# Strada

Sick of Dropbox & Google Drive?  So are we!

- Canonical URL: https://wefunder.com/strada
- Entity ID: wefunder:company:185278
- Last updated: 2026-06-11T00:32:06Z
- Generated at: 2026-06-11T03:56:06Z

## Quick facts
- Proven Team: Serial Entrepreneurs and executives from Adobe, Netflix, Panavision and more.
- Huge Market: $76B video editing community poised for adoption
- Defensibility: Patent Pending Technology
- Traction: 400+ MAU within first 3 months of launch
- 3rd party Validation: Winner of multiple Product of the Year awards
- Technology Disruptor: potential to change the entire landscape of cloud storage and access
- Founders invested $1.2M personal capital—skin in the game

## Active fundraises
- wefunder:fundraise:145865: 4(a)(6) successful (USD)
- wefunder:fundraise:145864: 4(a)(6) successful (USD)

## Story
We have spent our entire careers starting, scaling, and selling companies in the video content production space. Driven by an obsession with innovation, we’ve developed a depth of expertise that allows us to thrive at the dynamic intersection of art and technology.I'm as passionate about building new technology as I am teaching it. My technique of breaking down complex workflow theories and technologies into ways that are easy to understand has helped me establish a well-known reputation across Hollywood creatives, executives and technology manufacturers.For over two decades, we’ve been recognized for creating breakthrough tools and technologies that have empowered some the world’s most visionary creative professionals.We’ve partnered with visionary filmmakers such as Steven Spielberg, David Fincher, and Robert Zemeckis, mastering virtually every content workflow along the way, which is why we’re relentlessly focused on solving real challenges every creative team faces.We've all been conditioned to believe that, in order to work remotely, we need to upload files to the cloud. Since video files are the largest type of digital file in existence, this upload process is especially challenging for the millions of creative professionals around the world who struggle every day to access their own files remotely.Messages like these are painfully familiar to all of us, in both professional and personal settings. But as creative professionals generate more material, we are forced to continue buying more expensive cloud storage in order to ensure that material can be shared with remote collaborators and clients. The more we create, the more media we need to share, creating a vicious circle of constant storage upgrades.Cloud storage is 40 - 100x more expensive to rent than purchasing a hard drive, making "cloud only" storage workflows out of reach for nearly everyone. Therefore, only a fraction of content is ever uploaded to a cloud, leaving the vast majority of video, audio, and still images inaccessible to remote collaborators.Enter Strada: The peer-to-peer collaboration platform for creative professionals. Instead of uploading files to costly clouds, Strada connects users directly to each others' hard drives through our own custom peer-to-peer network. This empowers everyone on the team to instantly view and share assets, anywhere in the world, without paying a cloud company to store it.We've been testing the Strada Network with thousands of seasoned professionals across the globe who find instant value when they realize Strada removes the burden of costly cloud storage from nearly every workflow.Hearing our customers say "it's too good to be true" makes all the effort to build Strada totally worth it! Our peer-to-peer network makes hundreds of terabytes of media instantly accessible and always available, from anywhere in the world.Nearly all of our competitors are dependent on renting costly cloud storage (offered by Amazon Web Services, Microsoft Azure, and Google Public Cloud), passing along those expensive costs to the customer, along with a markup. Strada is different because our tech works at the edge: we let users utilize storage & compute they already own, making media access for remote teams far less expensive. Since we have minimal variable cost, we can operate at higher gross margins than our competitors.Every company is becoming a media company, which means the market for remote collaboration tools is only getting bigger! As the number of content creators continues to surge, so does the need for seamless access to media. That’s why now is the perfect time to help us disrupt the cloud-based collaboration market with the Strada peer-to-peer alternative.Future projections are not guaranteed.Strada is a venture scale company. We are already on track to make our first $1M in annual recurring revenue by Q2 2026 and we expect to experience huge growth over the next 3 years.Current as of February 1, 2026Because Strada does not require cloud storage, our pricing is lower than our competitors. We provide a much more valuable service for teams of 1 to 100 because our users can access 100% of their media for a fraction of the price. For larger customers, Strada offers the ability to buy licenses in bulk. These customers who buy in bulk will be required to purchase a support contract.In 2023, we launched the Strada-Tech YouTube channel to chronicle our startup journey. Along the way, we’ve attracted a global creative community that’s been following our story, allowing us to build trust, loyalty, and deep familiarity with the Strada brand.Strada’s growth has been fueled by decades of expertise, a global creative community, and rapid user adoption. Since launching our peer-to-peer technology in April 2025, we've reached thousands of engaged professionals across the globe and are quickly experiencing rapid growth. Right now is the perfect moment to capitalize on massive market adoption.If you work in the content creation industry, chances are you have used at least 1 of these tools. Ask yourself: are you paying for cloud storage on tools like these? Imagine how good it would feel to receive the same features without having to upload...all within a single platform! Creative teams need collaboration tools, which has driven the valuation of these companies. Help us deliver a cloudless alternative and lets's shift the center of gravity away from these brands.$1.235M is currently being raised on Wefunder. We have already closed on $1.440M from investors.The story doesn't end here! It's time to join the Strada movement and be part of the biggest shift in workflow since digital cameras infiltrated the market. Join the thousands who see Strada as the next big thing!

