# The WMarketplace, Inc.

The only ecommerce platform selling women-owned products and services.

## Elevator pitch
TheWMarketplace is a website that sells products and services that are owned by women. Women entrepreneurs join TheWMarketplace and immediately have a nation-wide customer base and a community, rather than going it alone. We support them with classes, community and advertising to help customers find them. Shoppers come to the site to purchase from women-owned businesses or to hire a woman expert. We are a women-owned business that helps other women-owned businesses grow and thrive.

- Canonical URL: https://wefunder.com/the.wmarketplace.inc
- Entity ID: wefunder:company:97254
- Last updated: 2026-06-11T05:00:32Z
- Generated at: 2026-06-11T09:11:25Z

## Quick facts
- 💸 $500K pre-seed investment within 5 months of launching site
- 💰 Revenue from day 1 of site launch; 500% growth in 2021 from 4 revenue streams.
- 🔑 10 partnerships with government, non-profit & for-profit entities
- 🇺🇸 Sales channel for 14M women-owned businesses in US, # growing rapidly
- 👩🏻‍💻 Already have a diverse community of 500+ sellers from 34 states.
- 💪 Unique chance to support 1000’s of women-owned businesses with a single investment
- 💥 CEO spent 20 yrs as Microsoft global exec. Started and led three start-ups to date.
- 📕 CEO's memoir released by HarperCollins this year.

## Active fundraises
- wefunder:fundraise:51832: 4(a)(6) successful (USD)
- wefunder:fundraise:51833: 4(a)(6) successful (USD)

## Story
Women are starting over 1800 businesses EVERY DAY in the US and those businesses are growing faster than any other demographic. Women also make 83% of purchasing decisions.Women need a platform where they can grow their businesses and shop from each other.TheWMarketplace is the solution: combining the need for a digital sales channel with the rapid growth of women-owned businesses; delivering a new choice for consumers to shop their values and find products AND services in one e-commerce location.TheWMarketplace is a platform where women-owned businesses can create a digital store front and product listings and sell to a national audience immediately for a fraction of the cost of developing a stand-alone web site. HER-Commerce™ is a proprietary program that delivers content to support women business owners as they start, pivot or scale to e-commerce. The content delivered within the HER-Commerce™ program is sourced and delivered by experts and women-owned businesses currently selling products or services on TheWMarketplace and has created an ecosystem of women doing business with women. Our community is reflective of women-owned businesses in the US today.12 months of growth since opening the site to shoppers and sellers shows that we have the right product at the right time with the right mission.TheWMarketplace is a truly unique space with a combination of products, services and support for women entrepreneurs.Trends show that shoppers are looking for more options for shopping online and are willing to try new platforms. Consumers and sellers are looking for a place to shop their values.The world has changed and women's professional service providers and merchants must have a digital first strategy to keep pace and sustain their businesses.We are accelerating our growth through partners. We have attracted partners that enable us to deliver unique support and content to ensure that the sellers and service providers on our platform grow and thrive. Forward-looking projections cannot be guaranteed.Conservative revenue projections point to $30M in revenue in less than 5 years.The success we have seen to date confirms that there is demand for an online marketplace built for women by women. We will build on that success and increase our focus on creating a vibrant ecosystem where women doing business with women that will change the world.

## FAQ
1. **How do you distinguish yourself from other platforms (e.g., Radical Girl Gang) that are essentially doing the same thing?**
   - Hi Kevin! Thanks so much for your great question! We love what Radical Girl Gang is doing. Their site and products are gorgeous! TheWMarketplace includes women professional service providers as a key point of differentiation. We also are working to create the broadest possible market place so that women at every stage of business: starting, pivoting or scaling on line, have a supportive community within which to grow and thrive. We focus on providing relevant business content via HER-Commerce...
2. **Hi, I am a French foreigner can I invest? Also, I did check out your website and I didn't see any section for digital products, is there a reason why you don't have this category yet? When it comes to shipping who handles it? Thank you.**
   - Hi Valerie - Here is a link for more info for investing outside of the US: https://help.wefunder.com/legal/304306-can-i-invest-if-i-don-t-live-in-the-united-states We appreciate your support!
3. **the Idea is good! but What added value is there for an investor in the longer term?**
   - Thanks for the question, Kishan! Medium term we are focused on expanding our B2B opportunities and are building a tech roadmap to support this. Longer term we are looking at growth strategies outside of the US, a business area in which both Kate and I have experience and see much opportunity. Thanks again for your interest and question.
4. **What is YTD revenue and projection for 2022?**
   - Hi Varun, Thank you for reaching out. With a full year of operation and data behind us we are able to leverage lessons learned and focus our energy and increase our investment in areas that were most successful. Our 2021 YTD revenue is $135k, and we are projecting $1.16m in 2022, an 800% overall growth rate. We have a robust pipeline of HER-Commerce™ programs that will enable us to expand into the more than 138 Women Owned Business Centers /SBAs across the country and are bringing new sellers...
5. **What would the end game be for the investor? I invested with you on Meow Wolf and was bought out for more than my investment. Is this similar or will it work another way. Many thanks, Maureen**
   - Hi Maureen - Thank you for your question. I'm not familiar with Meow Wolf? But with Wefunder, the investment is for future equity, which is realized for the investor when we move to our next round of investment. Your investment gives us time and resources to get to that next round. Of course, as with any investment, especially an early round investment, there is no guarantee that we will reach the next round or that our company valuation will be higher. But we are very confident that with the...

