# Smart Tire Recycling

Cleanly recycling tires into new tires for other industries

## Elevator pitch
Smart Tire Recycling Inc. has developed a pioneering, zero-emission process to cleanly recycle tires into reusable materials. Our process un-bakes the tire back into its original components, which can be used to manufacture new tires, thereby creating a truly circular economy. Our goal is to help solve the major global problem of the 1 billion tires disposed of annually.

- Canonical URL: https://wefunder.com/str
- Entity ID: wefunder:company:55313
- Last updated: 2026-06-04T05:02:16Z
- Generated at: 2026-06-04T06:37:27Z

## Quick facts
- Contacted by several US and global companies who are extremely interested in our tech.
- CEO is a proven leader for 10 years. CTO has a PhD in Nanotech and MBA from MIT.
- Healing the environment by cutting CO2 emissions from two of the biggest sources.
- Can significantly reduce landfill tires.
- Board w/ industry experts with decades of experience scaling technologies and raising millions of $.
- Carbon black market size is expected to reach $20 billion by 2022 — yet shortage expected as well.
- The proprietary process produces carbon black, oils, and gas (carbon black being the most valuable).

## Active fundraises
- wefunder:fundraise:42509: 506(c) successful (USD)
- wefunder:fundraise:34704: 4(a)(6) successful (USD)

## Story
In fact, this is one of the most serious global environmental problems. Fortunately, we know how to recover the precious components within the tires and completely reuse them. Already, we have been contacted by several companies and states, in the US and other countries, who are extremely interested in our technology. 🌎 Our solution will eliminate the need to manufacture up to half of the global demand for carbon blackWe developed an economical and continuous green chemistry process to breaking down scrap tires into reusable, raw materials — with carbon black being the most valuable (a major component in the manufacturing of tires and all rubber-basedproducts). Reducing the need to manufacture carbon black will reduce CO2 emissions by a significant measure.💰 We take waste material that has little or NO worth... and increase its value significantly.We are taking a waste product (shredded rubber) that is being sold at $50 per ton and turning it into material worth $250 per ton. We can license our technology (or sell turn-key plants,) to major tire shredders and enable them to fully recycle their rubber, adding significant value to their product. An alternative plan to licensing would be for Smart Tire Recycling to commercialize our system and sell our carbon black.💨 Tires are one of those 'too big' problems.In 2010 when Smart Tire Recycling CEO Mendel Bassman was starting out in the recycling industry, everyone knew tires were a problem. Fast forward 10 years and not much has changed. Landfills are teaming with tires, the toxic fumes emitted to produce or destroy them are overwhelming, and the number of tires being discarded annually, over 1 Billion, is just staggering. But now... there is a solution. Four years ago Mendel teamed up with the renowned chemist and inventor Dr. Abdulhaq Alkhalidi to found Smart Tire Recycling with the single-minded goal of creating a clean, sustainable recycling ecosystem for tires. 🚀 The adventure beginsThe road to developing a zero-emission process to recycle tires has been challenging and exciting in ways we could not have imagined at the outset. An early milestone was a real validation of our hard work as we were able to win the TiE start-up award. But we wondered, can we really disrupt the $50 Billion global tire industry? We had an obligation to ourselves, and to the globe to push ahead and find out. Along the way, we have been gratified to be joined by partners, advisers, and supporters who have helped enable Smart Tire Recycling to reach our most critical milestone to date. It works! 💥 An exciting discoveryIt was a brisk day in February 2020 when Smart Tire Recycling went from being a promising technology to an exciting reality. With Dr. Alkhalidi's work leaving the realm of the theoretical and, with the guidance of Dr. Lacramiora Shulte and a team of engineers, becoming tangible right before our eyes. It is one thing to know that something works on paper, but quite another to see the results in the lab for yourself. That turning point made us realize it was time for the next step to bring our product to market. The technology is proven, but we're not at commercial scale, yet.With the funds we are currently raising, we will be able to replicate this new, zero-emission tire recycling process on a massive scale, which will in turn allow us to start accepting orders to recycle tires from every major tire manufacturer, landfill, and auto parts provider in the world. The landscape of the global tire industry will never be the same. 💪 What makes us different📈 Beyond tiresWe started this campaign in the hopes of finding supporters who will help us move out of the lab and into the factory. Being able to replicate our process on a commercial scale will allow us to start emptying landfills and filling orders from some of the world's largest tire manufacturers. And, we have a lot more in store. The materials we produce in our recycling process have the ability to be further refined and developed to have many commercial applications from cosmetics to pharmaceuticals. We're on the cusp of something big.Join us.

