{"data":{"type":"company_profile_ai","id":179284,"entity_id":"wefunder:company:179284","attributes":{"canonical_url":"https://wefunder.com/tender.loving.empire","retrieval_urls":{"canonical":"https://wefunder.com/tender.loving.empire","json":"https://wefunder.com/tender.loving.empire.json","markdown":"https://wefunder.com/tender.loving.empire.md","ai_json":"https://wefunder.com/tender.loving.empire.ai.json","ai_text":"https://wefunder.com/tender.loving.empire.ai.txt","changelog_json":"https://wefunder.com/tender.loving.empire.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-10T05:01:34Z","generated_at":"2026-06-11T00:18:18Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":179284,"entity_id":"wefunder:company:179284","slug":"tender.loving.empire","name":"Tender Loving Empire","tagline":"Scalable Retail with a Positive Community Impact","location":"Portland, OR","website":"https://www.tenderlovingempire.com","total_amount_raised":251200,"total_investors":295,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 251200","citation":"https://wefunder.com/tender.loving.empire#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-10T05:01:34Z","as_of":"2026-06-11T00:18:18Z","confidence":"high"},"observed_at":"2026-06-10T05:01:34Z","expires_at":"2026-06-11T05:01:34Z"},{"claim_id":"claim-total-investors","text":"Total investors: 295","citation":"https://wefunder.com/tender.loving.empire#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-10T05:01:34Z","as_of":"2026-06-11T00:18:18Z","confidence":"high"},"observed_at":"2026-06-10T05:01:34Z","expires_at":"2026-06-11T05:01:34Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 251200","citation":"https://wefunder.com/tender.loving.empire#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-10T05:01:34Z","as_of":"2026-06-11T00:18:18Z","confidence":"high"},"observed_at":"2026-06-10T05:01:34Z","expires_at":"2026-06-11T05:01:34Z"},{"claim_id":"claim-total-investors","text":"Total investors: 295","citation":"https://wefunder.com/tender.loving.empire#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-10T05:01:34Z","as_of":"2026-06-11T00:18:18Z","confidence":"high"},"observed_at":"2026-06-10T05:01:34Z","expires_at":"2026-06-11T05:01:34Z"}],"company_claims":{"tagline":"Scalable Retail with a Positive Community Impact","story":"Dear Future Investor,Hi, we’re Brianne and Jared Mees, co-founders of Tender Loving Empire — a Portland-based company proving that retail can be successful, scalable, and socially conscious.Since 2007, we’ve grown from a tiny consignment shop with just $50K in first-year sales into 7 thriving retail stores across two states that employs 65 people and generated nearly $8 million in revenue in 2024. But beyond the numbers, we’re driven by a mission: to support artists, makers, and creative small businesses — while building a business that strengthens the communities we serve.Small businesses and independent makers are an essential part of every great city. But too often, we see big box stores extracting from local communities, or worse, stealing from artists and undercutting their value. We believe there’s a better, more regenerative way.What if success in retail actually strengthened local economies? What if it uplifted makers, paid them fairly, and turned shopping into an investment in community? This is Tender Loving Empire’s mission.Over the last 18 years, we’ve become a launchpad for hundreds of artists and brands, paying out over $20 million into the creative economy — helping people quit day jobs, hire teams, and grow into national brands. Our proven model combines thoughtful curation and fair purchasing practices with in-house product design, allowing us to maintain strong margins while taking care of makers.This is not a startup. It’s a thriving, mission-driven business that’s grown 13X in the last decade and has grown $3m in annual revenue since the pandemic.Now, we’re raising funds on Wefunder to expand into high-traffic retail spaces, scale e-commerce and wholesale, and increase our brand impact - all with the purpose of furthering our mission to support makers, artists and small businesses. As an investor in TLE, you have the potential to earn your money back with interest after 5 years or convert to equity and take the ride with us.If you believe in artists getting paid fairly, in responsible commerce with meaning, and want to be part of a business with heart, traction, and vision — we’d love to have join us.With gratitude,Brianne \u0026amp; Jared MeesCo-founders, Tender Loving EmpireHOW IT STARTEDIn 2007, we started Tender Loving Empire with a simple mission: to support artists and creative small businesses, while inspiring our community. We began as a tiny consignment shop in an out of the way location selling the art of about 25 artists. We started a record label to put out the music our friends were making, silkscreening the covers and burning the CDs by hand. That first year we were proud to have made $50k in sales. We worked the counter 9 hours a day, 6 days a week for three years, we took pride in knowing every artist by name, in paying artists accurately and on time and in making sure every customer who walked through the door left with a smile.HOW IT'S GOINGWe've grown considerably, but growth hasn’t changed our mission—it’s amplified it. TLE now operates 7 stores in 2 states and employs 65 amazing humans. We have headquarters and an event space in SE Portland