{"data":{"type":"company_profile","id":70606,"entity_id":"wefunder:company:70606","attributes":{"canonical_url":"https://wefunder.com/squareat","generated_at":"2026-06-18T23:12:54Z","updated_at":"2026-06-18T05:03:01Z","entity_ids":{"company":"wefunder:company:70606","slug":"wefunder:company_slug:squareat"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-18T23:12:54Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-18T05:03:01Z","as_of":"2026-06-18T23:12:54Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-18T05:03:01Z","as_of":"2026-06-18T23:12:54Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-18T23:12:54Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-18T23:12:54Z","confidence":"medium"}}},"company":{"id":70606,"entity_id":"wefunder:company:70606","slug":"squareat","name":"SquarEat","tagline":"Revolutionary Foodtech Startup - Delicious, Innovative and Ready-to-Eat!","elevator_pitch":"Uses proprietary cooking techniques to transform any kind of natural ingredient in pre-cooked and/or “ready to eat” squares that can be eaten directly from the fridge, microwaved, boiled, warmed (pan or oven). Thanks to our proprietary process the squares last up to 3 weeks in the fridge (no additives/loss in nutritional values). We plan to launch a meal-plan service targeting initially the fitness/health conscious consumers, and then expand further to other segments and via additional channels.","story":"Paolo has been training as semi-professional athlete for almost 20 years and, like many others, has always struggled with food.\u0026nbsp;His quest to find\u0026nbsp;anything\u0026nbsp;healthy, easy AND\u0026nbsp;delicious left him inspired.Until now, a clear-cut solution has never truly existedMost healthy food options are\u0026nbsp;either cooked at home\u0026nbsp;(time consuming), substituted by meal replacements (simply bars and shakes), ordered via apps (costly one-off solution) or via meal plans (rigid recurring solution, often not tasty/healthy).\u0026nbsp;The market clearly lacks something healthy AND delicious, long lasting AND natural, and easily adaptable to the busy consumer lifestyle. How we got hereDuring the lockdown SquarEat emerged.Paolo spent days and nights in the kitchen of a restaurant that was closed due to COVID-19 restrictions.\u0026nbsp; Inspired and with time on his hands, he worked closely together with a talented chef to create something entirely new.What they're saying“Perfect dinner tonight, this has to be one of the most amazing ideas!”- Ana Cameron“One of the most interesting things I've\u0026nbsp;tried, super healthy and tastes great!”- Anna Lev“Trying the food of the future for the\u0026nbsp;first time, Choco-pancake! Actually,tastes like a real one!” - Martina Sim“Meal plan 100% natural and made\u0026nbsp;with healthy ingredients.” - Yami\u0026nbsp;Giardina“Recipes are 100% natural with no\u0026nbsp;preservatives, the meal was insanely\u0026nbsp;delicious and easy to prepare” – Valerie\u0026nbsp;Senior“Great packaging, not-messy at all, easy, quick, delicious, innovative, nutritious; chicken and sweet potato were our favorites, we enjoyed them so much”-\u0026nbsp;Amanda GuillenTake a tour of SquarEatWe created a new concept of foodOur food comes in squares as a result of a special\u0026nbsp;preparation process. Each square is made of a single primary ingredient plus natural aromas `(20+ recipes).\u0026nbsp;Our proprietary process results in\u0026nbsp;no loss of nutrients during cooking nor storage.\u0026nbsp;In fact, our\u0026nbsp;Squares last\u0026nbsp;up to\u0026nbsp;3 weeks (of course, with NO\u0026nbsp;additives!) and\u0026nbsp;are tasty, healthy, and made with precisely measurable nutrients amount.\u0026nbsp;This makes them suitable for any type of diet (including vegan options) and goal. In addition, they are ready-to-eat but can also be warmed in microwave or cooked in a pan, alone or as part of a wider recipe.Our choco-pancake square, vegetarian, dairy free, sugar free, gluten free, DELICIOUS! An example of a baked preparation of our zucchini, sweet potato, and chicken squaresHigh-growing and fragmented market where disruption can be highly rewardedThe \"meals delivery market\" in the\u0026nbsp;US is experiencing\u0026nbsp;very strong growth (12-13% p.a.). The market is extremely fragmented with no real champions as of today. There are many local small-sized players with undifferentiated offering\u0026nbsp;and usually poor economics because of\u0026nbsp;constrained operations.