Company Profile (AI Text)
Name: The Sill
Canonical URL: https://wefunder.com/the.sill
Updated at: 2026-06-09T05:00:56Z

Tagline: Own A Piece of Generation-Defining Houseplant Brand ‘The Sill’ Today!

Key claims:
- Total raised on Wefunder: 158402 | citation: https://wefunder.com/the.sill#claim-total-raised
- Total investors: 337 | citation: https://wefunder.com/the.sill#claim-total-investors

Verified facts:
- Total raised on Wefunder: 158402 | observed_at: 2026-06-09T05:00:56Z | expires_at: 2026-06-10T05:00:56Z
- Total investors: 337 | observed_at: 2026-06-09T05:00:56Z | expires_at: 2026-06-10T05:00:56Z

Computed metrics:
- total_amount_raised: 158402
- total_investors: 337
- team_size: 4
- featured_investor_count: 4
- faq_count: 5
- recent_post_count: 0

Quick facts:
- The Sill is the destination for responsibly-sourced, high-quality houseplants and care accessories. | citation: https://wefunder.com/the.sill#claim-fact-1
- We have generated more than $50 million in sales since 2020. | citation: https://wefunder.com/the.sill#claim-fact-2
- The Sill's mission is to bring life to people, and people to life. | citation: https://wefunder.com/the.sill#claim-fact-3
- The Sill has shipped more than 1 million plants nationwide. | citation: https://wefunder.com/the.sill#claim-fact-4
- We are one of the few omni-channel houseplant brands with multiple brick-and-mortar retail stores. | citation: https://wefunder.com/the.sill#claim-fact-5
- The Sill has more than 800,000 customers and 780,000+ Instagram followers. | citation: https://wefunder.com/the.sill#claim-fact-6
- The Sill has been featured in the New York Times, Wall Street Journal, Today Show, and more. | citation: https://wefunder.com/the.sill#claim-fact-7
- We are projecting 2023 to be profitable (not guaranteed). | citation: https://wefunder.com/the.sill#claim-fact-8

FAQ:
- Q: How long will the wefunder be available?
  A: Hi Emily! We plan to run the campaign until we sell out, or for eight weeks - whichever comes first!
- Q: How much money is required to hold a reservation?
  A: Thanks for the question Ashley! At this stage, you don't need to put any funds into escrow - we'll ask you to do that once we file our paperwork with the SEC (anticipated in the next 1 - 2 weeks). And the investment minimum is set to $100.
- Q: In the presentation, you mentioned your average order value is around $100, and from there, you make 50% ($50 dollars) on gross margin (including shipping) and you pay around $25 on marketing per order. That leaves around $25 to pay for Personnel, Warehouse, Website, etc. My q...
  A: Hi Peiro, thank you for your thoughtful question! In 2023, we've made meaningful strides to further increase our gross margin and reduce our operating costs. This has already translated into profitable months this year. Furthermore, our unwavering focus is on the enhancement of the customer experience. By doing so, we aim to drive down marketing costs per order — our most loyal customers are not only increasing their own purchases but also playing a pivotal role in attracting new customers to...
- Q: Hi there, please may you share the annual revenue for each of the last three calendar years and forecast revenue for 2023? Thanks.
  A: Hi James, thank you for your interest in investing! Our revenue is as follows: 2021: Net Revenue $16.5M/ EBITDA -$7.4M; 2022: Net Revenue $13.4M/ EBITDA -$5.9M (majority burn from 1H ‘22); and 2023: Net Revenue $13M/ EBITDA +$150K (Not guaranteed). As you can see our focus has been on getting to sustained profitability over growth at high cost, which we are looking to achieve this year. Following this, our aim will be to continue healthy, sustainable growth! We welcome you to become an owner ...
- Q: Hey Eliza, Thanks for the annual revenue figures. Impressive progress on profitability – without too big a hit on the topline. One more q if you don't mind – what's the revenue and EBITDA distribution between your online and in-store channels? It's helpful for me to understand...
  A: Thanks James, and sure thing — it’s about a 70/30 split between Online and In-Store Revenue with Stores in aggregate being 4-wall profitable.