{"data":{"type":"company_profile_ai","id":70606,"entity_id":"wefunder:company:70606","attributes":{"canonical_url":"https://wefunder.com/squareat","retrieval_urls":{"canonical":"https://wefunder.com/squareat","json":"https://wefunder.com/squareat.json","markdown":"https://wefunder.com/squareat.md","ai_json":"https://wefunder.com/squareat.ai.json","ai_text":"https://wefunder.com/squareat.ai.txt","changelog_json":"https://wefunder.com/squareat.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-18T05:03:01Z","generated_at":"2026-06-18T23:13:41Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":70606,"entity_id":"wefunder:company:70606","slug":"squareat","name":"SquarEat","tagline":"Revolutionary Foodtech Startup - Delicious, Innovative and Ready-to-Eat!","elevator_pitch":"Uses proprietary cooking techniques to transform any kind of natural ingredient in pre-cooked and/or “ready to eat” squares that can be eaten directly from the fridge, microwaved, boiled, warmed (pan or oven). Thanks to our proprietary process the squares last up to 3 weeks in the fridge (no additives/loss in nutritional values). We plan to launch a meal-plan service targeting initially the fitness/health conscious consumers, and then expand further to other segments and via additional channels.","location":"Miami Beach, FL","website":"https://squareat.com/","total_amount_raised":262619,"total_investors":114,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 262619","citation":"https://wefunder.com/squareat#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-18T05:03:01Z","as_of":"2026-06-18T23:13:41Z","confidence":"high"},"observed_at":"2026-06-18T05:03:01Z","expires_at":"2026-06-19T05:03:01Z"},{"claim_id":"claim-total-investors","text":"Total investors: 114","citation":"https://wefunder.com/squareat#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-18T05:03:01Z","as_of":"2026-06-18T23:13:41Z","confidence":"high"},"observed_at":"2026-06-18T05:03:01Z","expires_at":"2026-06-19T05:03:01Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 262619","citation":"https://wefunder.com/squareat#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-18T05:03:01Z","as_of":"2026-06-18T23:13:41Z","confidence":"high"},"observed_at":"2026-06-18T05:03:01Z","expires_at":"2026-06-19T05:03:01Z"},{"claim_id":"claim-total-investors","text":"Total investors: 114","citation":"https://wefunder.com/squareat#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-18T05:03:01Z","as_of":"2026-06-18T23:13:41Z","confidence":"high"},"observed_at":"2026-06-18T05:03:01Z","expires_at":"2026-06-19T05:03:01Z"}],"company_claims":{"tagline":"Revolutionary Foodtech Startup - Delicious, Innovative and Ready-to-Eat!","elevator_pitch":"Uses proprietary cooking techniques to transform any kind of natural ingredient in pre-cooked and/or “ready to eat” squares that can be eaten directly from the fridge, microwaved, boiled, warmed (pan or oven). Thanks to our proprietary process the squares last up to 3 weeks in the fridge (no additives/loss in nutritional values). We plan to launch a meal-plan service targeting initially the fitness/health conscious consumers, and then expand further to other segments and via additional channels.","story":"Paolo has been training as semi-professional athlete for almost 20 years and, like many others, has always struggled with food.\u0026nbsp;His quest to find\u0026nbsp;anything\u0026nbsp;healthy, easy AND\u0026nbsp;delicious left him inspired.Until now, a clear-cut solution has never truly existedMost healthy food options are\u0026nbsp;either cooked at home\u0026nbsp;(time consuming), substituted by meal replacements (simply bars and shakes), ordered via apps (costly one-off solution) or via meal plans (rigid recurring solution, often not tasty/healthy).\u0026nbsp;The market clearly lacks something healthy AND delicious, long lasting AND natural, and easily adaptable to the busy consumer lifestyle. How we got hereDuring the lockdown SquarEat emerged.Paolo spent days and nights in the kitchen of a restaurant that was closed due to COVID-19 restrictions.\u0026nbsp; Inspired and with time on his hands, he worked closely together with a talented chef to create something entirely new.What they're saying“Perfect dinner tonight, this has to be one of the most amazing ideas!”- Ana Cameron“One of the most interesting things I've\u0026nbsp;tried, super healthy and tastes great!”- Anna Lev“Trying the food of the future for the\u0026nbsp;first time, Choco-pancake! Actually,tastes like a real one!” - Martina Sim“Meal plan 100% natural and made\u0026nbsp;with healthy ingredients.” - Yami\u0026nbsp;Giardina“Recipes are 100% natural with no\u0026nbsp;preservatives, the meal was insanely\u0026nbsp;delicious and easy to prepare” – Valerie\u0026nbsp;Senior“Great packaging, not-messy at all, easy, quick, delicious, innovative, nutritious; chicken and sweet potato were our favorites, we enjoyed them so much”-\u0026nbsp;Amanda GuillenTake a tour of SquarEatWe created a new concept of foodOur food comes in squares as a result of a special\u0026nbsp;preparation process. Each square is made of a single primary ingredient plus natural aromas `(20+ recipes).