# Terraseed

Sustainable vegan supplements in the first biodegradable pill bottle

## Elevator pitch
Terraseed is leading a sustainability revolution in the supplement industry by building ethical, vegan, zero-waste nutritional products packaged in the first biodegradable pill bottle aimed to support the health of people and the health of the planet.

- Canonical URL: https://wefunder.com/terraseed
- Entity ID: wefunder:company:94582
- Last updated: 2026-06-12T05:00:36Z
- Generated at: 2026-06-13T04:28:10Z

## Quick facts
- ☀️ First vegan company ever selected into Techstars accelerator program
- 🌿 Rapid 630% growth in 2021 over 2020
- 🍊 Last startup by CEO was successfully acquired by streaming giant Gaia
- 🌼 The number of vegans has grown by 3,000% in 15 years
- 🌻 Strong traction established with 7:1 LTV:CAC ratio. 93% of customers renew their first subscription.
- 🌸 Winner of the Most Environmentally Responsible Packaging at the 2020 Nexty Awards
- 🍏 90,420 animal lives, 102,762,000 gallons of water, and 2,802,600 sq. ft. of forest saved
- 🌱 CEO is a Forbes 1000 honoree, and 3X entrepreneur with success in wellness and subscription fields

## Active fundraises
- wefunder:fundraise:49495: 506(b) successful (USD)
- wefunder:fundraise:49494: 4(a)(6) successful (USD)

## Story
Why Terraseed?The manufacturing and distribution of health supplements wreak havoc on the environment. The $54B supplement industry is single-handedly responsible for the deaths of over 24 billion animals, and for polluting the earth with 1.8 billion plastic pill bottles each year. At Terraseed, we’re on a mission to disrupt the supplement industry with ethical solutions—both for the wellness of our vegan community and for the health of our planet.The current options for plant-based supplements contribute to environmental destruction with harmful ingredient sourcing and packaging. Terraseed is a breath of fresh air in the explosive plant-based market, with ethically sourced, sustainable, and complete nutrition—in 100% biodegradable packaging.People with a plant-based lifestyle often struggle to get proper nutrition. Historically, their options have included taking numerous supplements a day, spending an inordinate amount of time and money preparing whole foods, or going against their core values to meet their health needs.Everyone can benefit from ethical supplements, so Terraseed is here to serve the plant-based community and beyond. We’re building a powerful lineup of the most sustainable nutritional supplements in 6 key categories: vitamins B, C, and D, Omegas, multivitamins, and vegan protein. These will be available in major retailers such as Target, Wholefoods, Walgreens and Walmart.75% of Americans take supplements, and they want better options. Sustainable packaging is listed as a key factor in the majority of Americans’ purchasing decisions. Our ethical product and biodegradable packaging is the obvious choice careful consumers have been waiting for.80% of vegans and the majority of Americans take supplements daily. Having to piece together complete nutrition from multiple sources is wasteful and confusing. Terraseed makes it easy for sustainably-minded consumers to meet their nutritional requirements with a vegan multivitamin that improves energy and overall health... all while doing no harm to animals and the environment.Our multivitamin with 9 essential nutrients was developed by expert plant-based nutritionists. And our commitment to health extends to the natural world, too—we're proud to source all our ingredients in low-impact, eco-friendly ways. For example, our Omega 3 comes from sustainably-farmed algae, to avoid any harmful impact to wild marine ecosystems.Our small but fast-growing community has already had a huge impact on animals, our environment, and our planet. And we’re only getting started…Our supplements are the first to come in totally biodegradable packaging. From our corn-based shrink sleeve to our bottle made from biodegradable cellulose, every component is made with our planet’s health in mind. Biodegradable cellulose takes just months to break down, compared to plastic which can take over 450 years.Plant-based products are gaining traction, and the business world is paying attention. As the first-ever vegan startup to receive funding from renowned accelerator Techstars, our founders are taking this opportunity to leverage their expertise to help fellow companies in the 2021 cohort become more ethical and sustainable.We’ve already grown our revenue to almost $14,000 a month with a 7:1 LTV:CAC ratio. The supplement industry has 12% year over year growth. We’re growing 50X faster than that... Thanks to our mission to grow a healthy and plant-based planet and speak our truth, our retention rate is 93% after the first bottle in our direct-to-consumer model. That’s incredible.A huge and fast-growing number of Americans now identify as vegan, vegetarian, or mostly plant-based, and this group alone spends almost $20B annually on supplements. Consumers are growing increasingly tired of destructive products. As more and more turn to environmentally responsible products and packaging in the $54B supplements market, our market multiplies.Our community uses their buying power to change the world: our convenient subscription model has an unbelievable 93% renewal rate! Thanks to an eager and devoted audience, we experience 26% month-over-month growth, and our customers inspire others to do good for their bodies and the planetWe’ve been honored with the Most Environmentally Responsible Packaging of 2020 Nexty Award. We’ve also been featured in Yahoo Money, VegNews, and many other outlets.Through 3 startups and 1 successful exit, Terraseed founders have a record of working together to make incredible gains for the health of people and the planet. Boasting a combined 19 years in digital and wellness industries, this team played a large role in propelling Gaia into the international spotlight as the world leader in conscious media productionWith few options available for complete, transparent nutrition, vegans are forced to buy multiple products, creating more waste...until now. Our direct-to-consumer model eliminates this problem and checks all the boxes that matter to our environmentally conscious market.We’re looking to increase our yearly revenue by 20X in just 3 years, and we’re on track to do just that. First, we focus on the unique challenges of the vegan market, ensuring that our supplements are kind to all. Then, we’ll take on the $54B supplement business, eliminating plastic bottles and harmful practices.From kids' vitamins to vegan prenatals, we have big plans for our future product lines. And with those big plans, big impact! More people than ever before are embracing a plant-based lifestyle. Help us shape the future of supplements by joining the earth-friendly revolution. Reap the benefits of our products AND our fast-growing market!