\u0026nbsp;The typical issues are: traditional cooking, need for\u0026nbsp;on demand/ simultaneous\u0026nbsp;production of many ingredients,\u0026nbsp; limited possibility to store (short conservation period) or high usage of preservatives, and very frequent deliveries.SquarEat is disruptiveWay longer storage life\u0026nbsp;vs. existing offering, even though squares are completely naturalSignificantly less deliveries requiredScalable model thanks to flexible\u0026nbsp;production not linked to\u0026nbsp;demand and ability to store productVery broad B2C customer base (from athletic/healthy, to vegan, to busy professionals)\u0026nbsp;Differentiated B2B distribution channels, with potential to target gyms, offices, schools, vending machines, events, and ultimately supermarkets and airlinesEnjoyable both with meal plan format and one-off purchasesSquares can be mixed and matched, allowing customizable boxesIt’s much more\u0026nbsp;TASTY even if it’s HEALTHY!The texture of our chicken square is truly meat-likeWe're already launched with the aim to rollout throughout the entire\u0026nbsp;USWe've held several tasting sessions and the feedback was extremely positive, from both customers and investors.We are already operating\u0026nbsp;a\u0026nbsp;fully equipped laboratory and flagship store in a high traffic premium location in Miami, FL.Our first phase of our marketing launch, and several high profile influencers and gyms are already promoting our product.\u0026nbsp;Our already operational preparation labOur activities on social media are already getting a very good traction!We have a sustainable plan to arrive to +$40m sales in 5 yearsWe have raised over\u0026nbsp;$200k\u0026nbsp;from founders and seed investors who love our squares\u0026nbsp;.\u0026nbsp;With other $100k (our minimum) we can potentially run the business at 0 sales for 6 months, and we need only 135 subscriptions and 6 gyms\u0026nbsp;to breakeven.\u0026nbsp;We have assumed a very conservative ramp-up period during which we will validate the product and the model without burning a lot of cash, while scaling up with investments after year 2.\u0026nbsp;Our marketing strategy will initially be based on leveraging our network of local influencers in the fitness and lifestyle community, which account for\u0026nbsp; over\u0026nbsp;3\u0026nbsp;million followers. They will be paid a % of the revenues generated by their followers base with evident benefit for us (no upfront marketing cost) and for them (constant revenue stream thanks to our\u0026nbsp;subscription model).\u0026nbsp;After hitting\u0026nbsp;our $700k target,\u0026nbsp;we will\u0026nbsp;accelerate the introduction\u0026nbsp;paid marketing\u0026nbsp;(which in our plan we assume only after year 2) and the opening of new labs (California, New York), resulting in faster growth.We have selected a mix of professional influencers and spontaneous real-consumer brand ambassadorsWhat's more?The beauty of our model and product is that it is extremely scalable and modular. Differently from our competitors, thanks to our streamlined production and long conservation of our products we would be able to mechanise and centralize our facilites much easier. None of these upsides is included in the plan above!Help us bringing our Squares to your home!We are excited to start the productions of our Squares and a successful fundraising will help us achieve our rapid\u0026nbsp;expansion.\u0026nbsp;If you are eager to try them, help us bring them to your home! Together, we can create the future of healthy, sustainable and convenient cooking.","location":"Miami Beach, FL","website":"https://squareat.com/","total_amount_raised":262619,"total_investors":114,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/squareat","https://squareat.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/70606/xxl_cropped_FOTO5.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/70606/large_cropped_SquarEat_logo.jpeg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/70606/standard_cropped_FOTO5.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/70606/standard_cropped_FOTO5.jpg"},"links":{"company_url":"https://squareat.com/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"🌎 100% natural, ready-to-eat, nutritionally balanced... and incredibly tasty!"},{"index":2,"claim_id":"claim-fact-2","value":"📈 Healthy prepared food delivery is a fragmented market, growing at a 12%, and is already over $3b!"},{"index":3,"claim_id":"claim-fact-3","value":"💰 Highly scalable: Streamlined cooking and storage, longer shelf life and fewer deliveries needed."},{"index":4,"claim_id":"claim-fact-4","value":"🚀 Projected to breakeven within our first 9 months!"},{"index":5,"claim_id":"claim-fact-5","value":"😍 People love our flavors. We've had hundreds of amazing reviews and they can't wait to buy."},{"index":6,"claim_id":"claim-fact-6","value":"💪 Omni-channel product available at gyms, retail, vending machines, airlines and our website!"