# Sunken Stone, Inc.

Turn-key solution using custom software to help brands sell more on Amazon

## Elevator pitch
We help companies sell on Amazon...Better. We are a brand's second stage Amazon rocket booster.

- Canonical URL: https://wefunder.com/sunken.stone
- Entity ID: wefunder:company:62457
- Last updated: 2026-07-23T05:00:15Z
- Generated at: 2026-07-23T23:30:57Z

## Quick facts
- We’ve proven our methods by becoming a top 500 Amazon seller on the Marketplace (out of ~6M).
- $35 million in sales in 2020 alone.
- Rapid new account growth with 40.87% CAGR since Jan 2017.
- Custom-built software translates data and drives sales to scale.
- High-demand service—Amazon sales up 200+% in the past 5 years.
- Featured in success case study by Amazon.
- Worldwide customer base with 100+ clients in the USA, Hong Kong, Canada, and the UK (among others).

## Active fundraises
- wefunder:fundraise:35378: 4(a)(6) successful (USD)

## Story
Amazon leads the e-commerce world, and we help brands lead on Amazon. Our proven, four-pillar process gives sellers the ability to dramatically increase sales and ROI without adding to their workload. Since opening our doors in 2017, we’ve helped more than 100 7-8 figure brands generate over $100 million in sales.Amazon is a must for any growing brand, but establishing an effective Amazon presence is complicated. Hundreds of factors are involved in a successful listing, and under-optimizing leaves money on the table…That’s where Sunken Stone comes in.We’ve worked hard to establish a reputation as a leading player in the Amazon services industry, and we’re now recognized as a top 500 Amazon seller on the Marketplace (out of ~6M). We’re fully accredited, and we’ve even been featured in a case study posted by Amazon itself (very rare for agencies). As a bootstrapped venture, we’ve proven our ability to grow and generate revenue without burning through cash. Our robust business model is based 50% on referrals from existing customers, and 50% on email marketing. Our customer acquisition model is so effective that we do almost no additional external marketing or content creation. At our existing rate of growth, we expect to achieve: The Amazon services market is growing rapidly, with overall Amazon sales up 200+ % in the past five years. The e-commerce market as a whole (our TAM) is also undergoing exponential growth, with a CAGR of 14.7% expected from 2020 to 2027. Our seller services sit at the intersection of these markets, giving us a virtually endless supply of new CPG brands to work with. Since launch, our average deal size has increased each year. And we’ve seen explosive account, market, and revenue growth. Trailing three years, our CAGR stands at 40.87%. Our LTV:CAC ratio is also outstanding: For our "Max Control" deliverable, we spend around $1500 to acquire a customer that will pay us an LTV of around $35,000.Our board of advisors includes some of the world's foremost experts in their respective fields. And they all believe in Sunken Stone!In total, there are only around 1500 other “Amazon Agencies” — a drop in the ocean compared to the tens of thousands of Google and Facebook agencies currently operating — these agencies range from solo providers all the way to agencies that deal with fortune 100 clients. Here’s how we set ourselves apart from the competition:It’s not by chance that 50% of our new accounts come from client referrals. Some of the brands we’ve help to grow include:And here’s what they have to say about us…Chas Smith, CEO of PaleovalleyWe’ve worked with Chas since 2017, and in that time Paleovalley’s Amazon sales have gone from 0 to seven figures annually.Djamel Bettahar, CEO of Organifi We’ve worked with DJ and Niels for over 5 years, and in that time, Organifi’s Amazon sales have gone up 3000%With the help of the funding and valuation established through our Wefunder campaign, here’s what our roadmap for the future looks like: *This image contains forward looking projections which cannot be guaranteed.We’ve achieved traction, built great internal tech, and established a stellar reputation in a niche undergoing unprecedented growth. Now all we need is your investment to help us take Sunken Stone to the next level. Invest today to become one of our earliest investors and expand our stake in the red-hot Amazon technology and services market. **Amazon, Amazon Global Selling and the Amazon Global Selling logo are trademarks of Amazon.com, Inc. or its affiliates.