## FAQ
1. **love it. I have over 150 companies in my portfolio and growing, therefore, very helpful and could really help for my realestate company I own and ones I do business with. very good monthly plan price. 1.what I am wondering about is outside of what I see as far as pricing how e...**
   - Hello John, great to meet you and thank you for considering an investment. These questions are great! I’ve prepared responses below, but happy to chat with you in greater detail. Feel free to book time on our company calendar. https://us06web.zoom.us/webinar/register/WN_1kiy73CmSGifAY5j6x4aUQ 1.what I am wondering about is outside of what I see as far as pricing how else do you make money? Our business model is structured around subscription-based revenue. We are following the strategy of inc...
2. **It's a lovely idea. I've probably missed something but what are the bandwidth considerations? If a user saves money on cloud storage but spends extra on bandwidth, including bandwidth used for other people's files as typically happens in a P2P system, there might be little net...**
   - This is a GREAT question, Philip! When it comes to cloud vs P2P, users don't save money on bandwidth in either case. This is because both P2P and cloud leverage all bandwidth users have in order to maintain access. It's generally true that the more you pay for, the better your experience in either case. However the cost savings is dramatic when it comes to P2P because when files live in a cloud, you have to first store a file locally on a drive and then UPLOAD those files to cloud storage, wh...
3. **Hi there, great idea and I have just invested in Strada. I would like to ask, if you plan to develop apps for NAS like Synology. Usually my PC is not running all day long, but my NAS does. Can Strada provide connectioin to NAS?? Many thanks....and good luck**
   - Hi Marco! It's a great idea! Most NAS system run on a Linux operating system and we do have a roadmap to include Linux in the future. The challenge with this is that NAS systems may not have the built-in GPUs or HEVC encoders, which are required for us to create bandwidth-optimized streams. So we agree there is a path to integrate directly on the NAS - but we may have to learn more about the trade-offs of running directly on a NAS. For best results, connecting a dedicated computer to your NAS...
4. **thanks for response. I clicked on your company calender link and it says, "page cannot be found" I have another question. several of my companies have franchise model. all are crushing it big time. how will your company be beneficial for franchises? I will let you tell me. usu...**
   - Hello John, apologies for the broken calendar link. Let's try this again! https://calendly.com/strada-tech/intro-meet?month=2026-02 Or you can email me (peter [at] strada [dot] tech) and we can get a 1:1 booked. In terms of "franchise model," I believe you're asking how we can enable others to sell / offer Strada on our behalf, creating the flywheel effect of viral growth, while keeping our costs relatively fixed. There are 2x avenues that we're actively developing: 1. Strada's entire technol...
5. **I was asking for the companies i invested in.where we have a franchise model..how can what you have help us? Will you be able to? Thanks**
   - Hi John, if the companies you invested in generate content for social media platforms, then our technology can absolutely help them. We are observing that nearly every company is becoming a media company, as they are advertising their goods & services on platforms like Instagram, TikTok, YouTube, and LinkedIn. Strada is built to support the teams & companies that create the media content. Feel free to email me (peter [at] strada [dot] tech) so we can discuss further.

## Team
- Peter Cioni (Co-Founder & CFO)
- Michael Cioni (Co-Founder & CEO)
- Austin Case (Director of Engineering)

## Q&A
- Q: Hi Peter, I have a few technical and operational regarding the execution of this roadmap: The ISP Upload Bottleneck: The P2P model is a brilliant counterposition to cloud storage, but it introduces a physical bottleneck: asymmetric ISP upload throttling. If a remote client needs to pull a 200GB batch of ProRes files, they are entirely limited by the host machine’s upload speed (which is often a fraction of download speed). Does Strada utilise proprietary compression, chunking, or specific routing protocols to mitigate this, or is the transfer speed strictly at the mercy of the host's residential/commercial internet package? The Environmental Fragmentation Risk: Executing a "compound" product roadmap is highly ambitious, especially when relying on a localised Agent running across a fragmented ecosystem (Mac, Windows, iOS, varying hardware specs, and local antivirus software). The QA burden for this level of environmental fragmentation is massive. How is the engineering team balancing the rollout of new AI metadata features?. The Enterprise Firewall Friction: To justify the $20M valuation cap and scale toward a massive exit, heavy enterprise adoption seems necessary. However, enterprise IT departments and CISOs have historically been hostile to third-party Agent software that punches P2P tunnels through corporate firewalls to expose local hard drives. What is your specific go-to-market strategy to defeat this IT friction? Are you currently SOC2 compliant and successfully getting these Agents whitelisted by enterprise security teams, or is your growth currently restricted to bottom-up adoption by smaller indie studios? Appreciate your time and insights on these execution details. Thanks, SB
  - A: Hello Satish, thank you for the questions and for your investment. Answers to your questions below The ISP Upload Bottleneck: Thanks for the compliment! Yes you are correct: the transfer speed is the lesser of a) the host’s upload speed and b) the client’s download speed. This is fundamentally the same constraint as cloud storage; they too are limited by the upload/download constraints to get media to the intended destination. Where Strada has an advantage is our proprietary compression / chunking technology in order to provide instant file previews of the 200GB ProRes files regardless of internet bandwidth. This allows for the client to transfer the necessary data in a more curated / optimized manner than a simple “batch”. While hard to quantify, cloud products end-up causing a large amount of unnecessary data transfers / bandwidth consumption, because the client can’t see what they need until AFTER it is all transferred. In your hypothetical example, this could be a TB of media transferred in order to access the ideal 200GB. For any use-case where the original file is not necessary, we use our proprietary compression / chunking technology The Environmental Fragmentation Risk: Yes, compound platforms are highly ambitious ventures but also provide long-lasting moats if executed well! While our long-term vision is a compound platform, in the early days we often talk about the fragmented ecosystem you reference. Our main focus is on the fundamental problem of media access for distributed teams. We will choose to prioritize developments that further the fundamental goal of “media access” until we a) gain strong user traction