# tapouts

Mental health coaching for kids!

- Canonical URL: https://wefunder.com/tapouts
- Entity ID: wefunder:company:187184
- Last updated: 2026-06-16T05:03:25Z
- Generated at: 2026-06-16T18:50:15Z

## Quick facts
- $5.5M annual recurring revenue based on Jan 2026 MRR
- 174% year-over-year revenue growth from 2024 to 2025
- 200,000+ kids scheduled across 28,500 live sessions
- $7.4M raised, including from from top-tier VCs such as Joyance and Satori Neuro
- $810 average lifetime value with 82% first session attendance
- Addressing a $50B+ global youth mental health market
- A scalable, group-based model designed for growth
- Trusted by tens of thousands of families nationwide

## Active fundraises
- wefunder:fundraise:148020: 4(a)(6) successful (USD)
- wefunder:fundraise:148019: 4(a)(6) successful (USD)

## Story
tapouts is building a critical new category in early youth mental health.Most parents are stuck with two options.On one end, there are kids’ mental wellbeing apps — journaling, breathing, meditation. They’re interesting for a week, then forgotten.On the other end, there’s therapy. Important and necessary for some kids, but expensive, hard to access, and often more than a child actually needs.We kept asking a simple question:Why isn’t there something in between that actually works for kids?tapouts exists to fill that gap, and it's a $90B global opportunity.Since launching in 2023, tapouts has experienced near exponential growth. We’ve achieved $5.5M in annual recurring revenue (ARR) and are on track to reach $7M ARR early this year (not guaranteed). 200,000 kids were scheduled for a tapouts session last year, and we delivered close to 30,000 live group sessions.With $7.4M raised from notable VCs including Joyance, Satori Neuro and M Venture Partners, our growth has increased 174% year-over-year, and we are well-positioned to continue growing at a rapid clip with this next round of funding.An estimated 34–36 million children in the U.S. alone can benefit from early, non-clinical mental health support. tapouts is built to reach them at scale and support families before challenges become clinical.Join us and invest in the kids' mental health revolution today.Kids today are under pressure earlier than ever.Academic expectations, social comparison, performance anxiety, family stress, and constant stimulation are showing up in how kids feel, behave, and cope. Confidence erodes. Anxiety rises. Emotional regulation becomes harder. Parents notice these shifts long before anything appears “clinical.”This is not a niche issue. Tens of millions of children struggle with stress, self-doubt, frustration, and overwhelm during everyday moments, years before a diagnosis is ever considered. Nearly 50% of child healthcare expenses are dedicated to mental health.These numbers do not just reflect a crisis. They reflect a gap. Families are asking for help early. The system responds after the fact. tapouts was created to step in sooner.tapouts sits right between wellness apps and therapy.Instead of passive content or one-on-one clinical care, we deliver live, coach-led group sessions designed specifically for kids.Each child attends a 30-minute session once a week. Sessions are interactive, social, and structured. Kids talk, play, practice real skills, and learn alongside peers going through similar things.Most importantly: kids actually want to come back.That’s the difference.85% of kids attend their first session, and 72% of those families convert to a paid subscription, creating strong early retention and an average $810 lifetime value per child.Our live group model allows us to deliver early mental health support at scale, without waitlists, without clinical barriers, and at a price point far more accessible than traditional care.tapouts is built around how kids actually learn.We combine human connection with a model that scales, something most mental health solutions struggle to do.That’s our unfair advantage.What sets tapouts apart is not just who signs up, but who stays.Most families discover tapouts through digital channels, but what keeps them engaged is what they see in their children. Week after week, parents notice kids applying the skills they learn in real situations, at school, at home, and in social settings.That sustained engagement is reflected in parent feedback. Some parents have gone beyond participation to become investors and advocates, helping introduce tapouts to new partners and distribution opportunities.In a category where trust is hard to earn, that level of retention and advocacy is a strong signal of real impact.tapouts is led by experienced, award-winning founders and operators who have scaled rapidly growing businesses to multi-billion dollar levels, and who deeply care about getting this right.Our coaches are trained, supported, and central to the experience. Behind them is a passionate team of product leaders, clinical psychologists, and ops experts, all laser-focused on delivering high-quality, human-led experiences at scale.We’re execution-driven, quality-obsessed, and here for the long run.Youth mental health is becoming a global priority because it shapes long-term outcomes across education, health, and the workforce.The non-clinical youth mental health and social-emotional learning market includes wellness and mindfulness apps, school-based SEL programs, and preventative support delivered outside of traditional therapy. Together, these categories represent an $80–90B global market by 2030, with $35–40B in the U.S. alone.Growth in this market is being driven by a few clear trends. More children are experiencing stress and anxiety at younger ages. Parents are looking for support earlier, before challenges become clinical. Schools and employers are investing more in preventative mental health and emotional skill-building.tapouts is ready to meet that demand.tapouts operates on one core platform designed to grow with families.Today, revenue comes primarily from a direct-to-consumer subscription, where families pay monthly for weekly live group sessions. This model has driven strong early scale, reaching over $5M in annual recurring revenue within two years of launch.The economics are powered by early engagement. 