## FAQ
1. **1) How do you plan to continue shipping plastic free if you begin to sell via Amazon? 2) What are the details of your convertible note please. Thank you!**
   - Hi Mandy, thank you so much for your question. We are planning to distribute our products through Amazon by listing them, and then we will do the fulfillment from our own facilities and using our own packaging. The convertible note details are as follows: 1. The valuation cap is $6M ($5M if you invest until October 5th under special terms for early-bird investors). 2. The discount rate is 20%. 3. The maturity date is 24 months from the effective date. 4. Interest rate is 6.0%, and interest sh...
2. **When can I expect a return on my investment?**
   - Hi Emily! The convertible note we are using on this round will allow you to convert your investment to stock at a later date when Terraseed raises a "priced round" from major investors, most often venture capitalists. At this point, you will be a shareholder owning equity, and you will earn a return when the value of that stock goes up over time, and the company goes public or is acquired. Let us know if you have more questions!
3. **The pitch mentions that the founders have multiple startups under their belts but only notes one successful exit. Can you discuss what happened with the other startups?**
   - Hi Kevin! The previous company was a video production and web services company called Iconik that morphed into Aomm.tv, the startup that was successfully acquired by Gaia. You can see more information about this company in my Linkedin profile: https://www.linkedin.com/in/maria-cebrian-fernandez/ .
4. **Hi, you're tackling a very important problem! I'd like to know what margin is?**
   - Hi Lea! Our current gross margin is 56%. Let us know if you want to know more detailed information.
5. **What are year-to-date revenues, and are you on track to hit your projected revenues for 2021?**
   - Hi Kevin. Our revenue year to date is $115,752, which is slightly down from our projected revenues due to inventory shortages in the past months. Now that we have replenished inventory and secured the next 8 months of inventory, we are ready to grow fast to achieve the projected growth by the end of the year.