\u0026nbsp;Our proprietary process results in\u0026nbsp;no loss of nutrients during cooking nor storage.\u0026nbsp;In fact, our\u0026nbsp;Squares last\u0026nbsp;up to\u0026nbsp;3 weeks (of course, with NO\u0026nbsp;additives!) and\u0026nbsp;are tasty, healthy, and made with precisely measurable nutrients amount.\u0026nbsp;This makes them suitable for any type of diet (including vegan options) and goal. In addition, they are ready-to-eat but can also be warmed in microwave or cooked in a pan, alone or as part of a wider recipe.Our choco-pancake square, vegetarian, dairy free, sugar free, gluten free, DELICIOUS! An example of a baked preparation of our zucchini, sweet potato, and chicken squaresHigh-growing and fragmented market where disruption can be highly rewardedThe \"meals delivery market\" in the\u0026nbsp;US is experiencing\u0026nbsp;very strong growth (12-13% p.a.). The market is extremely fragmented with no real champions as of today. There are many local small-sized players with undifferentiated offering\u0026nbsp;and usually poor economics because of\u0026nbsp;constrained operations.\u0026nbsp;The typical issues are: traditional cooking, need for\u0026nbsp;on demand/ simultaneous\u0026nbsp;production of many ingredients,\u0026nbsp; limited possibility to store (short conservation period) or high usage of preservatives, and very frequent deliveries.SquarEat is disruptiveWay longer storage life\u0026nbsp;vs. existing offering, even though squares are completely naturalSignificantly less deliveries requiredScalable model thanks to flexible\u0026nbsp;production not linked to\u0026nbsp;demand and ability to store productVery broad B2C customer base (from athletic/healthy, to vegan, to busy professionals)\u0026nbsp;Differentiated B2B distribution channels, with potential to target gyms, offices, schools, vending machines, events, and ultimately supermarkets and airlinesEnjoyable both with meal plan format and one-off purchasesSquares can be mixed and matched, allowing customizable boxesIt’s much more\u0026nbsp;TASTY even if it’s HEALTHY!The texture of our chicken square is truly meat-likeWe're already launched with the aim to rollout throughout the entire\u0026nbsp;USWe've held several tasting sessions and the feedback was extremely positive, from both customers and investors.We are already operating\u0026nbsp;a\u0026nbsp;fully equipped laboratory and flagship store in a high traffic premium location in Miami, FL.Our first phase of our marketing launch, and several high profile influencers and gyms are already promoting our product.\u0026nbsp;Our already operational preparation labOur activities on social media are already getting a very good traction!We have a sustainable plan to arrive to +$40m sales in 5 yearsWe have raised over\u0026nbsp;$200k\u0026nbsp;from founders and seed investors who love our squares\u0026nbsp;.\u0026nbsp;With other $100k (our minimum) we can potentially run the business at 0 sales for 6 months, and we need only 135 subscriptions and 6 gyms\u0026nbsp;to breakeven.\u0026nbsp;We have assumed a very conservative ramp-up period during which we will validate the product and the model without burning a lot of cash, while scaling up with investments after year 2.\u0026nbsp;Our marketing strategy will initially be based on leveraging our network of local influencers in the fitness and lifestyle community, which account for\u0026nbsp; over\u0026nbsp;3\u0026nbsp;million followers. They will be paid a % of the revenues generated by their followers base with evident benefit for us (no upfront marketing cost) and for them (constant revenue stream thanks to our\u0026nbsp;subscription model).\u0026nbsp;After hitting\u0026nbsp;our $700k target,\u0026nbsp;we will\u0026nbsp;accelerate the introduction\u0026nbsp;paid marketing\u0026nbsp;(which in our plan we assume only after year 2) and the opening of new labs (California, New York), resulting in faster growth.We have selected a mix of professional influencers and spontaneous real-consumer brand ambassadorsWhat's more?The beauty of our model and product is that it is extremely scalable and modular. Differently from our competitors, thanks to our streamlined production and long conservation of our products we would be able to mechanise and centralize our facilites much easier. None of these upsides is included in the plan above!Help us bringing our Squares to your home!We are excited to start the productions of our Squares and a successful fundraising will help us achieve our rapid\u0026nbsp;expansion.