{"data":{"type":"company_profile","id":180312,"entity_id":"wefunder:company:180312","attributes":{"canonical_url":"https://wefunder.com/spongelle","generated_at":"2026-06-25T04:55:01Z","updated_at":"2026-06-25T03:55:13Z","entity_ids":{"company":"wefunder:company:180312","slug":"wefunder:company_slug:spongelle"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-25T04:55:01Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-25T03:55:13Z","as_of":"2026-06-25T04:55:01Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-25T03:55:13Z","as_of":"2026-06-25T04:55:01Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-06-25T03:55:13Z","as_of":"2026-06-25T04:55:01Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-06-25T03:55:13Z","as_of":"2026-06-25T04:55:01Z","confidence":"medium"}}},"company":{"id":180312,"entity_id":"wefunder:company:180312","slug":"spongelle","name":"SPONGELLE","tagline":"Innovator in Body Care with 10M+ Units Sold, 30,000 Retail Doors, 265% Amazon Growth","story":"Traditional shower routines require multiple products:Body washLoofahExfoliatorMoisturizerSkin Care/Body CareFoot CareHand CareShavingChildren grooming/bath toysSenior CareMilitary( personal grooming)Travel/outdoor/sportsHospitalityPet CareHousehold/kitchen/dishwashingAutomotive to name a fewSpongellé replaced all of them with one patented solution.The Body Wash Infused Buffer® releases luxurious lather when activated with water, cleansing, exfoliating, and nourishing the skin in a single step.Spongellé isn’t just another soap or body wash.It’s an entirely new product format combining skincare, fragrance, and cleansing technology.Each buffer delivers multiple uses, premium fragrances developed in France, and spa-quality exfoliation.Spongellé has earned placement across premium retailers, boutiques, spas, hospitality properties, and global marketplaces, a major accomplishment in a competitive landscape where shelf space and premium distribution are difficult to win.This broad retail footprint reinforces brand credibility, demonstrates real market validation, and drives ongoing customer discovery across influential channels.Spongellé is built to win across every key channel, from DTC and digital to premium retail, prestige placements, and value-oriented mass retail. This broad portfolio gives the brand real expansion room without relying on a single customer, shelf, or price point.The goal is to build a global brand where everyday self-care becomes a sensory experience.","location":"Los Angeles, CA","website":"https://www.spongelle.com","total_amount_raised":55500,"total_investors":15,"is_funded":false,"is_active":false,"related_urls":["https://wefunder.com/spongelle","https://www.spongelle.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/180312/xxl_SPONGELLE_1781631405723.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/180312/large_avatar.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/180312/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/180312/large_SPONGELLE_1781631405723.jpg","pitch_deck_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTg5MTk2OCwicHVyIjoiYmxvYl9pZCJ9fQ==--2ce891be4fd1183dd67d09dcd9af6f344a133103/Spongelle_2026_Investor_Deck-compressed.pdf","pitch_deck_filename":"Spongelle_2026_Investor_Deck-compressed.pdf"},"links":{"company_url":"https://www.spongelle.com","linkedin_url":"https://linkedin.com/company/spongelle-llc","twitter_url":"https://x.com/spongellellc?lang=en","facebook_url":"https://facebook.com/SpongelleBeyondCleansing/"},"highlights":[{"id":75538,"name":"profitable","url":"profitable","presentable_name":"Profitable","description":"Profitable for prior 3 months and expect same in future","image_url":"https://uploads.wefunder.com/2021/profile-highlights-dollar-sign.svg"},{"id":75914,"name":"20m_plus_revenue","url":"20mplusrevenue","presentable_name":"$20M+ Revenue","description":"Earned over the last 12 months","image_url":"https://uploads.wefunder.com/2021/profile-highlights-up-arrow.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Category creator with proprietary infusion systems that created a new personal care format."},{"index":2,"claim_id":"claim-fact-2","value":"Time-release cleansing tech for body, face, feet, hands, shaving, home, pets, and more."