{"data":{"type":"company_profile_ai","id":149664,"entity_id":"wefunder:company:149664","attributes":{"canonical_url":"https://wefunder.com/sonic.power","retrieval_urls":{"canonical":"https://wefunder.com/sonic.power","json":"https://wefunder.com/sonic.power.json","markdown":"https://wefunder.com/sonic.power.md","ai_json":"https://wefunder.com/sonic.power.ai.json","ai_text":"https://wefunder.com/sonic.power.ai.txt","changelog_json":"https://wefunder.com/sonic.power.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-08T05:01:34Z","generated_at":"2026-06-08T09:01:32Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":149664,"entity_id":"wefunder:company:149664","slug":"sonic.power","name":"Sonic Power","tagline":"The Internet's Favorite Electronics Brand.","location":"Chapel Hill, NC","website":"https://sonicpower.co/","total_amount_raised":86851,"total_investors":38,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 86851","citation":"https://wefunder.com/sonic.power#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:01:34Z","as_of":"2026-06-08T09:01:32Z","confidence":"high"},"observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-09T05:01:34Z"},{"claim_id":"claim-total-investors","text":"Total investors: 38","citation":"https://wefunder.com/sonic.power#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:01:34Z","as_of":"2026-06-08T09:01:32Z","confidence":"high"},"observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-09T05:01:34Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 86851","citation":"https://wefunder.com/sonic.power#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:01:34Z","as_of":"2026-06-08T09:01:32Z","confidence":"high"},"observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-09T05:01:34Z"},{"claim_id":"claim-total-investors","text":"Total investors: 38","citation":"https://wefunder.com/sonic.power#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:01:34Z","as_of":"2026-06-08T09:01:32Z","confidence":"high"},"observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-09T05:01:34Z"}],"company_claims":{"tagline":"The Internet's Favorite Electronics Brand.","story":"Consumer electronics is a massive but confusing $1 trillion industry.Chances are if you’ve bought a consumer electronic product (other than your smartphone) you’ve gone through today’s traditional channels – Amazon, Best Buy, Target, and Walmart.Brands sold on these platforms (and the platforms themselves) offer you a bundle of confusion when it comes to selection, price, \u0026amp; service.\u0026nbsp;\u0026nbsp;Obviously the current buying experience isn’t what it should be and that’s why Sonic Power was created. Sonic Power is an electronics brand that sits in the middle of Brand Prestige and Affordability. We produce high quality yet affordable electronics that give you what you need at the price you deserve - all under one brand name. Our vision is for Sonic Power to be the only brand you want when shopping for anything consumer electronics - both online and in-stores.\u0026nbsp;In 2023 we launched 17 products across various categories including Bath, Kitchen, Cleaning, \u0026amp; Audio.\u0026nbsp; With this first batch of products we made significant progress in brand awareness and customer acquisition.In 2023, we finished the year strong with over $243,794 in 4th Quarter gross sales across 6 channels both online and offline. Final year gross revenue totaled to $538,069.The Electric ScrubberEach year our goal is to identify 1-2 products that have massive growth potential.\u0026nbsp; These growth products will serve as our revenue “bread and butter” while driving significant brand awareness and loyalty.By far our most exciting product we've identified is our Electric Scrubber - an internet sensation in its first year on the market.We expect Electric Scrubbers to be a household cleaning staple by 2028, much like the Swiffer Wet Jet or Scrub Daddy - representing a $1B+ opportunity.\u0026nbsp; Furthermore, this product is exciting because it offers a profitable refill model similar to Swiffer, Razors, \u0026amp; Toothbrush Heads.Last year Target noticed the type of attention we were getting and invited us to submit a proposal for their April 2024 Transition within the Cleaning Department.\u0026nbsp; A few months later they invited us to start selling the Scrubber via Target.com, then potentially transition to stores by April 2025.AmazonWe launched on Amazon late February 2023 and platform has been the dominate driver of our revenue.Our key marketing strategy is to work closely with \"Amazon Influencers\" who focus exclusively on helping their social media audience find great products at affordable prices. We will double down on this strategy moving forward by working even closer with our 20+ favorite influencers as well as adding hundreds of new partners.In 2024, we also plan to increase up our inventory commitment to Amazon and kick off our first robust PPC (Pay -Per -Click) campaign.Sonicpower.coOur v1 website was launched July 2023. Powered by Shopify, it's a robust direct to consumer experience featuring our entire product line.Starting 2024, we will ramp up our digital media strategy using a combination of Instagram Ads, Google Search Ads, Paid Influencer Content, Audio and Video Podcasts, Traditional PR, \u0026amp; Performance PR.