\u0026nbsp;If you are eager to try them, help us bring them to your home! Together, we can create the future of healthy, sustainable and convenient cooking.","quick_facts":["🌎 100% natural, ready-to-eat, nutritionally balanced... and incredibly tasty!","📈 Healthy prepared food delivery is a fragmented market, growing at a 12%, and is already over $3b!","💰 Highly scalable: Streamlined cooking and storage, longer shelf life and fewer deliveries needed.","🚀 Projected to breakeven within our first 9 months!","😍 People love our flavors. We've had hundreds of amazing reviews and they can't wait to buy.","💪 Omni-channel product available at gyms, retail, vending machines, airlines and our website!","♻️ Recyclable packaging, vegan / vegetarian and gluten free options available"]},"computed_metrics":{"total_amount_raised":262619,"total_investors":114,"team_size":5,"featured_investor_count":1,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"🌎 100% natural, ready-to-eat, nutritionally balanced... and incredibly tasty!","citation":"https://wefunder.com/squareat#claim-fact-1","observed_at":"2026-06-18T05:03:01Z","expires_at":"2026-06-25T05:03:01Z"},{"claim_id":"claim-fact-2","value":"📈 Healthy prepared food delivery is a fragmented market, growing at a 12%, and is already over $3b!","citation":"https://wefunder.com/squareat#claim-fact-2","observed_at":"2026-06-18T05:03:01Z","expires_at":"2026-06-25T05:03:01Z"},{"claim_id":"claim-fact-3","value":"💰 Highly scalable: Streamlined cooking and storage, longer shelf life and fewer deliveries needed.","citation":"https://wefunder.com/squareat#claim-fact-3","observed_at":"2026-06-18T05:03:01Z","expires_at":"2026-06-25T05:03:01Z"},{"claim_id":"claim-fact-4","value":"🚀 Projected to breakeven within our first 9 months!","citation":"https://wefunder.com/squareat#claim-fact-4","observed_at":"2026-06-18T05:03:01Z","expires_at":"2026-06-25T05:03:01Z"},{"claim_id":"claim-fact-5","value":"😍 People love our flavors. 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Revenues from subscriptions are our core. These ensure stickiness, visibility, and margin calibration. The second revenue stream is from the boxes we sell trough gyms. Our product is perfect for people with an active and healthy lifestyle, and current alternatives sold in gyms are significantly poorer. The third revenue stream comes from our retail operations where the production lab is based. By having a store open to public, we are transforming a pure cos..."},{"question":"Why it's SQUARE shaped?","answer":"Hi , Marcelo.. this is one of the most common questions we have. There are 3 purposes: 1) Functional purpose: the standardized squared shape with consistent dimension and weight allows customers to target nutrients in a faster and more intuitive way and easily count their intake in terms of squares. 2) Practical purpose: squares are easy to store and transport. This shape also maximizes modular production efficiency with huge benefits for our margin profile. 3) Philosophical and Aesthetic pur..."},{"question":"Are there any options available for vegetarians or vegans?","answer":"Hi Saritah! Yes, we have an entire subscription dedicated to vegan people, and multiple vegetarian options. We are working on expanding both."},{"question":"What is the best way to prepare the squares?","answer":"All squares are ready to eat. However, each kind has its own signature preparation method: - Fruit and nuts squares are best eaten directly from the fridge. - Meat and fish are tasty both from the fridge or warmed up. - Vegetable and Carbs are best warmed up. The fastest way to warm them up is 30 seconds in the microwave. You can also use other methods like having them boiled or sauteed in a hot pan or in the oven for about 5 minutes. To have a unique experience, we recommend our chef’s favor..."},{"question":"Hi, do you all plan on remaining an LLC for tax purposes, and do you all anticipate becoming profitable any time within the near future?","answer":"Hi Lucas, thanks a lot for your interest! LLC was the easiest format to get started quickly. We know that at some point we will have to convert (potentially into C-Corp). We have already discussed this with our lawyers. We plan to do it as soon as it will make sense considering tax implications, the pace of our national expansion, and potential future financing rounds with institutional investors. We plan to be profitable 6 months after we start selling given our lab (our main single cost ite..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-18T23:13:41Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-18T05:03:01Z","as_of":"2026-06-18T23:13:41Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-18T05:03:01Z","as_of":"2026-06-18T23:13:41Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-18T23:13:41Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-18T23:13:41Z","confidence":"medium"}}}}}}