# SuperMush

Superfood mushroom supplements, streetwear & media. Lifestyle brand inspired by the 60s & 70s.

- Canonical URL: https://wefunder.com/supermush
- Entity ID: wefunder:company:132465
- Last updated: 2026-06-06T05:01:49Z
- Generated at: 2026-06-06T17:23:56Z

## Quick facts
- Projected profitability in 2024 (not guaranteed) with industry leading 60%+ gross margins
- $1.5M revenue in the first 14 months & 55K superfood supplements sold
- 300K+ following across online communities, 2M weekly impressions, & 120K email / sms subscribers
- One of the fastest growing consumer brands on TikTok with 22M+ views
- Backed by Vibrant VC, Humans VC, Mystic VC & founders of Hu Kitchen, Netflix, Zumba & Thrive Market
- Loved by: Rolling Stone, Forbes, Bloomberg, Parade and more

## Active fundraises
- wefunder:fundraise:82315: 506(b) successful (USD)
- wefunder:fundraise:82314: 4(a)(6) successful (USD)

## Story
90% of people in the U.S. consume caffeine daily, without addressing underlying causes of fatigue. The typical path of an American consumer’s brain: hyperactivity from stimulants, followed by a crash and brain fog when the artificial high wears off. This leaves us in a constant battle within our own minds...and a never ending chase to combat being out of balance. 50% of American adults take at least one prescription medication regularly, and 1 in 4 take medication for mood or anxiety disorders. These medications only mask symptoms and can have harmful side effects. It's time to shift focus to addressing root causes and promoting holistic approaches to wellness.Mushrooms are literally a tale as old as time. Medicinal mushroom superfoods have been used for thousands of years in Chinese Medicine, and our western world is just waking up to their power to transform and revitalize our health.What do we ACTUALLY want? Flow state. When functional fungi enter your system, they help bring your autonomic nervous system into a state of even-keeled balance, giving you that relaxed yet also energized homeostasis. The leaders in the space are generating revenue $50M+ annually but are still focused on traditional and slow delivery methods such as powders and tinctures for Gen X and Boomers.The shroom boom is indeed upon us, but consumers aren't currently getting on-the-go form factors for mush supplements that you feel instantly and also taste amazing.SuperMush is making mushrooms sexy, and accessible. We make FULLY LEGAL superfood supplements targeted at Gen Z/Y that are designed for on-the-go, high efficacy and great taste. No, we won't get you high. But we're fans of all fungi, and actively support our allies working towards the legalization of psilocybin and other psychedelics for responsible therapeutic use and personal flourishing.Our first children: Energy, Immunity and Chill Mouth Sprays. Spray on your tongue or in a drink 4+ times per day. *Fun fact* = mouth sprays are the MOST effective way to get supplements into your bloodstream, and have the highest absorption.Our newest fam members launched March '23: Creativity and Flow SuppleMints. "Like an Altoid, but way better." - many raving fans.Let's chat #s. SuperMush has a one-time purchase and subscriptions for all our products. Mouth Sprays sell for $27 each. Margin = 82%SuppleMints sell for $18 each. Margin = 86%2022 Rev $1.2M and 2023 projected revenue is $3.7M. ** Forward projections not guaranteed**Our community is vast, and we're backed by some of the best humans across consumer, media, and wellness. Investor highlights: Founders of Thrive Market, Hu Kitchen, Zumba, Perfect Keto, WTR MLN WTR, Vega, Elite Daily.Our Venture Capital backers: Vibrant VC, Humans VC, Mystic Ventures. Mushrooms are vastly misunderstood. Education-first thought leadership holistically across functional mushrooms and psychedelics is a necessity to being a category queen. We've built an funnel of educational content, speaker series, and community events to create viral media and bring consumers into our ecosystem. Traction:Season one of our @intothemultiverse podcast wrapped, with 30 episodes recorded. Season 2 launching June with some major artists and athletes.Hosted 5 chapters of our psychedelic dinner series with industry leadersSuperMush has built a fully online best-in-class marketing funnel leveraging email, SMS, affiliates and influencers.We've built raving fans. Our novel product formats and community events have made us viral, and we're currently one of the fastest growing consumer brands on Tik Tok with > 25M views. Mushrooms have changed our lives. Now we want to share the magic with as many people as possible.Repeat founders with a past exit, our team has deep experience in branding, CPG, high-growth startups, community-building, psychedelics, and functional medicine.Forward-looking projections cannot be guaranteed.Mental health issues are at an all time high, and the pharmaceutical industry is failing us. We believe mushrooms are key in rebalancing our physical and mental states.Our shtick: The marriage of ancient wisdom from Eastern culture and Western culture driving branding, inspired by iconic artists of the 60s and 70s. The functional mushroom industry is currently $29B, but rapidly growing with a CAGR of 8.04%. Our people: The 43M Gen Z and 32M Gen Y on social media who are actively buying wellness products online. The 5-year service addressable market is $11.25B+ and the 5-year service obtainable market is $100M+ based on a lifetime value of $150.So, want to get involved in some good vibrations? Join our mushroom revolution.What's on the horizon? Continued product expansion (focused on mushroom candy), retail expansion, community growth, viral educational content series in partnership with major artists and athletes.

