{"data":{"type":"company_profile_ai","id":98100,"entity_id":"wefunder:company:98100","attributes":{"canonical_url":"https://wefunder.com/the.worthy.company","retrieval_urls":{"canonical":"https://wefunder.com/the.worthy.company","json":"https://wefunder.com/the.worthy.company.json","markdown":"https://wefunder.com/the.worthy.company.md","ai_json":"https://wefunder.com/the.worthy.company.ai.json","ai_text":"https://wefunder.com/the.worthy.company.ai.txt","changelog_json":"https://wefunder.com/the.worthy.company.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-22T05:03:25Z","generated_at":"2026-06-22T20:51:49Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":98100,"entity_id":"wefunder:company:98100","slug":"the.worthy.company","name":"The Worthy Company","tagline":"Reinventing plant based foods by harnessing the power of whole food ingredients. ","elevator_pitch":"The Worthy Company - a brand and a promise to offer plant-based, comprehensive nourishment to all. Our first product line is the Worthy Bowl - a delicious, smooth and sweet blend of fruits, veggies, legumes and chia. Each bowl celebrates plants and delivers 8 gm of fiber, 8 gm of complete protein, 8 gm of sugar, 3 gm of Omega3s and 6s, all for approximately 150 calories and reasonably priced. We offer 5 flavors inspired by childhood favorites.","location":"Chicago, IL","website":"https://theworthycompany.com","total_amount_raised":98800,"total_investors":44,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 98800","citation":"https://wefunder.com/the.worthy.company#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:25Z","as_of":"2026-06-22T20:51:49Z","confidence":"high"},"observed_at":"2026-06-22T05:03:25Z","expires_at":"2026-06-23T05:03:25Z"},{"claim_id":"claim-total-investors","text":"Total investors: 44","citation":"https://wefunder.com/the.worthy.company#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:25Z","as_of":"2026-06-22T20:51:49Z","confidence":"high"},"observed_at":"2026-06-22T05:03:25Z","expires_at":"2026-06-23T05:03:25Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 98800","citation":"https://wefunder.com/the.worthy.company#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:25Z","as_of":"2026-06-22T20:51:49Z","confidence":"high"},"observed_at":"2026-06-22T05:03:25Z","expires_at":"2026-06-23T05:03:25Z"},{"claim_id":"claim-total-investors","text":"Total investors: 44","citation":"https://wefunder.com/the.worthy.company#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:25Z","as_of":"2026-06-22T20:51:49Z","confidence":"high"},"observed_at":"2026-06-22T05:03:25Z","expires_at":"2026-06-23T05:03:25Z"}],"company_claims":{"tagline":"Reinventing plant based foods by harnessing the power of whole food ingredients. ","elevator_pitch":"The Worthy Company - a brand and a promise to offer plant-based, comprehensive nourishment to all. Our first product line is the Worthy Bowl - a delicious, smooth and sweet blend of fruits, veggies, legumes and chia. Each bowl celebrates plants and delivers 8 gm of fiber, 8 gm of complete protein, 8 gm of sugar, 3 gm of Omega3s and 6s, all for approximately 150 calories and reasonably priced. We offer 5 flavors inspired by childhood favorites.","story":"“Worthy is the future of food - delicious, low in sugar, high in fiber from plants and heart health from omega 3s and 6s.” Vanessa Rissetto, MS, RD, CDNWe're reinventing plant-based foods, by harnessing the power of PLANTS,\u0026nbsp;making delicious nourishment accessible to ALL.\u0026nbsp;It's better for our bodies, our spirits and our planet.Most packaged plant-based foods are either looking to replace an animal based\u0026nbsp;protein or are loaded with sugar without offering balanced nourishment.\u0026nbsp; Most plant-based yogurts offer protein and not much more.\u0026nbsp;\u0026nbsp;Most pressed juices and smoothies contain more sugar per serving than a candy bar or soda and don't retain the natural fibers from the ingredient.\u0026nbsp;\u0026nbsp;These products do not help consumers achieve healthy guts, which more and more studies prove is fundamental for physical and mental wellbeingThis poses a huge problem for consumers seeking the nourishment that our busy lifestyles demand and our bodies need: fiber, protein, multiple fruit and veggie servings from whole food ingredients - that actually tastes DELICIOUS.WORTHY IS CHANGING ALL THAT.\u0026nbsp;Worthy Bowls celebrate plants offering high fiber, excellent source of complete plant-based protein, multiple veggies and fruits as the lead ingredients, all 9 essential amino acids, Omega 3s and 6s and antioxidants, vitamins and minerals all naturally occurring from our whole food ingredients and they are unlike anything you have ever tried before. They are smooth, sweet and deliciously plant-based. A Gut Healthy snack everyone can enjoy.THE WORTHY BOWL IS:All-One-Bowl, smooth and sweet, deliciously plant based, made from whole superfood ingredients like\u0026nbsp;mango, citrus, cauliflower, sweet potato, chia, legumes. Worthy Bowls come in 5 amazing fruit-forward flavors inspired by our favorite treats: Vanilla Orange, Strawberry \u0026amp; Greens, Mango \u0026amp; Greens, Dark Cocoa Cherry and Pineapple and Greens.