|1||We have sold out every event that we've produced over the last 10 years.|
|2||We created the Put Foot Rally – the 2nd largest social rally on Earth ($2.5M revenue).|
|3||The MVP for The Greatest Adventure on Earth sold out in 48 hours. 15K potential customers expressed interest in three weeks.|
|4||Initial revenue target of $34M over three years (see below for breakdown).|
|5||Commitment to be carbon negative, and give back to local communities (Put Foot Rally has contributed $750K to charity).|
|6||Strong customer base of 25K high income travelers worldwide.|
|7||Our team has unparalleled experience in adventure travel, digital marketing and creative storytelling.|
Part Mystery Trip. Part Escape Room. Part Social Travel Experience.
The Greatest Adventure on Earth is a 3-year global scavenger hunt where participants search for clues, solve puzzles, and complete challenges that will reveal a route to the most amazing places on Earth, and ultimately to a hidden $1 million prize.
By joining our fundraising campaign, investors (that's you) will have the opportunity to not only own a piece of our company, and share in the success of The Greatest Adventure on Earth, but also participate in the hunt for $1 million next year (see perks section below).
The Problem: The travel industry has exploded over the last decade, and the way people travel has changed dramatically.
Major tour companies like Contiki and G Adventures have commercialized group travel. Tour guides now herd their groups quickly through the world’s most famous sites and rush them off to the next one, stopping only for selfies, souvenirs, and bathroom breaks.
This has only been made worse by social media platforms and travel influencers who encourage their millions of followers to flood the same 'viral’ destinations in search of the money shots that will garner likes, comments, shares, and followers.
In other words, travelers are visiting the same places, staying in the same hotels, and seeing the same sights.
The result? Overcrowding, unrealistic perceptions, and the instagrammification of the most iconic places on the planet. The art of independent travel has been lost.
Travelers no longer get to experience the excitement of planning their journey or discovering off-the-beaten-path places to visit. Instead, they are led down a curated route of packaged experiences, with few opportunities to meet new people or experience local culture, history and cuisine.
Travel has become impersonal and based on instant gratification, with all of it being done #ForTheGram. We believe there’s a better way.
A global adventure that takes travelers to the greatest places on the planet in an effort to reinvigorate independent travel, so people can once again travel with a sense of purpose. To allow travelers to discover hidden gems, and immerse themselves at a local level with the people, culture, food, history, landscapes, flora, and fauna of the countries they visit.
A modern day, real world 'Ready Player One' where participants are cast in a story bigger than themselves, and given the chance to live out the hero's journey. An opportunity to embrace inner Walter Mitty / Indiana Jones / Poe Dameron / Lara Croft and experience some of the most unique and spectacular destinations on Earth.
HOW IT WORKS: The perfect travel event. 10 Years in the making
THE ADVENTURE: We’ve hidden $1 Million somewhere in the world. Each year participants receive clues and puzzles to reveal the countries they’ll be visiting, and the starting location of their quest.
3 YEARS | 3 CONTINENTS: Each year, participants visit a different continent, where they’ll explore new cities, sample exotic cuisines, and immerse themselves in natural and cultural points of interest. Along the way, they’ll forge lifelong friendships, give back to local communities, and take part in hands-on eco-friendly charity projects that offset their personal carbon emissions.
FLEXIBLE PARTICIPATION: The event is designed for maximum accessibility. Participants can choose when they travel (between April 15 - January 15), who they travel with (Solo, Pairs, Teams), and how much travel they want to commit to, (1 - 3 Years).
Best of all? Participants only need 2-3 weeks of vacation time to compete each year.
PRIZES: Year 1 will have $100,000 worth of prize money and Year 2 will have $250,000 worth of prize money. There will also be “Secret Side Missions” hidden along the route, discoverable by finding and solving puzzles with prizes worth $250,000. We believe it’s an immersive way to lead travelers to awesome locations and experiences worth more than any prize money.
Today’s travelers are aware of their social and environmental footprint and want to do something about it.
We will implement three charity project opportunities, one on each continent, where participants raise money, volunteer their time with hands-on charity work, and ultimately give back to the people and places they visit.
Projects are designed to offset the personal carbon emissions of our participants. We’ll partner with local charities to ensure maximum impact and transparency.
The global adventure tourism market was valued at $586.3 billion in 2018. By 2026, it’s projected to reach $1.626 trillion. This ‘Adventure Economy’ is part of a larger movement called the Experience Economy, which has exploded over the last few years.
