","slug":"wefunder:company_slug:theconsciouspet"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-08T20:08:04Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:00:57Z","as_of":"2026-06-08T20:08:04Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:00:57Z","as_of":"2026-06-08T20:08:04Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-01-29T20:53:40Z","as_of":"2026-06-08T20:08:04Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-01-29T20:53:40Z","as_of":"2026-06-08T20:08:04Z","confidence":"medium"}}},"company":{"id":107490,"entity_id":"wefunder:company:107490","slug":"theconsciouspet","name":"The Conscious Pet","tagline":"Healthy dog food upcycled from restaurant kitchen food-scraps in Austin TX","elevator_pitch":"Dog food is changing. The best nutrition includes healthy proteins, fats, vitamins/minerals and fiber; it doesn’t include artificial ingredients, animal meal, grains, or legumes which are all linked to health issues. We’re rescuing local restaurant kitchen scraps, before they’re spiced or combined, and upcycling them into the perfect mix of nutrients for your dog. We power this process with clean energy, produce zero waste, and package it in a fully-compostable bag that's shelf-stable.","story":"Dog Food Needs Help!Most dog food is still kibble, made with animal meals \u0026amp; fillers, which are being linked to all kinds of health problems in dogs. The industry needs to shift to more nutritious foods and gently-cooked is proving to be the best all-around choiceThe TeamWe're the super-stars for this business. With many decades of combined, and relevant, entrepreneurial experience, over 30 awards \u0026amp; regular national press coverage for our ventures, we're excited to share this opportunity with the community we call home. Prior success includes Cece's Veggie Co, which achieved the #3 spot on the Inc 5,000 list of fastest growing companies in the country. Read about it hereMarket \u0026amp; CustomerAustin boasts a 500,000 pupulation (dogs in town) and Austinities spend the most on dog food of any major city precisely because they know, like 72% of dog parents nationally know, that higher quality dog food prevents sickness and helps our puppers be the best they can be. We will launch exclusively in Austin, TX.\u0026nbsp;Online sales of dog food, like The Conscious Pet's DoggieBag product, are expected to grow by $7 Billion over the next 2 years.\u0026nbsp;Upcycled Food \u0026amp; SustainabilityThe term 'upcycle' means to take a product and make something better out of it than what it was going to be used for (or not used at all). Restaurants waste ~27 Billion pounds of food each year. We're rescuing these food scraps and upcycling them into nutritious food for your pets. We're a Public Benefit Corporation, a\u0026nbsp;member of the Upcycled Food Association and the Pet Sustainability Coalition. We source \u0026amp; produce our food locally. We use 100% compostable packaging. We're a zero-waste facility \u0026amp; we'll use renewable energy to power the whole process.\u0026nbsp;Safety At Every StepThe Conscious Pet founders have a background in human food companies with years of experience creating healthy, fresh foods meeting the highest standards of quality that exist. We work closely with the restaurants to ensure safe handling of all product that we collect. We then apply these standards to our manufacturing process and test everything to ensure complete safety for your pet. Our proprietary process kills pathogens and creates a shelf-stable product (no refrigeration required) that's as safe to serve as kibble.AAFCO Complete \u0026amp; Balanced NutritionRecipes developed by a PhD Nutrition-certified Veterinarian to make sure every meal has all the nutrition your dog needs for a happy and healthy lifeFresh ingredients from local restaurants combined in the perfect mixture to meet AAFCO standards for complete \u0026amp; balancedGently cooked (similar to air-dried or dehydrated) to increase bioavailability of amino acidsShelf-stable so no refrigeration required\u0026nbsp;DoggieBag Ingredients - Whole