\u0026nbsp;Each delicious bowl offers:veggies, fruits, legumes and chiaComplete plant based protein - 8gExcellent source of fiber - 8gOnly 8 gm of sugar150 calories approx3:1 carb to protein ratio for optimal recovery3 gm of Omega 3 and Omega 69 essential amino acidsSO WHAT'S NOT IN THE BOWLS? NOTHING YOU'LL MISS...THE EXPERTS AGREE:“Protein and fiber are part of a healthy diet, and Worthy Bowls come out on top with 8g of fiber \u0026amp; 8g of protein from fruits, veggies, legumes and chia in every bowl. An added bonus is the low sugar content, which ensures blood sugar stabilization.”Vanessa Rissetto MS, RD, CDN.\u0026nbsp;Co-Founder, Culina Health Acting Director, Dietetic Internship, New York UniversityAND SO DO OUR CUSTOMERSWHAT MAKES WORTHY BETTER:1. Healthy, nutrient dense and delicious\u0026nbsp;recipes2.\u0026nbsp;Whole, real, superfood ingredients are the foundation of every product we offer3. Accessibility in terms of price point and convenience: plant-based nutritious foods should be readily accessible, and not\u0026nbsp;priced as\u0026nbsp;a luxury itemWe constantly raise the nutritional bar and flavor bar in our Bowls:\u0026nbsp;every superfood ingredient is chosen for optimal nourishment benefit and deliciousnessWe use the best ingredients mother nature provides, all ingredients\u0026nbsp;you know and love.No other packaged product embraces the WHOLE food ingredient by using the entire, fiber filled, delicious, wholesome ingredient.TRACTIONOur growth shows we have tapped into something huge.\u0026nbsp; We project $30M in Revenue by 2025:\u0026nbsp;and that growth does not reflect the new products and product line extensions for the entire family we have in our innovation pipelineIn 2021 alone we launched Costco, QVC, Wegmans and regional specialty chains growing our distribution 3X with velocities reaching category leadership position all while achieving a 4x growth on our direct to consumer channels TheWorthyCompany.com and Amazon, QVC\u0026nbsp;and soon to be Thrive Market.\u0026nbsp;PRE-ACQUISITION GROWTH STRATEGYOur omni-channel distribution strategy permits Worthy to be consumer obsessed and agile, and better prepared to mitigate channel-specific risk. (ie contraction at retail due to pandemic). Our channel strategy capitalizes on a symbiotic relationship between direct to consumer and brick and mortar growth. Further through our proprietary manufacturing process, we developed\u0026nbsp;Worthy Bowls to enjoy a 6 month refrigerated shelf-life and innovated for ambient final-to-consumer e-commerce shipments allowing for optimized profit margins.\u0026nbsp;Forward-looking projections cannot be guaranteed.\u0026nbsp;PRE-ACQUISITION GROWTH STRATEGYWe have a category creating product and employ\u0026nbsp;a strategic vision of growth specific to channel and adopter stage.\u0026nbsp;Forward-looking projections cannot be guaranteed.Direct to Consumer: pre-acquisition growth strategy:\u0026nbsp;26% of projected revenueWorthy is a consumer obsessed brand and it is mission-critical to our success that we continue to prioritize our direct to consumer businesses on TheWorthycompany.com, Amazon,\u0026nbsp;QVC, and\u0026nbsp;soon to be Thrive Market. These channels afford direct communication with our consumers and a pathway to longterm brand loyalty.\u0026nbsp;We focus on customer retention and our 40%+ repeat purchase rate, continuing our 5x vs LY\u0026nbsp;subscriber base growth, engaged social media following and growing legion of influencers supporting our brand.\u0026nbsp;Revenue growing 4x LYSubscribers to grow 5x over LY 38-40% /month avg repeat purchasers3.9% conversion rate direct websiteAOV increased to $35.33/LTV $132Average order frequency every 26 daysRetail ecommerce accounts in development15k+ social media followers30,000 visitors to website / monthRetail:\u0026nbsp;pre-acquisition growth strategy: 38% of projected revenueIn 2021 we targeted and launched into Wegmans in the North East/Mid Atlantic and Bristol Farms in California, targeting industry leading retailers with early adopter customer bases. These retailers also are found in regions supported by our ecommerce customers from our heat map analysis.\u0026nbsp;Expanded retail distribution in existing ecommerce regions reduces marketing and customer acquisition expenses and\u0026nbsp;solidifies our strong brand following.\u0026nbsp;Since launch, velocities have grown 50% and are now at half a case per store per sku average and in top stores 6.5 units per store per sku, quickly gaining on department leadership position despite lack of demos or traditional marketing levers.