{"data":{"type":"company_profile","id":9618,"entity_id":"wefunder:company:9618","attributes":{"canonical_url":"https://wefunder.com/spotlightgirls","generated_at":"2026-06-04T09:18:36Z","updated_at":"2026-06-04T05:02:01Z","entity_ids":{"company":"wefunder:company:9618","slug":"wefunder:company_slug:spotlightgirls"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T09:18:36Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:02:01Z","as_of":"2026-06-04T09:18:36Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:02:01Z","as_of":"2026-06-04T09:18:36Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-04T09:18:36Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-04T09:18:36Z","confidence":"medium"}}},"company":{"id":9618,"entity_id":"wefunder:company:9618","slug":"spotlightgirls","name":"Spotlight:Girls","tagline":"Teaching girls to take center stage","elevator_pitch":"We celebrate young girls and women through summer camps, after-school programs, educational products, and events. We've spent the past 8 years building an empowering space for girls in the Bay Area, and have become a trusted resource for over 500 girls and their families.","location":"Oakland, CA","website":"https://spotlightgirls.com","total_amount_raised":62500,"total_investors":40,"is_funded":true,"is_active":true,"related_urls":["https://wefunder.com/spotlightgirls","https://spotlightgirls.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/9618/xxl_cropped_Screen_Shot_2018-07-11_at_6.36.20_PM.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/9618/large_cropped_Spotlightgirls-icon-bandw.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/9618/standard_cropped_Screen_Shot_2018-07-11_at_6.36.20_PM.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/9618/standard_cropped_Screen_Shot_2018-07-11_at_6.36.20_PM.jpg"},"links":{"company_url":"https://spotlightgirls.com","twitter_url":"https://twitter.com/gogirlscamp","facebook_url":"http://facebook.com/spotlightgirls"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Camp serves over 500 girls in 5 Bay Area locations"},{"index":2,"claim_id":"claim-fact-2","value":"2012 finalist in Ashoka Changemakers \"Activating Empathy\" Competition"},{"index":3,"claim_id":"claim-fact-3","value":"Bootstrapped our business from nothing to revenues in excess of $300K"},{"index":4,"claim_id":"claim-fact-4","value":"In 2013, successfully raised $26,000 on the StartSomeGood platform"}],"team":[{"id":44514,"entity_id":"wefunder:company_role:44514","user_entity_id":"wefunder:user:55105","role":"founder","name":"Lynn Johnson","title":"Co-Founder/CEO","bio":"Social entrepreneur \u0026amp; girl advocate who's been connecting folks through theater for 25 years","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/44514/square_cropped__M150871_lynn_johnson.jpg?1462406785","profile_url":"https://wefunder.com/lynnjohnson","linkedin_url":"https://www.linkedin.com/in/lynnpjohnson","twitter_url":"http://twitter.com/lynnjohnson","related_urls":["https://wefunder.com/lynnjohnson"]},{"id":44526,"entity_id":"wefunder:company_role:44526","user_entity_id":"wefunder:user:55122","role":"founder","name":"Allison Kenny","title":"Co-Founder","bio":"Author of \"Starring Celia,\" blogger at RaisingAGoGirl.com, actor \u0026amp; artist","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/44526/square_cropped_Allison_Kenny_Headshot_2016.jpg?1465779093","profile_url":"https://wefunder.com/allisonkenny","related_urls":["https://wefunder.com/allisonkenny"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":1,"ask_questions":7,"featured_investors":0,"faq_entries":5},"active_fundraises":[{"id":5610,"entity_id":"wefunder:fundraise:5610","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"equity","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":500,"max_purchase":9,"funding_target":25000.0,"funding_started_at":"2016-06-23T17:13:53Z","funding_closed_at":"2016-12-21T05:00:02Z","auto_close_at":"2016-12-21T04:59:59Z"}],"latest_fundraise":{"id":5610,"entity_id":"wefunder:fundraise:5610","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2016-06-23T17:13:53Z","funding_closed_at":"2016-12-21T05:00:02Z","terms":{"eb":null,"nb":"$2M","txt":"pre-money valuation"}},"recent_posts":[{"id":90533,"entity_id":"wefunder:feed_item:90533","type":"FeedItem::Update","visibility":"public","title":"Spotlight