{"data":{"type":"company_profile","id":111799,"entity_id":"wefunder:company:111799","attributes":{"canonical_url":"https://wefunder.com/sokoapp","generated_at":"2026-06-15T13:20:31Z","updated_at":"2026-06-15T05:00:49Z","entity_ids":{"company":"wefunder:company:111799","slug":"wefunder:company_slug:sokoapp"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-15T13:20:31Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T05:00:49Z","as_of":"2026-06-15T13:20:31Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T05:00:49Z","as_of":"2026-06-15T13:20:31Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-15T13:20:31Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-15T13:20:31Z","confidence":"medium"}}},"company":{"id":111799,"entity_id":"wefunder:company:111799","slug":"sokoapp","name":"Ujama Inc.","tagline":"Soko is the Farmers’ Market App, spreading the goodness of farmers’ markets to the world. ","elevator_pitch":"We are the developers of Soko, the Farmers Market App, which is modernizing the farmers market industry with our easy-to-use technology for consumers, vendors, and farmers market managers.","story":"Soko is available today\u0026nbsp;and is helping bring farmers markets into the 21st century.Download the free app today.What's not to love about farmers markets? They bring us locally-sourced fresh and healthy food. They are also small business incubators and happy gathering places for the community.Farmers markets are seeing a steady increase in popularity as they expand into more urban centers, connecting city dwellers with the fresh, farm-raised products. These markets have created a $1.5 Billion industry as the demand for healthier food options rises.However, farmers markets largely operate the way they have for decades\u0026nbsp;and haven't taken advantage of new advancements in technology that could improve the experience of sellers and shoppers.Farmers markets currently fail to keep up with the modern world: oftentimes sellers only accept cash, limiting their consumers to whatever they currently have in their wallets. The sellers also fail to expand on their customer relationships outside of the market, and have not breached the E-commerce space. Processing SNAP (Supplemental Nutrition Assistance Program) payments are particularly onerous where customers on food assistance must line up at the market manager table to swipe their SNAP\u0026nbsp;card and obtain physical tokens to use at the market.Soko is changing all of that!\u0026nbsp;With Soko, you can discover local markets, keep up to date with your favorite vendors to see where they'll be and what they're bringing, pre-order items so you never miss out on a seller's specialty, and even pay by card!Soko is also making SNAP payments dramatically easier.\u0026nbsp;Watch this video to learn how.Soko provides an easy, no-contact payment solution that eliminates credit card fees for the sellers. SNAP\u0026nbsp;payments are seamlessly integrated. Customers no longer need to line up for tokens!Vendors can now maintain a dialogue with their customers outside of the market, and get them excited about what they're bringing next week!Soko delivers the e-commerce options that customers have become accustomed to having\u0026nbsp; especially after the pandemic.There are thousands of farmers markets nationally, with a combined $1.5B of consumer spending (and growing).Forward-looking projections are not guaranteed.As we grow, we will adopt new revenue models. We plan to target our users through social media, working specifically to capture the mind share by making 'Soko\" synonymous with farmers' markets. We will begin with hosting SF Bay Area vendors and markets, and then scaling towards farmer's market associations nationally, with our SNAP payments as our \"special sauce.\"We're already hearing great things from our users and partners!We plan to raise $107K in order to implement our product roadmap and pursue vendor and farmers' market association partnerships. In 2022, we plan to host 1K vendors and be present at 20 farmers' markets. (not guaranteed)Hugh Molotsi has 20+ years in software development, specifically with payment systems.","location":"Cupertino, CA","website":"https://sokoapp.co","total_amount_raised":59050,"total_investors":55,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/sokoapp","https://sokoapp.co"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/111799/xxl_cropped_Soko_Google_Feature_Graphic.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/111799/large_Ujama_Inc._logo_1666195146401.jpeg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/111799/standard_cropped_Soko_Google_Feature_Graphic.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/111799/standard_cropped_Soko_Google_Feature_Graphic.jpg","profile_video_url":"https://wefunder.wistia.com/medias/2oahwxl9wo"},"links":{"company_url":"https://sokoapp.co"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Farmers' markets are popular and growing (grew by 63% from 1994 to 2000)"},{"index":2,"claim_id":"claim-fact-2","value":"The 8,600 farmers' markets in the US make $1.5B annual revenue and host 150K vendors."