85% of kids attend their first session, and 72% of families convert to a paid subscription once that first session is attended. On average, a child stays on the platform for five months, resulting in an average $810 lifetime value per family.Because sessions are delivered in small groups, tapouts maintains ~70% gross margins while serving more families on the same platform.Our roadmap focuses on strengthening and extending the core live group model over time.In the near term, we continue to invest in the quality and consistency of the live experience, including coach training, curriculum refinement, and internal systems that support reliable delivery at scale.As the platform matures, we expand into age- and need-based programs and broaden distribution beyond direct-to-consumer, all while preserving the same group-based delivery model.Each phase builds on the same foundation, allowing tapouts to grow without changing how the product works or adding operational complexity.From here, expansion is straightforward:Age-specific programs that support kids across key developmental stagesTopic-specific courses focused on concerns families raise every day, including anxiety, social media pressure, confidence (especially for girls), and financial literacyPartnerships with employers, schools, and healthcare organizationsEach layer increases lifetime value and opens additional sales channels, including B2B and B2B4C, without changing how the product is delivered or adding operational complexity.We are also focused on accessibility. tapouts is HSA/FSA eligible, and we are actively exploring employer-sponsored and insurance-adjacent partnerships to make the platform viable for even more families.Future projections not guaranteed.Growth from here is about scale, not complexity.As we expand participation across programs, ages, and geographies, revenue grows through reach, not reinvention.By 2030, we project $100M+ in annual revenue, supported by strong margins, recurring revenue, and disciplined execution.Future projections not guaranteed.Engagement-driven education and mental health platforms have already produced billion-dollar outcomes by solving high-frequency problems and scaling globally through software.Duolingo, Nerdy (Varsity Tutors), and Ginger each validated key parts of this model, from habit-forming learning to outcomes-driven education and scalable mental health support. Their success in public markets and strategic acquisitions show investor appetite for this space.By following a similar playbook – combining habit formation, personalized learning, and gamification – tapouts is scaling a global platform with multiple potential exit opportunities including strategic acquisition by edtech, healthtech, or insurance and benefits leaders, or even a path to IPO as a category leader in kids mental health.Future projections not guaranteed.tapouts is building the future of youth mental health, strengthening outcomes for individuals, families, and society at large.Skills that actually stick.A model that scales without losing the human touch.Supporting the next generation of resilient kids.If you believe kids deserve better support before things break,and you want to help build a category-defining company from the ground up,we’d love to build this with you.Invest in tapouts.Invest in kids growing up stronger.

## FAQ
1. **If I were to invest $10,000 in this fundraising round, how do I determine how many shares I am purchasing? Norman Hall norm-hall@comcast.net 408-221-8800**
   - Thank you so much for your interest. It means a lot to me!The tapouts Wefunder round uses a SAFE (Simple Agreement for Future Equity). A SAFE is a early-stage investment structure where, rather than buying shares immediately, your investment converts into equity when tapouts raises a future priced round (like a Series A). Think of it as locking in your spot as an early investor at favorable terms.The key term is the valuation cap. This is the maximum valuation at which your investment convert...
2. **amazing! especially kids being bullied and feel like they can't talk to somebody. if I invest in this will be my 3rd company centered around kids. few questions. 1. I see the pricing of sessions. can this be covered with any kind of insurance? almost 150 a month can be a lot f...**
   - Hi John,Thank you so much for your questions! I really appreciate you taking the time to do a deep dive into tapouts. I've addressed each of your points below:Pricing & Accessibility: Our core subscription is $149 every 4 weeks. While this is a premium price point, we are committed to accessibility and offer sponsorships covering up to 100% of the cost for families in need. Additionally, we were recently approved for HSA/FSA! Many parents are now successfully utilizing their tax-advantage...