## FAQ
1. **How does your company handle the chargebacks, shortages and other fines and fees that Amazon is charging their customers. Are you able to prevents these within the magical 3 try so people are not booted from the platform. Thank you for your answers and have a great day!**
   - Hi Valerie great Q, I recorded this brief video response, let me know if you have any other Qs and thanks in advance for your support. https://share.vidyard.com/watch/MxY6P5n5CjYwvSVV42xTD6?
2. **for every 30 million you gross, you net 150k?**
   - Hi Mordechai great question, I recorded this brief video response. Let me know if any other Qs and thanks for your support.  https://share.vidyard.com/watch/jSo4NXyvrH6FCHUbohwvPM? 
3. **i interest in investment but i see a lot of tricky math here : 1. why in the finance statement are collected all income from the companies you help grow in revenue , not the fees that they charge companies , If companies revenues are excluded, your annual fee will be 2,4M for ...**
   - Hi Faisal, I recorded a brief video response to your questions- please check it out here and let me know if you have any other Qs- https://share.vidyard.com/watch/RxUFfqeeTfnWSisFCstTfK?
4. **Hi Adam...when I call GoDaddy, they have a whole development team to help me build websites, get better SEO, check my algorithms and the what-not. What is stopping Amazon from having an internal division that can do the exact same thing you are doing? And also...who is your co...**
   - Hi Aristides, made you a video recording, great Q and let me know if you have any others! https://share.vidyard.com/watch/H6iAzyLHhnZsRg5bsUeuFF?
5. **I like a man (or person) that answers you questions with dispatch and makes sense out of it. Thank you Adam for your great response to my question..it is greatly appreciated and very professional sir! I will more than likely be coming on board for this journey with you and you...**
   - Thank you Aristides and we'll be ready to help you! Happy to have you along for the journey.

## Team
- Adam Weiler (Founder & CEO)
- Stacey Linder (General Manager)
- Paula Lambert (Lead Account Manager)
- Dominique Hernandez (Lead Catalog Manager)

## Q&A
- Q: What I wanted to know is, WHAT EXACTLY ARE YOU GUYS DOING? It is the most basic simple question people would ask. What do you do?
  - A: Hi Azar, recorded you this quick video- https://share.vidyard.com/watch/RoYJHSEVKF9nPmzHwZ6Yhu?
- Q: Any new updates?
- Q: How can I sell my position? I've owned it for years.
- Q: Hopefully you all had a great 2025 and a better 2026
- Q: Hey there-is an update coming soon?
- Q: Looking forward to an update re the rebranding to https://emplicit.co/
- Q: It shows 2021 financials, but when I click on it, it just brings me to this main page.
- Q: I'm confused. Your profile says you have common and preferred stock. You're reviewed financials say you only have one class of stock, common. Also the reviewed financials say you are an S Corp. With the look through requirements, how are you taking an equity from more than 99 people legally? Is this because the XX investments, LLC custodian / transfer agent relationship? It looks like the share prices around $5.047 is that accurate? Lastly what are the rights of the preferred shareholders? 1x liquid? Preemptive? Etc? I don't see any details in the term sheets that call this out but I may have missed it. I am in the Amazon space and would love to see y'all win and participate, but I'd really like the answers to the above as I'm sure some other shareholders would too. Thanks y'all.
  - A: Hi William, made this quick video for you here- https://share.vidyard.com/watch/4scbHdaXarWmD2h1bnMrmW?
- Q: What is your performance based fee structure? Do you only take companies with a trademark or is a “brand name” good enough? What is the primary way you build the customer awareness for that brand? When you work with a brand do you take fees for sales that are generated on their own website?
  - A: HI Isaac made this quick video for you- https://share.vidyard.com/watch/845F6fKSxcd5QieBYxr7q7?
- Q: Hi Adam, With your close date approaching soon , lowering the minimum limit will attract more investors(like me , who maybe on the fringe due to the higher limit) and will help reach the funding goal.
- Q: is it profitable ? I want to invest more ? any plans when will be IPO?
  - A: Great Question- yes profitable and IPO definitely on the roadmap!
- Q: Any plans to reduce the minimum investment limit ?
  - A: Hi Lipsa at this time there aren't plans to reduce the amount from $500
- Q: Do you have plans to expand this beyond Amazon? To other US companies or evening international companies such as large markets such as China.
  - A: Hi Adam, made you this video- https://share.vidyard.com/watch/H8e8e7XwFVa7MfTdtXddkG?
- Q: Hi Adam! I love the video responses to questions. Please keep them coming. By the way, what are the "biggest" opportunities for Sunken Stone to increase gross margins? I'd like to know what the opportunities are and how Sunken Stone will accomplish.
  - A: Hi Raymond! Glad you like em, here's one I made for your Q- https://share.vidyard.com/watch/WHwJXhHGrZQhgpADGByd6x?
- Q: Hi - congrats on achieving $30M in sales, which is hugely successful for an early stage startup. However, can you speak on how gross profit margins and EBITDA will increase? $500k (1.4%) in 2020 and $750k in 2021 is small. Just for reference, Amazon has 45% gross margins. For this company to generate a significant investor return, gross margins will need to increase.
  - A: Hi Raymond, made a quick video for you- great Q please let us know if you have any others and hope you come along for the journey!  Check out this video: https://share.vidyard.com/watch/X9fSRJFeAJP67p7rYUFX1C?