and three of our locations are high volume airport locations at the Portland Airport and the Seattle-Tacoma Airport.TLE's significant growth has allowed us to proudly pay over $20 million and counting to the artists, makers and small businesses we set out to support.We’ve grown 13X in the last 10 years, and since the pandemic, we’ve grown 40%, adding $3 million in new revenue from 2021 to 2024. And there’s a lot more opportunity from here.So why invest in Tender Loving Empire?So glad you asked!Five-year growth planForward-looking projections are not guaranteed.We will spend 2026 and 2027 maximizing our current operations as our early store-opening loans reach maturity. We will focus on growth of our stores and other current verticals - our e-commerce site, our B2B gifting service, wholesale sales of our house brand and our record label. In 2026 we will apply to open a 2nd location at the Seattle Airport to open in 2028 In 2029 or 2030, we will open an additional high-grossing store either in the Seattle area or at the Boise airport. By 2030 or 2031, we are projecting to hit almost $15 million, with a 10% EBITDA. At that point, we will either pay our investors back with interest, or convert investment to shares of TLE and our investors can come along on the next growth phase.Forward-looking statements are not guaranteed.Why we chose Wefunder; why this is more than investment?We chose Wefunder because it allows the people who’ve supported us — customers, artists, friends, and fans — to invest in our shared future.As an investor, you’ll either get your money back with interest after 5 years, or convert to equity, own a piece of Tender Loving Empire and come along with us for growth beyond 2030. This is a solid financial investment, but it's more than that — it's a culture investment in the creative economy of the Pacific Northwest and beyond. (not guaranteed)If you believe that small businesses are the lifeblood of a community, if you believe in artists getting paid fairly, in keeping dollars in local communities — and in profitable companies that lead with purpose — we’d love to have you with us.Join us. Invest in a creative community and an exciting regenerative retail model.Invest in Tender Loving Empire.","quick_facts":["TLE operates 7 stores - in the PNW with revenue of $7.8m in 2024 at a 62% gross margin","TLE has grown 13X in the last 10 years, adding $3 million in revenue since the pandemic.","Cracked the code of scaling handmade retail via our house brand products which generate a 75% margin","Long term leases for two stores at the Portland airport and one at the Seattle-Tacoma Airport.","We make a meaningful impact on the 500+ makers we represent, generating $20m+ for them since 2007.","We are an evergreen, cash-flowing, proven concept with an experienced team. 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Every TLE store supports hundreds of other small businesses, artists, and creatives — and that impact multiplies as the brand grows. This is more than just a retail investment — it’s an investment in the infrastructure of a more creative, equitable economy. TLE has become a cornerstone of Portland , successfully expanded into a new market with their SeaTac store and I’m excited to see what else they can accomplish.”"},{"id":12073,"entity_id":"wefunder:company_investor_profile:12073","name":"Matt Smith","bio":"CTO and Founder at App Tree. A data‑driven strategist with strong product and team management skills, he drives innovation and growth.","profile_url":"https://wefunder.com/matt.smith.28","endorsement_quote":"“Eighteen years in business is no small feat — especially in retail. TLE’s ability to grow steadily over nearly two decades, while staying true to its values, gave me confidence. This isn’t a flash-in-the-pan concept — it’s a durable brand with staying power. As an investor, you look for leadership you can trust — and Brianne and Jared are exactly that. They’ve proven they can navigate the chaos of entrepreneurship with grit, heart, and long-term vision”"},{"id":12129,"entity_id":"wefunder:company_investor_profile:12129","name":"Kristi McFarland","bio":"Retail, food and consumer products leadership, former Co-President New Seasons Market. I serve on two boards and support alternative ownership models.","profile_url":"https://wefunder.com/kristi.mcfarland.2","endorsement_quote":"I invested in Tender Loving Empire because they have proven that a thriving local artist community and a thriving retail business can grow together. There is a creative person behind every product in a TLE store - a maker, a musician, a designer. Not an algorithm, a real person. Tender Loving Empire is the platform to connect customers and makers, and the company’s growth and resilience through downturns is evidence of the demand customers have for a human retail experience. Tender Loving Empire stands out among other retailers as entirely different: a profitable, multi-location, multi-channel, growth-oriented company with a soul. It’s rare to find an investment that has both strong financial fundamentals and a mission that actually matters. 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Can you please clarify?","answer":"Jeffrey. Not a small nit at all. I'm glad you asked the question and am happy to clarify. What you're referring to, for the benefit of others, is the NET Loss we showed in 2023 and 2024. Our business model has been proven profitable, but our last two years has not been due to some growing pains and calibration periods. We are on track for profitability this year and beyond again. 