{"data":{"type":"company_profile_ai","id":121041,"entity_id":"wefunder:company:121041","attributes":{"canonical_url":"https://wefunder.com/the.flip.side","retrieval_urls":{"canonical":"https://wefunder.com/the.flip.side","json":"https://wefunder.com/the.flip.side.json","markdown":"https://wefunder.com/the.flip.side.md","ai_json":"https://wefunder.com/the.flip.side.ai.json","ai_text":"https://wefunder.com/the.flip.side.ai.txt","changelog_json":"https://wefunder.com/the.flip.side.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-09T05:00:43Z","generated_at":"2026-06-09T19:29:48Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":121041,"entity_id":"wefunder:company:121041","slug":"the.flip.side","name":"The Flip Side","tagline":"A new way to keep up with and talk politics","elevator_pitch":"TFS is a daily newsletter and interactive forum, that is on a mission to bridge the gap between liberals and conservatives. TFS daily email is an equally partisan, 5-minute brief on the hottest political topic of the day. TFS Forum uses a custom ranking algorithm to reward thoughtfulness and bipartisanship, rather than trolling or clickbait. Pioneering a new approach to news and user-generated content, we will not be ‘just’ another platform, but rather curators of content and conversations.","location":"Pittsburgh, PA","website":"https://www.theflipside.io/","total_amount_raised":267453,"total_investors":639,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 267453","citation":"https://wefunder.com/the.flip.side#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-09T05:00:43Z","as_of":"2026-06-09T19:29:48Z","confidence":"high"},"observed_at":"2026-06-09T05:00:43Z","expires_at":"2026-06-10T05:00:43Z"},{"claim_id":"claim-total-investors","text":"Total investors: 639","citation":"https://wefunder.com/the.flip.side#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-09T05:00:43Z","as_of":"2026-06-09T19:29:48Z","confidence":"high"},"observed_at":"2026-06-09T05:00:43Z","expires_at":"2026-06-10T05:00:43Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 267453","citation":"https://wefunder.com/the.flip.side#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-09T05:00:43Z","as_of":"2026-06-09T19:29:48Z","confidence":"high"},"observed_at":"2026-06-09T05:00:43Z","expires_at":"2026-06-10T05:00:43Z"},{"claim_id":"claim-total-investors","text":"Total investors: 639","citation":"https://wefunder.com/the.flip.side#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-09T05:00:43Z","as_of":"2026-06-09T19:29:48Z","confidence":"high"},"observed_at":"2026-06-09T05:00:43Z","expires_at":"2026-06-10T05:00:43Z"}],"company_claims":{"tagline":"A new way to keep up with and talk politics","elevator_pitch":"TFS is a daily newsletter and interactive forum, that is on a mission to bridge the gap between liberals and conservatives. TFS daily email is an equally partisan, 5-minute brief on the hottest political topic of the day. TFS Forum uses a custom ranking algorithm to reward thoughtfulness and bipartisanship, rather than trolling or clickbait. Pioneering a new approach to news and user-generated content, we will not be ‘just’ another platform, but rather curators of content and conversations.","story":"The Flip Side is on a mission to bridge the gap between liberals and conservatives.Every day, our editorial team combs through dozens of sources – left, right, and center. We focus on one topic and select the most thoughtful and well-articulated pieces to highlight each morning in a 5-minute curated email.While our newsletter is already making a tangible difference in people’s lives – helping them understand and connect with family, friends, or coworkers with whom they disagree – we always knew it was just the first step.\u0026nbsp;We’ve spent the past year researching and speaking with engineers, designers, academics, and community moderators about how best to design an online community where meaningful discussions can take place.\u0026nbsp;Our newly launched TFS Forum uses human-centered design and a custom ranking algorithm to reward thoughtfulness and bipartisanship, rather than trolling or clickbait. Pioneering a new approach to news and user-generated content, we will not be\u0026nbsp;‘just’ another platform, but rather curators of content and conversations.\u0026nbsp;A\u0026nbsp;less divided future begins with all of us getting on the same page –\u0026nbsp;literally.\u0026nbsp;Google has organized the world’s information, but information without context is turning us all into blind men describing an elephantAnd then of course there’s cable news and the latest viral news story on social mediaIn an oversaturated and partisan media environment, we’re either making incomplete, biased choices about what news to consume ourselves, or we’re allowing tech platforms to choose our news for us based on their own values and algorithms.