Chicken, Pork, *butternut squash, *carrot, *kale, *cucumber, *celery, whole food\u0026nbsp;vitamin/mineral supplement mix. (*Organic)Presenting DoggieBagFrom kitchen scraps to your dog's bowl!Competitive Brand ComparisonBecause of our proprietary process and circular economy focus, we're able to bring you the absolute best nutrition at a reasonable price, putting DoggieBag in a league of it's own against the competition.Crowdfunding \u0026amp; Local Austin EconomyCrowdfunding has exploded as a way for normal people to support projects they love. We want to launch this company with the community so we’re giving you a chance to own a piece, instead of professional investors. Our one-of-a-kind deal combines revenue-sharing return of original investment PLUS ownership in the company. Every investor is also an ambassador that can earn FREE dog food while helping us grow and returning more money to investors.\u0026nbsp;Size of OpportunityWith 500,000 dogs and almost as many cats in Austin, there's a ton of room for growth in the local community. We'll expand products as we grow.TimelineEarth Week - Launch private Wefunder early accessLate-May - Launch public community round, pre-orders open, finalize recipe \u0026amp; operational processesJuly - launch deliveriesInvestment TermsWefunder can't even properly display the terms because they're so unique. We want to quickly start returning your investment capital while also giving you ownership in the company to share in upside as the company grows.\u0026nbsp;Revenue Share - investors will receive 5% of Net Revenues until their investment is returned in full!Equity - investors will also receive stock in the company that may receive benefits later through future transactions or profit sharingIt's the best of both worlds! Get your money back and still own a piece of the company!Invest today! The round will fill quickly!","location":"Austin, TX","website":"https://www.theconsciouspet.life","total_amount_raised":176220,"total_investors":92,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/theconsciouspet","https://www.theconsciouspet.life"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107490/xxl_cropped_IMG_5920.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/107490/large_cropped_doggiebag_front.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107490/standard_cropped_IMG_5920.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107490/standard_cropped_IMG_5920.jpg","profile_video_url":"https://wefunder.wistia.com/medias/ph27lz9yqw"},"links":{"company_url":"https://www.theconsciouspet.life","instagram_url":"https://www.instagram.com/theconsciouspet/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"📈 Experienced founders with multiple exits \u0026amp; #3 on Inc 5000 meteoric growth"},{"index":2,"claim_id":"claim-fact-2","value":"💰 Revenue share PLUS Equity ownership; 5% of net revenue"},{"index":3,"claim_id":"claim-fact-3","value":"🍗 Clean ingredient human food, gently-cooked"},{"index":4,"claim_id":"claim-fact-4","value":"🐶 Pet Food is a $34Billion industry and growing, but hasn't kept up with nutrition science"},{"index":5,"claim_id":"claim-fact-5","value":"🙌 Public Benefit Corporation"},{"index":6,"claim_id":"claim-fact-6","value":"🚚 Local supply chain \u0026amp; delivery minimizing risk and costs"},{"index":7,"claim_id":"claim-fact-7","value":"♻️ 100% compostable packaging, zero-waste company"},{"index":8,"claim_id":"claim-fact-8","value":"🍽 Upcycled restaurant scraps; 108 billion pounds of food is wasted in the US each year"}],"team":[{"id":2419299,"entity_id":"wefunder:company_role:2419299","user_entity_id":"wefunder:user:1520240","role":"founder","name":"Mason Arnold","title":"Chief Dogxecutive Officer","bio":"started 6 companies prior — recognized in over 30 local, state, and national awards and has been featured in national press: WSJ, NY Times, and Entrepreneur. His previous company, Cece’s Veggie Co., achieved the #3 spot on the Inc 5,000","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2419299/square_cropped_bio_pick550x550.jpg?1648736033","profile_url":"https://wefunder.com/masonarnold","linkedin_url":"https://www.linkedin.com/in/masonarnold/","twitter_url":"https://twitter.com/masonarnold","related_urls":["https://wefunder.com/masonarnold"]},{"id":2446521,"entity_id":"wefunder:company_role:2446521","user_entity_id":"wefunder:user:2521695","role":"founder","name":"Jessica Kezar","title":"Vice Pawsident of Sales \u0026 Marketing","bio":"10 years in CPG space, grew from marketing contractor to VP of Sales for a national food company.