and b) raise adequate investor capital. On a technical level, we balance priorities by ensuring that we always default to develop with cross-platform technologies. Our edge tech stack is written entirely in Rust, which allows us to compile aspects of the codebase across all platforms. Additionally, it allows us to control our minimum required hardware specs. Our minimum required specs are extremely common in almost every off-the-shelf computer since 2021. Our engineering team works hard to uphold this standard so that we minimize environmental complexities with our end users. Our product is meant to be as wide-reaching as possible. The more standard hardware, network, etc configuration a customer has, the better our product works out-of-the-box. It’s the highly-configured scenarios that create compatibility challenges, but in those instances we have been able to work with every customer to find a configuration that works for them and our product at the same time. The Enterprise Firewall Friction: We also expected the friction with larger groups. We are currently focused on the bottoms-up approach – initially targeting mass-market retail customers – which is partially why we believe we see less adoption friction. From a go-to-market perspective, we are following a similar playbook as Frame.io, which initially targeted retail customers, expanded into Enterprise, and eclipsed $100million in ARR within 7 years. It’s worth mentioning that our technology has worked out-of-the-box with no special configuration when we’ve demo’d at Apple, Disney, Fox, etc…so we largely haven’t had intense security conversations. It is our belief that third-party Agent software previously was a bigger issue because on-premises infrastructure configurations were different: files were largely unencrypted, access to resources was not zero-trust, etc… today, those types of security implementations are not allowed at all anymore. In other words, there is no singular ‘wall’ that, once scaled, gives a user unlimited access to important data. We believe it's outdated to think that P2P is dangerous. We are working towards more certifications such as SOC2 and TPN, but our security protocols are the exact same as SaaS cloud infrastructure and have no limitations. Please let us know if you have any follow-up questions. Austin
- Q: Hi..watched the replay, i like the idea/product, however, my main concern is that your moat is not big enough to stop the likes of Dropbox replicating your idea/product with a much larger workforce and financial muscle. So, hence the following questions: 1. what is your moat? 2. do you have pending patents, filed/not filed 3. what if a employee jumps ship to a competitor, they know the ins and outs, obv i am sure their contracts have clauses etc, but still. 4. what is your exit strategy? thank you
  - A: Hello HP, thank you for considering an investment in Strada and for your question. Certainly we are up against some large “incumbent” companies with scale and resources. We think about our competitive moat in 4x main ways: 1. All of the big name players have business models that rely on renting storage to their customers. Our business model leverages storage that customers already own, so it’s really difficult for the incumbent players to replicate what we built. I previously worked at Netflix, and they called this concept “counterpositioning strategy.” The way Blockbuster couldn’t compete with Netflix, Dropbox cannot compete with Strada’s business model. If they did, it would cannibalize a large percentage of their revenue, and would require them to completely reengineer their tech stack. It’s worth mentioning that renting one gigabyte of cloud storage can be 30 - 100x more expensive than purchasing an equivalently-sized hard drive, so we believe our value proposition will resonate with customers who have large data footprints (especially video content production teams) 2. Our technology enables files to remain in discrete storage silos, because Strada provides the visibility layer to achieve a “single source of truth.” As a customer’s data footprint grows, and as teams get more dispersed, our visibility layer will only become more valuable. If a customer were to cancel a Strada subscription and switch to a more “traditional” centralized approach to data storage, they would incur a significant time and cost expense, as well as a reduction in workflow flexibility 3. As we show on the Vision Page of our website, over time we will enable customers to enrich their data files with various forms of metadata, both user-generated (e.g., comments, notes, tagging) and AI-generated (transcription, translation, face / object detection). By encouraging our customers to generate metadata through our platform, and then surfacing that metadata through our platform, we will deepen our competitive moat 4. When we initially created Strada, we learned about Parker Conrad and the idea of a compound start-up. Michael, Austin and I have been focused on building a compound start-up specifically for content creators (and not a “point solution”), so every element of the product is in furtherance of the platform vision. A platform, in and of itself, is a form of a competitive moat relative to point solution products. Some capabilities we will add over time include remote editing, commenting, messaging, synchronous review services, data back-up / syncing, AI metadata enrichment, and asset management. We filed a non-provisional patent in January 2024 related to our various innovations. It will take years before learning whether we’ve been awarded that patent. We work very hard to keep our top employees, although there’s always a risk they could leave for a competitor. From a tactical perspective, we have employment agreements in place, which were drafted by outside legal counsel, that provide protections & recourse against IP theft. But the other main answer is subject matter expertise. Michael and I have decades of experience as it relates to production & post production workflows for content creation. To build a successful product for this demanding & exacting demographic requires intimate knowledge of the universe of tools and best practices. Michael himself is a professional content creator, as demonstrated on our YouTube channel, which means we are always developing the product with the customer in mind. And to my point earlier about counterpositioning strategy, the innovations we develop here at Strada don’t really have applicability for our “competitors.” The biggest risk we have is another start-up building peer-to-peer technology, but at that point, it all comes down to execution (and we have a 2.5 year head start!). We really like our chances… Right now, we are not focused on an exit strategy; instead we are focused on solving a significant pain point for our customers, executing on our business plan, and reaching profitability. We think more about maximizing optionality for where we can take the business over time. If we achieve our goals – solving a significant pain point for customers, reaching profitability, expanding our TAM – we maximize the potential for multiple exit options in the future. Thanks again for your question and please let us know if you have any follow-up.