\u0026nbsp;Big tech’s algorithms are great when it comes to deciding which TV show to watch next, or what recipe to make next weekend for dinner with friends. But when it comes to understanding the war in Ukraine, the Fed’s dual mandate, or new immigration policies… we think you deserve better.If Google News, Facebook Groups, and Reddit got together to create a new platform, it would be The Flip SideThese platforms together quench our thirst for knowledge and social interaction. Each is great at what they do, which has made them highly successful. In fact, we at The Flip Side use them all the time! But we would never rely on any of them alone to get the full picture of our nation’s most pressing issues. Each is missing a core element.\u0026nbsp;Google News doesn’t provide enough context or\u0026nbsp;a way to connect with others. (After all, what is politics without our fellow citizens?) And Facebook and Reddit fail to provide any context at all\u0026nbsp;and fall short on moderation.A new way to keep up with and talk politicsOur newsletter provides both sides of the most important current issues. In a free daily email, our nearly quarter million subscribers\u0026nbsp;get the most thoughtful points from the left, right, and in-between, pulled from across 30+ news sources and painstakingly agreed upon by our team of lefties and righties to ensure equal-bias and content accuracy.\u0026nbsp;And now with the introduction of our new forum, we’re no longer limited to the media's talking points of the day. In TFS Forum we can ALL be a part of the conversation. Our new premium membership, which gives readers access to the forum and exclusive content, is for anyone who enjoys thoughtful, nuanced discussions.Why TFS Forum is unlike anything elseWe focus on one new topic a dayWe begin with a summary of liberal and conservative viewpoints both sides can trustOur team includes conversation prompts that nudge community members to share their knowledge and unique perspectivesWe're building\u0026nbsp;a custom ranking algorithm and reputation system to incentivize and prioritize thoughtfulness and bipartisanshipWe have a bipartisan team of moderators, and make all moderator actions publicOur premium members agree“There's so much good conversation going on here, I don't know where to jump in”“I'm impressed by the thoughtful intellectual comments”“I like all the suggestions on what makes a good post, and people seem to be using them. I even liked the prompt I got suggesting my post was too long so I edited it.”“Very impressed with the moderation and discussions so far”“I am so excited that you have implemented this Forum! I’ve been using it for the past few weeks, and it’s truly wonderful to be able to have these reasoned discussions with others who are as passionate about improving our systems as I am.”From free to premiumOur new premium membership gives readers:The Flip Side daily newsletter, ad-free!The Week-in-Review every Saturday, which summarizes the past week’s editions to save even more timeThe Deep Dive every other Sunday, which covers a topic in-depthAnd of course, full access to TFS ForumWe have over 237,000 subscribers across all 50 states, the majority of whom are college-educated and represent the full spectrum of the active voter base:This is their morning routine\u0026nbsp;today:1) Wake up2) Get coffee3) Open TFS newsletter4) Read our curated content5) Raise fist in annoyance / agreement / angerWith the launch of TFS Forum, we’re deepening this routine:6) Click on Forum button7) Engage in thoughtful discussion8) Feel calmer and more hopefulWe’re one step closer to achieving both improved political discourse and a sustainable\u0026nbsp;business modelWe were already generating $11-14k in monthly revenue from premium memberships and sponsored ads before introducing TFS Forum.\u0026nbsp;Many of our current readers are excited about this next phase, and can't wait to sign up for premium membership\u0026nbsp;as rollout continues.\u0026nbsp;Starting in Q1 2023,\u0026nbsp;we’ll also begin targeted outreach to:New York Times, Washington Post, Wall Street Journal, and National Review subscribersForums where debates are taking place today such as Reddit’s ChangeMyView, Intelligence Squared, and KialoPolitical and advocacy organizations High school and college campusesCivic groups such as Braver Angels, Citizen University, and Living Room ConversationsThe era of horizontal networks is ending. The future is nicheGoogle, Facebook, and Reddit are catering to too many use cases and needs, and Twitter’s fate is uncertain. Just as there are libraries, coffee shops, concert halls, bars, and restaurants in the ‘real world’, there are now different digital venues for different kinds of social gatherings and interactions.\u0026nbsp;This is a pivotal moment in the market and larger zeitgeist, as millennials and gen Z are finally ready to move beyond the big platforms. The time is right for teams with large and engaged audiences to capitalize on these trends and build vertical networksWe're launching a B2B tool in 2023. Our goal is to become the platform of choice for legislators, educators, and civic groups to solicit thoughts and feedback from their constituents, students, and members. Interest in politics is at a high point, yet there is no efficient and (let’s be real) good-looking tool for elected officials to engage with their constituents, or for educators to provide students with a 360-degree view of the news and debates of the day.