{"data":{"type":"company_profile","id":118074,"entity_id":"wefunder:company:118074","attributes":{"canonical_url":"https://wefunder.com/teneral.cellars","generated_at":"2026-07-27T02:09:58Z","updated_at":"2026-07-26T23:52:05Z","entity_ids":{"company":"wefunder:company:118074","slug":"wefunder:company_slug:teneral.cellars"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-07-27T02:09:58Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-26T23:52:05Z","as_of":"2026-07-27T02:09:58Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-26T23:52:05Z","as_of":"2026-07-27T02:09:58Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-07-27T02:09:58Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-07-27T02:09:58Z","confidence":"medium"}}},"company":{"id":118074,"entity_id":"wefunder:company:118074","slug":"teneral.cellars","name":"Teneral Cellars","tagline":"Disrupting the wine industry so it reflects its largest customer… women! ","elevator_pitch":"Teneral Cellars is a wine company reshaping the wine industry to reflect its largest customer - women! We sustainably farm and produce award-winning wines and donate 10% of profits back to charities that empower women and fight for gender and racial equity.","story":"\u0026nbsp;Teneral Cellars was started\u0026nbsp;to harness the power of business for good and to use wine as a conduit for change so the industry reflects its largest customer...women!\u0026nbsp;The wine industry is steeped in tradition and dominated by men.\u0026nbsp; There are only 10% female winemakers and 0.1% black winemakers, men and women.\u0026nbsp; Female sommeliers make 70 cents on the dollar to their male counterparts.\u0026nbsp; There are very few women in leadership positions and even fewer women of color, yet almost 70% of all wine is purchased by women and the industry doesn't reflect its largest customer...women.Women make up 51% of the population and control 85% of consumer spending.\u0026nbsp;\u0026nbsp;Major companies like Target, Walmart, Disney, MGM, and\u0026nbsp;Caesar's have all made significant pubic statements regarding representation through their supplier diversity programs.\u0026nbsp; Teneral Cellars is positioned to fill the need of both consumers and large wholesalers.If not now, then when?\u0026nbsp; If not us, then who?\u0026nbsp; \u0026nbsp;The time is now to disrupt the wine industry.\u0026nbsp;Democratizing the flow of capital, influence and impact is why we have chosen to use WeFunder, and reflect the mission and values of Teneral Cellars. We want to build a community so that the collective can create the transformation to a more diverse and equitable future for all women.\u0026nbsp;\u0026nbsp;We use our wine as a conduit for change so when you open a bottle, you open a conversation.A business model with multiple streams of revenue.Experience, passion and purpose drive our talented team and advisors.\u0026nbsp; As Teneral Cellars grows, the team will be\u0026nbsp;beautifully diverse and represent all customers.\u0026nbsp; \u0026nbsp; The more diversity of thoughts and experiences we have, the healthier our company culture and bottom line will be.\u0026nbsp; Founder Jill Osur was the 2021 winner of the Women Presidents' Organization Adrienne Hall Award for Breaking Down Barriers.Doing well by doing good is a core value and 72% of consumers want brands to reflect their values.\u0026nbsp; \u0026nbsp;We donated over $51,000 in 2021 to great organizations empowering women and fighting for gender and racial justice.Teneral Cellars reached $1.179m in our first full year of operations in 2021.\u0026nbsp; \u0026nbsp;Only 2% of women-owned businesses break the million dollar mark.\u0026nbsp; We are only getting started.Exits in the wine industry average 15 to 19x EBIDTA.Raise $1m to grow to $20 million.\u0026nbsp;\u0026nbsp;Use of funds from this crowd funding will be used to:\u0026nbsp; 1.)\u0026nbsp;Build wine inventory for wholesale, 2:)\u0026nbsp;Hire key sales and marketing staff, and 3.) Working capital to scale Teneral Cellars.\u0026nbsp;\u0026nbsp;\"If you can see it, you can be it.\" Billie Jean King","location":"Somerset, CA","website":"https://teneralcellars.com/","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":2,"related_urls":["https://wefunder.com/teneral.cellars","https://teneralcellars.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/118074/xxl_cropped_Teneral_Cellars_Cover.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/118074/large_cropped_download.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/118074/standard_cropped_Teneral_Cellars_Cover.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/118074/standard_cropped_Teneral_Cellars_Cover.jpg","profile_video_url":"https://wefunder.wistia.com/medias/sbzb2g9jcm"},"links":{"company_url":"https://teneralcellars.com/","twitter_url":"http://twitter.com/teneralcellars","facebook_url":"https://www.facebook.com/teneralcellars","instagram_url":"https://www.instagram.com/teneralcellars"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"🏦 $1.1M of revenue in year one selling DTC"},{"index":2,"claim_id":"claim-fact-2","value":"👭 Certified women-owned and run wine business, empowering women and selling throughout the U.S."},{"index":3,"claim_id":"claim-fact-3","value":"📈 Wine market valued at $100B with exploding e-commerce growth"},{"index":4,"claim_id":"claim-fact-4","value":"🍇 Experienced team across winemaking, production, procurement, sales, marketing, and management"},{"index":5,"claim_id":"claim-fact-5","value":"👩‍❤️‍👩 10% of profits donated to charities that empower women \u0026amp; fight for gender \u0026amp; racial justice"},{"index":6,"claim_id":"claim-fact-6","value":"🌎 Sustainably farmed and produced award-winning wines"},{"index":7,"claim_id":"claim-fact-7","value":"👩🏾 All of Teneral Cellars vendors and suppliers are women and minority owned businesses"}],"team":[{"id":2861199,"entity_id":"wefunder:company_role:2861199","user_entity_id":"wefunder:user:2698621","role":"founder","name":"Jill Osur","title":"President and CEO","bio":"Passionate social entrepreneur who has helped to start 10 startups. Her personal \u0026amp; professional mission is to elevate women and inspire change. Women Presidents’ Organization 2021 Adrienne Hall Award recipient for “Breaking Down Barriers”.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2861199/square_cropped_Jill.jpg?1659109863","profile_url":"https://wefunder.com/jillosur","linkedin_url":"https://www.linkedin.com/in/jillosur/","twitter_url":"https://twitter.com/jillosur","related_urls":["https://wefunder.com/jillosur"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":0,"featured_investors":0,"faq_entries":0},"active_fundraises":[{"id":66282,"entity_id":"wefunder:fundraise:66282","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":225000.0,"funding_started_at":"2022-06-29T16:10:20Z"}],"latest_fundraise":{"id":66282,"entity_id":"wefunder:fundraise:66282","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":"2022-06-29T16:10:20Z","funding_closed_at":null,"terms":{"eb":"$5.5M","nb":"$6.5M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[],"faq":[]}}}