According to McKinsey, personal expenditures on experience-related services have grown more than 1.5x faster than overall personal spending, and nearly 4x faster than expenditures on goods, since 2014. And these trends show no sign of slowing down.
In 2017, we took our concept to market for the first time (under a different entity). Our vision was to combine physical challenges, complex puzzles, and adventure travel with a massive cash prize—merging the best of the adventure and experience economies into a single event.
We designed a 15-day pilot event called the Wakati Challenge, which had participants race from Cape Town to Zanzibar (approximately 4,989 km or 3,100 miles), using nothing but public transportation. The first team to cross the finish line would win $15,000.
More than 15,000 people from all over the world showed interest in the event, which sold out in under 48 hours. Wakati proved it was possible to bring competitive adventure travel to the masses—and do it in a way that has never been done before.
The MVP and 10 years of travel industry data and experience confirm:
We have been building and operating global, mass participation travel events for more than a decade. In 2010, we launched the Put Foot Rally (under a different entity), a vehicle-based social rally that brought people from all over the world together to experience the best of Southern Africa.
Put Foot took travelers on a 10,000 kilometer journey across six countries (South Africa, Namibia, Botswana, Zambia, Malawi, and Mozambique), with epic checkpoint parties along the way (Botswana Salt Flats, Lake Malawi, Victoria Falls, and Etosha National Park).
Today, the Put Foot Rally is the second largest social rally on Earth (180+ Teams, 400+ Participants), with over $2.5 million in revenue generated to date. Over 70% of the total has been raised in the last 3 years, and separately has fundraised over $750,000 for charity, and put 30,000 pairs of shoes on the feet of children who have never owned a pair.
We'll build on the foundation set by a successful The Greatest Adventure On Earth event, and expand by building on each vertical:
Estimated Company Journey: (these are forward looking milestones that can't be guaranteed)
You’re investing in a team that will pursue profitability from Day 1. We’re a company that will create the opportunity for meaningful ROI, through either a full exit or annual dividends, with the option of a share-buyback at market rate.
Investor timeline: (these are forward looking milestones that can't be guaranteed)
2020 - Pre-Seed Round - A WeFunder Campaign.
2021 - Seed Round - A WeFunder Campaign
2023 - Series A Raise (optional) - or self-fund further grown.
This presents two opportunities for a potential investor Return on Investment going forward (these are projections, and not guaranteed):
47% ($235,000) will be used to launch an extensive global promotional campaign, with digital and physical scavenger hunts to drive interest. (e.g.: Burying a Tesla in the Australian outback, and requiring the public to solve a series of puzzles and challenges to reveal the location of the prize.)
31% ($155,000) will be used for digital marketing campaigns to drive registrations to sell out 3000 tickets. Registrations will open in Q1, beginning with Early Bird entries ($2,500pp) for the first 530 individual sign-ups, and $3000pp for the full 3 years or $1,500 per year for those wishing to commit year-by-year. We expect a maximum CPA of $51pp.
22% ($110,000) will cover operational costs: website, legal, insurance, office and team and WeFunder 7.5% platform fees
Invest $500+ for a t-shirt, an enamel pin, and an entry into a raffle / lottery drawing for a free entry to the event. Draws will occur at $100k, $250k and $500k milestones.
Invest $2,500+ for access to ‘Early Bird’ registration to The Greatest Adventure on Earth 24 hours before the public. Limited to 1 ticket. (Note: Early Bird is limited to 500 tickets at $2500 for all 3 years. Overall discount of $1000.)
*In addition to $500 investment perks.
Invest $5,000+ for access to ‘Early Bird’ registration to The Greatest Adventure on Earth 24 hours before the public. Limited to 2 tickets. (Note: Early Bird is limited to 500 tickets @ $2500 for all 3 years. Overall discount of $2000.)
*In addition to $500 investment perks.
Invest $10,000+ for 1x free entry to the The Greatest Adventure On Earth ($2,500+ value). Investor may gift the ticket.
*In addition to $500, $2500, $5000 investment perks.
Invest $25,000+ for 2x free entries to The Greatest Adventure On Earth ($5,000+ value), and 2x 2-year memberships ($900/year each) to Wander Collective. Investor may gift the tickets and memberships.
*In addition to $500, $2500, $5000 investment perks.
Invest $50,000+ for 3x free entries to The Greatest Adventure On Earth ($7,500+ value) and 3x 3-year memberships ($900/year each) to Wander Collective. Investor may the gift the tickets and memberships.
*In addition to $500, $2500, $5000 investment perks.