## FAQ
1. **You say "The functional mushroom industry is currently $29B, but rapidly growing with a CAGR of 8.04%." What is the source of this information please?**
   - Hi Robin! We averaged out the few different market sizing reports and pulled data from some of the biggest consumer brands out there, but here is one of the reports! For context, the two largest players in functional mushroom world are doing 60-80M Rev a year. https://www.globenewswire.com/en/news-release/2023/04/20/2650858/0/en/Functional-Mushroom-Market-Size-to-Exceed-USD-23-3-Billion-by-2030-with-10-1-CAGR-In-depth-Analysis-Global-Market-Share-Size-Industry-Trends-Forecast-2023-2030.html#:...
2. **Where can I find the Investor Perks?**
   - you can find our perks in the "invest" box and also in "terms"
3. **Dear Alli, what is your envisioned exit strategy for us investors?**
   - Hey Mads! An ideal exit for us would be when we're minimum in the 50-75M annual revenue range in the next 4-5 years. We'd love to be bought by a mission-aligned company or conglomerate that can help us scale and further mainstream SuperMush globally.
4. **I also noticed your slide deck mentions a 8M pre-money valuation, but the investment terns have a 11M valuation cap?**
   - Hey Mads! The 11M is post money :) We're raising a 3M SAFE note, which this community round is a part of.
5. **Super project! Could we please have additional information about the product sourcing + sustainability in the growing & supply chain management? 🌱**
   - Hey Tom! All of our functional mushrooms such as our Organic Lion's Mane 20:1 Fruiting Body Extract and our Organic Turkey Tail 16:1 Fruiting Body Extract are made from 100% mushroom fruiting body. They’re also non-GMO, USDA Organic, sustainably sourced, and have a high level of beta-glucans. All of our adaptogens such as our Organic Rhodiola and Organic Ashwagandha Root Extract are also non-GMO, USDA Organic, and sustainably sourced. We have selected individual suppliers to support our ...