},{"index":3,"claim_id":"claim-fact-3","value":"6-in-1 sponge: cleanses, exfoliates, massages, nourishes, scents, and lasts 5–30+ uses."},{"index":4,"claim_id":"claim-fact-4","value":"Proven Demand - More than 10 million units sold globally."},{"index":5,"claim_id":"claim-fact-5","value":"Strong Margins - Vertical manufacturing and proprietary technology support high-margin products."},{"index":6,"claim_id":"claim-fact-6","value":"Proprietary Manufacturing Edge - in-house manufacturing setup and custom equipment"},{"index":7,"claim_id":"claim-fact-7","value":"Global Brand Reach - Products distributed across 20+ countries and luxury hospitality partners."},{"index":8,"claim_id":"claim-fact-8","value":"Built for Repeat Purchases - Personal care is a high-repeat category. Strong lifetime customer value"}],"team":[{"id":6668945,"entity_id":"wefunder:company_role:6668945","user_entity_id":"wefunder:user:4773781","role":"founder","name":"Elaine Binder","title":"CEO","bio":"Co-founder of Spongellé, the patented personal care brand behind the Body Wash Infused Buffer®. Helped scale the company to 10M+ units sold, 100+ patent claims worldwide, and distribution across major retail and global channels.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6668945/square_avatar.jpg?1777494121","profile_url":"https://wefunder.com/elaine.binder","linkedin_url":"https://linkedin.com/in/elaine-binder-b4b91a9/","related_urls":["https://wefunder.com/elaine.binder"]},{"id":6694602,"entity_id":"wefunder:company_role:6694602","role":"founder","name":"Michael Popovsky","title":"President \u0026 Co-Founder","bio":"PhD Chemical Engineer with 40+ years in manufacturing, management, and startups. 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VP of Sales with deep retail, wholesale, e-commerce, and strategic partnership expertise.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6672524/square_avatar.jpg?1781068840","profile_url":"https://wefunder.com/pamela.wardle","linkedin_url":"https://linkedin.com/in/pamela-wardle-9790523/","related_urls":["https://wefunder.com/pamela.wardle"]},{"id":6700518,"entity_id":"wefunder:company_role:6700518","role":"employee","name":"Jeffrey Ten","title":"Global Senior Executive","bio":"Jeffrey is a global beauty, fashion and luxury retail executive with experience across 100+ countries and brands like YSL, Calvin Klein, Burberry and NYX. At Spongellé, he supports retail growth, brand strategy and global expansion.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6700518/square_avatar.jpg?1781068840","related_urls":[]},{"id":6668918,"entity_id":"wefunder:company_role:6668918","role":"employee","name":"Ana Parotino","title":"Senior Director, Product Development \u0026 Operations","bio":"15+ years leading beauty and personal care product development. 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He also provides pro bono counsel to nonprofit animal rescue organizations.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6670761/square_avatar.jpg?1781068942","profile_url":"https://wefunder.com/robert.gentino","related_urls":["https://wefunder.com/robert.gentino"]},{"id":6719887,"entity_id":"wefunder:company_role:6719887","user_entity_id":"wefunder:user:4154973","role":"employee","name":"Ian Leaman","title":"Strategic Advisor","bio":"A Deloitte-trained Chartered Accountant and seasoned finance executive with nearly 40 years of leadership experience. He has led 100+ M\u0026amp;A deals and helps entrepreneurs scale, increase value, and prepare for successful exits.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6719887/square_avatar.jpg?1781277494","profile_url":"https://wefunder.com/ian.leaman","personal_url":"https://ianleaman.com","linkedin_url":"https://linkedin.com/in/ianleaman/","related_urls":["https://wefunder.com/ian.leaman","https://ianleaman.com"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":9,"featured_investors":0,"faq_entries":5},"active_fundraises":[],"recent_posts":[],"q_and_a":[{"id":335716,"entity_id":"wefunder:comment:335716","question":"Hi, Is this opportunity for accredited investors only?","author_name":"Yanil Tactuk","votes":1,"created_at":"2026-06-16T00:16:47Z","canonical_url":"https://wefunder.com/spongelle#question-335716","answers":[]},{"id":335444,"entity_id":"wefunder:comment:335444","question":"Before