## Team
- Kate ISLER (CEO/Co-Founder)
- Susan Gates (CMO/Co-Founder)

## Recent posts
- TheWMarketplace is chosen by Daymond John's private investment group as a featured deal! (2022-03-09T16:35:03Z)
- Secured a lead invester (2022-01-11T00:57:30Z)

## Q&A
- Q: How do you distinguish yourself from other platforms (e.g., Radical Girl Gang) that are essentially doing the same thing?
  - A: Hi Kevin! Thanks so much for your great question! We love what Radical Girl Gang is doing. Their site and products are gorgeous! TheWMarketplace includes women professional service providers as a key point of differentiation. We also are working to create the broadest possible market place so that women at every stage of business: starting, pivoting or scaling on line, have a supportive community within which to grow and thrive. We focus on providing relevant business content via HER-Commerce™ Master Classes and onboarding programs so that the businesses joining TheWMarketplace are equipped for success. And ultimately, we believe there is space in the market for more than one women-owned platform. Women make 83% of purchasing decisions and should have more than a handful of options for shopping. Thanks again for your question!
- Q: How are you appealing to woman owned start-ups? Minorities?
  - A: Hi Andrea, This is a great question! We are reaching out to women-owned start-ups and established businesses in several ways. Perhaps most importantly, we offer a national sales channel that has favorable terms, a supportive community, and information, programs and tools that enable entrepreneurs to grow their businesses. Partnerships also have been important in our growth. For example, we have partnered with federal and state government organizations that work with women entrepreneurs to deliver business information and training on e-commerce and successful onboarding onto our platform. We also have dedicated resources to building a database of women-owned businesses for outreach. Further, we attend trade shows and other events to do in-person outreach. In addition, we are promote the business through organic and paid advertising on various platforms and with targeted women's networking groups. Through all of this process, we intentionally are reaching out to groups who work with and support women of color. It is our priority that TheWMarketplace represents the incredible diversity of women entrepreneurs and that women from every community knows they are welcome and will be supported. When a business joins our site, they have the option of identifying with a specific community, which will show up as a badge on their product listings. This enables shoppers to search for and find communities they want to support. Thank you for your question, Andrea! Warmly, Susan
- Q: Hi there how would investors make money
  - A: Hi Scott! With your investment, you are "betting" that TheWMarketplace will grow and will move to a "priced round". At this point, your investment converts to equity. Wefunder has a nice FAQ that talks about how this type of crowdfunding can earn investors a return. You can find it here: https://help.wefunder.com/#/investor/returns. The type of vehicle you are investing in with TheWMarketplace is a SAFE. Thanks for your question! Susan
- Q: Hi, How does the business differ from Shopify? How would a women centric marketplace differ from it to become a multi billion dollar business?
  - A: Hi Kapeesh - Thanks for the question! We have built IP on top of Shopify services. We offer women entrepreneurs a way to efficiently and effectively access a national sales channel for their products and services. We are harnessing the power of women entrepreneurs into one platform, across all categories, and are aggregating marketing to extend much further than a single brand. We also know that values-based shoppers are looking for alternatives to what is in the market today and we are building to meet that need. Warmly, Susan
- Q: Hello, Susan Gates. My business name is Home Style Fond. I want you to be my limited partner and my friend, who can help me in my entrepreneurship journey to philanthropist journey. From earning profits to put some of my profit into Non-Profit Organizations/Projects is my lifetime goal. Email me to know more about me and my startup business idea: homestylefond@gmail.com
  - A: Hi Vaishali - I'll email you! Looking forward to hearing more about your business! Best, Susan
- Q: I am Vaishali Modi, a female who want someone to be my limited partner in my startup business of e-commerce goods. and become a good entrepreneur from now on and then later as my business profits, I want to contribute non-profit projects through well known charity and non-profit organizations. I was wondering if you could be my partner