  - A: Hello HP, I hope you're doing well. I wanted to see if you had any additional questions as you consider a Strada investment. If you'd like to discuss over a call, please feel free to book time on our 1:1 calendar. https://calendly.com/strada-tech/intro-meet Thank you, Peter
- Q: Do you have experience with and can you share a bit more about Stradas ability to support hybrid-cloud integration? I recognize that the intent is to focus on non-cloud integration, but many tools a user may want to connect to and use will have cloud dependencies so I am interested to hear how you have supported those architectures/workflows.
  - A: Hi Zachary! There are lots of unique ways to setup hybrid-cloud workflows. It really depends on what aspects of the workflow you want to have in the cloud. Here is a quick couple that come to mind:- Storage. If you are using an object based storage solution such as S3, Backblaze, etc.. there are tools you can use to mount the object storage to a computer. Strada can actually see this mount. You could install Strada on a computer running in the cloud or on any computer you have. Essentially that computer is what is making your object storage accessible to anyone but with full granular folder permissions and the full Strada feature set!- Editing. If you are using an storage editing tool like LucidLink, SuiteStudios, etc.. those are also visible in Strada. You can use Strada to transfer between those systems or you can use Strada to enable remote playback and access from a web browser or mobile device. This enhances the value of those products without having to change anything about your editing workflow today.As Strada develops further we do intend to offer hybrid solutions but from a different philosophy where we treat the cloud as a cache/backup instead of the primary storage. For instance, if you wanted to share a final video out for review to 15 people... you don't want to worry about the file being offline because you shut your laptop. Today, we are encouraging users to setup their systems on desktops or using our 'keep awake' command -- but we also imagine a world when you share a file we automatically push the file to the cloud. By leveraging our realtime encoders and network, this can be invisible to the end user and extremely efficient. Then once everyone is done reviewing we automatically delete the file from the cloud servers. The cost to this would be far less then workflows require today due two main factors- Minimum stored files. Due to being local first, we only are putting the very specific files at specific qualities to achieve the task in the cloud.- Automation. Today users are MANUALLY managing files... and no one wants to delete anything because they don't know 'why' its stored in the cloud or if it is being used by another team member or department. By tying the storage directly to the task itself, the user no longer manages the storage, they manage the task and the storage automatically cleans itself up.We are very excited about all the possibilities here and we think our approach will give customers/users a win-win that 'just makes sense'!
  - A: Hello Zachary, I hope you're doing well. I wanted to see if you had any additional questions for us as you consider a Strada investment. If you'd like to discuss the investment opportunity over a call, or possible Strada workflows, please feel free to book time on our 1:1 calendar. calendly.com/strada-tech/intro-meet Thank you, Peter
- Q: Hi Peter, that makes sense and it’s great you already have momentum going into the final stretch. One thing I wanted to add: beyond internal lists, we currently have access to targeted investor/backer email segments in the 10K–50K+ range, specifically aligned with projects like yours. These aren’t general audiences—they’re people who actively engage with and fund similar campaigns. We also pair this with press release distribution designed to position the campaign as an active investment opportunity, not just for awareness but to drive actual conversions. If you're making a final push over the next 20 days, this could bring in a fresh layer of backers outside your existing network. Happy to share a quick breakdown if you're open to it. Best, Mike
  - A: Thanks for the follow-up and additional information. But we're all set.
- Q: What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?
  - A: Hello Bugg Logg, thank you very much for your question. We understand that at our stage of company, each investor is taking significant risk on us. Therefore, it's very important that we do what we can to maximize value for our shareholders. Right now, we are not focused on a particular exit strategy; instead we are focused on solving a significant pain point for our customers, executing on our business plan, and reaching profitability. We think more about maximizing optionality for where we can take the business over time. If we achieve our goals – solving a significant pain point for customers, reaching profitability, expanding our addressable market – we maximize the potential for multiple exit options in the future for our shareholders. Looking at comparable products to Strada, there are examples of IPOs (like Dropbox) and acquisitions (like Frame.io or WeTransfer), while others have achieved 9-figure valuations as privately-owned companies (like Lucid Link). A successful company with strong fundamentals, "sticky" revenue, and growth prospects will lead to multiple monetization paths. Please let me know if you have follow-up questions! Peter
- Q: Quick question: are you currently leveraging any structured outreach (email lists or press distribution) to drive external traffic into the campaign? The reason I ask is because campaigns like yours tend to underperform not due to product quality, but due to limited exposure beyond platform discovery. I’ve worked on similar projects where we introduced a targeted email + press release system, bringing in highly relevant backers within a short window.
