# Teeccino

The #1 best-selling and most-loved coffee alternative

## Elevator pitch
We manufacture and sell the #1 coffee alternative on the market and the premier line of roasted herbal teas, providing rich bold taste and maximum wellness in every cup!

- Canonical URL: https://wefunder.com/teeccino
- Entity ID: wefunder:company:115954
- Last updated: 2026-06-15T05:00:52Z
- Generated at: 2026-06-16T01:16:31Z

## Quick facts
- #1 coffee alternative brand with $14.9M trailing twelve months revenue
- ☕ 100+ million cups served & 10+ million packages sold
- 🚀 4,000 major retailers, including Whole Foods, Sprouts & Wegmans
- 💫 43% share of the coffee alternative category in speciality grocery
- 📣 Featured in Rolling Stone, Men’s Health, Forbes, Goop & Martha Stewart
- 🥇 Outperforms Amazon competitors - 46% better ROAS & 40% higher repeat purchase rate
- ⭐ Founded by award-winning beverage designer for Yogi Tea & The Republic of Tea
- 💸 We believe we're on clear strategic path to $75M+ in 2027, taking on $670B coffee & tea market

## Active fundraises
- wefunder:fundraise:63678: 4(a)(6) successful (USD)
- wefunder:fundraise:70538: 4(a)(6) successful (USD)

## Story
Teeccino is on a mission to help millions of people optimize their health. Our coffee alternative blends are proprietary, delicious, and they taste, brew, and feel just like the real thing. Teeccino is the gateway beverage to a healthier, caffeine-free life—with all the satisfaction and authenticity that coffee and tea drinkers crave.Our everyday lives are demanding. Our bodies think so, too:75% of all doctor visits are stress-related66% of Americans think it’s essential to reduce coffee and caffeine50% of adults suffer from sleep disorders such as insomnia40% of adults have digestive disordersFor many, caffeine is a stopgap solution to the demands of daily life. Millions of people love coffee, but hate the jitters, sleep problems, acidity, and afternoon crash. Yet they still crave the taste, richness, versatility, routine, and energy of the real thing. Replacing coffee is a big challenge. Tea is too watery and weak to produce the robust taste a coffee drinker loves. Decaf still has caffeine and is highly acidic. Plus, people are attached to their particular ritual of brewing their morning cup. Here are the four main needs that a caffeine-free coffee alternative must meet:Teeccino is a delicious blend of organic herbs like chicory, carob, dandelion and ramón seeds plus fruits and nuts that are roasted and ground to brew like coffee or steep like tea. All our products contain the highest quality ingredients without any artificial flavors, preservatives, chemicals or stimulants like caffeine and sugar. A cup of Teeccino brims with many health benefits including natural energy from nutrients, heart-healthy potassium and prebiotic inulin. Teeccino's all-purpose grind can be brewed in any kind of coffee maker and our tea bags are convenient, easy to use, and preferred by tea customers .  Tastes like coffeeBrews like coffee and steeps like tea40 delicious flavors that meet every taste preferenceRich, bold, and satisfyingOrganic, gluten-free, & Kosher-certifiedContains naturally occurring prebiotics, potassium, and pinitolOffers a range of functional health benefits from wellness mushrooms, adaptogenic herbs and prebiotic ingredientsTea bags contain 3x more herbs than standard tea bagsWhen people quit coffee, one of the hardest challenges they face is fatigue due to their dependency on caffeine for quick energy. After a short period of adaptation, however, thousands of our customers have reported experiencing more energy than ever before after switching to Teeccino.There are 5 major health benefits in every cup of Teeccino:Teeccino comes in 40+ blends that meet the desires of both coffee and tea drinkers for a wide variety of flavors, different lifestyle requirements and functional effects.Teeccino has 5 blend collections:Maya Blends: Our most coffee-like blends featuring roasted ramón seeds from the Maya Biosphere Reserve.Mediterranean Blends: Light & medium roasted blends enriched with golden roasted almonds and lightly sweetened with dates & figs.Dandelion Blends: Certified gluten-free blends with roasted dandelion root blended with super herbs to satisfy a wide variety of taste preferences.Mushroom Adaptogen Blends:  Hot trending blends featuring wellness mushrooms optimally paired with adaptogenic herbs for stress relief and increased immunity.Prebiotic SuperBoost: Enhanced prebiotic blends with a proprietary supplement of  plant-based prebiotic concentrates that promote good gut health.Teeccino is an established brand. Now, as the category experiences explosive growth, we’re ready to become a household name—one that’ll revolutionize the multibillion-dollar coffee and tea market. 43% share of the Coffee Alternatives category in Natural & Specialty GroceryTeeccino.com has experienced 430% growth over the last 5 yearsLargest Coffee Alternative brand on Amazon with 905% growth in last 5 years.Exporting to 6 countries with launch in the UK and EU under progressTeeccino has a 64% repeat purchase rate versus 39% for competitor brands on Amazon. In addition, over 12% of Teeccino Amazon customers purchase 10 or more times per year. The reason? There's simply nothing else like Teeccino! Our brand is 'sticky' because it's so unique and coffee drinkers drink it frequently just like coffee. Plus, Teeccino helps people transform their health!Teeccino’s team is driven by award-winning coffee and tea veterans with deep experience in the natural foods industry who are committed to an inspired vision of bringing the health benefits of herbs to everyone’s cup.Teeccino is led by Caroline MacDougall, a true pioneer in the herbal and tea industries. Caroline began her career studying, growing, and importing herbs. As Vice President of Celestial Seasonings, Caroline developed supplier partnerships and imported herbs across 6 continents when she was in her early '20's. She has designed award-winning herbal beverage lines for top tea companies including Yogi Tea, The Republic of Tea and Organic India.Caroline’s inspiration for creating Teeccino came to her in a dream when she was deeply involved in rainforest preservation work in Central America. She awoke after hearing herself say, “The next product I’m going to create is a caffeine-free cappuccino and the name of the product is Teeccino.” She began roasting and grinding herbs in her kitchen to create the first herbal beverage to match the rich, roasted flavor of coffee.Teeccino is building a fairer and healthier world, one delicious beverage at a time. We are committed to maximizing impact in our partner communities, especially for women and smallholder family farmers. Teeccino’s trading practices are rooted in best practice ESG standards.Teeccino’s impact includes:Creating new trade with smallholder farmers in rural communitiesPioneering the harvest of wild, non-timber forest productsProviding income opportunities for women in developing economiesFinancing rewilding projects for reforestationPromoting, fundraising, and donating to environmental NGOsWe have thousands of five star reviews and enthusiastic testimonials on our website and Amazon. Approximately half of our customers still drink coffee but they drink Teeccino either blended with coffee or in place of it in the afternoon and evening to reduce their caffeine consumption. Tea drinkers are thrilled to have a caffeine-free herbal beverage that is full-bodied and can be enjoyed with creamer like regular tea. Health-motivated customers are driven by many different conditions that are aggravated by coffee and caffeine. With funding we will:Provide promotional support to drive retail distributionImplement our digital marketing strategy, including investing in ad spendDrive sales expansion via new product lines and a global Amazon launchScale our team with Marketing & E-commerce specialists