},{"index":7,"claim_id":"claim-fact-7","value":"♻️ Recyclable packaging, vegan / vegetarian and gluten free options available"}],"team":[{"id":1174295,"entity_id":"wefunder:company_role:1174295","user_entity_id":"wefunder:user:1130461","role":"founder","name":"Paolo Cadegiani","title":"CEO","bio":"Industrial Design Degree from Brera Academy Milan, ISSA certified personal trainer, already 1UP Nutrition ambassador, Miami resident since 2013 and active member of the city’s fitness community, +5 years experience in Food \u0026amp; Beverage Industry.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1174295/square_cropped_Paolo_Cadegiani.jpg?1613917433","profile_url":"https://wefunder.com/paolocadegiani","related_urls":["https://wefunder.com/paolocadegiani"]},{"id":1174396,"entity_id":"wefunder:company_role:1174396","user_entity_id":"wefunder:user:1130507","role":"founder","name":"Alessandro Della Nina","title":"CFO","bio":"Invested in a digitally-enabled food distribution company at €0.6m valuation: raised €0.7m at €4.5m 1y later, grew revenues 100% for 2y to €2.2m, and reached +9,000 customers. Launched a restaurant chain that now has 7 outlets and +€5m revenues.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1174396/square_cropped_Alessandro_Della_Nina.jpg?1652275002","profile_url":"https://wefunder.com/alessandrodellanina","linkedin_url":"https://www.linkedin.com/in/alessandro-della-nina-2b278141/","related_urls":["https://wefunder.com/alessandrodellanina"]},{"id":1174544,"entity_id":"wefunder:company_role:1174544","user_entity_id":"wefunder:user:1130679","role":"founder","name":"Stefano Bucci","title":"CTO","bio":"Developer with +10 years experience, Master in Digital Comunication at Scuola Politecnica di Design di Milano, Degree in Industrial Design at La Sapienza Rome.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1174544/square_cropped_Stefano_Bucci.jpg?1620200751","profile_url":"https://wefunder.com/stefanobucci","linkedin_url":"https://www.linkedin.com/in/stefanobucci/","related_urls":["https://wefunder.com/stefanobucci"]},{"id":1433089,"entity_id":"wefunder:company_role:1433089","user_entity_id":"wefunder:user:1328471","role":"founder","name":"Vincenzo Foglia","title":"COO","bio":"Former General Manager of “Segafredo Lincoln Road” Miami South Beach, ISSA certified personal trainer, Miami resident since 2009 and active member of the city’s fitness community, +10 years experience in Food \u0026amp; Beverage Industry.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1433089/square_cropped_Screen_Shot_2021-02-19_at_4.22.16_PM.jpg?1675361372","profile_url":"https://wefunder.com/vincenzofoglia","linkedin_url":"https://www.linkedin.com/in/vincenzo-foglia-78770362","related_urls":["https://wefunder.com/vincenzofoglia"]},{"id":1481897,"entity_id":"wefunder:company_role:1481897","user_entity_id":"wefunder:user:1368988","role":"employee","name":"Maria Laura","title":"CMO","bio":"International Commerce degree from the Private University of Santa Cruz. Event and guest coordinator of “Forte dei Marmi” Miami Beach, Yacht concierge of Miami South Beach Charters.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1481897/square_cropped_Screen_Shot_2021-02-19_at_4.22.01_PM.jpg?1613930203","profile_url":"https://wefunder.com/maria.laura","linkedin_url":"https://www.linkedin.com/in/maria-laura-vacaflores-552119187/","related_urls":["https://wefunder.com/maria.laura"]}],"featured_investors":[{"id":5169,"entity_id":"wefunder:company_investor_profile:5169","investor_profile_id":668952,"investor_profile_entity_id":"wefunder:investor_profile:668952","subject_entity_id":"wefunder:user:1129253","name":"M S","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjIyMDgsInB1ciI6ImJsb2JfaWQifX0=--a5c4b7b47dbddf0fd97e67dbc017d8407a2117e7/filename","profile_url":"https://wefunder.com/matteosantecchia","investment_total":20000,"investment_info":"Invested $20,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/matteosantecchia"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":19,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":38066,"entity_id":"wefunder:fundraise:38066","state":"successful","offering_type":"506(b)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":250000.0},{"id":38065,"entity_id":"wefunder:fundraise:38065","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":100000.0,"funding_started_at":"2021-04-30T22:10:41Z","funding_closed_at":"2021-11-12T05:01:46Z","auto_close_at":"2021-11-12T04:59:59Z"}],"latest_fundraise":{"id":38066,"entity_id":"wefunder:fundraise:38066","state":"successful","offering_type":"506(b)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$5M","nb":"$6M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":167349,"entity_id":"wefunder:comment:167349","question":"Why is it called Squareat when the shape is obviously a rectangular prism?","author_name":"Matthew