2021 and 2022 were profitable years - with 9% and 8% NET Profit (13% and 14% EBITDA). In 2023 our loss was due to ..."},{"question":"Hi Jared, I’m Zac Stahlhut with D3VC. We specialize in investment crowdfunding and really like what you’re building. Could you share how your current cash flow and leasing arrangements support expansion and what additional capital might be needed as you grow? We’re also curiou...","answer":"Hi Zac, Thanks so much for your interest and thoughtful questions. I’m happy to provide more detail on our expansion plans and financial outlook. I've answered each of your questions below. It appears that Wefunder turns this response into a long block of text so feel free to reach out to me at Jared at Tenderlovingempire.com if its too difficult to read and I can send you a cleaner version. Could you share how your current cash flow and leasing arrangements support expansion and what additio..."},{"question":"good mission. I invested in another company at airports, build out is crazy expensive. what I am wondering about is I see where you said you made 2 million in revenue from I believe the SeaTac airport. have you been able to get your cogs and operating expenses down in. those 2...","answer":"Thank you for your question. I think investments in companies doing business at airports are a good idea because it is very lucrative. Across our airport locations, we have been able to realize a 30% profitability. Our growth strategy from here is simply based on 4-wall economics -- adding more locations that have the same contribution rate. We will be able to open two more airport locations with minimal corporate expenses and project to have a $1-$1.5 million EBITDA once we do. Let me know i..."},{"question":"Hi there - just want to make sure I understand your model. Is the idea that you are showcasing + selling the products of other artists/makers, and you give them a % of the revenue from those sales (if so, what is that %)? Or do you purchase items wholesale from makers and mark...","answer":"Thank you for your question Teddy. Roughly 70% of our revenue comes from selling products made by other artists \u0026amp; makers. Our relationship with them works like traditional retail. We either purchase their products on wholesale and mark them up or sell them on consignment. The other 30% of our sales come from our own line of products. These products have a larger margin and are our secret sauce. Most boutique shops with a small-batch, local product mix like ours have trouble scaling, but o..."},{"question":"we for sure can chat. i am wondering what stops anybody from doing what you do? what is your competitive advantage? also, the customers you have now how are they finding out about you? how long does it take to get eat location up and running? what is the biggest thing you thin...","answer":"John - Thank you for your continued interest in Tender Loving Empire. Our competitive advantage is trifold - 1) We've been doing this for 18 years and have the historical knowledge base on what works for this model, what doesn't, what our customers want, etc. 2) 30% of our sales come from our own line of products - again based on data analysis over time. 3) Our record label is a differentiator. No other retail brand has a soundtrack or the ability to be a part of people's lives in the meaning..."}],"recent_posts":[{"id":311784,"entity_id":"wefunder:feed_item:311784","title":"THIS IS IT! ONLY 2 DAYS LEFT to be part of Tender Loving Empire's community owned future!","preview":"THIS IS IT! ONLY 2 DAYS LEFT to be part of Tender Loving Empire's community owned future - and join what I've humbly named the \"coolest investment group in Portland\" 😉 This short video is proof that you'll be in excellent company as a TLE Community Investor. Gabe Jacobsen (Jacobsen Salt), Kelley Roy (ADX - Art Design Exchange) and Mollie Smith (Author/Artist) are just 3 of the 265 incredible people that have joined us as TLE Investors. They shared here why they chose to invest. I really will ...","published_at":"2026-04-29T17:55:27Z","canonical_url":"https://wefunder.com/feed/311784"},{"id":310732,"entity_id":"wefunder:feed_item:310732","title":"Less than 3 Days left to invest in Tender Loving Empire! + PIKE PLACE ANNOUNCEMENT!!","preview":"A 10-year dream is finally coming true and I’m over the moon to share it with all of you: we’re opening a Tender Loving Empire location at Pike Place (on 1st between Pike \u0026 Pine to be exact).We’ve loved operating out of our Sea-Tac Airport store for the last two years, and we’re so excited to deepen our connection to the Seattle community with a street store - one that allows us to show up in a bigger way for Washington-based artists, makers, and small businesses.This next chapter means more ...","published_at":"2026-04-28T16:38:18Z","canonical_url":"https://wefunder.com/feed/310732"},{"id":306013,"entity_id":"wefunder:feed_item:306013","title":"8 Days left to invest in Tender Loving Empire!!","preview":"This is the final countdown! There's only 8 days left to invest in Tender Loving Empire and to invite your friends and family to be a part of this too.Here's why it's the perfect time to invest: We have already begun the growth that is needed to make this a successful investment with