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Plans get fragmented across Google, Yelp, text threads, OpenTable, and calendars — creating decision fatigue that delays or kills the outing altogether.Over 80% of Americans struggle to decide where to eat. This friction compounds in social settings, where preferences, dietary needs, budgets, and timing collide.Our SolutionSoGo removes decision friction for groups.SoGo is a social dining platform that:blends individual preferences into a shared group contextrecommends restaurants based on real-time situational inputs (time, vibe, location, group makeup)coordinates the plan end-to-end (recommendation → reservation → calendar → experience log)Instead of forcing users to sift through lists, SoGo acts as a concierge layer on top of existing restaurant data and reservation systems.Why NowRestaurant discovery is fragmented, and AI-driven recommendations are finally capable of understanding context, not just ratings or proximity.At the same time:dining spend remains strong despite macro pressuregroup dining is underserved by existing platformsincumbents optimize for transactions, not decisionsSoGo is built for the decision moment — not delivery, not search, not reviews.Business ModelSoGo monetizes the behaviors behind dining decisions through three revenue streams:Premium Subscriptions (Users) Enhanced features, advanced personalization, social toolsIn-App Advertising (Merchants) High-intent, context-aware placements during decision momentsMerchant Insights \u0026amp; Data Products Aggregated, anonymized behavioral insights to improve operations and marketingInitial focus is on validating subscription attachment and merchant willingness to pay before scaling advertising.Market OpportunityUser TAM: ~18M restaurant-going consumers in initial launch statesMerchant TAM: ~47K restaurants in initial marketsExpansion: National and international restaurant discoveryThis is a large market with repeat usage and strong network effects once social graphs form.TractionActive beta in Chicago and CharlotteHundreds of early users and testersMultiple beta iterations completedCX leadership onboarded to refine product experienceStrong inbound interest from diners and restaurant operatorsCurrent focus is not vanity growth, but learning velocity.Use of Funds — Why $1.5MMThis raise is designed to answer the most important question:Can SoGo reach product-market fit efficiently?The $1.5MM will fund ~12–18 months of runway to:Validate core engagement and retention metricsProve subscription attachment and early revenue signalsRefine onboarding and group decision flowsTest merchant value propositions and pricingReach defined user and merchant milestones that unlock a larger seed roundThis is a bridge to proof, not a bridge to hype.What Success Looks LikeBy the end of this raise, we aim to demonstrate:strong repeat usage in group scenariosclear signals of willingness to paya defensible wedge in social dining behaviora credible path to a larger institutional seed roundTeamSoGo is built by a founding team with backgrounds in finance, product, engineering, and UX — united by a long-term vision to build meaningful social technology.We are intentionally product-first, learning-driven, and disciplined with capital.Why InvestSoGo sits at the intersection of:AI-driven personalizationsocial coordinationa massive, habitual consumer marketWe are not trying to replace incumbents — we are building the missing decision layer they never solved.If you believe social decisions are the next frontier of consumer tech, we’d love to have you join us.","quick_facts":["Ever get stuck in a debate over WHERE TO EAT?","Social context, AI-based, and vibe decision recommendation engine","Monetization: subscriptions, polished advertising, B2B","Currently in beta with growing community","45+ years of combined professional experience across leadership team","Agentic AI features in long-term roadmap","Backed by two Angel Investors"]},"computed_metrics":{"total_amount_raised":0,"total_investors":0,"team_size":4,"featured_investor_count":0,"faq_count":0,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"Ever get stuck in a debate over WHERE TO 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