  - A: Hi Mike, thank you for your question. Yes, we consistently leverage our social media platforms to raise awareness about our Wefunder campaign, including general solicitations during our weekly YouTube show. We also have used our 12K+ email distribution list to solicit investors. With 20 days left in our campaign, there will be a final push to help us get closer to our goal. Next week, we are attending a large industry conference in Las Vegas (called the NAB show) where we will tell attendees about our Wefunder campaign. I definitely agree that raising awareness about our campaign is a multi-pronged approach: social media, emails, word of mouth, and industry events all play a role in helping us maximize our chances of a successful raise. Thank you again for your question. Peter
- Q: Your video you explained everything very well. Tomorrow me and a few friends that play in the nfl are making business investments. They missed out on some companies that ended up being huge i invested in. They are investing in anything I do. I have a list of companies. On your replay you mentioned that on wefunder you are raising 1.2 million. You are well past that, therefore, does that mean you are over subscribed? How would we know your funding goal? I think you and gemm(raising on here) would make a great partnership or something. would be a massive business opportunity!! Epic Thanks for your time!
  - A: Hello John, thanks for your question. I believe you asked us a question a few weeks ago, yes? Thanks for the compliment on our video and for continuing to be interested in our startup journey. We would welcome your support and the support of your friends / colleagues. By the way, NFL Films could certainly benefit from our technology platform :) Regarding your question, in total we are raising $2.7million in Convertible Notes. We previously closed $1.465million in Convertible Notes under a Reg D Filing, which is what you see on our Deal Page. We are currently raising $1.235million via Wefunder under Reg CF, of which we have raised $410,00 since February 6th. If you click on the little “i” next to our raise amount, you’ll see the breakdown between our Reg CF raise and our Reg D raise. We need your investment group’s help for us to meet the remaining $825,000 in need, and our Wefunder campaign ends on April 30th. If you would like to discuss further, feel free to schedule a 1:1 call with us. https://calendly.com/strada-tech/intro-meet Otherwise, please keep the questions coming on the Wefunder platform! Peter
- Q: Hi, I'm with D3VC. We are an early-stage venture fund that invests in select RegCF offerings. You guys scored high on our algorithm, and we had a chance to review your offering during our last investment committee call. The team had the following questions we were hoping you could answer for us: 1. Market adoption and competition: How does Strada compete with established players like Dropbox and Google Drive, which are practically free or low-cost? The core question is whether the marketplace will actually move toward peer-to-peer local storage sharing. 2. Security as a differentiator: Would small companies, reluctant to use cloud storage, adopt Strada as a more secure alternative, since they don't trust the cloud? Have you seen this? 3. The core value proposition: How does Strada's technology (which leverages customer-owned storage rather than renting storage like Dropbox) create sustainable competitive advantage and drive adoption? Thanks, Sherwood Neiss, Managing Partner
  - A: Hello Sherwood, thank you so much for your questions. These are great and we would welcome an investment from D3VC! Responses below: Question 1: competition When comparing ourselves to Dropbox & Google Drive, we really lean into our core customer, which are video content creators. Dropbox & Google Drive are much more “horizontal cloud” solutions, serving a broad range of industries. With that approach, they prioritize breadth of features, sacrificing the depth of any one feature. By design, they cannot offer “deep” integration with any one customer persona. Strada, on the other hand, is much more vertically-focused, building capabilities for a very specific market segment. While there’s a tradeoff in targeting a specialized customer, we feel the market for video content creators is massive (we estimate a $90Billion TAM), underserved, and has specialized needs. The other response is that video content creators who rely on solutions like Dropbox and Google drive are experiencing exponential growth in their cloud storage costs over time, will hit their pain threshold, and thus will need an economical alternative. The reason cloud storage costs grow exponentially is because a) cloud storage companies raise prices and b) video content creators generate Terabytes (and potentially Petabytes) of new media every year. Cloud storage is 30 - 100x more expensive than purchasing a local hard drive, so offering key capabilities from local storage will offer critical relief to anyone suffering from expensive subscriptions. I should also mention that “low cost” is relative: as evidenced by YouTube and other distribution platforms, video content creators live all over the world. Unfortunately, many products serving those creators only offer pricing models that are optimized for developed countries (as an example 56% of Dropbox’s revenue is derived from the US). Strada’s technology stack, on the other hand, enables us to provide our services in underserved markets all over the world in a profitable way. Question 2: security While your observation is correct, we are not aware of customers choosing Strada because of privacy / security benefits. For the foreseeable future, we focus our customers’ attention toward the time & cost benefits of our technology, which is a bit more tangible. However, as we build more enterprise-level features, and receive various security certifications (e.g., TPN, SOC 2), we absolutely can sell the security / control benefits of storing sensitive information on privately-owned infrastructure instead of a public cloud. Generally, we see a strong correlation between size of organization and focused attention on security. On the average, smaller teams want to accomplish a task quickly and inexpensively, and will likely deprioritize security in exchange for speed. Question 3: value proposition I described Strada’s “competitive moat” in my response to HP Must on February 18th. I encourage you to read that response below, but the key highlights are: + Counterpositioning strategy relative to incumbent business models + Strada value increases as team expands and data footprint grows + Proprietary metadata only accessible in-app + Compound platform offering a myriad of integrated product SKUs If you have any follow-up questions, please let me know. Alternatively please feel free to book time on our 1:1 calendar. https://calendly.com/strada-tech/intro-meet
  - A: Hello Sherwood, I hope you're doing well. I wanted to see if you had any additional questions as you consider a Strada investment. If you'd like to discuss the investment opportunity over a call, please feel free to book time on our 1:1 calendar. calendly.com/strada-tech/intro-meet Thank you, Peter
- Q: Can you please post the recording of your live Q&A session on Wefunder so that investors who couldn't make it can access it?