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2446521/square_cropped_Screen_Shot_2022-02-01_at_9.25.09_AM.jpg?1677090283","profile_url":"https://wefunder.com/jessicakezar","linkedin_url":"http://www.linkedin.com/in/jessicakezar","related_urls":["https://wefunder.com/jessicakezar"]},{"id":2446523,"entity_id":"wefunder:company_role:2446523","user_entity_id":"wefunder:user:2671863","role":"founder","name":"Jeff Paine","title":"Chief Dogperating Officer","bio":"Co-founded and grew a compost company from backyard to one of the largest in the region.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2446523/square_cropped_Screen_Shot_2022-02-01_at_9.15.07_AM.jpg?1654813912","profile_url":"https://wefunder.com/jeff.paine","related_urls":["https://wefunder.com/jeff.paine"]},{"id":2446528,"entity_id":"wefunder:company_role:2446528","role":"founder","name":"Melanie MacFarlane","title":"Chief Dog Whisperer","bio":"Co-founded and grew a compost company from backyard to one of the largest in the region.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2446528/square_cropped_Screen_Shot_2022-02-01_at_9.16.43_AM.jpg?1648736148","related_urls":[]}],"featured_investors":[{"id":4707,"entity_id":"wefunder:company_investor_profile:4707","investor_profile_id":673517,"investor_profile_entity_id":"wefunder:investor_profile:673517","subject_entity_id":"wefunder:user:1133972","name":"Felipe Vega","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/felipe.vega","investment_total":25000,"investment_info":"Invested $25,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/felipe.vega"]}],"investor_memos":[],"tab_counts":{"posts":6,"ask_questions":9,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":57771,"entity_id":"wefunder:fundraise:57771","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"custom","security_type":"custom","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":499999.56,"minimum_target":"50000.0","maximum_target":"499999.56","funding_started_at":"2022-05-26T00:35:28Z","funding_closed_at":"2022-11-26T05:03:06Z","auto_close_at":"2022-11-26T04:59:59Z"},{"id":57772,"entity_id":"wefunder:fundraise:57772","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"custom","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":499999.56,"minimum_target":"50000.0","maximum_target":"499999.56","funding_started_at":"2022-04-25T23:34:49Z"}],"latest_fundraise":{"id":57771,"entity_id":"wefunder:fundraise:57771","state":"successful","offering_type":"4(a)(6)","structure":"custom","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-05-26T00:35:28Z","funding_closed_at":"2022-11-26T05:03:06Z","terms":{"eb":null,"nb":null,"txt":null}},"recent_posts":[{"id":159006,"entity_id":"wefunder:feed_item:159006","type":"FeedItem::Update","visibility":"public","title":"Podcast out about Mason's story and The Conscious Pet","preview":"https://podcasts.apple.com/us/podcast/episode-140-mason-arnold-co-founder-of-the-conscious-pet/id1507993317?i=1000583601362","published_at":"2022-10-25T18:27:11Z","author_name":"Mason Arnold","url":"/feed/159006","canonical_url":"https://wefunder.com/feed/159006"},{"id":157248,"entity_id":"wefunder:feed_item:157248","type":"FeedItem::Update","visibility":"public","title":"Deliveries have started!","preview":"We're so excited to be delivering food \u0026 toppers to Austinites all over the city. Here's one very happy pup who will only eat his food now if it has our Chicken/Pork/Ginger meal topper on it - https://www.instagram.com/reel/Cg0B-TkpgrO/?utm_source=ig_web_copy_linkWe're getting more and more of these puptimonials. Help us spread