{"data":{"type":"company_profile","id":191095,"entity_id":"wefunder:company:191095","attributes":{"canonical_url":"https://wefunder.com/stratton.and.ivy","generated_at":"2026-07-11T08:25:32Z","updated_at":"2026-07-10T23:51:47Z","entity_ids":{"company":"wefunder:company:191095","slug":"wefunder:company_slug:stratton.and.ivy"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-07-11T08:25:32Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-10T23:51:47Z","as_of":"2026-07-11T08:25:32Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-10T23:51:47Z","as_of":"2026-07-11T08:25:32Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-07-10T19:31:50Z","as_of":"2026-07-11T08:25:32Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-07-10T19:31:50Z","as_of":"2026-07-11T08:25:32Z","confidence":"medium"}}},"company":{"id":191095,"entity_id":"wefunder:company:191095","slug":"stratton.and.ivy","name":"Stratton \u0026 Ivy","tagline":"An AI-Powered Luxury Apparel \u0026 Retail Technology Company","story":"We've Done this BeforeThis is not a first-time founder story.For decades, we built and operated one of the world’s largest men's \u0026amp; ladies accessories businesses — experience we are now applying to a more scalable, AI-driven men's luxury apparel and accessories model.It’s proven execution combined with modern technology designed to reduce traditional development costs, improve speed to market, and build a higher-margin luxury brand for today’s consumer.A Luxury Mindset. A Product Obsession.Italian-Crafted Luxury Menswear and Accessories.Why This Opportunity Exists NOWDemand is strong — but most brands are still built the same old way.A $650B Global Menswear MarketToday’s luxury buyer expects quality, craftsmanship — and better value.The Problem: Luxury Menswear Is BrokenTraditional luxury apparel companies are built on outdated, labor-heavy structures that AI can now fundamentally replace.→ Logo over product→ Margins before value→ Designed for obsolescence→ Manufacturing optimized for cost, not craftsmanshipThe result: luxury pricing no longer guarantees a luxury product.The Solution: A New Apparel Operating Model — Powered by AILuxury demand is proven — most brands fall short on execution• No brand consistently delivers Italian-crafted luxury menswear at this level of quality and price discipline• Stratton \u0026amp; Ivy is built to capture this demand faster, leaner, and more profitably using AIHigher margins are created through operational efficiency, not inflated pricingPath to $20M Through Disciplined GrowthMost luxury brands still operate the old way — Stratton \u0026amp; Ivy uses AI to move faster and leanerAI Eliminates Traditional Development CostsAt $10M in revenue, traditional apparel companies carry ~$1.3M in development and operating overhead. Stratton \u0026amp; Ivy eliminates much of this cost structure through AI — already demonstrated through real orders.From Artificial Intelligence to Real-World Retail IntelligenceSee ClubSync™ in ActionWatch how ClubSync™ uses AI-powered forecasting and replenishment intelligence to help clubs and specialty retailers make smarter inventory decisions.High-Margin, Repeatable Economics in Every OrderPath To Investor ReturnsLuxury That Travels SociallyConsistent digital storytelling builds brand presence, accelerates awareness, and positions Stratton \u0026amp; Ivy to capture market share through repeat engagement.• 32% of capital raised allocated toward customer acquisition and digital brand expansion• Average DTC order value of ~$290 with ~70% blended gross margin profile• Consistent multi-platform content across Instagram, Facebook, and LinkedIn compounds visibility, strengthens brand recall, and drives direct customer acquisitionInvestors Back People Before Ideas65% of startup failures are tied to founder conflict, leadership breakdown, or lack of experience to execute (Harvard Business Review)◆ Founder experience matters — leadership quality and execution are among the strongest predictors of startup success (Source: Harvard Business Review)◆ Without real market demand, startups fail — 42% of failed