  - A: Hi there Krishna. thanks for the reminder. I'll include it here, and will also include in our posts. https://youtu.be/ny_w0vaD0KI
  - A: Hello Krishna, did you have a chance to watch the Q&A session recording? Would love to know your thoughts...if you still have questions you would like answered, feel free to submit them here or book time on our 1:1 calendar. calendly.com/strada-tech/intro-meet Thank you, Peter
- Q: I was asking for the companies i invested in.where we have a franchise model..how can what you have help us? Will you be able to? Thanks
  - A: Hi John, if the companies you invested in generate content for social media platforms, then our technology can absolutely help them. We are observing that nearly every company is becoming a media company, as they are advertising their goods & services on platforms like Instagram, TikTok, YouTube, and LinkedIn. Strada is built to support the teams & companies that create the media content. Feel free to email me (peter [at] strada [dot] tech) so we can discuss further.
- Q: thanks for response. I clicked on your company calender link and it says, "page cannot be found" I have another question. several of my companies have franchise model. all are crushing it big time. how will your company be beneficial for franchises? I will let you tell me. usually I look and can tell how a company can be beneficial. first time I haven't done that. thanks and I look forward to connecting!
  - A: Hello John, apologies for the broken calendar link. Let's try this again! https://calendly.com/strada-tech/intro-meet?month=2026-02 Or you can email me (peter [at] strada [dot] tech) and we can get a 1:1 booked. In terms of "franchise model," I believe you're asking how we can enable others to sell / offer Strada on our behalf, creating the flywheel effect of viral growth, while keeping our costs relatively fixed. There are 2x avenues that we're actively developing: 1. Strada's entire technology stack is built on APIs. Over time, we can make these APIs available to 3rd party software companies, which can enable them to develop workflows & automations while leveraging Strada as an interoperability layer. We believe every collaborative workflow should incorporate Strada in one way or another, and it benefits us to simplify how 3rd-party software companies can rely on our peer-to-peer network for the benefit of their customers. With this in place, the 3rd party can advertise how the Strada integration enhances the value of their product, which hopefully leads to subscription growth for both companies. We can also consider "packaged subscriptions" with the 3rd party. 2. Strada is actively developing its channel partner program, which allows equipment resellers & systems integrators to sell Strada software licenses directly to their customers. In exchange for a revenue commission, these channel partners can sell Strada's capabilities to their customer base as part of a turnkey solution (hardware plus software) as well as provide Tier 1 support for onboarding & basic trouble shooting. We have verbal agreements with ~10 channel partners representing various regions around the globe. As the product evolves, we could consider an "OEM" style of licensing elements of our technology to 3rd party software developers to incorporate into their technology, but it is not a strategy we have actively pursued, given our size.
- Q: Hi there, great idea and I have just invested in Strada. I would like to ask, if you plan to develop apps for NAS like Synology. Usually my PC is not running all day long, but my NAS does. Can Strada provide connectioin to NAS?? Many thanks....and good luck
  - A: Hi Marco! It's a great idea! Most NAS system run on a Linux operating system and we do have a roadmap to include Linux in the future. The challenge with this is that NAS systems may not have the built-in GPUs or HEVC encoders, which are required for us to create bandwidth-optimized streams. So we agree there is a path to integrate directly on the NAS - but we may have to learn more about the trade-offs of running directly on a NAS. For best results, connecting a dedicated computer to your NAS will most likely provide the best performance in quality and simultaneous access. Ultimately, I hope you can test it with us and together we'll determine the best workflow!
  - A: Hello Marco, thank you again for your recent investment. I wanted to see if you had any additional questions about the Strada technology or roadmap based on Michael's response. The more questions we answer from members of the community, the more we can help individuals who are currently considering an investment! If there's anything you'd like to discuss, please feel free to book time on our 1:1 calendar. calendly.com/strada-tech/intro-meet Thank you again. Peter
- Q: It's a lovely idea. I've probably missed something but what are the bandwidth considerations? If a user saves money on cloud storage but spends extra on bandwidth, including bandwidth used for other people's files as typically happens in a P2P system, there might be little net gain? And are there reputational risks with ISPs and unusual traffic patterns, as happened with the crowdsourced CDNs such as Bright Data? Ideally users would have the option of just routing their own traffic or throttling the traffic, if the network can still work that way. I expect many nodes would be idle most of the time (retail users who use it now and then) and perhaps the expectation is that they can help out by serving small amounts of heavily-sharded data.