## Team
- Alli Schaper (CEO and Co-founder)
- Brian Friedman (CPO and Co-founder)

## Q&A
- Q: Hi, I am a psychologist who is very excited about the power and potential of psilocybin. I would be very excited if there is a way to get some of those benefits without the psychedelic effects, so I'm intrigued by this raise. However, I'm concerned because I can't find much about the power of mushrooms in the presentation. I'm not doubting you; I'm just hoping you can point me in the right direction to get info about the positive effects.
  - A: Hi Alan! We like to say SuperMush is like "the legal form of microdosing". Check out our science page here on our site with a deep dive into the benefits of the main mushrooms we use - Cordyceps, Lion's Mane, Turkey Tail, & Reishi. https://supermush.com/pages/scientific-studies
- Q: You claim the benefits of mushrooms, but your products have no detectable mushroom ingredients. Can you explain this? I've already invested, but I'm very unhappy that this has been misrepresented to imply mushrooms are the key ingredient when in fact they're undetectable. Is this homeopathic (extremely diluted to the point of no benefit) nonsense? Can you please provide actual amounts of each mushroom in each product please?
- Q: Hey there, do you guys plan on future REG-CF raises given the success of this one and shift or are you still willing to do off platform SAFEs for those that missed out on the WeFunder campaign?
  - A: hey tristin! we're still taking on a few final angel checks if you want to chat email me alli@supermush.com
- Q: Hi Alli, congratulations on all your progress so far. I am interested in investing but have a few questions. Thank you in advance for your responses! 1) Are you currently raising additional funds off Wefunder? If so, can you provide more details on targets, timelines, and funds committed? 2) How were the 2023-2025 timelines for deals with Sprouts, Whole Foods, and Target determined? What are the likelihood of these being confirmed? 3) Can you provide an update on your YTD revenue? Are you still on track to reach the $3.6M 2023 target and become profitable in Q1 2024? 4) From an outsider’s perspective the functional mushroom supplement space looks highly saturated with existing brands. Which companies do you see as your main competitors and how will SuperMush differentiate? Thanks!
  - A: Hey Dan! Thanks for all the questions. We are currently closing our $3M round, we've closed $1.8M of it and are closing out the final $1.2M over the next few weeks. We have ~100 private investors. 2) this retail expansion plan is our strategy given our D2C audience size and readiness at this point to start the retail expansion plan (it is a relatively long timeline from starting the conversation to actually being in doors). We are in the conversations with Sprouts and Whole Foods, expecting a late 2024 or early 2025 launch plan. 3) we are on track to become profitable early 2024, this year we cut all of our ad spend so we'll end at little more than our 2022 rev but expenses decreased 60%. 4) Brands we're inspired by are Four Sigmatic and Mud Wtr. The mushroom space is $30B and growing at at 8% CAGR and isn't slowing down anytime soon. We differentiate based on brand, community, mental-health focused mission, and product form factor. Our target audience is also much younger (milleniel/gen z).
- Q: When do you all plan to close? It mentioned soon, but looks like Wefunder has it as a rolling close.
  - A: hi we are closing this friday! :) october 6
- Q: when or how do we get our Invester perks?
  - A: hey michael! all perks will be received within 2 weeks of closing our community round! Closing in 10 days!
- Q: Thanks for the answer. I also did my own research and ended up going in fairly significantly. In particular, I truly appreciate the fair valuation - it is so rare these days that companies come in with a balanced offer like that.
  - A: We are so excited to have you as a part of our SuperMush investor family @Alan!!!!! Thanks for your support.
- Q: Hi. To follow up on the answer below, what is the YTD revenue $ amount and the MRR $ amount plz? Or monthly this year. Thanks
- Q: Hi, what is your YTD or first half of 2023 revenue? What percentage is subscription revenue? What is your churn? CAC/LTV?
  - A: Hi Yosef! We took the first half of the year to focus on key metric optimization to industry leading standards and paused all paid spend. In 2022 Q3/Q4: our metrics were: ROAS: 1.36 CPA: $42 LTV/CPA: 1.31 Conversion: 1.58% MRR: 17% AOV: $56 After improving our metrics with this established structure we're now progressing towards our goal of $3.6M revenue. 2023 Q1/Q2: ROAS: 10.08 CPA: $6 LTV/CPA: 10.78 Conversion: 4.33% MRR: 33% AOV: $59
- Q: Super project! Could we please have additional information about the product sourcing + sustainability in the growing & supply chain management? 🌱
  - A: Hey Tom! All of our functional mushrooms such as our Organic Lion's Mane 20:1 Fruiting Body Extract and our Organic Turkey Tail 16:1 Fruiting Body Extract are made from 100% mushroom fruiting body. They’re also non-GMO, USDA Organic, sustainably sourced, and have a high level of beta-glucans. All of our adaptogens such as our Organic Rhodiola and Organic Ashwagandha Root Extract are also non-GMO, USDA Organic, and sustainably sourced. We have selected individual suppliers to support our supply chain that is able to scale with our growth while providing the highest quality ingredients. For example, we will never use mushroom mycelium to reduce our cost, since the functional benefit of the ingredients and their effectiveness is our number one priority. :)
- Q: I also noticed your slide deck mentions a 8M pre-money valuation, but the investment terns have a 11M valuation cap?
  - A: Hey Mads! The 11M is post money :) We're raising a 3M SAFE note, which this community round is a part of.
- Q: You say "The functional mushroom industry is currently $29B, but rapidly growing with a CAGR of 8.04%." What is the source of this information please?
  - A: Hi Robin! We averaged out the few different market sizing reports and pulled data from some of the biggest consumer brands out there, but here is one of the reports! For context, the two largest players in functional mushroom world are doing 60-80M Rev a year. https://www.globenewswire.com/en/news-release/2023/04/20/2650858/0/en/Functional-Mushroom-Market-Size-to-Exceed-USD-23-3-Billion-by-2030-with-10-1-CAGR-In-depth-Analysis-Global-Market-Share-Size-Industry-Trends-Forecast-2023-2030.html#:~:text=%E2%80%9CAccording%20to%20the%20latest%20research,approximately%2010.1%25%20during%20the%20forecast
- Q: Thanks for the update about your closing date. Wefunder said that is not how it is set up. Id reach out to them, just FYI. Keep rocking it.
  - A: thank you Adam! Our first close is on the 18th in 2 days.
- Q: Is this closing in a few days? WeFunder is not advertising that. Also, can you provide first half or YTD revenue plz?
- Q: Looks like your valuation is supposed to be listed at $8 million pre-money, which is what I'm used to seeing. It shows on here at $11 million, I assume that is post money.
  - A: hello adam! yes 11M post money. 8pre :)