# Sunday Supper

Redefining the $60B Frozen Aisle with Better-for-You, Restaurant-Quality Food. 

- Canonical URL: https://wefunder.com/sunday.supper
- Entity ID: wefunder:company:135227
- Last updated: 2026-06-04T15:59:49Z
- Generated at: 2026-06-04T19:24:49Z

## Quick facts
- Launching new SKUs in Whole Foods, Giant, Target, Gelson's & more in 2026
- Backed by top investors—TV star Daniella Monet, vegan VC Ryan Bethencourt & author Gene Stone.
- Founders that have built and sold multi-million-dollar brands: Good Planet, Cinnaholic, Surface.
- When Billie Eilish (125M followers) & Finneas (4.6M) send your lasagna to 250 friends...it’s a hit!
- 800+ doors and growing—Whole Foods, Albertsons, Fresh Market, GIANT, Central Market & many more!
- Mozza Fritto is flying off shelves—selling above the category average across the board!
- Developed by a James Beard Award winner. Enough said.
- 100% five-star reviews. Our DTC customers can’t get enough.

## Active fundraises
- wefunder:fundraise:85346: 4(a)(6) open (USD)
- wefunder:fundraise:85347: 4(a)(6) successful (USD)

## Story
We created Sunday Supper to celebrate the traditions of Italian food— bringing family and friends around the table to create moments that you cherish, but in versions that are better for our planet, because they are made with 100% plant-based ingredients.We started out just making food for friends and family. Getting together on Sundays for a big “family meal"— just like when we were kids — became our thing again. Only this time, we were cooking meals that everyone could enjoy: dairy-free, plant-based, allergy-friendly, and just plain better.The lasagnas quickly became a favorite. Then came the requests. Then the demand—from friends of friends, and friends of their friends—to share it more widely. Eventually, we realized this was bigger than our kitchen table.That’s when Sunday Supper was born. What started as a simple way to feed the people we love has grown into a mission to make comfort food that brings everyone back to the table—no compromises, just real, delicious Italian food for the modern world.We’ve brought together an incredible team—people who’ve built, led, and launched successful brands across the globe, from Good Planet Foods and Miyoko’s to Beecher’s, Surface Media, Beats, and Farm Sanctuary.Have you been down the frozen aisle lately? It’s massive — and ready for something new. It’s a huge opportunity, and we’re here to bring it to life.There’s a way to eat better and still enjoy the foods you love. That’s what we do. Our chefs craft the time-honored Italian classics — so all you have to do is heat, serve, and enjoy.We started with lasagna — and quickly expanded into mouthwatering entrées and appetizers that are changing the frozen aisle. Every Sunday Supper dish has two non-negotiables: unbeatable taste and the cleanest ingredients possible. Only the best for the Sunday Supper family.From lasagnas that bring everyone to the table to irresistible indulgences made just for one — our lineup keeps growing. And the best part? We’re just getting started, with even more recipes ready to share with friends and fans across the country.Note: only $124k of the $1.5M will be raised on Wefunder.

## FAQ
1. **What is your long term plan and timeframe to go public? thanks**
   - Great question, Roy. It shows you're starting with the end in mind and thinking like a long-term investor — which is exactly who we want in this round. The honest answer is that we are not building Sunday Supper to go public. We are building it to be acquired at a significant multiple by a major CPG player, a strategic food conglomerate, or a private equity-backed platform roll-up. (Think Conagra, Kraft Heinz, Nestle, etc.) That is the most realistic, most common, and frankly most lucrative e...

## Team
- Spencer Oberg (CEO)
- Richard Klein (Chief Brand & Product Officer)
- Jenny Shears (Chief Marketing Officer)
- Preeti Bingham (Fractional CFO)
- Florian Radke (Co-Founder)

## Q&A
- Q: What is your long term plan and timeframe to go public? thanks
  - A: Great question, Roy. It shows you're starting with the end in mind and thinking like a long-term investor — which is exactly who we want in this round. The honest answer is that we are not building Sunday Supper to go public. We are building it to be acquired at a significant multiple by a major CPG player, a strategic food conglomerate, or a private equity-backed platform roll-up. (Think Conagra, Kraft Heinz, Nestle, etc.) That is the most realistic, most common, and frankly most lucrative exit path for a brand like ours, and it is what our investors should be underwriting. The playbook we are executing is one we know well. Our team has done this before. GOOD PLANeT Foods, Surface Media, and Cinnaholic are just a few examples of successes between us. We know what it looks like to build a brand that becomes an acquisition target, and that is exactly what we are doing here. The frozen premium food space is consolidating rapidly. Legacy brands are losing shelf space and market share to better-for-you challengers, and the major CPG players are actively acquiring rather than building. We are positioning Sunday Supper to be the most attractive acquisition target in the premium frozen Italian category — with the distribution footprint, the velocity data, the celebrity credibility, and the margin profile to command a strong multiple. Our target exit window is 3–5 years. We aren't in a hurry, but we are moving fast. Every retail door we add, every SKU we launch, and every piece of velocity data we generate makes us a more compelling acquisition target. Hope that's helpful. Ciao! -Spencer