startups cite lack of market need as the primary reason◆ Investors consistently back proven founders with scalable business models and credible paths to growthBuilt With Values Beyond the Balance SheetWhy True Quality Still Begins in ItalyMeet Marco — Our Italian artisan behind every Stratton \u0026amp; Ivy belt.AI Enables More Efficient Use of Every Dollar⚙️ More capital goes toward growth and customer acquisition — not traditional overhead.Everything Is in Place for SuccessFor those interested in learning more about Stratton \u0026amp; Ivy, our vision, or the opportunity ahead, I would be happy to connect directly.James Tulin — Founder \u0026amp; CEOjim@strattonandivy.comStrattonandIvy.com","location":"Sheridan, WY","website":"https://strattonandivy.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":2,"related_urls":["https://wefunder.com/stratton.and.ivy","https://strattonandivy.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/191095/xxl_Stratton___Ivy_1783709157173.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/191095/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/191095/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/191095/large_Stratton___Ivy_1783709157173.jpg","pitch_deck_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTkyODk5MSwicHVyIjoiYmxvYl9pZCJ9fQ==--62f1e86d8f8df44a431de6713fa71b61e488c90c/Stratton%20\u0026%20Ivy%20Deck.pdf","pitch_deck_filename":"Stratton \u0026 Ivy Deck.pdf"},"links":{"company_url":"https://strattonandivy.com","linkedin_url":"https://linkedin.com/company/strattonandivy","facebook_url":"https://facebook.com/strattonandivy/","instagram_url":"https://instagram.com/stratton.ivy"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Founder-led $200M NASDAQ accessories company sold at a 111% premium to shareholders."},{"index":2,"claim_id":"claim-fact-2","value":"Raised $700K+ and secured national distribution in year one of a luxury apparel brand."},{"index":3,"claim_id":"claim-fact-3","value":"30+ years developing accessories for Tommy Hilfiger, Ralph Lauren, Nautica, Guess \u0026amp; Kenneth Cole."},{"index":4,"claim_id":"claim-fact-4","value":"Founder is an award-winning product designer, earning multiple industry design honors."},{"index":5,"claim_id":"claim-fact-5","value":"Established relationships with numerous elite private clubs, generating repeat business."},{"index":6,"claim_id":"claim-fact-6","value":"Global sourcing network built on decades of trusted manufacturing relationships."},{"index":7,"claim_id":"claim-fact-7","value":"AI-powered operating model projected to reduce annual operating expenses by $200K+ annually."},{"index":8,"claim_id":"claim-fact-8","value":"Unit economics: $42.50 landed cost → $162.50 gross profit at $205 MSRP."}],"team":[{"id":6509620,"entity_id":"wefunder:company_role:6509620","user_entity_id":"wefunder:user:254887","role":"founder","name":"James Tulin","title":"Founder, CEO \u0026 Creative Director","bio":"Built SWANK Inc. a 115-year family men’s accessories company, into a $200M market leader and later founded another luxury fashion brand extending that legacy of Italian craftsmanship, profitability, and disciplined global growth built for strategic acquisition","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/254887/large_cropped_Jim-3.jpg?1774381266","profile_url":"https://wefunder.com/jamestulin","personal_url":"","related_urls":["https://wefunder.com/jamestulin",""]},{"id":6512030,"entity_id":"wefunder:company_role:6512030","role":"employee","name":"Christopher Tulin","title":"CFO","bio":"Pepperdine’s top finance graduate with nearly a decade of experience in valuation modeling and growth strategy. Built Stratton \u0026amp; Ivy’s financial framework from the ground up, integrating AI-driven forecasting and disciplined capital structure design","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6512030/square_blob.jpg?1772042746","related_urls":[]},{"id":6701628,"entity_id":"wefunder:company_role:6701628","role":"employee","name":"Andrew Madison","title":"Advisory Board Member","bio":"Andrew Madison brings extensive experience in Information Technology infrastructure, software development, and systems deployment. He has consulted for several Fortune 500 corporations, supporting complex technology and operational environments.