# Teneral Cellars

Disrupting the wine industry so it reflects its largest customer… women! 

## Elevator pitch
Teneral Cellars is a wine company reshaping the wine industry to reflect its largest customer - women! We sustainably farm and produce award-winning wines and donate 10% of profits back to charities that empower women and fight for gender and racial equity.

- Canonical URL: https://wefunder.com/teneral.cellars
- Entity ID: wefunder:company:118074
- Last updated: 2026-07-26T23:52:05Z
- Generated at: 2026-07-27T02:09:57Z

## Quick facts
- 🏦 $1.1M of revenue in year one selling DTC
- 👭 Certified women-owned and run wine business, empowering women and selling throughout the U.S.
- 📈 Wine market valued at $100B with exploding e-commerce growth
- 🍇 Experienced team across winemaking, production, procurement, sales, marketing, and management
- 👩‍❤️‍👩 10% of profits donated to charities that empower women & fight for gender & racial justice
- 🌎 Sustainably farmed and produced award-winning wines
- 👩🏾 All of Teneral Cellars vendors and suppliers are women and minority owned businesses

## Active fundraises
- wefunder:fundraise:66282: 4(a)(6) open (USD)

## Story
 Teneral Cellars was started to harness the power of business for good and to use wine as a conduit for change so the industry reflects its largest customer...women! The wine industry is steeped in tradition and dominated by men.  There are only 10% female winemakers and 0.1% black winemakers, men and women.  Female sommeliers make 70 cents on the dollar to their male counterparts.  There are very few women in leadership positions and even fewer women of color, yet almost 70% of all wine is purchased by women and the industry doesn't reflect its largest customer...women.Women make up 51% of the population and control 85% of consumer spending.  Major companies like Target, Walmart, Disney, MGM, and Caesar's have all made significant pubic statements regarding representation through their supplier diversity programs.  Teneral Cellars is positioned to fill the need of both consumers and large wholesalers.If not now, then when?  If not us, then who?   The time is now to disrupt the wine industry. Democratizing the flow of capital, influence and impact is why we have chosen to use WeFunder, and reflect the mission and values of Teneral Cellars. We want to build a community so that the collective can create the transformation to a more diverse and equitable future for all women.  We use our wine as a conduit for change so when you open a bottle, you open a conversation.A business model with multiple streams of revenue.Experience, passion and purpose drive our talented team and advisors.  As Teneral Cellars grows, the team will be beautifully diverse and represent all customers.    The more diversity of thoughts and experiences we have, the healthier our company culture and bottom line will be.  Founder Jill Osur was the 2021 winner of the Women Presidents' Organization Adrienne Hall Award for Breaking Down Barriers.Doing well by doing good is a core value and 72% of consumers want brands to reflect their values.   We donated over $51,000 in 2021 to great organizations empowering women and fighting for gender and racial justice.Teneral Cellars reached $1.179m in our first full year of operations in 2021.   Only 2% of women-owned businesses break the million dollar mark.  We are only getting started.Exits in the wine industry average 15 to 19x EBIDTA.Raise $1m to grow to $20 million.  Use of funds from this crowd funding will be used to:  1.) Build wine inventory for wholesale, 2:) Hire key sales and marketing staff, and 3.) Working capital to scale Teneral Cellars.  "If you can see it, you can be it." Billie Jean King

## Team
- Jill Osur (President and CEO)