# The Empowered Cookie

🔥Catch us on Good Morning America & QVC TV! Paleo + 7g soft-baked Vegan Protein

## Elevator pitch
We bake, sell and ship soft-baked, packaged cookies to your home, your favorite coffee ship, your local gym & your natural foods store. We are proudly Vegan & Paleo (no grains, no starches, low carb) and suitable for Diabetics.

- Canonical URL: https://wefunder.com/the.empowered.cookie
- Entity ID: wefunder:company:109098
- Last updated: 2026-06-12T05:00:43Z
- Generated at: 2026-06-12T18:24:05Z

## Quick facts
- 📈 Revenue increases by 25-40% each quarter since 2020, $79 avg order value has increased 110% YoY
- ⭐️4.6 avg rating, retailing in ALL 50 states 🔥
- ⚡️On track to 10x the business by 2026 thanks to strong 48.5% customer retention (not guaranteed).
- 🔥 Nat'l Distro & we're the ONLY pkgd cookie sold in Blue Bottle! 25% less sugar than competitors
- 💪 Women Owned brand thriving in Women Owned wellness franchises like PureBarre, Spenga and Hotworx
- Empowering consumers to eat a plant-based, low-carb, anti-inflammatory diet that tastes good! 🌱 👄
- Take the challenge: Find a cookie that tastes as good as ours AND rivals our ingredient list 👀
- 2023 Sustainability Goals: Biodegradable packaging, Carbon Neut. Shipping (PAS 2060) B-Corp Cert 🌎

## Active fundraises
- wefunder:fundraise:68578: 4(a)(6) successful (USD)
- wefunder:fundraise:69825: 4(a)(6) successful (USD)

## Story
Forward-looking financials are projections and not guaranteed.Forward-looking financials are projections and not guaranteed.Forward-looking financials are projections and not guaranteed.

## FAQ
1. **I actually like this. I invested in several vegan companies and products that are better for people. Would love to add a vegan cookie to my portfolio. One thing is we have a chart that shows people what sets us apart from the competitor's. Lastly, before I got involved each co...**
   - Hi John, my apologies for the delay in my response! My campaign only went public last Friday (2/3) so I am just now gaining access to certain features on the platform. Your message populated as soon as it officially filed so I didn't see this previous message from you. Would you like to jump on a call together soon? We can discuss the financials you raised. I am laser focused on reaching profitable margins (which is why we're spending more time & money on e-com rather than where we spent ...
2. **Sure you can email me. One thing I have noticed which can make a company look bad is you really have to know your competition,know their products. I had it happen several times where a company I was looking at investing in had a chart with check marks stating we have or don't ...**
   - Thanks for your insight and due diligence, all valid points! What is your email? I can only see the emails of folks who have invested. I see you invested in Vegan Mob- great brand! In my neighborhood. Thank you for being passionate about better for you products.. the opportunity & demand will only continue to grow. We are in building out the store locator feature on our website as we speak..... bc you're right, it's a needed tool and worth the time it takes to code it into our site. Yes o...

## Team
- Natalia Barr (Founder & CEO)

## Recent posts
- ICA is thrilled to be leading this round. Natalia has been in our network for many years & continues to demonstrate her creativity and grit with the company’s recent success...e are proud to be investing in Natalia and everything her brand stands for. (2022-10-10T22:55:16Z)

## Q&A
- Q: I actually like this. I invested in several vegan companies and products that are better for people. Would love to add a vegan cookie to my portfolio. One thing is we have a chart that shows people what sets us apart from the competitor's. Lastly, before I got involved each company had great revenue with very little net income. Cost of revenue, total liabilities etc were extremely high is that the case with you. I helped fix the issues pretty fast. High revenue with little net income etc is not good for investors. Thank you for your time. Nobody wants to take forever to see a return on their investment. Excuse if I am overlooking your financials.
  - A: Hi John, my apologies for the delay in my response! My campaign only went public last Friday (2/3) so I am just now gaining access to certain features on the platform. Your message populated as soon as it officially filed so I didn't see this previous message from you. Would you like to jump on a call together soon? We can discuss the financials you raised. I am laser focused on reaching profitable margins (which is why we're spending more time & money on e-com rather than where we spent our previous years in retail). Would love to hear your insight as well as your passion for vegan brands building a better market! We do have a chart in the deck that illustrates our competitive edge & lists our top competitors. May I email you?
- Q: Sure you can email me. One thing I have noticed which can make a company look bad is you really have to know your competition,know their products. I had it happen several times where a company I was looking at investing in had a chart with check marks stating we have or don't have this or that look at the competition ,we are better. One said we have more protein then showed their competition we have 6 grams these companies have 2, 4 grams. I went to the website of one of competitor's they had a product that had 10 grams of protein which was better than their 6. then some products it is literally on the back combatting what they are saying I point it out they go oh didn't notice,will look closer.. I know you mentioned retailing in 50 states will be nice eventually if you had a store locator on your website. I do like your packaging,however, it feels like something is missing what scares me is I am sure if I go to Walmart whole foods or somewhere I will find a cookie that says low carbs etc meaning when a customer comes in they aren't going to know what to pick. I saw your financials yikes. I see several issues you have and will have which I believe is playing into why you haven't raised alot more pretty much been stagnant. I know you don't want to read a dissertation from me on here lol. I could go on for days. Even looking at your revenue I see several issues why you haven't made alot more etc. Yeah you can email me. Thanks ,have a good day.
  - A: Thanks for your insight and due diligence, all valid points! What is your email? I can only see the emails of folks who have invested. I see you invested in Vegan Mob- great brand! In my neighborhood. Thank you for being passionate about better for you products.. the opportunity & demand will only continue to grow. We are in building out the store locator feature on our website as we speak..... bc you're right, it's a needed tool and worth the time it takes to code it into our site. Yes our revenue and margins need great improvement, the brand is 3.5 years old and i've made some extremely expensive mistakes. Learned, pivoted, here I am. Our brand has not even scratched the surface of our potential, I'm not proud of our numbers, but I know where we're headed and have a profitable path forward... aka screw retail! It's all about e-commerce. You get to own your channels, communicate directly with consumers, up sell, pre-sell.... it's all there, and I don't mean Amazon, I mean our website, where are margins are 56% and up. I've raised $100K off platform in the last quarter of 2022, there are many impact groups that legally cannot/do not not invest into crowdfunding campaigns .... so it may look stagnant, but WeFunder is as much of a marketing tool as it is a bank to collect reservations and interest. Looking forward to connecting, Natalia