Thorson","votes":3,"created_at":"2021-09-02T04:44:19Z","canonical_url":"https://wefunder.com/squareat#question-167349","answers":[]},{"id":155052,"entity_id":"wefunder:comment:155052","question":"Why it's SQUARE shaped?","author_name":"Marcelo Vacaflores","votes":3,"created_at":"2021-06-28T17:15:20Z","canonical_url":"https://wefunder.com/squareat#question-155052","answers":[{"id":155057,"entity_id":"wefunder:comment:155057","answer":"Hi , Marcelo.. this is one of the most common questions we have. There are 3 purposes: 1) Functional purpose: the standardized squared shape with consistent dimension and weight allows customers to target nutrients in a faster and more intuitive way and easily count their intake in terms of squares. 2) Practical purpose: squares are easy to store and transport. This shape also maximizes modular production efficiency with huge benefits for our margin profile. 3) Philosophical and Aesthetic purpose: “square” is a synonym for “right”, “correct” and “proper” and that’s the first message we want to communicate. Transparency is the most important attribute in the food business. We also believe that this is an attractive and futuristic shape that communicates the soul and values of our project: we want to revolutionize the “ready to eat” and “meal plan” industry giving our customers something they have never tried before.","author_name":"Paolo Cadegiani","votes":2,"created_at":"2021-06-28T17:59:39Z"}]},{"id":155050,"entity_id":"wefunder:comment:155050","question":"How will you generate revenues?","author_name":"Marco Pellegrini","votes":3,"created_at":"2021-06-28T17:05:24Z","canonical_url":"https://wefunder.com/squareat#question-155050","answers":[{"id":155051,"entity_id":"wefunder:comment:155051","answer":"Hi Marco, thanks for your interest! Revenues from subscriptions are our core. These ensure stickiness, visibility, and margin calibration. The second revenue stream is from the boxes we sell trough gyms. Our product is perfect for people with an active and healthy lifestyle, and current alternatives sold in gyms are significantly poorer. The third revenue stream comes from our retail operations where the production lab is based. By having a store open to public, we are transforming a pure cost center in a revenue generating pole. In the future, once brand and product recognition will be more established, we will start selling our products also via different channels, like vending machines, events, airplanes, offering a convenient and healthy solution for consumption occasions for which packaged processed food is generally used.","author_name":"Alessandro Della Nina","votes":1,"created_at":"2021-06-28T17:08:06Z"}]},{"id":169307,"entity_id":"wefunder:comment:169307","question":"Currently you only deliver in the Miami area? I read your entire website and cannot figure out the caloric content of any of the 50 g squares - that seems like important information. In theory one should be able to live on these, (like Soylent) whether one wants to or not - I don't see how your company thinks about \"balanced nutrition\" - just in theory. It seems like a great idea for convenience, but nutritional information matters.","author_name":"Carol Baird","votes":1,"created_at":"2021-09-14T21:09:55Z","canonical_url":"https://wefunder.com/squareat#question-169307","answers":[{"id":169315,"entity_id":"wefunder:comment:169315","answer":"Hi Carol, The launch is scheduled for the end of September in Miami, but will be nationwide soon. Of course we care about a \"balanced nutrition\"! When our recipes were brought to life, nutritional values were something we worked on the most. The nutritional facts can be found under each Square description on squareat.com or by simply scanning the QR codes on top of the labels inside the Meal Boxes. Soylent is a meal replacement solution while we are a “Ready to Eat” meal plan delivery service. However, compared to other meal plans, SquarEat is healthier, tastier, and naturally lasts longer. In addition we offer portion-controlled meals that can satisfy all customers, multiple warm up choices, and optimization of spaces during transportation and storage.","author_name":"Alessandro Della Nina","votes":0,"created_at":"2021-09-14T22:08:49Z"}]},{"id":165967,"entity_id":"wefunder:comment:165967","question":"I am in Chicago, and am really interested in your product. Is there any way I can try it in Chicago? Also, your website says the shelf life of the squares is 2 weeks. Is that refrigerated? Can they be stored without refrigeration for any length of time? Can they be frozen (and does freezing alter the taste/texture)? *It seems like English is not your first language - I would recommend finding a native-English speaker to do your website copy. Your website