  - A: This is a GREAT question, Philip! When it comes to cloud vs P2P, users don't save money on bandwidth in either case. This is because both P2P and cloud leverage all bandwidth users have in order to maintain access. It's generally true that the more you pay for, the better your experience in either case. However the cost savings is dramatic when it comes to P2P because when files live in a cloud, you have to first store a file locally on a drive and then UPLOAD those files to cloud storage, which you have to RENT on a monthly plan from a cloud storage provider (whether or not you even access the file). When it comes to video files (which are enormous in size), these costs can be substantial. On the contrary, Strada P2P allows you connect the SOURCE DRIVE into our network which users already own. Files are instantly accessed from the source without having to pay to store a copy in a cloud. When it comes to transferring those files from one user to another, P2P wins again: Clouds incur ingress and egress costs when people move files through them. These costs are then passed onto the customer. But with Strada P2P, the storage is already bought and paid for by the user so there is absolutely zero ingress, egress, or storage expense. Products designed to send huge files like MASV or Signiant charge a fee for every transfer. This "taxi meter" approach can quickly balloon when users need to send lots of big files over great distances. But with Strada P2P, our Unlimited Plan has no limit to how much a user can transfer, and it doesn't cost Strada more because we're making use of the hardware and ISP investments the users already own. A direct comparison would look like this: If a user had to transfer 1 terabyte of video to 3 different users with the product MASV, they would be charged $0.25 per gigabyte for each transfer. Since 3 people in this scenario require the files, the bill would be $250 per person, or $750 in total. With Strada, our Unlimited Plan is $30 per month. 3 users would be a $90 monthly fee and they could transfer the same terabyte of media without limits. MASV (and cloud services like it) can be up to 8x more expensive to move the same file than with Strada. When it comes to your point about unusual traffic, there can be instances where router or ISP configurations come into play. We find that the overwhelming majority of users don't experience these issues, but there is a need for further optimization on some network configurations. We expect, over time, these will change or we'll learn how to optimize since P2P tech is growing so rapidly. When it comes to data sharding, you bring up a really exciting subject! We believe that, over time, our growing network will allow us to shard data so that we can increase scalability and availability across a distributed network. So you are correct- idle and active nodes become resources in the growing network to help make P2P have the same reliability as cloud without the storage or egress penalties. P2P is experiencing tremendous tailwinds driven by emerging industries like autonomous vehicles, torrents and live streaming, and it's allowing other businesses to invest dollars into making P2P even more robust and secure. Strada is a beneficiary of all the ongoing P2P development.
  - A: Hello Philip, I hope you're doing well. I wanted to see if you had any additional questions as you review Michael's response and consider a Strada investment. If you'd like to discuss the investment opportunity over a call, please feel free to book time on our 1:1 calendar. calendly.com/strada-tech/intro-meet Thank you, Peter
- Q: love it. I have over 150 companies in my portfolio and growing, therefore, very helpful and could really help for my realestate company I own and ones I do business with. very good monthly plan price. 1.what I am wondering about is outside of what I see as far as pricing how else do you make money? 2.do you have any plans on adding anything? 3.I see your free version. do you know what percentage of people switch from free to a paid plan? 4. outside of the free plan member, how do you make money from them? 5. is your goal simply to just getting as many members as possible at $8 etc per month and that's it? you will need millions of customers to do anything. 6. as I look at your financials I get the research and development expense being the way it is. were you in business all of 2024? you spent over $719,000 on advertising and marketing expense which in return led you to $720. where did a lot of that go to? I have never seen a revenue so small from spending that kind of money on those things. how are you reaching people now? 7. are you profitable now or close? if not what are your plans to reach profitability. thanks for your time!
  - A: Hello John, great to meet you and thank you for considering an investment. These questions are great! I’ve prepared responses below, but happy to chat with you in greater detail. Feel free to book time on our company calendar. https://us06web.zoom.us/webinar/register/WN_1kiy73CmSGifAY5j6x4aUQ 1.what I am wondering about is outside of what I see as far as pricing how else do you make money? Our business model is structured around subscription-based revenue. We are following the strategy of incumbent technologies like Dropbox, Google Drive, Frame.io, LucidLink, Box, Air, and WeTransfer (to name a few), which all have user-based subscription models. Over time we will introduce a la carte features, which customers can add to their monthly subscription to increase the ARPU. For larger enterprise-level customers, we are about to launch an enterprise workspace, which makes it easier to administer licenses amongst employees, freelancers, and/or clients. And as we grow, we can offer custom enterprise deployments – with custom features – at much larger price points. We’re just not there yet, given our size. 2.do you have any plans on adding anything? Our feature roadmap is quite extensive. From the beginning, Michael and I wanted to build a compound startup (a term coined by Parker Conrad) and NOT a point solution…point solutions plague the media production industry, which lead to subscription fatigue and create a huge interoperability problem. By operating a compound startup at our core, we have the following advantages: + Deeper production integration, utilizing a shared underlying data structure, that separate vendors cannot replicate. In our case, we have direct access to the media files on the customer’s computer – meaning the files remain in place – while any generated metadata (e.g., comments, AI face tagging, transcriptions) is stored in our infrastructure + Shared core components throughout the app (e.g., permissions, reporting, UI, workflow), enabling faster development of new features + Competitive pricing and bundling, where we can maximize the price of the bundle while undercutting competitors (“point solutions”) on individual product SKUs + Lower sales & marketing costs, since our CAC can be amortized across multiple products + High retention and growth due to deep integration and the “sticky” nature of the platform + Easier cross-selling of additional products because users are already familiar with the interface and data structure 3.I see your free version. do you know what percentage of people switch from free to a paid plan? At this stage, only a handful convert from the Free Tier to any Paid Tier, although we don’t have exact numbers. We believe that’s the result of the current platform’s feature set and the lack of “perceived value” of the features only available in the paid tiers. Our main capability today is peer-to-peer file transfer & remote file streaming, which may not necessarily be a daily need for certain users. In the next few months we plan to launch our virtual file editing technology (which is only available on a paid tier) as well as our asynchronous commenting capability, which we believe will drive daily active use and drive customers to the paid tiers. 