Girls: Franchise Plans \u0026amp; Winning $50,000 at BlogHer Conference","preview":"Last week, I was curious to learn more about the Spotlight Girls and decided to visit one of its summer camps in Oakland, California. Girls were beaming in class. They improvised a play together, took photographs in dark rooms, and sang songs from Congo. With her daughter as one of the students in camp, Lynn looked overwhelmed with joy as girls collaborated to create music and plays empowering one another. It's clear Lynn dreams of her daughter living in a world full of girls behind cameras a...","published_at":"2017-07-18T22:00:53Z","author_name":"Jiwon Moon","url":"/feed/90533","canonical_url":"https://wefunder.com/feed/90533"}],"q_and_a":[{"id":6870,"entity_id":"wefunder:comment:6870","question":"I saw in the financial statements that a $75,000 loan was entered into during August 2015. What was the reason for these borrowings?","author_name":"Parth Patel","votes":0,"created_at":"2016-12-05T02:14:42Z","canonical_url":"https://wefunder.com/spotlightgirls#question-6870","answers":[{"id":6893,"entity_id":"wefunder:comment:6893","answer":"Hi Parth, thank you for your question. We used this loan to hire our first full-time employee, a Program and Operations Director.","author_name":"Lynn Johnson","votes":0,"created_at":"2016-12-05T19:10:02Z"}]},{"id":5511,"entity_id":"wefunder:comment:5511","question":"A few more questions: 1) Your financial statements indicate partner salary distributions of approximately $189k and $145k, for 2015 and 2014 respectively. Why is 2015's salary distributions different than the number stated above (indicating $106k in distribution)? 2) Why did you change from Glitter and Razz to Spotlight girls and change the recognized brand name, when clearly the other name was a recognized brand? 3) Can you take about the dividends repayment schedule? 4) Given the healthy cash flow, why are you taking on outside investors (and paying a dividend), when you could easily afford some debt or finance the store operations as you go along? Thank you.","author_name":"Sean Vadney","votes":0,"created_at":"2016-09-16T04:58:17Z","canonical_url":"https://wefunder.com/spotlightgirls#question-5511","answers":[{"id":5599,"entity_id":"wefunder:comment:5599","answer":"Hi Sean, sorry for the delay...happy to answer your questions the best I can. 1) When I read my balance sheet for 2015 and 2014, I see that it starts with an opening balance and that the distributions are added on from there. I know for sure that my partner and I only drew the amount after that opening balance. We definitely did not take home $189k last year. 2) Glitter \u0026amp; Razz had name recognition with different kinds of programs and wanted a name that was more fitting to our focus on empowering girls. \"Go Girls! Camp\" is our key brand with high name recognition here in the East Bay and that name has stuck. 3) Provided that we have met our revenue/profit goals, dividends will be paid out to investors in the month of December - unless you choose to reinvest your dividend which is also an option. 4) We are currently seeking outside investors because we are building the business towards a national franchise and need capital to invest in new employees and to increase our marketing scope. This WeFunder campaign is part of a larger fundraising strategy ($400K total) to make that happen.","author_name":"Lynn Johnson","votes":0,"created_at":"2016-09-19T21:58:41Z"}]},{"id":5439,"entity_id":"wefunder:comment:5439","question":"This is clearly a popular brand with a following. However, as an investor I have to ask, why have partner distribution incomes been so high (above Bay Area median incomes), when the company is running a negative net income? Santa Clara County median income is about $75k. At the same time, why weren't previous salary distributions reduced in order to fund the \"Go Girls store\" as suggested in your Form C. Although it's helpful to see your explanation below of taking an income of $60k, why is such a reduction taking place at this point and creating the need for additional funding? Thanks.","author_name":"Sean Vadney","votes":0,"created_at":"2016-09-11T05:51:05Z","canonical_url":"https://wefunder.com/spotlightgirls#question-5439","answers":[{"id":5446,"entity_id":"wefunder:comment:5446","answer":"Hi Sean, thank you