also needs some polish if you wish to present a professional appearance (grammar, spelling, structure). Looking forward to your responses.","author_name":"Nicole Salata","votes":1,"created_at":"2021-08-26T16:47:15Z","canonical_url":"https://wefunder.com/squareat#question-165967","answers":[{"id":166017,"entity_id":"wefunder:comment:166017","answer":"Hi Nicole, We are glad about your interest. We had a lot of requests to try the product before investing and we totally understand that. The bigger investments we had come after real tastings. Unfortunately, it is not possible for us to provide free samples to everyone who wants to invest without incurring in unsustainable shipping costs. At the moment we are ready to deliver only in the Miami Area. The next step is to improve it and make it nationwide, and we are already discussing with FedEx a master framework agreement. If you are interested in a relatively large investment ticket (\u0026gt;5k) we can discuss a sample. Our Squares should be considered as refusal food, as they are made with only 100% natural ingredients. The only thing that changes is the external appearance, taste and consistency are like what you have always eaten. 2 weeks of shelf life refer to a product kept in a regular refrigerator. We don’t recommend keeping the Squares out of the refrigerator for more than 2 hours. They can be frozen and, thanks to the vacuum sealing, shelf life will be extend significantly to more than 2 months. Also, taste and texture will not change as much as a regular food under vacuum/frozen. Still there will be a minor change (but much less than regular food). Thanks for the recommendation about the mistakes we have on our website. As you guessed we are not native english :) As we are not opened yet we are still changing, correcting and adapting things and we have recently hired a native-English speaker to do our website copy. All the corrections will be online soon. Let us know if you have any other questions. Thank you, SquarEat Team","author_name":"Alessandro Della Nina","votes":2,"created_at":"2021-08-26T20:22:11Z"}]},{"id":165863,"entity_id":"wefunder:comment:165863","question":"Your food concept looks so fun. I run a tech creator house in Los Angeles, CA and we have a creator in now who’s working on augmented reality dining experiences. In the next month, we plan to have chef-prepared immersive dinner parties at the house inviting distinguished guests from across the emerging tech \u0026amp; media community. I feel the sci-fi vibe of both our offerings could be a great point of collaboration, would you be interested in enlisting a house full of test subjects into a meal plan and possibly doing a cool promotion? Let me know!","author_name":"Aidan Wolf","votes":1,"created_at":"2021-08-25T23:56:29Z","canonical_url":"https://wefunder.com/squareat#question-165863","answers":[{"id":165908,"entity_id":"wefunder:comment:165908","answer":"Hello Aidan, We are definitely interested. Exposure is important to us, especially during this beginning stage of our Company. Would you be available for a quick call to brief us a little bit more about your proposal? Thank you","author_name":"Paolo Cadegiani","votes":0,"created_at":"2021-08-26T05:02:25Z"}]},{"id":157717,"entity_id":"wefunder:comment:157717","question":"Hi, do you all plan on remaining an LLC for tax purposes, and do you all anticipate becoming profitable any time within the near future?","author_name":"Lucas Selvidge","votes":1,"created_at":"2021-07-13T01:40:10Z","canonical_url":"https://wefunder.com/squareat#question-157717","answers":[{"id":157781,"entity_id":"wefunder:comment:157781","answer":"Hi Lucas, thanks a lot for your interest! LLC was the easiest format to get started quickly. We know that at some point we will have to convert (potentially into C-Corp). We have already discussed this with our lawyers. We plan to do it as soon as it will make sense considering tax implications, the pace of our national expansion, and potential future financing rounds with institutional investors. We plan to be profitable 6 months after we start selling given our lab (our main single cost item) also serves as a retail point of sales, and we need only further 135 subscriptions and 6 active gyms to breakeven. Let us know if you have any other question and thanks again!","author_name":"Alessandro Della Nina","votes":1,"created_at":"2021-07-13T11:29:54Z"}]},{"id":155308,"entity_id":"wefunder:comment:155308","question":"Are there any options available for vegetarians or vegans?","author_name":"Saritah Zagha Nobile","votes":1,"created_at":"2021-06-29T22:38:01Z","canonical_url":"https://wefunder.com/squareat#question-155308","answers":[{"id":155309,"entity_id":"wefunder:comment:155309","answer":"Hi Saritah! Yes, we have an