Invest $100,000+ to visit our HQ and work with our team to design a unique challenge for the The Greatest Adventure On Earth!
*In addition to $500, $2500, $5000 + $50,000 investment perks (3x tickets and 3x memberships).
We’re building a community-based global adventure company, which will expand through mutually supporting high-growth verticals. Our ultimate goal is to evolve into the greatest travel company on earth, and we look forward to doing it with your help.
The Greatest Adventure On Earth® has financial statements ending December 31 2019. Our cash in hand is $0, as of January 2020. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
The Greatest Adventure On Earth is an immersive global scavenger hunt—part mystery trip, part escape room, part social travel experience! Each year, participants depart for a different international destination, where they solve puzzles revealing unique regional locations they must visit. In each of these locations, there are experience-based challenges to complete, each unlocking clues leading to the next destination, and ultimately, to the location of the $1 million prize.
In five years, we hope to be: Generating over $200M/year and declaring dividends to our investors | Running a new Greatest Adventure On Earth every 3 years | Conducting "Mini Adventures" in over 100 cities around the world | Expanding The Wander Collective (global accommodation subscription service) with over 50 properties around the world and >25,000 monthly subscribers | Driving the 'Experience TV' revolution with digital live-broadcast adventure race content
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
The Greatest Adventures On Earth, LLC was incorporated in the State of Ohio in March 2019. This entity will perform all events for "The Greatest Adventure On Earth."
Since then, we have:
Historical Results of Operations
Our company was organized in March 2019 and has limited operations upon which prospective investors may base an evaluation of its performance.
Liquidity & Capital Resources
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 7 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 18 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
The Greatest Adventures On Earth, LLC cash in hand is $0, as of January 2020. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month, for an average burn rate of $0 per month.
The Greatest Adventures On Earth LLC is a newly established entity, and intends to be raising funds when registrations open for The Greatest Adventure On Earth.
We are self-funding and bootstrapping regardless of the fundraising outcome. The absolute minimum we'll need in order to create the game is $100,000k and 750 Participants (full 3 year tickets).
Our forecast based on a January 2020 launch, and registrations opening (all of which are forward looking and cannot be guaranteed):
Jan: Revenue: $125,000 & Operating Expenses: $119,300 = $5,700 Profit
Feb: Revenue: $125,000 & Operating Expenses: $119,300 = $5,700 Profit
Mar: Revenue: $125,000 & Operating Expenses: $127,300 = ($2,300) Loss
Apr: Revenue: $125,000 & Operating Expenses: $47,300 = $77,700 Profit
May: Revenue: $125,000 & Operating Expenses: $47,300 = $77,700 Profit
Our primary goal is secure the prize money through initial registrations. Jan-March will be our global promo campaign which will drive registrations. Our goal is to achieve 1000 registrations sold be end May. This will cover our operating costs for the next 3 years. With 2000 registrations sold by December 2020 - the company hope to have $4,290,000 cash on hand - which will cover operating costs for the entire event, and fund our expansion strategy. If needed, the company may do another round of financing in 18 months.
Really good event concepts are extremely rare. (e.g. Color Run, Tough Mudder), so despite this concept being crafted over 10 years (and our event mechanics kept secret), there will always be a risk that a well-funded competitor (e.g Color Vibe, Spartan Race) enters the market with a similar product. We believe we have the right team and the best global network to ensure we will rapidly dominate market-share and achieve our expansion plans.
The SEC requires that we identify risks that are specific to our business and financial condition. We are still subject to all the same risks that all companies in our business, and all companies in the economy, are exposed to. These include risks relating to economic downturns, political and economic events and technological developments (such as hacking and the ability to prevent hacking). You should consider general risks as well as specific risks when deciding whether to invest.
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
Global Travel in general carries inherent risk driven by factors outside of our control - terrorism, geopolitical instability, sudden economic downturn, and natural disasters. We have mitigated as many risks as possible by designing a route through the lowest-risk countries, and have built-in operation flexibility to change routes, rules to meet any sudden risks. All participants will also carry a GPS unit monitored by HQ 24/7, 365 for the full duration of the event. Participant safety is the highest priority of the company.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
*The Buy-Out Clause* - We want to be clear, that this is not a risk despite it being a common clause in an Equity Crowdfunding SAFE. We will never enforce a stock buyback. We will stand with our equity crowd investors and ensure they receive the upside they deserve for supporting us from Day 1. Our founding team feels strongly about this, and we are united that no VC firm will ever force to carry out a buyback against our equity investors will.
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