\u0026nbsp;We employ a mix of direct deliveries to\u0026nbsp;accounts and a partnership with\u0026nbsp;national distributors\u0026nbsp;UNFI\u0026nbsp;and Pod Foods.2021 Revenue will grow 4x\u0026nbsp; vs\u0026nbsp;LY. Given our velocities and adoption rate,\u0026nbsp;we have targeted retailers lined up for rapid expansion into 2022, with a projected growth of 7x 2021. We partner with premier Sales Broker C.A. Fortune, with their extensive relationships with targeted accounts\u0026nbsp;to execute on this vision.Alternative Channels: pre-acquisition growth strategy: 28% of projected revenueIn 2021\u0026nbsp;Alterative Channel accounts like Costco and Food Service accounts like UCLA, in region-appropriate locations to our adopter strategy, drove revenue and\u0026nbsp;grew brand awareness at reduced acquisition costs. We will continue to grow this channel as more normal life resumes.\u0026nbsp;2021 sales doubled and\u0026nbsp;2022 growth in this channel, following on proven successes, is projected at a 6x growth rate. Worthy Bowls meet consumers demand for ready-to-eat, plant based, healthy options at accessible prices in Micro Kitchens, growing Vending, and Cafes.A Covid-paused full scale\u0026nbsp;Food Service Launch will resume in 2022.\u0026nbsp;\u0026nbsp;Food Service will include both single serve packaged Worthy Bowls, and multi-serve packaged Worthy Bowls.GROSS MARGINSWorthy developed a proprietary production process and established a supply chain. With that significant achievement, we have a clear line of sight on fully opmtimized gross margins. Producing at scale yields 50%+ savings in ingredients and labor, which account for 78% of the total cost structure. Further, our strategic Distribution Channel mix optimizes margins.\u0026nbsp;Forward-looking projections cannot be guaranteed.THE MARKETThe market opportunity is enormous and we are tapping into it with the right product at the right time. 57% of US households are consumers of Plant-Based Foods. The total category grew 27% in 2020 alone, and it is projected to be a $160B category by 2030.\u0026nbsp;Worthy was recognized by Industry Analyst (Natural) SPINS: Worthy Bowl - Superfood Innovator 11/2020“Superfood laden meals - across breakfast to dessert - provide the retailer an opportunity to lead innovation and differentiation ..” SPINSThere is no contraction in sight.\u0026nbsp;The opportunity to capitalize on this market trajectory is only continuing to growBloomberg, Global SalesINNOVATION PIPELINE - WE ARE JUST GETTING STARTEDOur promise of well-rounded, plant-based nourishment extends across multiple product categories for the entire family.Forward-looking projections cannot be guaranteed.OUR STORYWe believe all people are worthy of plant-based, nourishing foods that feed the body and spirit.WORTHY: A COMPANY, A BRAND, A PROMISE AND A MOVEMENT.created to ensure that plant-based nourishment is accessible to ALL and to inspire a global wave of self-worth and love. Every purchase of a Worthy Bowl supports\u0026nbsp;One Simple Wish and Graham Windham, and this is the just the beginning.\u0026nbsp;Thank you for your consideration of our Worthy opportunity. We hope if you believe in our mission and movement, you will decide to join our team as an investor and ride the wave with us all.\u0026nbsp;JOIN US AND LET'S\u0026nbsp;STIR UP THE FUTURE OF FOOD TOGETHER","quick_facts":["💡 Category Creating, Award Winning Product","🛒 Huge opportunity to innovate and lead the $160B Plant Based market","✨ Founders proven brand builders \u0026amp; winner of PepsiCo WomanMade Competition","💰 Investors \u0026amp; Advisors from industry leaders like Coca Cola, PepsiCo, Unilever, UBER, Vitamin Water","🏆 Award winning: NEXTY nominated and PepsiCo WomanMade","🌍 Mission Driven: Certified B-Corp, Worthy Movement"]},"computed_metrics":{"total_amount_raised":98800,"total_investors":44,"team_size":10,"featured_investor_count":1,"faq_count":2,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"💡 Category Creating, Award Winning Product","citation":"https://wefunder.com/the.worthy.company#claim-fact-1","observed_at":"2026-06-22T05:03:25Z","expires_at":"2026-06-29T05:03:25Z"},{"claim_id":"claim-fact-2","value":"🛒 Huge opportunity to innovate and lead the $160B Plant Based market","citation":"https://wefunder.com/the.worthy.company#claim-fact-2","observed_at":"2026-06-22T05:03:25Z","expires_at":"2026-06-29T05:03:25Z"},{"claim_id":"claim-fact-3","value":"✨ Founders proven brand builders \u0026amp; 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What is the inspiration behind your flavor combinations, and can we look forward to new flavors in the future?","answer":"We are making more flavors as we speak! We knew that in order to have flavors that we would enjoy we needed to pull from our collective memories of nostalgic childhood favorite treats. That's how we have created every flavor of Worthy."},{"question":"What is the difference between Worthy bowls and other whole food options, like Daily Harvest or Kind Bars?","answer":"Most packaged plant-based foods are either looking to replace an animal based protein or are loaded with sugar without offering balanced nourishment. These products do not help achieve healthy guts which is fundamental for wellbeing. 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