\u0026nbsp; Most of the traffic will be sent to our Electric Scrubber and Car Vacuum product pages due to their proven demand and conversion.\u0026nbsp; Since launching the Scrubber March 2023, Google search traffic for the keyword “Sonic Scrubber” went from 0 to 30,000 per month – a 9,000% increase.\u0026nbsp;Another exciting development has been our organic SEO success. We are now the first company to show up when typing in the keyword \"Sonic Power\" into Google - ahead of \"Sonic the Hedgehog\" and a famous battery supplier named \"Power Sonic\". Pop-UpsIn November 2023, we opened 2x Pop-Ups.\u0026nbsp; Both locations were at a “Tier 1” mall in partnership with Brookfield Properties – one of the largest mall owners in the United States.\u0026nbsp;Inspired by Spirit Halloween and what they’ve done with Halloween shopping - our vision for Sonic Power Pop Ups is to become a household name in electronics gifting.\u0026nbsp; Spirit has proven the opportunities to scale holiday based pop-ups are almost endless.\u0026nbsp; In 2023 they successfully launched over 1,500 Halloween pop-ups across the US generating over $1B in revenue.\u0026nbsp; Other national holiday pop-up models that inspire us are Hickory Farms (Holiday gift baskets) and See’s Candy (Berkshire Hathaway portfolio company).Morning ShowsGood Morning America and CBS Mornings have been an effective way to acquire new customers, increase top-line revenue, and offload slow moving inventory.\u0026nbsp; We will continue this strategy moving forward and put extra attention on products that are profitable on these platforms (i.e. Electric Toothbrush, Nose Hair Trimmer, \u0026amp; Electric Wine Opener).Omni-channel momentum headed into 2024 and beyond!Our goal is to build a healthy mix of revenue sources across Amazon.com, Target.com, DTC, \u0026amp; Wholesale.\u0026nbsp; We have built a solid foundation in each of these channels and will continue to push in all directions to grow each quickly and effectively.Forward-looking projections cannot be guaranteed.Use of Funds ($1.2M)Inventory (intense focus on 2023 best sellers) - $500,000Marketing (PR firm, Digital Marketing, Influencer Partnerships) - $300,000Payroll (3-5 Full-Time employees) - $350,000Misc (New Product Samples, Office, Legal, Accounting, Etc) - $50,000Investments $500 and over will receive a Sonic Power x CRZ Yoga pullover hoodie! Your choice of white or black. Available sizes: Medium, Large, Xtra Large----------------------------------------------------------------------------This section is for those interested in going deeper into our product catalog, manufacturing operations, and everything else in between!2023 Best Sellers:Other products launched in 2023:Help us find our next best seller!One of the primary reasons we decided to raise our Seed round via the Crowd vs. Traditional VC is the opportunity to unlock a loyal team of user testers. If you invest with us, at any level, you will be invited to be an early tester of each new product we are thinking of bringing to market. This is a fun and useful way to stay engaged with Sonic Power after making an initial investment.Here are a few products we will be testing early 2024:Take a peak at a few of our manufacturing facilities \u0026amp; North Carolina HQ \u0026amp; Warehouse...","quick_facts":["13,000+ customers in all 50 US states","$700,000+ in gross sales since Jan 2023 launch","50M+ unique social media interactions (views, comments, likes, \u0026amp; shares)","Target.com launching Q1 2024","Products sold on Good Morning America and CBS Mornings digital platforms","Launched 17 unique products in 2023 across various categories","First retail \"Pop-Up\" concepts generated $20k in 2 months (Nov-Dec 2023)"]},"computed_metrics":{"total_amount_raised":86851,"total_investors":38,"team_size":3,"featured_investor_count":2,"faq_count":1,"recent_post_count":6},"quick_facts":[{"claim_id":"claim-fact-1","value":"13,000+ customers in all 50 US states","citation":"https://wefunder.com/sonic.power#claim-fact-1","observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-15T05:01:34Z"},{"claim_id":"claim-fact-2","value":"$700,000+ in gross sales since Jan 2023 launch","citation":"https://wefunder.com/sonic.power#claim-fact-2","observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-15T05:01:34Z"},{"claim_id":"claim-fact-3","value":"50M+ unique social media interactions (views, comments, likes, \u0026amp; shares)","citation":"https://wefunder.com/sonic.power#claim-fact-3","observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-15T05:01:34Z"},{"claim_id":"claim-fact-4","value":"Target.com