Lack of Precise Stress Measurement Costs Billions
Improving athletic performance requires a delicate balance of stress (training) and recovery (rest), but athletes and consumers have little to no methods of quantifying the relationship between stress and recovery. The lack of precise measurement costs the industry billions and is responsible for millions of yearly injuries, including 60% of military injuries.
We Make Any Apparel Smart With Sensor Integration
Our integrated belt buckle is agnostic with any clothing, turning your normal workout shorts into a smart compression system that meets users’ comfort needs while providing detailed insights into performance, fatigue, and recovery, all while being as simple to use as any piece of clothing.
Real-Time Performance Analytics
After working out with our sensor integration, our software provides data to users in real-time to understand any performance anomalies. We offer insights into what it takes for each athlete to perform at their max through automated, easy to understand reporting with no additional labor.
Let's Improve Athletic Performance Together
“Oh no, another wearable” … if those were your first words or thoughts, I ask you to pause for a second and give me a chance to explain why Strive is going to change the way people look at performance, fatigue, and fitness. We didn’t start with an idea to build the next wearable fad. As ex-athletes (professional and NCAA), we wanted to finally solve the problem that fatigue and performance present to players, coaches, military personnel, and consumers. We fundamentally reinvented clothing by integrating a lab into existing clothing.
Why does this matter? It matters because as you're reading this, whatever shorts, shirt, or pants you are wearing right now should be able to give you information that matters to you. That’s the world we see. The world in which the right data and insights are provided to you. This might seem all grandiose, but as you know, we’ve been held back by all gadgets and accessories, always making the trade-off by accepting discomfort for few data points. At Strive, we didn’t want to take that path. Finally, by combining muscle, heart, and motion measurements for the first time, we can present data that so far has never been measured in real-time.
So far, we developed our technology and delivered it to customers with $390K of funding. We are very efficient with money and believe that every dollar has its purpose. This money will be used to address our production funnel and deliver products to customers that are currently on the wait-list and address our inventory.
Why would you want to join our investment team? Because you agree that fitness and fatigue should not be limited to athletes only -- it should be available to everyone. We have poured blood, sweat, tears, and a lot of coffee to see Strive become a solution unlike any other. Sports is our initial market, but there are a lot of applications within the military, industrial, and medical markets that can be solved using Strive technology. We still believe that data is the future and what will ultimately position Strive as a leading solution.
We are well on our journey toward changing the fitness game. We hope you will join us for this ride!
-Nikola Mrvaljevic and Carsten Winsnes