entire subscription dedicated to vegan people, and multiple vegetarian options. We are working on expanding both.","author_name":"Paolo Cadegiani","votes":0,"created_at":"2021-06-29T22:40:22Z"}]},{"id":300099,"entity_id":"wefunder:comment:300099","question":"Is the company still alive?","author_name":"Guido Anastasia","votes":0,"created_at":"2025-01-16T10:34:19Z","canonical_url":"https://wefunder.com/squareat#question-300099","answers":[{"id":300161,"entity_id":"wefunder:comment:300161","answer":"Hi Guido. Yes the company is still alive. However the business has faced several headwinds, mainly in relation to high distribution costs of online operations. We have therefore paused operations. Paolo has sold his apartment and has injected all his personal wealth in the business as free shareholder loan. We are now looking for new investors to have operations restarted based on the learnings we got.","author_name":"Alessandro Della Nina","votes":0,"created_at":"2025-01-16T20:49:17Z"}]},{"id":178184,"entity_id":"wefunder:comment:178184","question":"What inspired you to make this?","author_name":"Edwin Mulianto","votes":0,"created_at":"2021-11-08T14:58:20Z","canonical_url":"https://wefunder.com/squareat#question-178184","answers":[{"id":178505,"entity_id":"wefunder:comment:178505","answer":"Hi Edwin! The idea behind SQUAREAT comes from one of the most common issues. People often struggle dealing with a busy lifestyle trying to keep up with a healthy and proper diet without sacrificing food taste. After experiencing first-hand the inefficiencies of traditional meal plan services, we have seen a clear possibility of disruption in bringing a complete transformation to a sector that is growing tremendously fast, introducing a brand-new concept.","author_name":"Paolo Cadegiani","votes":0,"created_at":"2021-11-09T23:56:21Z"}]},{"id":167928,"entity_id":"wefunder:comment:167928","question":"Hello, do you have a deck in Spanish? Thanks (I am from Spain)","author_name":"Jorge Rodes Arnal","votes":0,"created_at":"2021-09-05T11:26:43Z","canonical_url":"https://wefunder.com/squareat#question-167928","answers":[{"id":167931,"entity_id":"wefunder:comment:167931","answer":"Hi Jorge Unfortunately not but if you have any question we will try to address them. Let us know how we can help. Thanks","author_name":"Alessandro Della Nina","votes":0,"created_at":"2021-09-05T11:58:16Z"}]},{"id":167207,"entity_id":"wefunder:comment:167207","question":"I’m interested in eating low carb. Can you accommodate that request?","author_name":"Ron Long","votes":0,"created_at":"2021-09-01T18:27:03Z","canonical_url":"https://wefunder.com/squareat#question-167207","answers":[{"id":167209,"entity_id":"wefunder:comment:167209","answer":"Hi Ron! Our Meat, Chicken, Seabass, Salmon Squares are low carbs. We add a little healthy carbs during our Squares preparation in order to give them a better and softer texture. More choices will be available soon and customers can find all the nutritional facts of our exsisting sqaures at squareat.com.","author_name":"Paolo Cadegiani","votes":0,"created_at":"2021-09-01T18:34:11Z"}]},{"id":166638,"entity_id":"wefunder:comment:166638","question":"Ciao a utti, volevo conoscere l´índirizzo dil vostro flagstore a Miami. Saró nella cittá fra due settimane e mi picerebbe molto conoscere il prodotto. Daniel.","author_name":"Daniel Cadullo","votes":0,"created_at":"2021-08-30T13:18:58Z","canonical_url":"https://wefunder.com/squareat#question-166638","answers":[{"id":166642,"entity_id":"wefunder:comment:166642","answer":"Ciao Daniel. Siamo in 749 Washington avenue Miami Beach 33139. Lo store non è ancora aperto al pubblico ma stiamo organizzando tasting per investitori. Se vuoi mandaci una mail a administration@squareat.com e ci organizziamo per la tua visita. Grazie","author_name":"Paolo Cadegiani","votes":0,"created_at":"2021-08-30T13:35:12Z"}]},{"id":166035,"entity_id":"wefunder:comment:166035","question":"I may be misunderstanding how these are purchased, but it seems like you're unable to buy anything beyond the meal plans that consist of specific boxes. Are there future plans to allow people to customize their own boxes?","author_name":"Kel Henry","votes":0,"created_at":"2021-08-26T21:37:05Z","canonical_url":"https://wefunder.com/squareat#question-166035","answers":[{"id":166055,"entity_id":"wefunder:comment:166055","answer":"Hello Kel Henry, thanks for being interested in our product. At the moment we provide pre-made boxes based on a menu we have developed with high rated chefs and elite nutritionists. We are already working on a \"Pick Your Own\" menu that will soon be available nationwide. Customers will be able to select the Squares they like the most from a wider selection.","author_name":"Paolo