{"data":{"type":"company_profile","id":120283,"entity_id":"wefunder:company:120283","attributes":{"canonical_url":"https://wefunder.com/sure","generated_at":"2026-07-21T03:03:27Z","updated_at":"2026-07-20T23:52:40Z","entity_ids":{"company":"wefunder:company:120283","slug":"wefunder:company_slug:sure"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":false,"privacy_mode":"unlisted","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-07-21T03:03:27Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-20T23:52:40Z","as_of":"2026-07-21T03:03:27Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-20T23:52:40Z","as_of":"2026-07-21T03:03:27Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-07-21T03:03:27Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-07-21T03:03:27Z","confidence":"medium"}}},"company":{"id":120283,"entity_id":"wefunder:company:120283","slug":"sure","name":"Sure!","tagline":"We specialize in ready-made plant based formula for infants and toddlers. ","elevator_pitch":"We specialize in ready-made plant based formula for infants and toddlers.","location":"Greenville, NC","website":"https://www.thesurecompany.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":1,"related_urls":["https://wefunder.com/sure","https://www.thesurecompany.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/120283/xxl_cropped_Copy_of_Sure__2000_x_2000_px_.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/120283/large_cropped_Sure__1_.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/120283/standard_cropped_Copy_of_Sure__2000_x_2000_px_.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/120283/standard_cropped_Copy_of_Sure__2000_x_2000_px_.jpg"},"links":{"company_url":"https://www.thesurecompany.com","facebook_url":"https://www.facebook.com/thesurecompany","instagram_url":"https://www.instagram.com/thesurecompany/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"First black female owned company in the infant formula industry"},{"index":2,"claim_id":"claim-fact-2","value":"Only coconut milk based infant formula in the world"},{"index":3,"claim_id":"claim-fact-3","value":"Our CEO partners closely with our manufacturing team and has direct influence over every the process"},{"index":4,"claim_id":"claim-fact-4","value":"Recipient of the NC Idea Micro Grant - 10K"},{"index":5,"claim_id":"claim-fact-5","value":"1 of 150 female founders selected for the USA Women's Entrepreneurship Cooperative"},{"index":6,"claim_id":"claim-fact-6","value":"Our product is pre-measured \u0026amp; ready-made. We make infant feeding easy for our mom-friends!"},{"index":7,"claim_id":"claim-fact-7","value":"Tried \u0026amp; True! Our CEO used the same formula throughout the first year of her baby girl's life."},{"index":8,"claim_id":"claim-fact-8","value":"Our formula is free from palm oil (can cause constipation), corn syrup, gluten and dairy."}],"team":[{"id":2899175,"entity_id":"wefunder:company_role:2899175","user_entity_id":"wefunder:user:2712903","role":"founder","name":"April Kelly","title":"CEO \u0026 Founder","bio":"We have formulated the only coconut milk based infant formula in the world!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2899175/square_cropped_1651856667998.jpg?1689269390","profile_url":"https://wefunder.com/aprilkelly3","personal_url":"https://www.thesurecompany.com","linkedin_url":"https://www.linkedin.com/in/april-kelly-1b56a49b/","related_urls":["https://wefunder.com/aprilkelly3","https://www.thesurecompany.com"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":0,"featured_investors":0,"faq_entries":0},"active_fundraises":[{"id":67567,"entity_id":"wefunder:fundraise:67567","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":107000.0,"funding_started_at":"2022-07-27T17:37:55Z"}],"latest_fundraise":{"id":67567,"entity_id":"wefunder:fundraise:67567","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":"2022-07-27T17:37:55Z","funding_closed_at":null,"terms":{"eb":"$3M","nb":"$4M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[],"faq":[]}}}