\u0026nbsp;What we're hearing when we check in with our readers:“I'm Congressman Blake Moore from UT-01 (freshman term) and I (a) appreciate your publication, and (b) recommend it to folks during townhalls frequently. Keep it up!”“I work in state government and my office sometimes shares the flip side so we know what to expect from constituents. So, thank you!”“I use this for my Civics and Constitutional Law course. The Flip Side does not only meet, but goes beyond expectations. Thank you!”“I teach Government to 11th \u0026amp; 12th graders and it’s my go to for their current event evaluations. Keep it up.”“I teach principles of organizational communication and interpersonal communication to young military officers and I like to use the Flip Side to discuss audience attitudes toward various news topics. It’s very useful and it’s a nice, quick read of different sentiments.”The B2B tool, launching at\u0026nbsp;the next election cycle, will be\u0026nbsp;the basis for massive organic growth and new revenue models including\u0026nbsp;hosting ticketed debates, conferences, and workshops.We’re raising a $1M seed round so we can:Expand our team and operations: Editorial Assistant,\u0026nbsp;Designer, Community Manager, B2B Outreach CoordinatorInvest in product and UX\u0026nbsp;design, marketing, and business developmentGrow to 500,000 newsletter subscribers and 12,000 premium members in the next 6 months → $1.4 million ARR*Grow to 3,000,000 newsletter subscribers and 100,000 premium members in the next 24 months → $12 million ARR*Reboot and reimagine online communities for everyoneWe need people like you – who recognize and value the importance of this work – to join us on this journey, creating positive change while making money along the way.*Forward-looking projections cannot be guaranteed.Invest in the future of our democracy.Become an investor in The Flip Side.","quick_facts":["📢 237,000+ newsletter subscribers, with an average daily open rate of 33%","🚧 Biggest hurdle is building trust across the political spectrum – we've already achieved it","🐣 1,200+ premium (monthly paying) members at $10K MRR before launching our new forum","🤯 New forum makes bias transparent and rewards thoughtfulness and bipartisanship","🤯 Game-changing B2B tool for elected officials, educators, \u0026amp; 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I'm a serial entrepreneur. I have a bachelors degree in the field of Computer Science. 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But I am not an American. Does that exclude me? Thank you","answer":"Hi Jennifer, great question! Non-Americans can def invest! The only exceptions are the Canadian Provinces of Quebec, Ontario and Alberta which have requested that Wefunder bar their residents from investing on the platform, as well as certain sanctioned countries including Cuba, Iran, North Korea, Russia, Syria, and the Donetsk, Crimea and Luhansk regions of Ukraine."},{"question":"Hello, I'm proudly invested as of this morning. When I will receive access to the forum via the investment path?","answer":"Hi Stephen, thank you for the investment! We're adding new investors to the database every couple of hours. An invite should be in your inbox in the next few minutes"},{"question":"Hi! What exactly does the investment give us? Just the access to future shares in the company? How will that work for both investors now, and those who may want to invest at a later date? Thank you","answer":"Thanks for reaching out! We're raising funding via SAFE note (a convertible note). Here are more details: https://help.wefunder.com/contracts/304785-safe-simple-agreement-for-future-equity and https://www.ycombinator.com/library/6m-understanding-safes-and-priced-equity-rounds"},{"question":"Hello, what kind of future engagement can investors expect? For example, will we get regular business/financial updates?","answer":"Yep! We'll be sending quarterly updates to all our investors."},{"question":"I understand that if I invest, I'd be doing so via a SAFE note that might someday be eligible for conversion to shares. My question is what form of entity I'd be buying shares in. An LLC? An S-Corp? A C-Corp? Something else? Basically, I want to know whether I'd be getting a K...","answer":"Hi Richard, great question! We reached out to Wefunder to make sure we got it right. They wrote back the following: \"The SPV is an LLC taxed as a partnership. I would consult a tax expert regarding specific taxation information for that investor. However, typically SPV investors will receive K-1s when there is a taxable event.\" Please let us know if you have any further questions!"}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-09T19:29:48Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-09T05:00:43Z","as_of":"2026-06-09T19:29:48Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-09T05:00:43Z","as_of":"2026-06-09T19:29:48Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-09T19:29:48Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-09T19:29:48Z","confidence":"medium"}}}}}}