launching Q1 2024","citation":"https://wefunder.com/sonic.power#claim-fact-4","observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-15T05:01:34Z"},{"claim_id":"claim-fact-5","value":"Products sold on Good Morning America and CBS Mornings digital platforms","citation":"https://wefunder.com/sonic.power#claim-fact-5","observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-15T05:01:34Z"},{"claim_id":"claim-fact-6","value":"Launched 17 unique products in 2023 across various categories","citation":"https://wefunder.com/sonic.power#claim-fact-6","observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-15T05:01:34Z"},{"claim_id":"claim-fact-7","value":"First retail \"Pop-Up\" concepts generated $20k in 2 months (Nov-Dec 2023)","citation":"https://wefunder.com/sonic.power#claim-fact-7","observed_at":"2026-06-08T05:01:34Z","expires_at":"2026-06-15T05:01:34Z"}],"latest_fundraise":{"id":105787,"entity_id":"wefunder:fundraise:105787","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null},"investor_memos":[],"team":[{"id":4081745,"entity_id":"wefunder:company_role:4081745","name":"Spencer Martin","title":"Founder, CEO","role":"founder","profile_url":"https://wefunder.com/spencer.martin.1"},{"id":4081781,"entity_id":"wefunder:company_role:4081781","name":"Hugh Martin","title":"Chief Operating Officer","role":"employee","profile_url":"https://wefunder.com/hugh.martin.1"},{"id":4081782,"entity_id":"wefunder:company_role:4081782","name":"Jamie Yuan","title":"Head of Sourcing","role":"employee"}],"featured_investors":[{"id":8027,"entity_id":"wefunder:company_investor_profile:8027","name":"Antonio Rodriguez","bio":"CEO, Lending2U","profile_url":"https://wefunder.com/antonio.rodriguez.4","endorsement_quote":"In just a year, Sonic Power has achieved remarkable milestones that have solidified my confidence in their potential. One standout accomplishment is their ability to serve an impressive 10,000 customers, a feat made even more remarkable considering the relatively modest marketing budget they operated with. This demonstrates not only their product's appeal but also their strategic prowess in reaching and engaging their target audience. What truly sets Sonic Power apart is their simultaneous launch of over a dozen incredibly useful and high-quality products. The diverse range of offerings speaks volumes about their commitment to innovation and meeting the needs of a broad consumer base. This multifaceted approach not only showcases their product development capabilities but also positions them as a versatile player in the market. Equally noteworthy is Sonic Power's consistent ability to go viral through organic social posting. Their adeptness at capturing attention and generating buzz without relying heavily on traditional advertising channels is commendable. It underscores their understanding of contemporary consumer behavior and their knack for creating content that resonates organically with a wide audience. In light of these achievements, I have decided to double down on my investment in Sonic Power. Their track record of success in just one year is a testament to the company's potential for sustained growth and innovation. I am confident that Sonic Power is well-positioned for continued success, and I am excited to be part of their journey."},{"id":8282,"entity_id":"wefunder:company_investor_profile:8282","name":"Chris Lustrino ","profile_url":"https://wefunder.com/chris.lustrino..2"}],"relationships":[{"source_entity_id":"wefunder:company:149664","relation":"has_team_member","target_entity_id":"wefunder:user:4199056","target_url":"https://wefunder.com/spencer.martin.1"},{"source_entity_id":"wefunder:company:149664","relation":"has_team_member","target_entity_id":"wefunder:user:4199072","target_url":"https://wefunder.com/hugh.martin.1"},{"source_entity_id":"wefunder:company:149664","relation":"has_team_member","target_entity_id":"wefunder:company_role:4081782"},{"source_entity_id":"wefunder:company:149664","relation":"has_featured_investor","target_entity_id":"wefunder:user:4227602","target_url":"https://wefunder.com/antonio.rodriguez.4"},{"source_entity_id":"wefunder:company:149664","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:11754","target_url":"https://wefunder.com/chris.lustrino..2"},{"source_entity_id":"wefunder:company:149664","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:172770","target_url":"https://wefunder.com/feed/172770"},{"source_entity_id":"wefunder:company:149664","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:172289","target_url":"https://wefunder.com/feed/172289"},{"source_entity_id":"wefunder:company:149664","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:172099","target_url":"https://wefunder.com/feed/172099"},{"source_entity_id":"wefunder:company:149664","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:171810","target_url":"https://wefunder.com/feed/171810"},{"source_entity_id":"wefunder:company:149664","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:171340","target_url":"https://wefunder.com/feed/171340"},{"source_entity_id":"wefunder:company:149664","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:171315","target_url":"https://wefunder.com/feed/171315"},{"source_entity_id":"wefunder:company:149664","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:105787"}],"faq":[{"question":"Hey