4. outside of the free plan member, how do you make money from them? We are following a product-led growth strategy in that we believe the added capabilities of the Strada platform will motivate those on the free tier to upgrade to a paid tier. Both Michael and our Head of Engineering Austin were senior employees at Frame.io (acquired by Adobe in 2021), where they employed a similar product-led growth sales motion. We are also launching a License Manager for customers, so that a single user (and credit card) can purchase multiple licenses on behalf of a creative team. We believe this streamlined way to answer “who pays for the subscription?” will positively change the allocation of customers amongst the subscription tiers. 5. is your goal simply to just getting as many members as possible at $8 etc per month and that's it? you will need millions of customers to do anything. Millions of customers sounds…daunting 🙂 Finding the “right” pricing level is really tough to solve, especially as a young company. It’s critical that we place the right capabilities in the right Tiers at the right price levels to generate adoption, and it’s currently fluid. There are numerous ways that we will increase ARPU (which are being enacted in the coming months): + Add more SKUs within the platform: as a compound start-up it’s easier for us to introduce new capabilities, and gate those capabilities at certain pricing levels; our virtual file editing technology is a perfect example + Continually increase the price of current features as brand recognition & product adoption grows; I witnessed this process while working for Netflix…we will continue to monitor a customer’s “elasticity” based on pricing adjustments + Incentivize bulk purchasing by bigger teams, where we encourage (and in some cases, require) purchasing higher subscription tiers + It’s worth mentioning that our ARPU is currently $22.66, which means the majority of our paid customers are on the Unlimited Tier (vs. Basic). We know the “barbell” shape of our customer base is not ideal (i.e., a bunch at Free, a bunch on Unlimited, very few on Basic), and there’s work to be done 6. as I look at your financials I get the research and development expense being the way it is. were you in business all of 2024? you spent over $719,000 on advertising and marketing expense which in return led you to $720. where did a lot of that go to? I have never seen a revenue so small from spending that kind of money on those things. how are you reaching people now? The company was started in June of 2023, so 2024 was a full year of operation. We completely understand the concern about the level of investment in sales & marketing relative to revenue. Couple responses: + For 2024 specifically, the spend on Sales & Marketing was weighted toward the first half of the year (65% of total spend), when we **thought** we had indications of product market fit. As we approached Q3, we reassessed our product and related marketing approach, leading us to scale-back significantly (including via headcount reduction). We continued this rightsizing trend into 2025; while unofficial, 2025 Sales & Marketing spend was $316K, a 56% reduction from 2024 levels. + We believe in the value of developing a community of followers for top-of-funnel marketing purposes. Over the last 2.5 years, we have generated a community of 20K+ followers on YouTube, 13K+ followers on Instagram, a 12K+ member mailing list, 3K+ followers on LinkedIn, and 1K+ followers on Discord. This is a highly concentrated audience of people who suffer from the problem we’re trying to solve. By continually engaging with this community and providing updates, we can unlock the virtuous cycle of user growth and revenue once we establish product market fit. + It’s also important to recognize that we’re building a technology that solves problems for content creators. We are a textbook example of “dogfooding,” whereby we can demonstrate to followers how we use Strada to solve our own internal video production workflow challenges (as well as provide feedback to our engineers). By developing content and posting our experiences on various platforms, we believe customers will have confidence in the viability of our product. Creating high quality original content at scale is one of our many unfair advantages. + Nearly all the spend results from original content production for our various platforms, and tradeshow booth participation (IBC in Amsterdam, CineGear in Los Angeles, and NAB in Las Vegas). Less than 1% relates to advertising. 7. are you profitable now or close? if not what are your plans to reach profitability. We are a software startup, and we only launched the product for purchase in late September 2025, so we are nowhere near reaching profitability. Assuming our current headcount (11 people), we could potentially achieve monthly cashflow neutrality by the end of 2026 / early 2027. That being said, depending on user growth, revenue growth, and other metrics, we may choose to accelerate growth through additional investment in staffing. We believe we have a venture scale business, and want to make sure we strike the right balance between profitability and growth. An important note on expense & profitability is that the unit economics of our business model are incredibly unique: our patent-pending technology leverages infrastructure at the edge, meaning we provide value on hardware & storage that the customer owns, not us. This is completely opposite from competing companies (like the ones listed above), which perpetually rent compute, storage, and egress from hyperscale cloud providers (predominantly AWS). At scale, our Gross Margins could exceed 95%, as there aren’t any variable costs in our business model. With this, we have the ultimate counterpositioning strategy relative to all of our competitors, since their business models depend heavily on renting storage to their customers, while ours does not.
- Q: Any progress on the perks? I'd like to get on OWC RAID before the prices go up yet again. Thanks.
  - A: Hi Eric, thank you for your question and apologies for the slow reply. We're still waiting for some of our investors to respond to the request form and provide various details (mailing address, t-shirt size, etc). We have ~100 investors who are eligible for these perks, and we want to make sure no requests fall through the cracks. I hear you that storage prices continue to go up. That 20% off coupon from OWC will certainly come in handy! I hope we can finalize everything and begin delivering items in late June. Thanks for your patience!