},{"index":3,"claim_id":"claim-fact-3","value":"Farmers' markets largely operate without the benefit of modern eCommerce and CRM tools."},{"index":4,"claim_id":"claim-fact-4","value":"Soko helps farmers' markets and the people that sell there thrive and grow."}],"team":[{"id":2561605,"entity_id":"wefunder:company_role:2561605","user_entity_id":"wefunder:user:2545240","role":"founder","name":"Hugh Molotsi","title":"Founder and CEO","bio":"Former VP of Innovation and Engineering Fellow at Intuit. He helped launch Intuit's $1B+ payments business and several other small business products and services.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2561605/square_cropped_Hugh_0068-s.jpg?1662578419","profile_url":"https://wefunder.com/hugh.molotsi.2","personal_url":"https://hughmolotsi.com","linkedin_url":"https://www.linkedin.com/in/hughie/","twitter_url":"https://twitter.com/hughmolotsi","related_urls":["https://wefunder.com/hugh.molotsi.2","https://hughmolotsi.com"]},{"id":2575135,"entity_id":"wefunder:company_role:2575135","user_entity_id":"wefunder:user:2551858","role":"employee","name":"Padmaja Tarra","title":"Head of Product","bio":"Passionate product person always looking at easy, intuitive and elegant tools to solve consumer problems.","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/2551858/large_cropped_PadmajaProfile.jpg?1647639839","profile_url":"https://wefunder.com/padmajatarra","related_urls":["https://wefunder.com/padmajatarra"]},{"id":2575137,"entity_id":"wefunder:company_role:2575137","role":"employee","name":"Ken Toren","title":"Head of Business Development","bio":"Ken Toren has held a variety of executive roles as CEO, co-founder, Board Member, advisor and investor in companies/organizations ranging from enterprise and consumer technology to mobile apps, healthcare, and major non-profits.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2575137/square_cropped_ken-toren.jpg?1647642706","linkedin_url":"https://www.linkedin.com/in/kentoren/","related_urls":[]},{"id":2575139,"entity_id":"wefunder:company_role:2575139","user_entity_id":"wefunder:user:2550140","role":"employee","name":"Heather Anderson","title":"Head of Marketing","bio":"I'm a marketing expert who specializes in brand strategy, strategic partnerships, user acquisition and user experience for consumer-facing brands and technology.","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/2550140/large_cropped_600X800ProfilePic.jpg?1647639846","profile_url":"https://wefunder.com/heather.anderson.3","personal_url":"https://www.themamahood.co","related_urls":["https://wefunder.com/heather.anderson.3","https://www.themamahood.co"]}],"featured_investors":[{"id":4932,"entity_id":"wefunder:company_investor_profile:4932","investor_profile_id":2210533,"investor_profile_entity_id":"wefunder:investor_profile:2210533","subject_entity_id":"wefunder:user:2742133","name":"Barry Lawson Williams","bio":"I am long time investor in start ups.","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/barrylawsonwilliams2","investment_total":30000,"investment_info":"Invested $5,000 this round \u0026 $25,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/barrylawsonwilliams2"]}],"investor_memos":[],"tab_counts":{"posts":9,"ask_questions":3,"featured_investors":1,"faq_entries":1},"active_fundraises":[{"id":60489,"entity_id":"wefunder:fundraise:60489","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-09-08T00:50:21Z","funding_closed_at":"2022-12-15T05:03:13Z","auto_close_at":"2022-12-15T04:59:59Z"},{"id":60490,"entity_id":"wefunder:fundraise:60490","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-03-14T22:41:29Z"}],"latest_fundraise":{"id":60489,"entity_id":"wefunder:fundraise:60489","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-09-08T00:50:21Z","funding_closed_at":"2022-12-15T05:03:13Z","terms":{"eb":null,"nb":"$10M","txt":"valuation cap"}},"recent_posts":[{"id":159607,"entity_id":"wefunder:feed_item:159607","type":"FeedItem::Update","visibility":"public","title":"How One Entrepreneur Uses Tech to Improve Lives","preview":"Read this AllBusiness article on Ujama's startup journey.","published_at":"2022-11-28T18:24:46Z","author_name":"Hugh Molotsi","url":"/feed/159607","canonical_url":"https://wefunder.com/feed/159607"},{"id":158989,"entity_id":"wefunder:feed_item:158989","type":"FeedItem::Update","visibility":"public","title":"We've hit our first goal!","preview":"Thank you investors for helping us hit our first crowdfunding goal on WeFunder! Your support is bringing us one step closer to delivering easy SNAP processing to farmers markets across the country so everyone can purchase locally-sourced fresh and healthy produce.Please help us keep the momentum going by sharing the campaign with your network: https://wefunder.com/sokoapp","published_at":"2022-10-25T05:09:19Z","author_name":"Hugh Molotsi","url":"/feed/158989","canonical_url":"https://wefunder.com/feed/158989"},{"id":158988,"entity_id":"wefunder:feed_item:158988","type":"FeedItem::Update","visibility":"public","title":"SNAP