|1||Pent up Consumer Demand! Consumers seek personalized nutrition and an edge from their DNA data.|
|2||Subscription sales model = Revenue predictability, more consumer Engagement, greater Margins|
|3||COVID-19-fueled hyper-growth of online supplement spend expected to accelerate during fall/winter.|
|4||Customizable EQUIP™ supplement and DNA-informed GeneLytics™ Nutrigenomics Reports ✔ Market-Ready.|
|5||The global Personalized Nutrition and Wellness Market set to reach $130B in five years.|
|6||The supplement industry e-comm. growth rate has skyrocketed; expected to grow by 61.4% in 2020.|
|7||Non-pill formats now account for 52% of supplement sales across all channels.|
|8||Diverse | Experienced Leadership Team. Exceptional credentials: CPG, D2C, subscription, Marketing|
At Takezo, our Mission is To be the most effective, inspirational, and trusted personal performance brand in the world. We want You on our team and to own part of Takezo. Together we will lead a revolution in health and wellness and as Investors, well, there's that share of $67B…
Our video (above) provides a great overview of Takezo by our Co-Founder and CEO, Reid and more detail follows in our Story (below). Meeting is believing and we would love to speak with you about owning part of Takezo. Here is a link to our calendar. Just pick a convenient time for you and we'll see you then. Meet with Takezo
Hit that INVEST button!
Achieving & Maintaining optimum health & wellness requires proper nutrition & lifestyle. Every person has unique goals, dietary preferences, as well as unique genetic and biologic markers. Consumers are seeking personalized nutrition:
✔ Addresses their Uniqueness
✔ Is Configurable on their terms
✔ Updates as frequently as needed
✔ Includes convenient personal Support they deserve
According to MIT, by the close of 2020, more than 100 million people globally will have used one of the several available services to obtain their DNA profile. One might conclude from the recent sale of Ancestry.com for over $700 million, that business is indeed good in that space. Takezo has the capability to help our consumers realize more value from their DNA information through our GeneLytics™ service.
► Uses consumers' raw DNA data file
► Reveals to our consumers, implications regarding nutrition and wellness in several insightful reports.
► Takezo uses GeneLytics™ to make recommendations and to inform EQUIP™ Personalization profiles.
Historically, the presumption has been that everyone absorbs and metabolizes nutrients similarly. Differences in daily requirements have been based on age, gender, or pregnancy/breastfeeding status. Current knowledge tells us that is no longer an appropriate approach to nutrition. The Predict1 study found that we ALL process nutritional components in a unique manner to each other, there is no such thing as "AVERAGE" when it comes to nutrition. Astonishingly even identical twins react completely differently to the same nutrition. (Nature Medicine June 2020)
EQUIP™ Personalized Daily Supplements are ready-to-eat and delicious; more of a snack and definitely not a pill! Our consumer can configure EQUIP™ to their unique needs by taking advantage of over 87 billion potential ingredient combinations. Consumers can also re-configure Equip™ as their needs change. If a consumer has their 23&ME or Ancestry DNA results, all they have to do is upload them in four easy steps to get their Genelytics™ results. The related nutrigenomics data therein can be used to get an even more precise configuration.
Genelytics™ is included with every EQUIP™ subscription, and in addition to their nutrigenomics discoveries, they also receive 5 other useful reports providing 140+ wellness traits, helping Takezo consumers to build on their strengths, adjust for their weaknesses, and perform at their best.
We have identified a large target population of consumers. Our core consumers like to plant flags, whether it is training to finish that charity walk, lower their handicap, excel at e-sports, or be the Spartan Race Global Champion, Takezo is on that journey with each consumer.
From the beginning, our goal has been to build an investment-ready company. Takezo is ready to go with our EQUIP™ product and GeneLytics™ service positioned to be in-market generating revenue within a few weeks of funding. Takezo pro-forma financials reflect a business model targeting growth rates to not only facilitate further funding rounds but also with an eye to a solid exit that rewards all investors.
The Takezo story began with one of our co-founders and current CEO Reid A. Block. Reid was adopted at birth (by two amazing people, Robert and Sharon) and was naturally curious about his biological ancestry and any genetic health concerns that might be lurking. As a lifelong competitive athlete, Reid was also looking for what nutrition was right or bad for him, and if he had any genetic disadvantages that he needed to adjust for.
Reid took the 23&Me at-home DNA test and his comprehensive health and wellness reports from Dr. Rhonda Patrick’s ‘Found My Fitness’. He had nothing notable to worry about on the disease risk spectrum but was most curious about the nutrigenomic insights, that included:
⚠ Supplementing with Vitamin E is likely harmful to him
🧬 Genetic vitamin d deficiency
β ~32% reduced conversion of beta-carotene into retinol
Ω ~26.7% poorer conversion of ala into omega-3 epa
Additionally, Reid participated in the comprehensive Predict 2 study. Reid learned that while we are all unique we are vastly more so at the nutrigenomic level and that DNA can inform you of your super nutrients and those you should avoid. The Predict 2 study provided Reid with:
🍽 A personalized list of what foods are best for him
🧫 Gut health from his microbiome test. (his gut health was pretty bad)
🎯 Score for specific foods based on his blood sugar stress/gut health impact (microbiome)/avoidance of food-driven inflammation/blood fat stress.
Reid was now swimming in his own nutrigenomics data and started to look for nutritional solutions that could use that data and turn it into nutritional solutions to supplement his personal dietary and performance needs. To his surprise, there were few solutions, other than some vitamin pill packs. Surprised by a remarkable lack of one-stop personalized nutritional options, the serial entrepreneur in Reid saw the beginning of an opportunity. As he began to explore the personalized nutrition space Reid found there was a massive opportunity based on timing, scalability, market size, and gaps, amongst other things. Reid set out to launch Takezō and began to assemble a team of leaders, directors, advisors, professional services, and industry partners to deliver personalized precision nutrition and technologies that enable their consumers to perform at their best.
Takezo sees an opportunity to create off-the-shelf products based on frequent EQUIP™ personalization profiles and make these products convenient and available through multiple channels. FOCUS™ is the first pre-configured product developed based insights gleaned from EQUIP R&D& frequent personalization profiles.
The value to our consumers:
➕ Ready-made convenience and serving sizes.
➕ Omnichannel purchase options (Takezo direct and E-tailers)
➕ Attractive price per serving, and available in single-serve or multi-serve options.
The value to Takezo:
✔ Increased gross margins
✔ Improved supply chain planning
✔ Market intelligence
✔ Increased consumer retention.
In moving ahead with FOCUS™ development, we have pre-loaded our 2021 revenue plan and will be ready to launch as we achieve a cadence with our early EQUIP™ subscriber base.
Funds raised on WeFunder will be used for final system integrations with supply chain partners and the materials and data needed to launch Equip™, Genelytics™, and Focus™ into the market. But you already know that. What you do not know is that Takezo has recently engaged both engineering and R&D resources in the development of proprietary technology that will revolutionize the personalization experience for our consumers and the range of nutritional products available to them.
More detail will be made available to investors in the coming weeks and we want you to be part of that!
Invest with Takezo now - BE part of the team - BETAKEZO!
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