the word by sharing our site or social with anyone who lives in Austin and has a dog! they can use the code WELCOME to get 50% off their first order.","published_at":"2022-08-10T20:53:20Z","author_name":"Mason Arnold","url":"/feed/157248","canonical_url":"https://wefunder.com/feed/157248"},{"id":156423,"entity_id":"wefunder:feed_item:156423","type":"FeedItem::Update","visibility":"public","title":"Join us for our Launch Party!!","preview":"July 14th, 6pm-9pm at Central Machine Works in Austin, TX. More Details here - https://www.facebook.com/events/1872638899592199","published_at":"2022-06-29T18:53:58Z","author_name":"Mason Arnold","url":"/feed/156423","canonical_url":"https://wefunder.com/feed/156423"},{"id":156238,"entity_id":"wefunder:feed_item:156238","type":"FeedItem::Update","visibility":"public","title":"More press!","preview":"Great article highlighting the company (and a lot of Mason, haha, Jess was there and he talked about all the partners but that didn't get published). Well written and well read in Austin - https://austonia.com/the-conscious-pet-austin","published_at":"2022-06-29T00:57:51Z","author_name":"Mason Arnold","url":"/feed/156238","canonical_url":"https://wefunder.com/feed/156238"},{"id":156067,"entity_id":"wefunder:feed_item:156067","type":"FeedItem::Update","visibility":"public","title":"Interesting article about pets \u0026amp; category growth","preview":"Excerpt - Spending on pets grew 19.3% to $123 billion last year, according to Packaged Facts, a much faster pace than the 7.3% growth seen in 2019. The consumer market research firm estimates the pet-product retail sector will grow at a compound annual growth rate of 10% until 2026. Not only have U.S. households added more pets during the pandemic, but a parallel trend has been the so-called humanization of our furry friends: More pet owners are opting for premium and fresh foods for their pu...","published_at":"2022-06-13T14:27:15Z","author_name":"Mason Arnold","url":"/feed/156067","canonical_url":"https://wefunder.com/feed/156067"},{"id":155727,"entity_id":"wefunder:feed_item:155727","type":"FeedItem::Update","visibility":"public","title":"The Conscious Pet featured in Austin Business Journal","preview":"https://www.bizjournals.com/austin/inno/stories/profiles/2022/05/25/conscious-pet-launching-food-scraps-dog-food.html","published_at":"2022-06-03T16:50:21Z","author_name":"Mason Arnold","url":"/feed/155727","canonical_url":"https://wefunder.com/feed/155727"}],"q_and_a":[{"id":204572,"entity_id":"wefunder:comment:204572","question":"Good stuff. I take it you are working on a website. You have a link but nothing is there. Do you have any kind of projections..you mention revenue share along with equity share. Can you tell us more. Are you basically going to be direct to customers and/or a mix of retail etc. To handle production are you just going to have one plant serving the United States or several one in east coast etc. I know I have invested in several companies with some very well known people as a vc and they taught me that is is good to eventually have a production facility on the east and west coast to keep up with demand. Would be nice if you had an investor panel etc like others maybe you will before launch? Thanks for your time.","author_name":"John Webster","votes":1,"created_at":"2022-05-08T05:56:35Z","canonical_url":"https://wefunder.com/theconsciouspet#question-204572","answers":[{"id":204766,"entity_id":"wefunder:comment:204766","answer":"Hey John! Thanks for the question! Website will go live on 5/18 with the public launch. Yes went ahead and dropped projections into the Q\u0026amp;A section. We're starting with DTC subscription model and we'll layer in retail as we grow. We will build out first production line here in Austin, TX. As we grow we will build new facilities near supply and customers to minimize transportation. Yes, we'll organize several investor panels! Will keep you posted.","author_name":"Mason Arnold","votes":0,"created_at":"2022-05-10T16:46:05Z"}]},{"id":242477,"entity_id":"wefunder:comment:242477","question":"When will