## FAQ
1. **I calculate the P/E at 185 or roughly half that if using 2020 net income instead. Is that correct?**
   - Andy, Thank you so much for your question and interest. Your calculations are correct; however, P/E ratios are almost exclusively a metric for publicly-listed companies. Since pre-IPO companies typically prioritize growth over profitability in the short-term, there is often little energy dedicated to analyzing the P/E ratios of private companies. That is why startup investors (especially seed and Series A) tend to focus more on top-line revenue growth. We at Teeccino are focused on growing ou...
2. **I’m a huge fan that decided to invest in it, because I always hear that you should invest in things you believe in. But then I read the fine print (“details”) and now I’ve got questions. Like “The Securities will not be freely tradable under the Securities Act until one year f...**
   - Hi Larry, Thank you so much for your investment! Since this is a private equity offering, not a public IPO, the shares don't have a ready market like publicly traded shares do. Typically, there isn't a market for private equity shares until the company has an exit event either by being bought, merged or invested in by a larger company or private equity fund. We hope to have such an event in the next 3-5 years but it is impossible to know if that will happen or not. The legal disclaimers are m...
3. **First, congrats on all your success to date. You've grown your brand, business, and revenues to amazing levels. So I have no double about your future success. My question is, on the slide deck it mentions acquisition as one of the potential exit strategies. You seem very passi...**
   - Hi LD, Of course, we'd love to build Teeccino into a global brand without having to sell the company but we do need to provide liquidity to our investors. Our preference would be to eventually find an impact investor who could buy out other investors and would want to hold shares for a long time to allow the company to continue to develop and who would support the values and mission Teeccino has held from its inception!
4. **Hi. What are your YTD or Q1 sales?**
   - Hi Yosef, We closed the quarter at $3.8M, up 13% YOY without additional ad spend as we don't plan to increase our marketing budget until we close our WeFunder round. Growth in our Amazon and distributor channels are strong with new placement at some national chains about to be announced.
5. **Hi , what type of share there? common or pereferred?What is the reason for the very big difference in net profitability compared to gross income?**
   - Hi Alghamdi, We are offering preferred shares. Our management strategy is to invest our profits back into the Company to promote growth. We've doubled our business in the last couple of years with this strategy. We are planning this year to produce a higher percentage of income and our business plan calls for increasing the profit ratio to income as our growth continues. Please look at the projected revenue growth and EBITDA growth in our deck.