at the Saratoga Prince of Peace Market","preview":"We're excited to share that Soko has now enabled SNAP (EBT) transactions at the Saratoga Prince of Peace Market (read more here). This market is using Soko as an e-token solution, removing the need for physical tokens. This is also one step in the direction of fully processing SNAP transactions on our platform.","published_at":"2022-10-25T05:02:14Z","author_name":"Hugh Molotsi","url":"/feed/158988","canonical_url":"https://wefunder.com/feed/158988"},{"id":158126,"entity_id":"wefunder:feed_item:158126","type":"FeedItem::Update","visibility":"public","title":"The Mamahood Partners with Soko!","preview":"The Mamahood is proud to partner with Soko, a startup aiming to revolutionize the farm-to-table industry with innovative tech. Read more here.","published_at":"2022-09-13T08:04:13Z","author_name":"Hugh Molotsi","url":"/feed/158126","canonical_url":"https://wefunder.com/feed/158126"},{"id":157589,"entity_id":"wefunder:feed_item:157589","type":"FeedItem::Update","visibility":"public","title":"Farmers market prices are actually cheaper than buying produce at the grocery store","preview":"This article debunks a common myth - that produce at the farmers market is more expensive than at the grocery store. Actually, in most cases it's cheaper and of course, what you get at the farmers market is always locally-sourced, fresher, and healthier. So no more excuses! Make going to the farmers market a healthy part of your routine. Download our free app to discover markets near you: https://app.sokoapp.co/mobile","published_at":"2022-08-19T04:25:29Z","author_name":"Hugh Molotsi","url":"/feed/157589","canonical_url":"https://wefunder.com/feed/157589"},{"id":155910,"entity_id":"wefunder:feed_item:155910","type":"FeedItem::Update","visibility":"public","title":"Soko is making farmers market shopping more accessible","preview":"The Outlook is a publication of the Saratoga Area Senior Coordinating Council (SASCC). Read their feature on Soko from their May issue (PDF download).","published_at":"2022-06-06T14:10:17Z","author_name":"Hugh Molotsi","url":"/feed/155910","canonical_url":"https://wefunder.com/feed/155910"},{"id":155358,"entity_id":"wefunder:feed_item:155358","type":"FeedItem::Update","visibility":"public","title":"Soko is helping improve access to fresh and healthy food","preview":"According to this McKinsey report, \"in majority-Black communities, the prevalence of convenience stores means limited access to fresh, healthy food options. One out of every five Black households is situated in a food desert, with few grocery stores, restaurants, and farmers markets.\" Farmers markets are a great place to purchase locally-sourced fresh and healthy produce. Soko aims to make it easier for more people to get their food from farmers markets by making it easy to find markets near ...","published_at":"2022-05-09T21:36:29Z","author_name":"Hugh Molotsi","url":"/feed/155358","canonical_url":"https://wefunder.com/feed/155358"},{"id":154119,"entity_id":"wefunder:feed_item:154119","type":"FeedItem::Update","visibility":"public","title":"Digital Diabetes Management Platform LLENA (AI) Health Solutions Inc partners with Soko, the Farmers’ Market App","preview":"Read this press release about our partnership with LLENA.","published_at":"2022-03-31T14:27:09Z","author_name":"Hugh Molotsi","url":"/feed/154119","canonical_url":"https://wefunder.com/feed/154119"},{"id":153853,"entity_id":"wefunder:feed_item:153853","type":"FeedItem::Update","visibility":"public","title":"Soko is revolutionizing SNAP payments","preview":"Watch how Soko dramatically improves SNAP payments at farmers markets by eliminating tokens and the work for the market manager while getting vendors paid more quickly.","published_at":"2022-03-22T20:50:26Z","author_name":"Hugh Molotsi","url":"/feed/153853","canonical_url":"https://wefunder.com/feed/153853"}],"q_and_a":[{"id":241631,"entity_id":"wefunder:comment:241631","question":"Mr. Molosti, We would like to talk how we could help Soko gain greater farmers market/vendor adoption through TeenHustl.com We would appreciate the opportunity to discuss this with you. (Steve@TeenHustl.com)","author_name":"Steve Bonneau","votes":0,"created_at":"2023-04-04T19:56:25Z","canonical_url":"https://wefunder.com/sokoapp#question-241631","answers":[]},{"id":222991,"entity_id":"wefunder:comment:222991","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":0,"created_at":"2022-10-20T03:45:31Z","canonical_url":"https://wefunder.com/sokoapp#question-222991","answers":[{"id":222998,"entity_id":"wefunder:comment:222998","answer":"Thanks Thomas - will do!","author_name":"Hugh Molotsi","votes":0,"created_at":"2022-10-20T03:46:55Z"}]},{"id":222977,"entity_id":"wefunder:comment:222977","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":0,"created_at":"2022-10-20T03:40:53Z","canonical_url":"https://wefunder.com/sokoapp#question-222977","answers":[]}],"faq":[{"question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to ...","answer":"Thanks Thomas - will do!"}]}}}