3. **Hi, I am just a Mom. How can I find out exactly what kind of “therapy” you are using? What style? What approaches? Where can I find personal reviews from parents and children? How does follow up reviews go in find out long term success? Are children encouraged to focus on thei...**
   - Hey Kristina, you're asking exactly the right questions. I appreciate that.First, an important clarification: tapouts is not therapy. We're a social-emotional learning (SEL) education program. We teach kids skills like communication, teamwork, giving and receiving feedback, problem-solving, and resilience.Our approach: Kids learn in small groups (we call them "pods") of about 8, led by a trained coach, in live virtual sessions. It's structured, curriculum-driven, and designed to feel fun, nev...
4. **that's very interesting to hear about sohomd as far as primarily adults. cause no where on their page do they mention adults it literally says everyone and the whole video all the founder talked about was mental health. in the overview it mentions that not only do they focus o...**
   - Hey John, thank you so much for the kind words about the presentation and for taking the time to ask such thoughtful diligence questions! We really value investors who dig into the stuff. Let me address your questions: 1. The SohoMD Comparison & Our Demographic You bring up a great point. SohoMD is a fantastic company that does focus on the "whole person," integrating mental and physical health. However, their core model is based on clinical telepsychiatry, 1-on-1 therapy, and medication ...
5. **Are you currently partnership with any health systems, psychiatric hospitals for children, or medical or psychological practices? What are your goals for scaling and marketing the product?**
   - Earl, lovely to meet you. We start off as a D2C company. Expanding into benefits and schools first. We do have quite a few therapists signing up their own Kids for the program; we haven’t built a channel to therapists and hospitals yet. This is all to come. Our goal is to be at 50% / 50% consumer and B2B in the next 3-5 years. Hope this helps.

## Team
- George Moringer (CEO & Founder)
- Wolfgang  Baier (Founder)
- Marissa From Tapouts (Head of Efficacy)
- Maggie Vaughan, LMFT, PhD. (Head of Youth Transformation)
- Leo Etscheit (Head of Operations)
- Mara  Wieduwilt (Marketing Director)

## Q&A
- Q: Hi, I am just a Mom. How can I find out exactly what kind of “therapy” you are using? What style? What approaches? Where can I find personal reviews from parents and children? How does follow up reviews go in find out long term success? Are children encouraged to focus on their gender? Are there Autism/Aspergers specific therapy? How do you help depressed children? Are they alone with a therapist? Thank you!
  - A: Hey Kristina, you're asking exactly the right questions. I appreciate that.First, an important clarification: tapouts is not therapy. We're a social-emotional learning (SEL) education program. We teach kids skills like communication, teamwork, giving and receiving feedback, problem-solving, and resilience.Our approach: Kids learn in small groups (we call them "pods") of about 8, led by a trained coach, in live virtual sessions. It's structured, curriculum-driven, and designed to feel fun, never clinical.Are kids alone with a therapist? No, and on two levels. We're not therapists, and kids aren't one-on-one. The small group format is intentional because kids learn social-emotional skills by practicing them with peers, not by sitting across from an adult. Coaches facilitate, they don't diagnose or treat.Neurodivergent kids: We have both neurotypical and neurodivergent kids in our program. We don't separate them or offer "Autism-specific therapy" because, again, we're not therapy. What we do offer is a structured, predictable environment with small groups and trained coaches. This works really well for kids on the spectrum. The SEL skills we teach (understanding emotions, navigating social situations, building resilience) are especially valuable for neurodivergent kids.Depression and mental health: If a child is dealing with clinical depression, they should absolutely be working with a licensed therapist. What tapouts does is build the resilience and emotional toolkit that supports kids alongside clinical care. We're preventive and educational, not clinical.Gender focus: Our curriculum focuses on social-emotional skills, not gender. Every child gets the same foundational experience.Reviews and long-term outcomes: This is something we're actively building as we scale. We're tracking engagement and progress through our program structure and working toward more formalized parent feedback and outcome measurement. I'd love to share more as that develops.Thanks for caring enough to dig in, Kristina. These are the kinds of questions that make the program better.
