|1||Sobriety is on the rise worldwide.|
|2||People are more health-conscious than ever.|
|3||No liquor license or liability issues.|
SOBAR will be a bar that doesn't serve alcohol, while providing a traditional bar setting for non-drinkers to socialize in. Featuring a complete bar with bar stools, tables to sit around and booths to lounge in, organic vegetarian finger foods to snack on and a stage for live entertainment, the only difference between SOBAR and a regular bar is that the bottles behind the bar will be full of non-alcoholic concoctions used to make healthy, non-alcoholic cocktails AKA mocktails specifically designed to improve your health. (There will of course also be a full selection of coffee- and tea-based drinks.)
Initially, SOBAR's target customers will primarily be alcoholics in recovery and people who don't drink alcohol for personal, religious or health reasons. But since SOBAR is envisioned as being a family-friendly place for people to hang out in and use as a location for community-building, young people and anyone else who wants to socialize in a non-restaurant, non-coffee shop setting will also be a big part of the SOBAR customer base.
To go along with the vegetarian, alcohol-free environment, SOBAR will “double down” by basing its branding on spirituality. Just like the overall look and feel of each HARD ROCK CAFÉ location is derived from the ubiquitous presence of rock & roll memorabilia, each SOBAR location will be filled floor-to-ceiling with religious and spiritual iconography representing all of the world’s religions. When a customer enters a SOBAR location, they will immediately be filled with a sense of peace and well-being – which will then be enhanced as they sip on a delicious mocktail while eating a tasty, organic, vegetarian, reasonably priced snack.
SOBAR wants to create a new paradigm for social interaction, one that isn’t based primarily on the consumption of alcohol, caffeine, meat or sugar. By combining non-alcoholic drinks, organic vegetarian snacks and a spiritually charged yet relaxing and uplifting environment, SOBAR will provide a meeting place for people that will not only encourage but actively help them to be the best they can possibly be – physically, emotionally and spiritually.
SOBAR is not conducting a Regulation Crowdfunding offering. Hosted by Wefunder Inc.
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