## FAQ
1. **Do you intend to pay a dividend?**
   - It is very likely that we will pay a dividend. That decision will be made by the board once the company builds its first full facility. That is expected to take place within the next 24 months.
2. **This is a great concept, good luck with the continued testing! From my understanding of the information provided, the primary revenue will be through licensing of the process, possibly supplemented with streams including turn-key facility sales and/or product (carbon black, oi...**
   - Hi Eric, Thank you! Our sales consultant, that successfully brokered numerous recovered carbon black sales, has identified 80 potential customers for recovered carbon black in our local geographic area. The highest grade of carbon black can be sold back to manufacture new tires. We have an engineer on our team that has worked with a few tire manufacturers validating the use of recovered carbon black for tires. Making sales to tire manufacturers is a longer process because of the safety regula...
3. **Who do I make the check out to and where do I send the check?**
   - Hi Ben Tzion For these questions it is best to contact support@wefunder.com They will talk you through the steps. Let me know if you are still having issues. Thank you Mendel
4. **Hi Mendel, This company excited me. I am from Puerto Rico which is a territory of the US. I saw in the news 1 week ago how Puerto Rico is trying to solve their tire pollution problem. As of 5 to 6 million tires enter the island every year and end up in landfills. I suggest the...**
   - Hi Carmen We have had conversations with a number of states. Please contact me about ideas in Puerto Rico - mendel@smarttirerecycling.com. We are closely looking at PA at this point. It is situated near many scrap tires and buyers of carbon black. Also, most of our team lives there. We plan to build many plants in the near future.
5. **I love the idea of recycling tires and already invested with a company that holds intellectual property for the process on conversion to carbon black. They also hold patents in U.S., Canada, and India and have started a plant in Poland. How does your process compare to the oth...**
   - Hi Thomas There are a couple of companies that have similar technologies. The current players are not even tapping into 1% of the billion scrap tires currently disposed of annually. The market is wide open, but the business model is proven. We have proven that we can produce marketable recovered carbon black. We believe we hold two potential advantages over our competition. Our technology is estimated to be 30-50% cheaper to scale than our competitors. Our technology has the potential to reac...

## Team
- Mendel Bassman (CEO and Co-Founder)
- Lacramioara Schulte, Ph.D., MBA (CTO)
- Raymond Riek (VP of Commercialization )
- Martin von Wolfersdorff (Sales Consultant )
- Clint Edelman  (Chemical and Process Engineer)
- Tom Koger (Test Engineer)
- Adam Epstein (CFO)
- John Salter (Lab Technician )
- Benjamin Davis (Supercritical Fluid Consultant )
- Steven Cherin (Legal Council )