  - A: Hi Vaishali, Thank you so much for your question and interest in partnering. I love how you are thinking about your business model! I will email you separately so we can have a conversation. Warmly - Susan
- Q: Hello Susan and Kate, I see you have answered most questions very brilliantly. However I would love to discuss further, first having a more detailed look at your financials and also about alternative funding opportunities available at our company if we are satisfied. You can drop me an email at richard@700capital.com, then we can start looking at financing your target. Thanks.
  - A: Hi Richard - Thanks so much for your message. I believe Kate sent you an email this morning and we are looking forward to connecting. Best - Susan
- Q: What would the end game be for the investor? I invested with you on Meow Wolf and was bought out for more than my investment. Is this similar or will it work another way. Many thanks, Maureen
  - A: Hi Maureen - Thank you for your question. I'm not familiar with Meow Wolf? But with Wefunder, the investment is for future equity, which is realized for the investor when we move to our next round of investment. Your investment gives us time and resources to get to that next round. Of course, as with any investment, especially an early round investment, there is no guarantee that we will reach the next round or that our company valuation will be higher. But we are very confident that with the support of our investors and our amazing team and community of women-owned businesses that we will get there! And bring a lot of women entrepreneurs along with us. The Wefunder FAQs also can give you a lot more details on what future equity looks like for investors. Best, Susan
- Q: What is YTD revenue and projection for 2022?
  - A: Hi Varun, Thank you for reaching out. With a full year of operation and data behind us we are able to leverage lessons learned and focus our energy and increase our investment in areas that were most successful. Our 2021 YTD revenue is $135k, and we are projecting $1.16m in 2022, an 800% overall growth rate. We have a robust pipeline of HER-Commerce™ programs that will enable us to expand into the more than 138 Women Owned Business Centers /SBAs across the country and are bringing new sellers to the platform weekly. We are confident and excited about the future and hope you will join us in supporting our mission to be the economic engine for women.
- Q: the Idea is good! but What added value is there for an investor in the longer term?
  - A: Thanks for the question, Kishan! Medium term we are focused on expanding our B2B opportunities and are building a tech roadmap to support this. Longer term we are looking at growth strategies outside of the US, a business area in which both Kate and I have experience and see much opportunity. Thanks again for your interest and question.
- Q: Hi, I am a French foreigner can I invest? Also, I did check out your website and I didn't see any section for digital products, is there a reason why you don't have this category yet? When it comes to shipping who handles it? Thank you.
  - A: Hi Valerie - Here is a link for more info for investing outside of the US: https://help.wefunder.com/legal/304306-can-i-invest-if-i-don-t-live-in-the-united-states We appreciate your support!
  - A: Hi Valerie! Thank you so much for your question and interest in supporting TheWMarketplace!! I will connect you with our account manager here at Wefunder to answer your question regarding your ability to invest as a French citizen. We have a few digital products for sale, but they are not called out in a specific category. For example, Ronit Plank has an e-book for sale as a digital download. This is an area that we will be building as we grow, as we have had interest from some independent film producers, etc. All of the shipping is managed by the individual sellers on the site. Happy to answer any additional questions you may have. Thanks again!
- Q: Strong concept behind highlighting women-owned businesses through a dedicated ecommerce marketplace. Shopify often serves as the backbone for many such online stores, making platform reliability and merchant support a key factor in success. Mixed user experiences and feedback can be explored further through Shopify reviews on https://shopify.pissedconsumer.com/review.html when evaluating how well it supports growing ecommerce brands.
- Q: Hi Kate and Susan! Congrats on your 1.4M raise! What is happening with the platform? It has been several months since the last update came through... It seems that the commerce platform no longer exists, and you are now training entrepreneurs. Is that accurate? Just curious! Thanks, Shona
- Q: My question is more related to law. You can't discriminate based on gender and if you do then you will likely be sued, how will you handle this in the future (as it will happen)?
  - A: Hi Ethan, Thanks for your question, we welcome all shoppers to the site. Cheers, Kate