{"data":{"type":"company_profile","id":107431,"entity_id":"wefunder:company:107431","attributes":{"canonical_url":"https://wefunder.com/slo","generated_at":"2026-06-12T03:18:30Z","updated_at":"2026-06-11T05:00:37Z","entity_ids":{"company":"wefunder:company:107431","slug":"wefunder:company_slug:slo"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-12T03:18:30Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-11T05:00:37Z","as_of":"2026-06-12T03:18:30Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-11T05:00:37Z","as_of":"2026-06-12T03:18:30Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-12T03:18:30Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-12T03:18:30Z","confidence":"medium"}}},"company":{"id":107431,"entity_id":"wefunder:company:107431","slug":"slo","name":"slø - not fast fashion","tagline":"Reinventing Denim - Made to Order in 500 sizes, Personalized, Sustainable, and built to last.","elevator_pitch":"We create high-quality sustainable clothing that fits every body type, shape, and size, and is designed with function, durability, and style.","story":"If you have any questions and would like to speak to one of our founders we would absolutely love to hear from you.You can e-mail us at abhi@slojeans.co or kristian@slojeans.co and we'll get back to you ASAPThank you for your consideration in our project, and for your interest in changing this industry from the ground up!","location":"Los Angeles, CA","website":"https://slojeans.co","total_amount_raised":411988,"total_investors":1184,"is_funded":true,"is_active":true,"quality_score":2,"related_urls":["https://wefunder.com/slo","https://slojeans.co"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107431/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/107431/large_Sl%C3%B8_logo_1719506811873.jpeg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107431/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107431/standard_blob.jpg"},"links":{"company_url":"https://slojeans.co"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"🤛 EXPERIENCE- slø raised $300k on Wefunder from 1100+ Investors"},{"index":2,"claim_id":"claim-fact-2","value":"❤️ SALES - $1,100,000+ in sales in the first 14 months."},{"index":3,"claim_id":"claim-fact-3","value":"✨ Unique denim experience, 10 layers of customization, and 1m+ possible combinations."},{"index":4,"claim_id":"claim-fact-4","value":"🤙 POWERED BY - 700,000 suggestions from the community. We are a community built from the ground up."},{"index":5,"claim_id":"claim-fact-5","value":"🥵 EXPANDING - The only thing that has held us back has been reliable manufacturing- Not anymore!"},{"index":6,"claim_id":"claim-fact-6","value":"LIFE CHANGING - Investing in the local community, our people, and their families will change lives."},{"index":7,"claim_id":"claim-fact-7","value":"SPEED - By 2025 we will be able to produce your made to order jeans within 14 days."}],"team":[{"id":2417579,"entity_id":"wefunder:company_role:2417579","user_entity_id":"wefunder:user:674458","role":"founder","name":"Kristian Hansen","title":"Founder \u0026 CEO","bio":"1m+ followers on Social Media, 30m + Views, 150+ cities visited, $300k raised on Wefunder. Generated over $1m in organic sales via personal TikTok page. Award-winning entrepreneur and former pro athlete.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2417579/square_blob.jpg?1718993992","profile_url":"https://wefunder.com/kristian.hansen","linkedin_url":"https://linkedin.com/in/kristian-hansen-62280b146/","related_urls":["https://wefunder.com/kristian.hansen"]},{"id":2646722,"entity_id":"wefunder:company_role:2646722","user_entity_id":"wefunder:user:2363135","role":"founder","name":"Abhimukth Chaudhuri","title":"Co-founder \u0026 CTO","bio":"2x Founder - Graduate Computer Engineering from McGill University","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2646722/square_blob.jpg?1719398830","profile_url":"https://wefunder.com/abhimukthchaudhuri","linkedin_url":"https://www.linkedin.com/in/abhimukthchaudhuri72/","related_urls":["https://wefunder.com/abhimukthchaudhuri"]},{"id":5088043,"entity_id":"wefunder:company_role:5088043","role":"employee","name":"Zeena Mawlawi","title":"Founding Team","bio":"Jack of all Trades, Pentalinguial World Traveler, McGill Psychology Graduate, and former high net worth event coordinator with a passion for fashion and sustainability.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5088043/square_blob.jpg?1719398830","related_urls":[]},{"id":5088053,"entity_id":"wefunder:company_role:5088053","role":"founder","name":"Ralph De Lisle","title":"COO","bio":"2x Founder and the newest edition to the C-Suite. Ralph is a Cambridge Graduate with extensive experience in consumer products and brands. At slø he will be tackling our new operations system as we expand to new markets.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5088053/square_blob.jpg?1719929908","related_urls":[]},{"id":5088047,"entity_id":"wefunder:company_role:5088047","role":"employee","name":"Mustafa Kati","title":"Head of Production - Turkey","bio":"Managed 7+ million pairs of jeans per year as a lead merchandiser at one of Turkey's largest denim producers. 30+ years of experience in Denim","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1719398830","related_urls":[]},{"id":5088049,"entity_id":"wefunder:company_role:5088049","role":"employee","name":"Daniel Goodrich","title":"General Counsel","bio":"Digital-forward corporate startup attorney. Recovering New Yorker. Daniel is the Founder \u0026amp; CEO of @VirtualCounsel™, the original 24/7 monthly subscription legal solution for startups.