the first revenue share payment be made, and how will we be notified about it? Thanks.","author_name":"Timothy Stumpff","votes":0,"created_at":"2023-04-11T14:59:22Z","canonical_url":"https://wefunder.com/theconsciouspet#question-242477","answers":[]},{"id":219627,"entity_id":"wefunder:comment:219627","question":"What's the exit/IPO/M\u0026amp;A plan? At a 3.5 cap, I'm guessing a 50M-75M exit if a sell is your option.","author_name":"Brandon Miller","votes":0,"created_at":"2022-09-21T09:45:06Z","canonical_url":"https://wefunder.com/theconsciouspet#question-219627","answers":[{"id":219646,"entity_id":"wefunder:comment:219646","answer":"We believe this could be a very strong cashflow business. But also open to exit. Premium dog food companies are selling for 3x-5x revenue. We anticipate $3MM-$4MM revenue in 3 years, potentially $10MM-$15MM exit for a 4x return on investment. But the revenue share dramatically reduces the risk of this investment with total loss already being eliminated as an option for those already invested. Most of the high returns demanded on equity investment are to make up for total losses in other investments.","author_name":"Mason Arnold","votes":0,"created_at":"2022-09-21T13:54:40Z"}]},{"id":212696,"entity_id":"wefunder:comment:212696","question":"Hi. When are you closing this funding round?","author_name":"Marisa Adam","votes":0,"created_at":"2022-07-26T03:33:37Z","canonical_url":"https://wefunder.com/theconsciouspet#question-212696","answers":[{"id":213904,"entity_id":"wefunder:comment:213904","answer":"Weird, answered this already, but it's not showing. We have until October to hit our targets. We'll close when we hit the targets or the offer expires. Thanks!","author_name":"Mason Arnold","votes":0,"created_at":"2022-08-04T18:51:01Z"}]},{"id":211693,"entity_id":"wefunder:comment:211693","question":"Hello, what is the price of each share?","author_name":"Marisa Adam","votes":0,"created_at":"2022-07-15T02:24:08Z","canonical_url":"https://wefunder.com/theconsciouspet#question-211693","answers":[{"id":213873,"entity_id":"wefunder:comment:213873","answer":"The price per share is $.58, but there is also a revenue share returning initial capital!","author_name":"Mason Arnold","votes":0,"created_at":"2022-08-04T15:09:04Z"}]},{"id":211253,"entity_id":"wefunder:comment:211253","question":"one last question before i invest and how much somebody asked a question that wasn't answered, i am wondering about as well. is your product 100% vegan?","author_name":"John Webster","votes":0,"created_at":"2022-07-11T22:42:37Z","canonical_url":"https://wefunder.com/theconsciouspet#question-211253","answers":[{"id":213872,"entity_id":"wefunder:comment:213872","answer":"please see below. So sorry for the delay.","author_name":"Mason Arnold","votes":0,"created_at":"2022-08-04T15:08:10Z"}]},{"id":210070,"entity_id":"wefunder:comment:210070","question":"Hi. Please if your product is 100% vegan or not. Thanks.","author_name":"Oriehi Raphael","votes":0,"created_at":"2022-07-01T12:50:12Z","canonical_url":"https://wefunder.com/theconsciouspet#question-210070","answers":[{"id":213871,"entity_id":"wefunder:comment:213871","answer":"Hi Raphael, so sorry, we don't get notifications of questions here. We discussed over email, but to confirm, this product is NOT vegan. The first two ingredients are chicken and pork. It is, however, vegan-friendly as it doesn't create any new demand for animal products. We're taking unused scraps and upcycling them into nutritious food!","author_name":"Mason Arnold","votes":0,"created_at":"2022-08-04T15:07:46Z"}]},{"id":209702,"entity_id":"wefunder:comment:209702","question":"Hi Team, on your homepage, in the table entitled \"Dog Food Needs Help\" which compares 'Kible', 'Frozen/Raw' \u0026amp; TCP, it appears that the text in the 1st row is the same for 'Kible' \u0026amp; TCP but 'Kible' is marked with a \"X\" and TCP with a 'tick'. Should th 'Kible' text differ or also have a 'tick' (or am I missing something!?)