Cadegiani","votes":0,"created_at":"2021-08-26T22:29:07Z"}]},{"id":165866,"entity_id":"wefunder:comment:165866","question":"Your web dev needs a spanking. I can't register on your site because it treats all Zip Codes starting with zero as invalid.","author_name":"George Thirk Poppins","votes":0,"created_at":"2021-08-25T23:58:20Z","canonical_url":"https://wefunder.com/squareat#question-165866","answers":[{"id":166023,"entity_id":"wefunder:comment:166023","answer":"Hi George, Apologies for the inconvenience. We actually did it on purpose because we are not selling and that form was to place orders, so we blocked the zipcodes. We realized this was creating some confusion (thanks for the feedback!) and so we created the below for where you can register to remain updated about the product and the company. https://squareat.com/registration Again, apologies for the confusion. Please let us know if you have any additional questions and we hope to welcome you as investor Regards","author_name":"Alessandro Della Nina","votes":0,"created_at":"2021-08-26T20:34:04Z"}]},{"id":165812,"entity_id":"wefunder:comment:165812","question":"is this a joke??","author_name":"Rosie Byrne","votes":0,"created_at":"2021-08-25T20:55:35Z","canonical_url":"https://wefunder.com/squareat#question-165812","answers":[{"id":166020,"entity_id":"wefunder:comment:166020","answer":"Hi Rosie I guess you are a bit sceptical about our solution :) When we started this project we knew this would be the greatest challenge for us to overcome. The positive news is that we had some large investments for outside investors before and during this campaign, and all people investing larger tickets were people who actually tried the product. We are not suggesting people start eating some artificial \"Matrix like\" food. In fact, taste and natural consistency are at the heart of our product. Would you say that a pea soup is not pea simply because the shape is different from the original? Or that an omelette is not an egg because it does not look like an egg? We are just launching, confronting ourselves with the exciting everyday's challenges of managing a new business. We hope that after trying our Squares you will be pleasantly surprised! If you have any question please do not hesitate to contact us.","author_name":"Alessandro Della Nina","votes":0,"created_at":"2021-08-26T20:29:24Z"}]},{"id":158768,"entity_id":"wefunder:comment:158768","question":"The idea of square food was long seen in some movies, I wonder do you guys hold any patents? what will prevent any bigger players in the food industry to eat you guys for breakfast with a knock-off product? Last what would be the pricing for the square? and how many squares counts for a meal?","author_name":"Mohammed Khonizi","votes":0,"created_at":"2021-07-19T09:50:40Z","canonical_url":"https://wefunder.com/squareat#question-158768","answers":[{"id":158920,"entity_id":"wefunder:comment:158920","answer":"Hi Mohammed, thanks for your question. The idea behind our concept is definitely to offer our customers a new and futuristic product, but our plus are quality and taste. If for example you taste our chicken squares you will feel like you are eating real chicken because that what it is. All the money we raised before wefunder, and some of the large tickets invested on wefunder are from people who tasted the squares and were convinced by them. This is not the first time someone is introducing a non-obvious innovation in food. What if I told you 20 years ago that today you would have tasted a hamburger that looked and tasted like real meat but in reality is made of pea/soy and beetroot? Our squares are 100% natural and made with the ingredients we mention in the ingredient list, but the “jump” in perception is similar to what Impossible is doing with hamburgers. We have explored patenting our solution with specialized attorneys. They told us that there are grounds to obtain a patent but as with most food products, the process is lengthy and very costly as it requires many interactions with authorities (who are very reluctant in granting patents on food). Therefore, we have decided to continue with this only if we raise +700k as we think there are better ways to invest our initial capital. We are not at a scale yet to drag the attention of the bigger players, plus it took us almost 2 years to develop our production chain structure (which is secret) our recipes (we only communicate ingredients but not procedures and quantities) and our brand identity. Established players will have to change completely their production structure to produce our product. By the time this will be rational for them to do we will have completed the patenting route. This is one of our priority, but we want to be rational on how we allocate capital. We don’t want