- Q: If I were to invest $10,000 in this fundraising round, how do I determine how many shares I am purchasing? Norman Hall norm-hall@comcast.net 408-221-8800
  - A: Thank you so much for your interest. It means a lot to me!The tapouts Wefunder round uses a SAFE (Simple Agreement for Future Equity). A SAFE is a early-stage investment structure where, rather than buying shares immediately, your investment converts into equity when tapouts raises a future priced round (like a Series A). Think of it as locking in your spot as an early investor at favorable terms.The key term is the valuation cap. This is the maximum valuation at which your investment converts into shares. Right now, tapouts is offering an Early Bird valuation cap of $50M (reduced from the standard $60M cap). This is a meaningful benefit for early investors.Here's what a $10,000 investment would mean for you:• Ownership: $10,000 ÷ $50,000,000 = 0.02% of Tapouts at conversion• Your exact share count is determined when we raise our next priced round. Your investment converts as if the company is valued at $50M, regardless of how high that future valuation is.Hope this helps.
- Q: Quick question: are you currently leveraging any structured outreach (email lists or press distribution) to drive external traffic into the campaign? The reason I ask is because campaigns like yours tend to underperform not due to product quality, but due to limited exposure beyond platform discovery. I’ve worked on similar projects where we introduced a targeted email + press release system, bringing in highly relevant backers within a short window.
- Q: Are you currently partnership with any health systems, psychiatric hospitals for children, or medical or psychological practices? What are your goals for scaling and marketing the product?
  - A: Earl, lovely to meet you. We start off as a D2C company. Expanding into benefits and schools first. We do have quite a few therapists signing up their own Kids for the program; we haven’t built a channel to therapists and hospitals yet. This is all to come. Our goal is to be at 50% / 50% consumer and B2B in the next 3-5 years. Hope this helps.
- Q: that's very interesting to hear about sohomd as far as primarily adults. cause no where on their page do they mention adults it literally says everyone and the whole video all the founder talked about was mental health. in the overview it mentions that not only do they focus on the mental health side but the body too which makes sense. as far as your revenue do you see yourself being able to get to revenue like them, 20 million and growing. what's the biggest thing you will need to get you to 20, 50 and eventually 100 million? your gross margins are outstanding too! so this will be a very long play with you meaning if I invest it will likely take 6, 7 years etc to make my money back possibly longer? what is your exit strategy. ipo first then acquisition later? how often will you update investors on what is going on. had several companies on here that its been 5 years and no communication even though they promised to give quarterly etc updates. thanks for your time those are my final questions. you did a great job explaining everything
  - A: Hey John, thank you so much for the kind words about the presentation and for taking the time to ask such thoughtful diligence questions! We really value investors who dig into the stuff. Let me address your questions: 1. The SohoMD Comparison & Our Demographic You bring up a great point. SohoMD is a fantastic company that does focus on the "whole person," integrating mental and physical health. However, their core model is based on clinical telepsychiatry, 1-on-1 therapy, and medication management. This naturally caters predominantly to an adult demographic. tapouts is fundamentally different. We aren't a traditional clinical therapy clinic; we are a preventative, edutainment-based Social-Emotional Learning (SEL) program uniquely engineered from the ground up for kids and teens (ages 4-16). We utilize interactive group coaching to teach resilience and confidence in a way that feels like fun, not a doctor's appointment. While general telehealth platforms treat everyone, our laser focus on pediatric engagement and peer-based learning is our specific "moat." 2. Path to $20M, $50M, and $100M Revenue We absolutely see a path to those numbers, and as you noted, our strong gross margins provide the financial foundation to help us scale efficiently. The biggest things we need to reach the $50M–$100M milestones are: Scaling Enterprise/B2B Partnerships: Expanding our employer benefit programs (similar to the benefit we currently offer to ServiceNow employees) so companies can offer tapouts to their employees' families. Lowering Customer Acquisition Cost (CAC): Continuing to refine our direct-to-consumer marketing so we can acquire families more efficiently. Increasing Lifetime Value (LTV): Keeping kids engaged in our pods for longer periods through expanding our curriculum and age-bracket offerings. 3. Timeline & Exit Strategy You are spot-on with your expectations. Startup investing is inherently a long-term play, and a 5 to 7+ year time horizon is a very realistic and healthy expectation for seeing a potential return. Regarding the exit strategy, the typical startup lifecycle is actually the reverse of what you suggested: a strategic acquisition is usually the most likely and frequent first path. In our space, this would likely mean being acquired by a massive telehealth provider, a major healthcare network, or a larger ed-tech company looking to add a robust pediatric mental wellness vertical to their offerings. An IPO is always the ultimate dream for massive scale, but an acquisition is generally the most realistic exit event for our investors. 4. Investor Communication I completely understand your frustration with companies "ghosting" their investors—that defeats the entire purpose of community fundraising. We view our Wefunder investors as our champions and brand ambassadors. We currently send out investor updates 2 - 3 times a year. Once we there is more to talk about we will probably send these are more often. Hope this answer all of your questions. George