? THX","author_name":"Dion N","votes":0,"created_at":"2022-06-28T21:47:31Z","canonical_url":"https://wefunder.com/theconsciouspet#question-209702","answers":[{"id":209801,"entity_id":"wefunder:comment:209801","answer":"Oh noes! Thanks for catching the typo. We just transitioned to a new software platform so we're still working out a kink here and there. The box for kibble should say - \"Dreaded 4 Ds (dead, diseased, dying, disabled) unfit for human consumption\"","author_name":"Mason Arnold","votes":1,"created_at":"2022-06-29T14:46:56Z"}]},{"id":206452,"entity_id":"wefunder:comment:206452","question":"Very interested in the pet food space. Like the business model but curious what your time frame is to scale the concept beyond Austin? Also is equity offer a SAFE or straight equity + revenue share? 321RidgelandVentures.com","author_name":"Jonathan Berman","votes":0,"created_at":"2022-05-26T17:28:15Z","canonical_url":"https://wefunder.com/theconsciouspet#question-206452","answers":[{"id":206472,"entity_id":"wefunder:comment:206472","answer":"Hey Jonathan, thanks for the question! As soon as we feel confident in our operating processes, self-manufacture safety \u0026amp; efficiency, and customer experience we'll be open to replicating in other markets. The equity is straight common shares PLUS revenue share. We want everyone to feel like owners and get paid back their principal on a faster timeline than equity can offer. It's a very unique set-up.","author_name":"Mason Arnold","votes":1,"created_at":"2022-05-26T18:37:14Z"}]}],"faq":[{"question":"Good stuff. I take it you are working on a website. You have a link but nothing is there. Do you have any kind of projections..you mention revenue share along with equity share. Can you tell us more. Are you basically going to be direct to customers and/or a mix of retail etc....","answer":"Hey John! Thanks for the question! Website will go live on 5/18 with the public launch. Yes went ahead and dropped projections into the Q\u0026amp;A section. We're starting with DTC subscription model and we'll layer in retail as we grow. We will build out first production line here in Austin, TX. As we grow we will build new facilities near supply and customers to minimize transportation. Yes, we'll organize several investor panels! Will keep you posted."},{"question":"Very interested in the pet food space. Like the business model but curious what your time frame is to scale the concept beyond Austin? Also is equity offer a SAFE or straight equity + revenue share? 321RidgelandVentures.com","answer":"Hey Jonathan, thanks for the question! As soon as we feel confident in our operating processes, self-manufacture safety \u0026amp; efficiency, and customer experience we'll be open to replicating in other markets. The equity is straight common shares PLUS revenue share. We want everyone to feel like owners and get paid back their principal on a faster timeline than equity can offer. It's a very unique set-up."},{"question":"Hi Team, on your homepage, in the table entitled \"Dog Food Needs Help\" which compares 'Kible', 'Frozen/Raw' \u0026amp; TCP, it appears that the text in the 1st row is the same for 'Kible' \u0026amp; TCP but 'Kible' is marked with a \"X\" and TCP with a 'tick'. Should th 'Kible' text diffe...","answer":"Oh noes! Thanks for catching the typo. We just transitioned to a new software platform so we're still working out a kink here and there. The box for kibble should say - \"Dreaded 4 Ds (dead, diseased, dying, disabled) unfit for human consumption\""},{"question":"Hi. Please if your product is 100% vegan or not. Thanks.","answer":"Hi Raphael, so sorry, we don't get notifications of questions here. We discussed over email, but to confirm, this product is NOT vegan. The first two ingredients are chicken and pork. It is, however, vegan-friendly as it doesn't create any new demand for animal products. We're taking unused scraps and upcycling them into nutritious food!"},{"question":"one last question before i invest and how much somebody asked a question that wasn't answered, i am wondering about as well. is your product 100% vegan?","answer":"please see below. So sorry for the delay."}]}}}