so much for your question. In 2015, we drew approximately $106K in partner distributions. This salary was split 50/50 between me and my co-founder, Allison Kenny as both of us were working full-time in the business. This gave us each a salary of approximately $50K. The change this year is that Allison, although still a majority shareholder, will no longer be drawing a salary from the business. The $60K is just for my salary. Much of the needed capital is for the creation of new jobs beyond the founders as we feel that this is an important strategy for strengthening the business overall. Now that we are growing from programs (that don't take much capital upfront) to products and multi-media learning experiences (that do require a larger investment of more upfront capital), this is the ideal time for us to bring in investors. These products and multi-media learning experiences are exactly what we need to build on our already existing brand and scale it to more homes in more markets - thus setting us up to eventually become a franchise. Does this help? I am so happy to talk further.","author_name":"Lynn Johnson","votes":0,"created_at":"2016-09-11T17:01:38Z"}]},{"id":5435,"entity_id":"wefunder:comment:5435","question":"Why are you going into franchising at this point already. Are you at max capacity?","author_name":"Sean Vadney","votes":0,"created_at":"2016-09-11T01:47:22Z","canonical_url":"https://wefunder.com/spotlightgirls#question-5435","answers":[]},{"id":4655,"entity_id":"wefunder:comment:4655","question":"Any plans to expand into STEM activities? Or are you solely focused on expanding and developing creative and social skills?","author_name":"Eric Bash","votes":0,"created_at":"2016-07-26T01:37:13Z","canonical_url":"https://wefunder.com/spotlightgirls#question-4655","answers":[{"id":4656,"entity_id":"wefunder:comment:4656","answer":"Hi Eric, thanks so much for your question. Our focus is very much on creative and social/emotional skills. We feel that is where we have the most to influence girls sense of individuality and skills around boundaries and safety. We believe that when girls get the chance to make something brand new in collaboration with other girls, magical things happen. That being said, we are always innovating our programming and have already expanded from traditional arts (theater, music, visual art) into filmmaking and digital media. We have talked a lot about bringing a more maker experience to the girls as well.","author_name":"Lynn Johnson","votes":0,"created_at":"2016-07-26T03:37:59Z"}]},{"id":4203,"entity_id":"wefunder:comment:4203","question":"What's included in COGS vs SG\u0026amp;A vs Partner Distributions? Why are partner distributions so much larger than net income? Is there a predetermined amount or percentage for your past distributions, and will those distributions continue and for how long? How is Glitter and Razz Productions LLC related to Spotlight Girls Inc.?","author_name":"Nico Tuason","votes":0,"created_at":"2016-06-24T03:09:46Z","canonical_url":"https://wefunder.com/spotlightgirls#question-4203","answers":[{"id":4215,"entity_id":"wefunder:comment:4215","answer":"COGS is majority payroll for our summer employees and rent for our summer programs. It also includes the supplies and materials for the programs. SG\u0026amp;A is our full-time, year-round staff (not including owners), rent for the storage of our supplies, marketing, professional fees, etc. Partner Distributions are the salaries that Allison and I have taken. We have to live off of our business, it's always been that way so we have, until now, prioritized making sure that we were paid. Before this year, we have been supporting our whole family from the business (Allison, me and our daughter) and our salary has ranged from $5000-$8000 per month over time. Moving forward, I will be the only member of our family to draw a salary, which I will do as an employee and not as a partner distribution. My goal is to give myself a salary of $60K annually to start and grow from there. Until last month, we were in business as \"Glitter \u0026amp; Razz Productions LLC.