investing, I’d love more clarity on the investor return structure. What specific security is being offered, at what valuation or valuation cap, and what are the realistic paths for investors to see a return- for example acquisition, dividends/profit distributions, buyback, IPO, or another liquidity event? Also, can you share current revenue, profitability, debt, and gross margin so investors can better evaluate whether the valuation is reasonable? Thank you!","author_name":"Emily Sheff","votes":1,"created_at":"2026-06-11T20:29:05Z","canonical_url":"https://wefunder.com/spongelle#question-335444","answers":[]},{"id":335084,"entity_id":"wefunder:comment:335084","question":"what are the term of the investment.","author_name":"Rashaun Dixon","votes":1,"created_at":"2026-06-06T12:38:44Z","canonical_url":"https://wefunder.com/spongelle#question-335084","answers":[]},{"id":335712,"entity_id":"wefunder:comment:335712","question":"What’s the minimum and maximum to invest?","author_name":"Rhonda OLIVER","votes":0,"created_at":"2026-06-15T23:13:16Z","canonical_url":"https://wefunder.com/spongelle#question-335712","answers":[{"id":335715,"entity_id":"wefunder:comment:335715","answer":"Hi Rhonda - thank you very much for your interest in supporting the growth of Spongelle! The minimum to invest in our campaign is $500 and there is no maximum to invest. Our target goal for the campaign is to raise between $3M - $4M, which will help skyrocket the growth of the company over the next 12 - 24 months.","author_name":"Eric Binder","votes":0,"created_at":"2026-06-16T00:00:29Z"}]},{"id":335698,"entity_id":"wefunder:comment:335698","question":"Please send the investment link. kensutherland1@me.com","author_name":"Ken Sutherland","votes":0,"created_at":"2026-06-15T19:39:10Z","canonical_url":"https://wefunder.com/spongelle#question-335698","answers":[{"id":335705,"entity_id":"wefunder:comment:335705","answer":"Hi Ken - we will send you an email with all of the information, including the webinar link and the investment deck that we went over on the presentation last week. Thank you for your interest in supporting the growth of Spongelle!","author_name":"Eric Binder","votes":0,"created_at":"2026-06-15T21:16:04Z"}]},{"id":335448,"entity_id":"wefunder:comment:335448","question":"send a lik I want to invest KKahnyc@aol.com","author_name":"Katherine Hess","votes":0,"created_at":"2026-06-11T21:21:02Z","canonical_url":"https://wefunder.com/spongelle#question-335448","answers":[{"id":335449,"entity_id":"wefunder:comment:335449","answer":"Hi Katherine - our team will send you an email with the link and instructions. Thank you for your desire to support the growth of the brand!","author_name":"Eric Binder","votes":0,"created_at":"2026-06-11T21:22:42Z"}]},{"id":334182,"entity_id":"wefunder:comment:334182","question":"Hello, The only “button” I see saying Invest in Spongelle does nothing when I click on it, “touch” on my ipad. It does not take me anywhere that I can do so. I know you answered me earlier but this “Invest” button is elusive for me. Is there an easy link that will just take me to the page I need?","author_name":"Angela McBee","votes":0,"created_at":"2026-05-23T22:26:08Z","canonical_url":"https://wefunder.com/spongelle#question-334182","answers":[{"id":334290,"entity_id":"wefunder:comment:334290","answer":"Hi Angela - our team created a video walk-through of the process and you can view that here: https://www.loom.com/share/0b286ec670ff4e02b78e08e111c23b3b I would also suggest trying it on a desktop or mobile. Thank you for wanting to support us grow!","author_name":"Eric Binder","votes":0,"created_at":"2026-05-25T22:00:12Z"}]},{"id":334173,"entity_id":"wefunder:comment:334173","question":"Where does it tell me your cost to produce these items vs your profit? I don't see the details that tell me if this will be a good investment, only a sales pitch as if i were buying the product itself. Maybe I'm missing something? Thank you for the info below! I assumed i might just have missed the info. I appreciate the follow up!","author_name":"Brandy Johnson","votes":0,"created_at":"2026-05-23T18:34:59Z","canonical_url":"https://wefunder.com/spongelle#question-334173","answers":[{"id":334178,"entity_id":"wefunder:comment:334178","answer":"Hi