- Q: Hi George! I run a newsletter that is hyper-focused on the crowdfunding industry and goes out to 5,000 retail investors each week. I'm interested by your raise and would love to chat for a potential story on my blog (no cost, this is purely editorial content). Reach out to hellocrowdscale@gmail.com so that we can connect. Blog for reference: https://thecrowdscale.com/
- Q: amazing! especially kids being bullied and feel like they can't talk to somebody. if I invest in this will be my 3rd company centered around kids. few questions. 1. I see the pricing of sessions. can this be covered with any kind of insurance? almost 150 a month can be a lot for many especially looking at the economic situation now, yikes!. 2. there is another company on this platform called sohomd, they look like they do the same thing and then some which is good for investors. they say it can be covered and list the insurance companies. you have any info on on average how many sessions a kid attends before he is doing better. I know obviously it depends on kid. 4. how long is each session? 5. how else do you make money other than the sessions? 6. happy to see your revenue went up tremendously since 2024. on your 2024 financials your advertising and marketing alone was almost more than revenue then you add other stuff and you were losing a ton. how is your advertising and marketing relative to revenue looking now? are you making a profit? if not are you close to making one? 7. do you see yourself adding something down the road to get those past the age of 16? I see that being the max age. sohomd does mental health for all ages 8. what is your moat? 9. outside of getting the word out more I would assume is one thing raise will go towards what will be something else? thanks for your time! great job thus far!
  - A: Hi John,Thank you so much for your questions! I really appreciate you taking the time to do a deep dive into tapouts. I've addressed each of your points below:Pricing & Accessibility: Our core subscription is $149 every 4 weeks. While this is a premium price point, we are committed to accessibility and offer sponsorships covering up to 100% of the cost for families in need. Additionally, we were recently approved for HSA/FSA! Many parents are now successfully utilizing their tax-advantaged funds for tapouts by obtaining a Letter of Medical Necessity.Differentiation from SohoMD: We operate in distinctly different markets. SohoMD provides clinical psychiatry, weight loss, and medical treatments primarily for adults. tapouts operates purely in the sub-clinical space. We offer preventative, coach-led mental wellbeing programs specifically designed from the ground up for children.Efficacy & Timeline: Every child’s journey is unique, but our internal surveys show that parents typically begin seeing positive behavioral changes in their kids within the first 5 weeks. For qualitative proof, I highly recommend reading through our Trustpilot reviews. Parents do a fantastic job explaining exactly how the program has helped their families. :)Session Format: Sessions are held once a week and are 30 minutes long, which we've found is the sweet spot for keeping kids engaged without causing screen fatigue.Revenue Streams: We are hyper-focused on our core B2C consumer subscriptions, which is our primary revenue driver. However, we are also actively building out a B2B channel, partnering with companies to offer tapouts as a health and wellness benefit for their employees.Path to Profitability: We are currently prioritizing top-line growth and market capture over profitability, which is standard for a recurring-revenue model at our stage. By focusing on scaling our revenue base now, we are building long-term enterprise value. As we scale, operational efficiencies will drive us into profitable territory.Target Audience & Expansion: Our current curriculum is built specifically for ages 4–16. While we see demand from the 17+ demographic (especially college students looking for weekly support groups). We plan to expand into older age groups in the future, but for now: focus, focus, focus.Our Moat: We have two main competitive advantages. First is our proprietary operational backend: managing thousands of small, concurrent groups per month is a massive logistical challenge, and we've built a "zero-touch" system that enables this at scale. Second is brand trust: enrolling a child in a mental wellbeing program is a highly sensitive decision for parents. The deep trust and brand equity we've built with our customers are incredibly difficult for new entrants to replicate.Use of Funds: Over the last few years, we’ve gathered invaluable data and feedback from thousands of kids participating in tapouts. We will be deploying this capital to update our curriculum and build out new program tracks based on those learnings, as well as aggressively scaling our brand awareness.Hope I didn't miss anything! Please feel free to email me directly at gmoringer@tapouts.com if you need any additional info.George