## Team
- Caroline MacDougall (Founder, Creator & CEO)
- Galen MacDougall (Vice President of Sales)
- Jerry Isenberg (CFO & Chairman of the Board)
- Chris Linzey (National Sales Manager)
- Dar Ringling (Controller)

## Recent posts
- Only 4 days left to Invest in Teeccino! (2024-04-23T21:38:42Z)
- Organic Herb Tea Company Sells for $228M (2024-04-11T21:00:55Z)
- Watch the Update Video (2024-03-13T02:51:23Z)
- 2023 Results & 2024 Growth Trajectory (2024-02-22T01:30:16Z)
- Teeccino Expands Placement in the US and Canada (2023-11-08T22:10:53Z)
- #1 in Rolling Stone (2023-11-02T23:51:42Z)
- Esquire Magazine On Health Effects of Caffeine (2023-05-17T23:55:25Z)
- Expansion in grocery chains! (2023-05-03T23:06:24Z)

## Q&A
- Q: good stuff! as i look at your financials your total expenses are roughly 96 percent of gross profit, i have never seen it that high.which leaves you next to nothing then you add your interest expense pretty much wipes you out even though you did over 13 million in revenue, are you fixing any of that. hate for you do be another great company that does millions still loses money,breaks even or barely makes anything. your operating expenses are very high compared to revenue just over 50 percent of revenue. then your sales and marketing alone is over 42 percent of gross revenue. lastly, i see you are in over 4000 locations. what will funds raised go towards please don't tell me more sales and marketing that is destroying you. how are things looking thus far?
  - A: Hi John, Have you visited our data room where we have historical financials as well as projections? I think you'll benefit from the greater details you'll find there. Please email me at carolinemacd@teeccino.com and I'll send you the link. As I explained to Alghamdi in answer to his question, our strategy has been to invest for growth and by doing so, we doubled our sales in the last 3 years. We do plan on modifying this strategy in favor of increasing profits in 2023 and increase our profitability over the next 5 years. Just to be clear, our gross profit in 2022 was 55% so well over the 50% mark. We are increasing placement in specialty grocery this year (announcement to come soon!) so sales/revenue will increase - we consider that a good thing, hopefully not something that "destroys" companies. We do agree that managing growth while maintaining profitability and sufficient working capital is a very important goal for 2023 and beyond!
- Q: I am in Hong Kong . Any chance bringing this to my part of the world and China ?
  - A: Yes! You can order on iherb.com and they ship to Asian countries for a very reasonable shipping rate. We do hope to market to China directly at some point in the future!
- Q: Hi , what type of share there? common or pereferred?What is the reason for the very big difference in net profitability compared to gross income?
  - A: Hi Alghamdi, We are offering preferred shares. Our management strategy is to invest our profits back into the Company to promote growth. We've doubled our business in the last couple of years with this strategy. We are planning this year to produce a higher percentage of income and our business plan calls for increasing the profit ratio to income as our growth continues. Please look at the projected revenue growth and EBITDA growth in our deck.
- Q: Hi. What are your YTD or Q1 sales?
  - A: Hi Yosef, We closed the quarter at $3.8M, up 13% YOY without additional ad spend as we don't plan to increase our marketing budget until we close our WeFunder round. Growth in our Amazon and distributor channels are strong with new placement at some national chains about to be announced.
- Q: First, congrats on all your success to date. You've grown your brand, business, and revenues to amazing levels. So I have no double about your future success. My question is, on the slide deck it mentions acquisition as one of the potential exit strategies. You seem very passionate about the company. While everything is always on the table, is that the desired end goal? Or are you trying to build Teeccino into it's own global brand withOUT M&A?
  - A: Hi LD, Of course, we'd love to build Teeccino into a global brand without having to sell the company but we do need to provide liquidity to our investors. Our preference would be to eventually find an impact investor who could buy out other investors and would want to hold shares for a long time to allow the company to continue to develop and who would support the values and mission Teeccino has held from its inception!