## Team
- Maria Cebrian (Co-Founder and CEO)
- Alex Houghtalin (COO)
- Hava Horowitz (Co-Founder )

## Q&A
- Q: I am curious whether you would be willing to shift your marketing from "vegan" to something more along the lines of "plant-based?" Especially with our current political climate, I think the term "vegan" can be interpreted as elitist and off-putting to some. I'm 95% plant-based myself, consuming local animal products from regenerative farms. I am wondering if there is a way to make this product more inclusive for people who aren't diehard vegans.
  - A: Hi Maija. Thank you very much for your question. This is something we get asked a lot, actually. The reason why we have decided to use the term vegan is that our product has been specifically formulated for vegan diets rather than plant-based ones. As you know, vegan diets eliminate all animal products, while plant-based diets do not necessarily eliminate all animal products, but focus on eating mostly plants, such as fruits, vegetables, nuts, etc. Vegans are mot at risk of missing key nutrients than plant-based people, and that's why we wanted to create a multivitamin designed for them. We also believe that the vegan community is way more active and committed than the plant-based one. And, since we are a community-driven company, it makes more sense for us to focus on vegans. A great example of a brand that has made the same decision is Miyokos, you can check their website here: https://miyokos.com/. 
- Q: I have invested in Terraseed and have a question. Your package says 60 capsules on the front label, yet the Supplement Facts say 30 per container. Which is correct? At $40/mo, I would hope it is the front label. Please confirm. ~ Charlie Behrens
  - A: Hi Charles. Thank you so much for your investment! The number 30 is the number of servings per bottle. Each serving contains two pills, which is the recommended daily dose.
- Q: In the description you mention that you will be selling in Target, Whole Foods, Walmart, etc. Are you currently in any of those retailers? Is this just a future goal or do you have specific agreements/commitments?
  - A: Hi Ian, thank you for your interest in knowing more about our distribution strategy. We are currently selling only through our e-commerce platform and a few other digital platforms such as Vejii: https://shopvejii.com/ . We are just about to start selling on Amazon, and we don't have immediate plans to sell in retail stores. Here is why: before we make that move, we want to establish our brand digitally, and we want to build up a close relationship with our customers that will allow us to fully understand their needs and preferences, and to get feedback to optimize current products and develop new ones. Once we reach a great product-market fit and a robust product catalog, we will then move into retail knowing we have winner products on the shelves.
- Q: The pitch mentions that the founders have multiple startups under their belts but only notes one successful exit. Can you discuss what happened with the other startups?
  - A: Hi Kevin! The previous company was a video production and web services company called Iconik that morphed into Aomm.tv, the startup that was successfully acquired by Gaia. You can see more information about this company in my Linkedin profile: https://www.linkedin.com/in/maria-cebrian-fernandez/ .
- Q: When can I expect a return on my investment?
  - A: Hi Emily! The convertible note we are using on this round will allow you to convert your investment to stock at a later date when Terraseed raises a "priced round" from major investors, most often venture capitalists. At this point, you will be a shareholder owning equity, and you will earn a return when the value of that stock goes up over time, and the company goes public or is acquired. Let us know if you have more questions!
- Q: 1) How do you plan to continue shipping plastic free if you begin to sell via Amazon? 2) What are the details of your convertible note please. Thank you!
  - A: Hi Mandy, thank you so much for your question. We are planning to distribute our products through Amazon by listing them, and then we will do the fulfillment from our own facilities and using our own packaging. The convertible note details are as follows: 1. The valuation cap is $6M ($5M if you invest until October 5th under special terms for early-bird investors). 2. The discount rate is 20%. 3. The maturity date is 24 months from the effective date. 4. Interest rate is 6.0%, and interest shall commence with the date of the convertible note and shall continue on the outstanding principal amount until paid in full or converted. Please, let us know if we have answered your questions correctly or if you need any further information.
- Q: when do I get my return on investment
- Q: when do I get my return on investment?
- Q: Is it still possible to invest?
- Q: Where are you located?
  - A: Hi Michelle! We are a Boulder-based company, however, our team is fully remote. Most of our team are in the US (Denver, Dallas, and New York) and Spain (Madrid). Our operations are located in Idahoe.
- Q: What were your past influences that inspired you to pursue biodegradable, if any? Always interesting finding biodegradable & compostable packages.
  - A: Hi Darren! At Terraseed, the whole team is committed to a life free of plastic. We are vegans mostly because of the environment and we are always looking for ways to reduce waste. Sustainability is part of our DNA so for us it was a no brainer to pack our pills with an option that was respectful with our planet :-) There is a company located in London, https://www.notpla.com/, that has had a big influence on us. We are already connected to them to find ways to make optimizations to our packaging and find new materials we can use in the future. You should check them out!
- Q: In regard to the 6% interest rate mentioned; does that mean that as an investor, you earn 6% interest on the amount you invested? If so, how often is that interest paid? Monthly, quarterly, or annually?
  - A: Hi Angelo! Thanks for your question. A convertible note is a short-term debt that will normally convert into equity in conjunction with a future financing round. Convertible note interest technically qualifies the note as a debt instrument. Normally, as opposed to being paid back in cash, the 6% interest accrues to the principal invested, increasing the number of shares issued upon conversion. However, if Terraseed does not raise a future round, investors will get back their investment + 6% interest rate. For example,  if you invest $1,000 now, it would convert as if $1,060 had been invested when the conversion day happens (either when a new round is raised or when the company pays the loan back to its investors).  If you want to learn more about how a convertible note works, you can read this article: https://www.seedinvest.com/blog/startup-investing/how-convertible-notes-work It is very comprehensive and easy to understand.  Please, let me know if you have more questions. 
- Q: What are year-to-date revenues, and are you on track to hit your projected revenues for 2021?
  - A: Hi Kevin. Our revenue year to date is $115,752, which is slightly down from our projected revenues due to inventory shortages in the past months. Now that we have replenished inventory and secured the next 8 months of inventory, we are ready to grow fast to achieve the projected growth by the end of the year.
- Q: Hi, you're tackling a very important problem! I'd like to know what margin is?
  - A: Hi Lea! Our current gross margin is 56%. Let us know if you want to know more detailed information.