there, I run a crowdfunded focused venture fund and have a few questions for you that I'd love to ask 1 on 1 if possible. What's the best way to reach you before end of the community round for a zoom meeting?","answer":"Hey Tristin - please email me and we can set something up! spencer@sonicpower.co"}],"recent_posts":[{"id":172770,"entity_id":"wefunder:feed_item:172770","title":"Final Countdown!","preview":"To date, we've raised over $80,000 from the crowd!If you are a current investor, thank you! There is still another week to increase your investment if you feel encouraged by our latest updates.Still on the fence? Here are more updates to make your decision easier:Wholesale Progress: PO's have started to roll in from HomeGoods, True Value, \u0026 Target.comBrand Refresh: Visit sonicpower.co to see our new logo, color pallet, and font direction. This is an important step for our brand and is our fir...","published_at":"2024-04-22T12:43:24Z","canonical_url":"https://wefunder.com/feed/172770"},{"id":172289,"entity_id":"wefunder:feed_item:172289","title":"In the news (again!)","preview":"The Spruce (14M unique viewers per month) is a fan of ours! We've been included their newest list of \"Amazon's Top Home Products...\"https://www.thespruce.com/amazon-top-selling-home-products-8621435","published_at":"2024-04-08T15:29:29Z","canonical_url":"https://wefunder.com/feed/172289"},{"id":172099,"entity_id":"wefunder:feed_item:172099","title":"Q1 2024 Updates","preview":"With less than 1 month remaining we want to make sure we keep you in the loop. \u0026nbsp;That’s why you will start seeing more content from us over the next 25 days, starting with our Q1 2024 updates:\u003c Sales Data \u003e$173,922 in gross sales (3.3x Q1 2023)3,539 new customers!\u003c Operation / Strategic \u003eSigned with the largest retail representative group (MPG) who has total confidence they can break us into Koh’ls and Best Buy this year for Q4 holidayBrand and Packaging Refresh designed for big box retai...","published_at":"2024-04-01T21:54:06Z","canonical_url":"https://wefunder.com/feed/172099"},{"id":171810,"entity_id":"wefunder:feed_item:171810","title":"2024 Inspired Home Show","preview":"Last week we attended the countries largest Home Goods trade show called The Inspired Home Show. Brands like Scrub Daddy, KitchenAid, \u0026 Cusinart use this show to generate hundreds of millions in wholesale business each year.To say our first year here was a success is an understatement! Here is a little inside info:We now have the two largest Home Shopping Channels in a bidding war to showcase our Scrubber and Car VacKohls \u0026 Best Buy wanting to hear more (a lot more!)True Value invited us to t...","published_at":"2024-03-21T17:18:40Z","canonical_url":"https://wefunder.com/feed/171810"},{"id":171340,"entity_id":"wefunder:feed_item:171340","title":"Meet the Founder: Spencer Martin","preview":"Would you invest in LG at a $5.65M valuation? The answer is YES. Recently I sat down with Chris Lustrino from Kingscrowd.com to talk about my vision for Sonic Power, our current traction, future strategy, and much more!Some highlights include:Target.com and the strategy to get into stores nationwide by 2025Sonic Power \"Influencer Marketing\" StrategyFinding and Scaling Best Sellers / Hero ProductsTotal Addressable Market DebateOverall this is a great chat and a great chance to learn more about...","published_at":"2024-03-06T13:54:20Z","canonical_url":"https://wefunder.com/feed/171340"},{"id":171315,"entity_id":"wefunder:feed_item:171315","title":"Sonic Power x E! News","preview":"E! News recently featured our Electric Scrubber calling it \"your new 'work smarter not harder' cleaning bestie\"\"https://www.eonline.com/news/1396287/products-that-will-help-you-tackle-your-mile-long-list-of-chores-while-making-them-funThis is exactly what we expect to be the norm thanks to our new PR firm, LaRue.It's articles like these that will push brand awareness and revenue. E! News, for example, has 14M unique monthly visitors. Other media outlets we have recently shipped product to for...","published_at":"2024-03-05T17:31:42Z","canonical_url":"https://wefunder.com/feed/171315"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-08T09:01:32Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:01:34Z","as_of":"2026-06-08T09:01:32Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:01:34Z","as_of":"2026-06-08T09:01:32Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-08T09:01:32Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-08T09:01:32Z","confidence":"medium"}}}}}}