# The Spice Route Company Globally recognised restaurants elevating Indian cuisine ## Elevator pitch Conceptualize, build and operate stunning restaurants; showcasing neoteric Indian cuisine set in unique architectural spaces. - Canonical URL: https://wefunder.com/the.spice.route - Entity ID: wefunder:company:94707 - Last updated: 2026-06-22T05:03:24Z - Generated at: 2026-06-23T00:38:12Z ## Quick facts - ๐Ÿ’ฐ 3X revenue for first location, Musaafer Houston, since inception in 2019 - ๐Ÿ—ž๏ธ Time Magazineโ€™s 100 best destinations 2021, Featured in TIME, Forbes, CondeNast Traveler & more - ๐Ÿ“ˆ Consistent month-over-month growth despite opening during COVID, gross revenue of up to $800K - ๐Ÿ”ฅ NYC location opening in 2022, with expansion plans in progress for LA, Miami and more - ๐Ÿ’ช Previously raised over $6M for its Houston venture - ๐Ÿš€ Executive Chef listed as 13 best Indian chefs in the world, Mixologist represented India globally - ๐Ÿ‘€ 300K monthly hits on Google search for Houston location alone - ๐Ÿ’ธ Additional revenue streams from catering, late-night menu, exclusive chef tasting dinners & more ## Active fundraises - wefunder:fundraise:49547: 4(a)(6) successful (USD) - wefunder:fundraise:50057: 4(a)(6) successful (USD) ## FAQ 1. **Hi, are you all planning on remaining an LLC for tax purposes, and do you expect to be profitable any time soon?** - Hi Lucas; the nature of our business requires us to remain an LLC. TSRC /Musaafer remains a profitable business month over month & the endeavor is to accelerate our debt payoff. 2. **your raise scares me. what will you do if you don't raise much more. just cancel raise?** - John, thank you for being one of our early investors and appreciate your trust in us. We remain on-track to open the NYC restaurant next year; thanks to the past and new individual investors. Our goal with crowdfunding is to extend the opportunity to the general public to own a piece of our company. We donโ€™t foresee canceling this fundraiser on WeFunder, in fact we would like to keep coming back to crowdfunding platforms to fundraise for our future locations in LA, SFO and more. Thank you aga... 3. **i am a vc as well. what is the avg price to open a location? i have alot of business investments in california. love to add to it asap. what timeline are you shooting for for california? is your goal just having your own locations,franchises or both?** - Each new location has a build-out cost between 5-7 million $. Location & lease negotiations also play an integral part. Our plan is to open a new location every other year. LA is definitely on the map as the next location & property search will commence by Spring 2022 for a launch towards fall 2023. Our footprint is to have self owned & managed locations to remain in line with our vision. Focus is to have a corporate team responsible for expansions. Thank you again for your intere... 4. **I have been to your Houston location and enjoyed the experience and location - what is the current monthly lease rate? Thanks!** - Hi Mason; thank you for your patronage & we are happy you enjoyed your experience @ Musaafer ! Our brand philosophy has an equal emphasis on location as it has on food, presentation & interiors. This of-course comes with a tag, & you are well aware we are located in the most prestigious spot in uptown Houston , which keeps us in the eye of all residents & visitors. Going forward, New York location is again in the city's most influential residential neighborhood; bringing us cl... 5. **how far is your restaurant from the houston airport?** - Musaafer is approx a 40 minute drive from IAH . ## Team - Tsrc Musaafer (Founders & Managing Partners) - Mayank Istwal (Corporate Executive Chef) - Himanshu Desai (Head Mixologist & Liquid Chef ) - Ruchit Harneja (Executive Pastry Chef ) - TSRC Team (The TEAM ) ## Q&A - Q: I have invested 11K and the money is seating in WEFUNDER Escrow account.. Question - wanted to know the date when this funding round will close and also rolling close options etc? - Q: Why don't you give updates. 4 years later you pop up.. - Q: its been almost 4 years and I i haven't received one update or nothing. - Q: how far is your restaurant from the houston airport? - A: Musaafer is approx a 40 minute drive from IAH . - Q: great response times! you be surprised with some of these companies smh. i invested cause i love restaurants i would invest more but this would be the only one with no franchises to go with corporate or just franchises. unless you hit homes runs opening one every other year will take forever to grow. especially for investors. i have some we are doing over 40 mil a year cause of the franchises with corporate then obviously the food etc. thanks for your time. when you start opening locations you are going to put a location tab on your website? - Q: I have been to your Houston location and enjoyed the experience and location - what is the current monthly lease rate? Thanks! - A: Hi Mason; thank you for your patronage & we are happy you enjoyed your experience @ Musaafer ! Our brand philosophy has an equal emphasis on location as it has on food, presentation & interiors. This of-course comes with a tag, & you are well aware we are located in the most prestigious spot in uptown Houston , which keeps us in the eye of all residents & visitors. Going forward, New York location is again in the city's most influential residential neighborhood; bringing us close to our target clientele. Hoping to see you on board our investors panel soon! - Q: i am a vc as well. what is the avg price to open a location? i have alot of business investments in california. love to add to it asap. what timeline are you shooting for for california? is your goal just having your own locations,franchises or both? - A: Each new location has a build-out cost between 5-7 million $. Location & lease negotiations also play an integral part. Our plan is to open a new location every other year. LA is definitely on the map as the next location & property search will commence by Spring 2022 for a launch towards fall 2023. Our footprint is to have self owned & managed locations to remain in line with our vision. Focus is to have a corporate team responsible for expansions. Thank you again for your interest in us. - Q: your raise scares me. what will you do if you don't raise much more. just cancel raise? - A: John, thank you for being one of our early investors and appreciate your trust in us. We remain on-track to open the NYC restaurant next year; thanks to the past and new individual investors. Our goal with crowdfunding is to extend the opportunity to the general public to own a piece of our company. We donโ€™t foresee canceling this fundraiser on WeFunder, in fact we would like to keep coming back to crowdfunding platforms to fundraise for our future locations in LA, SFO and more. Thank you again for being an early investor. - Q: Hi, are you all planning on remaining an LLC for tax purposes, and do you expect to be profitable any time soon? - A: Hi Lucas; the nature of our business requires us to remain an LLC. TSRC /Musaafer remains a profitable business month over month & the endeavor is to accelerate our debt payoff.