## Q&A
- Q: Hi, In your financial projection section, could you confirm 2021 is your year 1 in generating revenue? How come your projected gross margin improves year over year but drops significantly in year 4 ($29.421M revenue with $21.98M manufacturing cost)? Thanks.
  - A: Hi Helen We are projecting to have revenue in 2021. Thank you very much for bringing that to my attention. There was a typo in our pitch deck. I take full responsibility for that mistake. An updated version was just uploaded. We are continually updating our detailed financial projections that include numerous pages and hundreds of columns as commodities change. If you'd like to receive a full detailed breakdown, send me an email to mendel@smarttirerecycling.com. I would sure like a sharp eye like yours to take a look at our numbers. Y4 Revenue $29.4MM Manufacturing costs $16.1MM EBITDA $15.3MM Taxes $2.3MM Net $8.9MM Y5 Revenue $44.1MM Manufacturing costs $24.4MM EBITDA $22.7MM Taxes $3.5MM Net $13.1MM Our VP of commercialization created the projections. They are based on a factory that he built and ran. Mendel
- Q: We investors deserve an update, not just being left to wonder. MENDEL - That means you. Is the company still in existence, or should we be writing this off as a loss?
- Q: Setting aside land cost, what do you anticipate the total project cost to be for one machine? What is the split of material that the system will produce...what percentage of carbon black, oil, gas? Does your system run 24/7 and for how many days, or 8/9 hours per day.
  - A: Hi Steve Not including land, the equipment is estimated to cost $7-10MM depending on the type of refining we want to do the end product. The refining will be determined based on the needs of the customer. The product volume is about 50% oil, 30% carbon black, 12% steel, and 8% gas (the gases will be used to run the machine, and the excess gas can be sold). Our current system runs about 4-5 hours per day. We are currently assembling will initially run 40 hours a week, but the goal is to run it for three shifts all week.
- Q: This sector certainly is seeing some good traction these days. Few weeks ago, Bolder Industries signed a LOI with a SPAC merger company to go public with $880M valuation (and i believe they only have $10M revenue). Do you see your process being more efficient than Bolder's? Also, do you see Smart Tire Recycling potentially consider avenues like SPAC mergers?
  - A: Hi Vijay That is a good observation. We see potential advantages in our system regarding yield, cost of scale, and the separation of the oil. Mergers are an option, but we are aiming to scale our technology at this point.
- Q: it seems like you guys are doing something good. would love to take a tour of your lab next year some time. i see where there are clothing companies that make some clothes out of black carbon, would you guys license your technology for a company like that? can you please send me that report. i will email you and sign nda
  - A: Hi John, I have actually never heard of the clothing application of carbon black. Please send me an email, mendel@smarttirerecycling.com. Best, Mendel
- Q: Having been burned for thousands by loop industries I am skeptical in companies that promise a revolutionary recycling technology of things that have never been recycled before. What worst is the plot is eerily similar to that of loop industries; which had a couple of a guys walk into a garage out of nowhere claiming they can solve one of life’s major problems in recycling the un-recyclable. Loop is now being sued by several law firms because the technology never existed, it was all, allegedly, a scam. Can you give me your thoughts regarding loop industries and tell me what makes your recycling of something that’s never been recycled before company different?
  - A: Hi Richard I appreciate your question and I am sorry that investment did not work out. I am not very familiar with Loop Industries, but am well aware of other companies that have exaggerated or outright lied about their technologies. Our technology has been verified by a third party engineer. If you send me an email to mendel@smarttirerecycling.com, after executing an NDA I can send you that report. You are also welcome to come to Pittsburgh to take a tour of our lab. Have a nice weekend, Mendel
- Q: I would like to know when all is said and done and you have a fully functioning operation, would I be able to open a recycling plant here in my state (like a franchise) or are you guys going to just open them systematically throughout the US? I would like to open one for people who need a second chance in life and I have always thought of tire recycling, but letting you guys do the heavy lifting and I do the part that will help people. Fair enough? LOL
  - A: Hi Corri We are looking at possible ideas like partnering (franchising) with companies that collect and shred tires, and we would offer our system and network to add value to the scrap tires and find local buyers for the oil and carbon black. Mendel
- Q: Hi it would be nice to understand the differences in your proccess vs traditional pyrolysis systems. It is know that dirt and soil in tyres are mayor problems for rCb production, as well as metal oxide front tyre threads. How many parts does the pre pyrolysis systems has do you cleba shread metal separate before pyrolysis or does the system works by itself. Also you talk about a 0 co2 process how do you accomplish pyrolysis without co2 generation. Thanks i have tried pyrolysis without great results but i am very interested in upgrading my operation with your tech when avaliable
  - A: Hi Herman Thank you for your important question. Our process is not standard pyrolysis. Referring to it as pyrolysis is not entirely accurate. Due to the proprietary nature, I cannot discuss additional details on this platform. Our process creates a quicker and cleaner breakdown, then traditional pyrolysis. Current equipment takes hours for the product to breakdown. Ours happens in a fraction of that amount of time. This uses less heat and a pure end product with no char. Regarding your dirt question, we insert a clean tire crumb at a very fine mesh with almost all the contaminates removed. Our many separation vessels remove the leftover contaminates. The industry has been fine-tuning pyrolysis for many years. It is now a perfected stage. Please reach out to me directly to have a more in-depth discussion about possible collaboration. mendel@smarttirerecycling.com
- Q: Mendel - In December you wrote "In Jan. 2023 we will be announcing some major milestones reached. ". I haven't seen that yet. Where is the announcement?
- Q: Hi Mendel, Are you aware of a company called TerraCycle? If no, they are also raising money on StartEngine.com I think you guys can totally team up in the future. They are based in Trenton New Jersey. I am very excited about Smart Tire Recycling.
  - A: Thank you, Brenden. I am having talks with a few companies about a potential collaboration. I will look into TerraCycle as well.
- Q: I love the idea of recycling tires and already invested with a company that holds intellectual property for the process on conversion to carbon black. They also hold patents in U.S., Canada, and India and have started a plant in Poland. How does your process compare to the other company and do you consider them to be direct competition for your business? How does your process differ and what advantages does your process have over the competition? I am very happy to add another company to my portfolio if there are streams of revenue that don't compete. Can you also provide the patents you hold licence for. Thanks for your time
  - A: Hi Thomas There are a couple of companies that have similar technologies. The current players are not even tapping into 1% of the billion scrap tires currently disposed of annually. The market is wide open, but the business model is proven. We have proven that we can produce marketable recovered carbon black. We believe we hold two potential advantages over our competition. Our technology is estimated to be 30-50% cheaper to scale than our competitors. Our technology has the potential to reach a significantly higher grade of carbon black, doubling or tripling the current $0.30/lb quality. We are still working on proving to what degree we can refine it. We expect to have more precise data on these advantages in the next six months. In addition to our licensed patents, we have our pending patent (published in 2018). Our patent is in the US, EU, and Mexico. We intend to continue to focus some of our r&d on specialty carbon black while maintaing our main business model of converting tires into tire grade carbon black. Please email me at mendel@smarttirerecycling.com, and I can send you more information on our IP.
- Q: Do you intend to pay a dividend?
  - A: It is very likely that we will pay a dividend. That decision will be made by the board once the company builds its first full facility. That is expected to take place within the next 24 months.
- Q: any new update
- Q: Hello, I am a small investor from early 2022 (through StartEngine) and have been asking for current updates/information but have not been able to get any news. I was surprised to see a raise through WeFunder as well but though 1 page said update 2024- I haven;t found anything more current than 2020. Can you please send me an update on the company and if it's still in existance. I've tried emailing questions, posting them on LinkedIn (all the officers Smart Tire Recycling listed), posted on StartEngine and now WeFunder. Any information would be appreciated. Ed@ramseymanagement.com
- Q: Seems like we can write-off the investment Website is down as well.