an ROI. Our new Pike Place location opens in June! We are an 18 year old company that has already proven our ability to scale and operate profitably. No pie in the sky here! This year, we are projecting 7% EBITDA...","published_at":"2026-04-22T20:10:49Z","canonical_url":"https://wefunder.com/feed/306013"},{"id":300291,"entity_id":"wefunder:feed_item:300291","title":"16 DAYS LEFT TO INVEST!!","preview":"It's the home stretch and we're throwing a party to celebrate! If you're in Portland, Oregon, please join us at our WeFunder Closing Party THIS FRIDAY! Whether you’ve already invested or are just curious to learn more, this is a great chance to connect with the people behind the brand. Hear from co-founders Brianne and Jared Mees, ask questions about our investment campaign and how it works, meet fellow investors, and spend time with the Tender Loving Empire team.We’ll also be opening the sho...","published_at":"2026-04-14T21:51:33Z","canonical_url":"https://wefunder.com/feed/300291"},{"id":295731,"entity_id":"wefunder:feed_item:295731","title":"22 DAYS LEFT TO INVEST!! + Quarterly Investor Report","preview":"Tender Loving Empire Investor Update - Q1 2026Hello to all 230 of our incredible community investors (and to our future investors)! I’m feeling so much gratitude and starting to our group of investors might just be the coolest club in town. You’re a group of big-hearted, impressive, talented, and generous people—and we’re fired up to keep doing this work with you in our corner.We have lots of exciting updates to share, and we want to acknowledge that each of you helped make the good news in t...","published_at":"2026-04-06T21:36:48Z","canonical_url":"https://wefunder.com/feed/295731"},{"id":271433,"entity_id":"wefunder:feed_item:271433","preview":"Why are people investing in Tender Loving Empire? Watch this short highlight from our recent webinar to hear the story, the momentum, and the community behind it.","published_at":"2026-03-05T23:34:37Z","canonical_url":"https://wefunder.com/feed/271433"},{"id":244631,"entity_id":"wefunder:feed_item:244631","title":"$20M Paid to Artists, 18 Years Strong: Inside TLE’s Next Growth Chapter (Watch the Recording)","preview":"We had an amazing time answering questions and explaining the vision for TLE on our Webinar yesterday. Thanks so much for your thoughtful questions, and a huge welcome to all the new investors who decided to get in on our round after the webinar.Here's a link to a recording of the webinar for those of you who couldn't make it!What you’ll hear in this investor webinar:The TLE story and vision: How Tender Loving Empire grew from a DIY record label into a 7-store business that’s paid $20M+ to ar...","published_at":"2026-01-16T18:42:03Z","canonical_url":"https://wefunder.com/feed/244631"},{"id":240603,"entity_id":"wefunder:feed_item:240603","title":"TLE’s 2025 Momentum: Wins, What We’re Building Next, and RSVP to our Webinar","preview":"Hello to all 174 of our incredible community investors (and to our future investors)! Jared and I and the team at TLE continue to be filled with gratitude for your investment and for believing in TLE and our mission.It’s the collective belief from our community - our investors, our customers, our vendors, and our team - that fuels our momentum and gives us the confidence to dream even bigger in 2026. TLE didn't just survive a challenging chapter, we thrived through it and we're ready to keep ...","published_at":"2026-01-07T18:15:10Z","canonical_url":"https://wefunder.com/feed/240603"},{"id":226928,"entity_id":"wefunder:feed_item:226928","title":"TLE Wrapped - Ending the Year Strong","preview":"END OF YEAR UPDATEWe’ve been hard at work gearing up for our busiest season of the year and the momentum is real. We beat our forecast for both P10 and P11 and are heading into P12 with the strongest operational efficiency and buying strategy we’ve ever had. Thanks to the WeFunder investments so far, we were able to bring on dozens of new artists and small businesses for the holidays, and we purchased deeper stock of our best-sellers to meet demand. The energy is high and the stores are a hol...","published_at":"2025-12-03T20:21:00Z","canonical_url":"https://wefunder.com/feed/226928"},{"id":185828,"entity_id":"wefunder:feed_item:185828","title":"The real impact TLE has on creative small businesses (video)","preview":"We talk a lot about TLE's impact on our community of artists, makers, and musicians, but we wanted to let you hear it directly from their perspective on how TLE has shaped their journey.In this video, six of our vendors talk about the ways TLE has impacted their art, their lives, and their business. They talk about how TLE has given them confidence in what they do, allowed them to quit their day job, to hire employees and to build a life around doing the thing they love.Invest or increase you...","published_at":"2025-10-13T21:33:00Z","canonical_url":"https://wefunder.com/feed/185828"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-11T00:18:18Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-10T05:01:34Z","as_of":"2026-06-11T00:18:18Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-10T05:01:34Z","as_of":"2026-06-11T00:18:18Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-09-16T19:11:55Z","as_of":"2026-06-11T00:18:18Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-09-16T19:11:55Z","as_of":"2026-06-11T00:18:18Z","confidence":"medium"}}}}}}