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6701628/square_avatar.jpg?1780240471","related_urls":[]}],"featured_investors":[{"id":13648,"entity_id":"wefunder:company_investor_profile:13648","investor_profile_id":4628116,"investor_profile_entity_id":"wefunder:investor_profile:4628116","subject_entity_id":"wefunder:notable_investor:17671","name":"Greg Gale","role_title":"","bio":"Greg Gale is a mortgage industry executive, executive coach, and entrepreneur with over 20 years of leadership experience. Known for his integrity, strategic thinking, and passion for helping others, he has coached business professionals nationwide.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTkyODk2OCwicHVyIjoiYmxvYl9pZCJ9fQ==--f852f8892b8cd1029fdc38c4140376d24962f9c0/avatar.jpg","profile_url":"https://wefunder.com/greg.gale","endorsement_quote":"I've known Jim personally and professionally for over 20 years. I've seen his drive, determination, professionalism, and attention to detail. I was honored to receive the call that Jim was starting this new venture and his vision for Stratton \u0026amp; Ivy is nothing short of amazing and 100% possible under Jim's guidance and leadership.","endorsement_name":"","investment_total":25000,"investment_info":"Invested $25,000 this round","is_lead_investor":false,"related_urls":["https://wefunder.com/greg.gale"]},{"id":13680,"entity_id":"wefunder:company_investor_profile:13680","investor_profile_id":4638816,"investor_profile_entity_id":"wefunder:investor_profile:4638816","subject_entity_id":"wefunder:notable_investor:17721","name":"Paul Kellam","role_title":"","bio":"Expert in the application of advanced technology to serve business goals, with extensive experience in corporations, consulting and startups.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTk2MDUxMywicHVyIjoiYmxvYl9pZCJ9fQ==--c925ef9806aa8d9f2f844cd9e048bfcacb619170/avatar.jpg","profile_url":"https://wefunder.com/paul.kellam.1","endorsement_name":"","investment_total":10000,"investment_info":"Invested $10,000 this round","is_lead_investor":false,"related_urls":["https://wefunder.com/paul.kellam.1"]},{"id":13681,"entity_id":"wefunder:company_investor_profile:13681","investor_profile_id":4594452,"investor_profile_entity_id":"wefunder:investor_profile:4594452","subject_entity_id":"wefunder:notable_investor:17470","name":"Andrew Hirsch","role_title":"","bio":"Professor Emeritus of Physics at Purdue University","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTk2MDUyOCwicHVyIjoiYmxvYl9pZCJ9fQ==--13c2dfd55251801852ac67e3bf06c1adeb59e426/avatar.jpg","profile_url":"https://wefunder.com/andrew.hirsch","endorsement_quote":"Stratton \u0026amp; Ivy is the brainchild of James Tulin. Having an extensive background in retail, he created Oxford Hounds, a company that was known for its high quality Italian shirts, belts... After handing over Oxford Hounds to his son, James has turned his attention to Stratton \u0026amp; Ivy, a truly innovative approach to high quality clothing, inventory control. James has built a platform using AI to maximize profits for those using his services. The target audience is top-notch golf shops. I am certain that S \u0026amp; I will be a huge success.","endorsement_name":"","investment_total":25000,"investment_info":"Invested $25,000 this round","is_lead_investor":false,"related_urls":["https://wefunder.com/andrew.hirsch"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":0,"featured_investors":3,"faq_entries":0},"active_fundraises":[{"id":153502,"entity_id":"wefunder:fundraise:153502","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":250,"max_purchase":9,"funding_target":124000.0,"minimum_target":"50000.0","maximum_target":"124000.0"}],"latest_fundraise":{"id":153502,"entity_id":"wefunder:fundraise:153502","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$2M","nb":"$2.5M","txt":"pre-money valuation"}},"recent_posts":[],"q_and_a":[],"faq":[]}}}