\" We went through incorporation and a name change at the same time.","author_name":"Lynn Johnson","votes":1,"created_at":"2016-06-24T18:02:58Z"}]},{"id":4188,"entity_id":"wefunder:comment:4188","question":"How full are your 2016 summer camps? What is each camp's breakeven point (how many campers in order to breakeven?) How many staff per camp and camper/staff ratio in your calculations of breakeven?","author_name":"Nico Tuason","votes":0,"created_at":"2016-06-23T19:54:38Z","canonical_url":"https://wefunder.com/spotlightgirls#question-4188","answers":[{"id":4190,"entity_id":"wefunder:comment:4190","answer":"Hi Nico. Great questions! This summer, we are 72% full across the board with 4 sessions at capacity out of 11. We need about 25-30 girls per session depending on the specifics of the site. We employ 4-5 staff members minimum and our ultimate size is about 45 girls with 6 staff members.","author_name":"Lynn Johnson","votes":1,"created_at":"2016-06-23T20:51:15Z"}]}],"faq":[{"question":"How full are your 2016 summer camps? What is each camp's breakeven point (how many campers in order to breakeven?) How many staff per camp and camper/staff ratio in your calculations of breakeven?","answer":"Hi Nico. Great questions! This summer, we are 72% full across the board with 4 sessions at capacity out of 11. We need about 25-30 girls per session depending on the specifics of the site. We employ 4-5 staff members minimum and our ultimate size is about 45 girls with 6 staff members."},{"question":"What's included in COGS vs SG\u0026amp;A vs Partner Distributions? Why are partner distributions so much larger than net income? Is there a predetermined amount or percentage for your past distributions, and will those distributions continue and for how long? How is Glitter and Raz...","answer":"COGS is majority payroll for our summer employees and rent for our summer programs. It also includes the supplies and materials for the programs. SG\u0026amp;A is our full-time, year-round staff (not including owners), rent for the storage of our supplies, marketing, professional fees, etc. Partner Distributions are the salaries that Allison and I have taken. We have to live off of our business, it's always been that way so we have, until now, prioritized making sure that we were paid. Before this..."},{"question":"Any plans to expand into STEM activities? Or are you solely focused on expanding and developing creative and social skills?","answer":"Hi Eric, thanks so much for your question. Our focus is very much on creative and social/emotional skills. We feel that is where we have the most to influence girls sense of individuality and skills around boundaries and safety. We believe that when girls get the chance to make something brand new in collaboration with other girls, magical things happen. That being said, we are always innovating our programming and have already expanded from traditional arts (theater, music, visual art) into ..."},{"question":"This is clearly a popular brand with a following. However, as an investor I have to ask, why have partner distribution incomes been so high (above Bay Area median incomes), when the company is running a negative net income? Santa Clara County median income is about $75k. At th...","answer":"Hi Sean, thank you so much for your question. In 2015, we drew approximately $106K in partner distributions. This salary was split 50/50 between me and my co-founder, Allison Kenny as both of us were working full-time in the business. This gave us each a salary of approximately $50K. The change this year is that Allison, although still a majority shareholder, will no longer be drawing a salary from the business. The $60K is just for my salary. Much of the needed capital is for the creation of..."},{"question":"A few more questions: 1) Your financial statements indicate partner salary distributions of approximately $189k and $145k, for 2015 and 2014 respectively. Why is 2015's salary distributions different than the number stated above (indicating $106k in distribution)? 2) Why did y...","answer":"Hi Sean, sorry for the delay...happy to answer your questions the best I can. 1) When I read my balance sheet for 2015 and 2014, I see that it starts with an opening balance and that the distributions are added on from there. I know for sure that my partner and I only drew the amount after that opening balance. We definitely did not take home $189k last year. 2) Glitter \u0026amp; Razz had name recognition with different kinds of programs and wanted a name that was more fitting to our focus on emp..."}]}}}