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Invest in System2

Turning fitness creators into BIG subscription businesses

FIRST GOAL HIT (You can still invest)


raised from 8 investors
$15M valuation cap Future Equity
$500, $1K, $2.5K, $5K, $10K, $25K, $50K
I'm investing in System2 because they have identified an incredibly unique market opportunity. Two billion people follow fitness icons and want tailored coaching from these icons. System2 is the first and only all-in-one business solution setup for turning high-potential fitness creators into big subscription businesses as well as scale those services using AI and automation. This is an $80B market of unrealized potential. With proven founders with previous exist and an expert team, I believe System2 will revolutionize this market. 


🚀 YC-backed founders with exits to Google and Dropbox
📈 50-70% MoM sales & growth
💫 On a clear path to $2.5M in GMV and $1M+ in ARR in the next 6 months (not guaranteed)
💛 World-class team of engineers, exercise physiology wizards & influencer marketing aces
🔥 200+ high-profile influencers (including celebrity athletes) in the launch pipeline
💸 Positioned to revolutionize the online fitness market - which is slated to reach $80B by 2026

Our Team

System2 is my fourth company and the culmination of my deepest passion: to expand access to wellness. I'm an immigrant who's touched rock bottom, yet managed to thrive—thanks to excellent coaching. Wellness is a human right, and no one should be alone in their journey. It's time to bring wellness coaching to a billion people!

Why System2?

System2 is on a mission to bring fitness & wellness coaching to a billion people. We’re giving the industry’s most iconic creators the opportunity to build and scale their online subscription empires.

Source here; $80B market predicted by 2026.

Today’s fitness creators work tirelessly to build thriving online communities. But beyond digital engagement, they lack the tools, time, and specialized expertise necessary to turn their followers into subscription business revenue. 

Why? Because building a subscription business is time-consuming, expensive, and exhausting. And that’s on top of maintaining an existing digital presence. Then there’s scaling post-launch, requiring ever-evolving tools, as well as a team that simply doesn’t exist.

Enter System2, the first and only all-in-one subscription business solution for high-potential fitness creators. System2 provides access to EVERY essential business tool—all on a single, intuitive platform.

Now, creators can build and nurture the business of their dreams—all while focusing on sharing their passions with the world.

The future of wellness will be driven by influencers, personalization, and AI. In the online fitness space alone, there are more than 75,000 influencers—some of whom have built $100M+ ARR subscription businesses based on their personal brand. 

Fitness influencer Kayla Itsines built her fitness subscription business to a $400M exit and Actor Chris Hemsworth built his fitness app to a $200M exit. 

System2 will unlock many more superstars in digital fitness, wellness, and beyond.

Creator-driven subscription businesses have deep operational similarities, yet no one else has taken a platform approach to productizing that stack. We are building a foundational company in the exploding creator economy.

With successful exits to the world’s biggest companies, our leadership has the expertise and experience necessary to revolutionize this rapidly growing space. 

Our CEO co-founded Scoopler, the first real-time search engine which was acquired by Google, while our CTO co-founded ZeroMailer, which was acquired by Dropbox.

Our team consists of five engineers with 40+ years of experience, exercise physiology specialists, influencer marketing veterans with 100K+ followers, and an award-winning design team.

Fitness is just the start. Next, we’re unlocking physical therapy, nutrition, life coaching, and beyond. 

Forward-looking projections cannot be guaranteed.

This is a once-in-a-lifetime investment opportunity. You can invest and participate the upside alongside major VCs, financial institutions, and professional investors.

The above chart contains future projections which cannot be guaranteed. 

Together we can bring personalized coaching to a billion people.