Brandy - first of all, thank you for your interest in our first outside equity capital round! We would be happy to share financial data via email and I will be reaching out to you shortly to share this information. We also have a webinar scheduled for June 11th where our team will be answering questions from investors and going over why it's a great opportunity for investors. Our campaign page does share information, particularly in the video, about our recent sales and margins: - $24M revenue in 2025 - 70% gross margins - Proprietary equipment and machinery manufactured in the USA - Launched in 1,400 Walmart doors (2026) - Launched in all Sprouts locations (late 2025) - Launching at Whole Foods in Q4 2026 - Launching in Albertsons Q4 2026 - Upcoming licensing collaborations with Bluey and Crayola launching Summer 2026","author_name":"Eric Binder","votes":0,"created_at":"2026-05-23T20:37:06Z"}]},{"id":333833,"entity_id":"wefunder:comment:333833","question":"What are the steps in order to invest in Spongelle? If you click invest in Spongelle below it does absolutely nothing. Thank you in advance.","author_name":"Angela McBee","votes":0,"created_at":"2026-05-18T18:29:33Z","canonical_url":"https://wefunder.com/spongelle#question-333833","answers":[{"id":333854,"entity_id":"wefunder:comment:333854","answer":"Hi Angela! Thank you for your interest in our campaign. The process to invest after clicking the \"Invest\" button on our page is to then create an account. From there, you will be asked how much you would like to invest and the process is fairly straight forward from there. if you have any questions, you can reach out to the WeFunder support team. Thank you!","author_name":"Eric Binder","votes":0,"created_at":"2026-05-18T22:02:40Z"}]}],"faq":[{"question":"What are the steps in order to invest in Spongelle? If you click invest in Spongelle below it does absolutely nothing. Thank you in advance.","answer":"Hi Angela! Thank you for your interest in our campaign. The process to invest after clicking the \"Invest\" button on our page is to then create an account. From there, you will be asked how much you would like to invest and the process is fairly straight forward from there. if you have any questions, you can reach out to the WeFunder support team. Thank you!"},{"question":"Where does it tell me your cost to produce these items vs your profit? I don't see the details that tell me if this will be a good investment, only a sales pitch as if i were buying the product itself. Maybe I'm missing something? Thank you for the info below! I assumed i migh...","answer":"Hi Brandy - first of all, thank you for your interest in our first outside equity capital round! We would be happy to share financial data via email and I will be reaching out to you shortly to share this information. We also have a webinar scheduled for June 11th where our team will be answering questions from investors and going over why it's a great opportunity for investors. Our campaign page does share information, particularly in the video, about our recent sales and margins: - $24M rev..."},{"question":"Hello, The only “button” I see saying Invest in Spongelle does nothing when I click on it, “touch” on my ipad. It does not take me anywhere that I can do so. I know you answered me earlier but this “Invest” button is elusive for me. Is there an easy link that will just take me...","answer":"Hi Angela - our team created a video walk-through of the process and you can view that here: https://www.loom.com/share/0b286ec670ff4e02b78e08e111c23b3b I would also suggest trying it on a desktop or mobile. Thank you for wanting to support us grow!"},{"question":"send a lik I want to invest KKahnyc@aol.com","answer":"Hi Katherine - our team will send you an email with the link and instructions. Thank you for your desire to support the growth of the brand!"},{"question":"Please send the investment link. kensutherland1@me.com","answer":"Hi Ken - we will send you an email with all of the information, including the webinar link and the investment deck that we went over on the presentation last week. Thank you for your interest in supporting the growth of Spongelle!"}]}}}