to invest a lot of money in a patent before having sold a single square. Talking about prices, our goal is also to make the squares affordable. We will start with a subscription delivery meal plan service and the average cost per meal box will be from USD 6.50 to 11.90 depending on the kind of subscription. We have 2 sizes of meal boxes: the small (4 x 50g squares) and the regular (6 x 50g squares). Every box is considered a meal and every square is considered a portion calculated on the average human being needs. Was a pleasure to answer to your question let us know if you have some more! Have a good day","author_name":"Paolo Cadegiani","votes":1,"created_at":"2021-07-20T15:34:16Z"}]},{"id":155329,"entity_id":"wefunder:comment:155329","question":"What is the best way to prepare the squares?","author_name":"Bailey Burke","votes":0,"created_at":"2021-06-30T01:44:49Z","canonical_url":"https://wefunder.com/squareat#question-155329","answers":[{"id":155333,"entity_id":"wefunder:comment:155333","answer":"All squares are ready to eat. However, each kind has its own signature preparation method: - Fruit and nuts squares are best eaten directly from the fridge. - Meat and fish are tasty both from the fridge or warmed up. - Vegetable and Carbs are best warmed up. The fastest way to warm them up is 30 seconds in the microwave. You can also use other methods like having them boiled or sauteed in a hot pan or in the oven for about 5 minutes. To have a unique experience, we recommend our chef’s favorite, consisting in heating the vacuum- packed squares in the microwave for 30 seconds and then finishing them in a hot pan for about 2 minutes with a little bit of olive oil to give them a crunchy touch. This info along with nutritional facts and much more, can be found by simply scanning the QR codes located inside the box.","author_name":"Vincenzo Foglia","votes":1,"created_at":"2021-06-30T02:41:27Z"}]},{"id":155305,"entity_id":"wefunder:comment:155305","question":"Are there any options available for vegetarians or vegans?","author_name":"Saritah Zagha Nobile","votes":0,"created_at":"2021-06-29T22:22:12Z","canonical_url":"https://wefunder.com/squareat#question-155305","answers":[]}],"faq":[{"question":"How will you generate revenues?","answer":"Hi Marco, thanks for your interest! Revenues from subscriptions are our core. These ensure stickiness, visibility, and margin calibration. The second revenue stream is from the boxes we sell trough gyms. Our product is perfect for people with an active and healthy lifestyle, and current alternatives sold in gyms are significantly poorer. The third revenue stream comes from our retail operations where the production lab is based. By having a store open to public, we are transforming a pure cos..."},{"question":"Why it's SQUARE shaped?","answer":"Hi , Marcelo.. this is one of the most common questions we have. There are 3 purposes: 1) Functional purpose: the standardized squared shape with consistent dimension and weight allows customers to target nutrients in a faster and more intuitive way and easily count their intake in terms of squares. 2) Practical purpose: squares are easy to store and transport. This shape also maximizes modular production efficiency with huge benefits for our margin profile. 3) Philosophical and Aesthetic pur..."},{"question":"Are there any options available for vegetarians or vegans?","answer":"Hi Saritah! Yes, we have an entire subscription dedicated to vegan people, and multiple vegetarian options. We are working on expanding both."},{"question":"What is the best way to prepare the squares?","answer":"All squares are ready to eat. However, each kind has its own signature preparation method: - Fruit and nuts squares are best eaten directly from the fridge. - Meat and fish are tasty both from the fridge or warmed up. - Vegetable and Carbs are best warmed up. The fastest way to warm them up is 30 seconds in the microwave. You can also use other methods like having them boiled or sauteed in a hot pan or in the oven for about 5 minutes. To have a unique experience, we recommend our chef’s favor..."},{"question":"Hi, do you all plan on remaining an LLC for tax purposes, and do you all anticipate becoming profitable any time within the near future?","answer":"Hi Lucas, thanks a lot for your interest! LLC was the easiest format to get started quickly. We know that at some point we will have to convert (potentially into C-Corp). We have already discussed this with our lawyers. We plan to do it as soon as it will make sense considering tax implications, the pace of our national expansion, and potential future financing rounds with institutional investors. We plan to be profitable 6 months after we start selling given our lab (our main single cost ite..."}]}}}