- Q: I’m a huge fan that decided to invest in it, because I always hear that you should invest in things you believe in. But then I read the fine print (“details”) and now I’ve got questions. Like “The Securities will not be freely tradable under the Securities Act until one year from the initial purchase date. Although the Securities may be tradable under federal securities law, state securities regulations may apply, and each Investor should consult with their attorney. You should be aware of the long-term nature of this investment. There is not now and likely will not ever be a public market for the Securities. Because the Securities have not been registered under the Securities Act or under the securities laws of any state or foreign jurisdiction, the Securities have transfer restrictions and cannot be resold in the United States except pursuant to Rule 501 of Regulation CF. It is not currently contemplated that registration under the Securities Act or other securities laws will be effected.” Did I just buy something that I won’t be able to do anything with?
  - A: Hi Larry, Thank you so much for your investment! Since this is a private equity offering, not a public IPO, the shares don't have a ready market like publicly traded shares do. Typically, there isn't a market for private equity shares until the company has an exit event either by being bought, merged or invested in by a larger company or private equity fund. We hope to have such an event in the next 3-5 years but it is impossible to know if that will happen or not. The legal disclaimers are meant to warn you that the investment carries this risk. I am working hard to build our brand and thus make it attractive to a potential buyer. I hope you will continue to support us in reaching our goals. As an investor in Teeccino, sharing your enthusiasm for our products with your friends and family is a wonderful way to help grow our customer base. Let me know if you have any more questions! Best to you, Caroline
- Q: I calculate the P/E at 185 or roughly half that if using 2020 net income instead. Is that correct?
  - A: Andy, Thank you so much for your question and interest. Your calculations are correct; however, P/E ratios are almost exclusively a metric for publicly-listed companies. Since pre-IPO companies typically prioritize growth over profitability in the short-term, there is often little energy dedicated to analyzing the P/E ratios of private companies. That is why startup investors (especially seed and Series A) tend to focus more on top-line revenue growth. We at Teeccino are focused on growing our brand and on educating the world about our delicious healthy herbal coffee and teas. This, in turn, should produce a strong investment opportunity for those that join our mission. BUT if one did cross-reference P/E ratios across companies listed on Wefunder, you would find ours to be quite competitive. Of course, this is all subjective and this is just our opinion. :) Please let us know if you have any further questions, Dar Ringling, CMA, CFM Controller
- Q: I will be posting updates soon but I suggest you sign up for my Healthy Tips Newsletter which is published monthly. It will keep you up to date every month!
- Q: When do we get updates on the company?
  - A: I will be posting updates soon but I suggest you sign up for my Healthy Tips Newsletter which is published monthly. It will keep you up to date every month!
- Q: Are there any updates? It's been over a year, and I haven't seen or heard anything regarding progress or goals.
  - A: I will be posting updates soon but I suggest you sign up for my Healthy Tips Newsletter which is published monthly. It will keep you up to date every month!
- Q: help me find a record of my wefunder investment in teeccino
  - A: Have you contacted support@wefunder.com?
- Q: I wish you had an option to invest less than $250.
  - A: So sorry Veronica. We can't change the terms which were specified at the start of the fundraise. We appreciate your support so much though!
- Q: yeah I don't want to invest just to take 7,8 years to even break even. I looked at your financials not good. people always say we are looking pretty good even though financials don't show it. good luck to you.
  - A: HI John, If you are interested in seeing our latest results for both 2023 and as of February 2024, I'd be happy to share them with you on a Zoom call. Our company is profitable and in 2023 we increased both revenue and EBITDA. Let me know if you'd like to set up a call!
- Q: Are 12/31/23 financials available? If not, when will they be available?
  - A: Hi Robert, Yes they are. Let me know if you'd like to set up a Zoom call with me. I can go over them with you!
- Q: How do I redeem my gifts for investing? I invested back in July but have never received any information about redeeming the gifts. And when I contacted Teecino about it, the person I emailed with didn't seem to know what I was talking about... Thanks!
  - A: HI MIchelle, I have your investment as of March 23rd. We haven't yet closed the round that you are in but it is closing soon - on the 18th! As soon as the round is closed, we will be sending out an email telling you how to redeem your perks. If you have any questions about how to do so, feel free to email our customer service team at info@teeccino.com.