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5088049/square_blob.jpg?1719398830","related_urls":[]},{"id":5111513,"entity_id":"wefunder:company_role:5111513","user_entity_id":"wefunder:user:4437243","role":"founder","name":"Spencer Hansen","title":"Fundraising Associate","bio":"McGill Desautels Faculty of Management, McGill University 2025","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1720799444","profile_url":"https://wefunder.com/spencer.hansen","related_urls":["https://wefunder.com/spencer.hansen"]}],"featured_investors":[{"id":10432,"entity_id":"wefunder:company_investor_profile:10432","investor_profile_id":1967545,"investor_profile_entity_id":"wefunder:investor_profile:1967545","subject_entity_id":"wefunder:user:2487875","name":"Iris Hutchings","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjYyNTQ3LCJwdXIiOiJibG9iX2lkIn19--4f8a975f9009a9aeff36acfd48395e71ccc4e972/filename","profile_url":"https://wefunder.com/irishutchings","endorsement_quote":"As a lead investor in slø, I am proud to support them in their mission too revolutionize the fashion industry. From the moment I encountered Christian's social media and saw his innovative approach, it was clear that his will be a company driven by an unwavering passion to change the game. What sets slø apart is not just their creativity, but their bold commitment to sustainability, ethics, and forward-thinking design. Their team is constantly challenging at conventional norms, blending innovation with responsibility, and creating a platform that speaks to a new generation of consumers who demand more - more creativity, more transparency, and more conscious choices. Slø is not only paving the way for a more sustainable fashion future, but also setting new standards and how we think about design, production, and consumption. The brand's vision and dedication to making a positive impact on the world are the kinds of qualities that make me confident in their long-term success. The team has persevered through multiple challenges, showing their tenacity and commitment to this enterprise. I am excited to continue supporting slø on this incredible journey, and I truly believe their breakthrough ideas will leave a lasting mark on the industry.","investment_total":10000,"investment_info":"Invested $5,000 this round \u0026 $5,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/irishutchings"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":29,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":119940,"entity_id":"wefunder:fundraise:119940","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":124000.0,"minimum_target":"50000.0","maximum_target":"124000.0"},{"id":119939,"entity_id":"wefunder:fundraise:119939","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"124000.0","funding_started_at":"2024-06-21T22:41:52Z","funding_closed_at":"2024-11-01T04:00:04Z","auto_close_at":"2024-11-01T03:59:59Z"},{"id":57299,"entity_id":"wefunder:fundraise:57299","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-04-05T00:44:41Z","funding_closed_at":"2022-09-06T04:02:50Z","auto_close_at":"2022-09-06T03:59:59Z"},{"id":57300,"entity_id":"wefunder:fundraise:57300","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":300000.0,"funding_started_at":"2021-12-31T17:05:35Z"}],"latest_fundraise":{"id":119940,"entity_id":"wefunder:fundraise:119940","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":null,"nb":"$10M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":189396,"entity_id":"wefunder:comment:189396","question":"How much future equity does an investment get? Like what percentage of future equity will I get if I invest $1000?","author_name":"Sean Zaidman","votes":3,"created_at":"2022-01-21T18:22:07Z","canonical_url":"https://wefunder.com/slo#question-189396","answers":[]},{"id":318422,"entity_id":"wefunder:comment:318422","question":"The website currently promises a 30-day turnaround timeframe. How many customers have successfully received the products they ordered from your company within this timeframe since launch?","author_name":"Sarah Balli","votes":2,"created_at":"2025-10-29T23:54:00Z","canonical_url":"https://wefunder.com/slo#question-318422","answers":[]},{"id":300993,"entity_id":"wefunder:comment:300993","question":"Were investors entitled to a pair of jeans? The computer I was using just went down and I am not able to find previous emails to verify on my own.","author_name":"Tara Cummins","votes":2,"created_at":"2025-01-28T01:37:06Z","canonical_url":"https://wefunder.com/slo#question-300993","answers":[]},{"id":290479,"entity_id":"wefunder:comment:290479","question":"Idk if my question posted so here goes possibly again. I invested in the beginning, does that count toward this? I like what you're doing here but I have some noted on the jeans I bought already.","author_name":"Melissa MartinNeubert","votes":1,"created_at":"2024-08-15T15:10:07Z","canonical_url":"https://wefunder.com/slo#question-290479","answers":[{"id":290496,"entity_id":"wefunder:comment:290496","answer":"Hi Melissa - Your first investment is safe and sound, and any outstanding investment perks that have not been redeemed are still valid. This is simply a second round, which is an opportunity for us to raise some additional money to put towards the project and work towards our new goals. If you would like an additional stake in the company and to have access to our perks that come with with this round, then feel free to place an additional investment you're comfortable with. But there is no obligation to invest, and no relation to your first investment, you'd simply be \"buying\" more shares in slø. Thanks for the question and if that doesn't answer it, please feel free to reach out to me at kristian@slojeans.co","author_name":"Kristian Hansen","votes":0,"created_at":"2024-08-15T17:31:53Z"}]},{"id":289462,"entity_id":"wefunder:comment:289462","question":"I'm a big advocate for sustainable fashion. I am currently studying the effects of climate change and possible mitigation efforts, specifically around carbon emissions. I am curious how your company plans to handle sustainability when it comes to energy consumption and carbon emissions, especially concerning transportation. I would love to know the details throughout the entire jeans process!","author_name":"Catalina Lind","votes":1,"created_at":"2024-08-04T21:36:24Z","canonical_url":"https://wefunder.com/slo#question-289462","answers":[{"id":289521,"entity_id":"wefunder:comment:289521","answer":"Hi Catalina - Sustainability is at the core of everything we do, and inherently what slow fashion is all about. I'll try and give you a high-level overview of each of our various pillars, and I'll also include a link to a deck that talks about our impact initiatives and future plans. First and foremost by the very nature of our made-to-order model, we're immediately more sustainable than any of the world's fast fashion brands. Fast fashion thrives on mass standardization and mass manufacturing, meaning they produce tens of thousands of units at a time and very rarely ever sell that collection, meaning thousands of perfectly good garments end up going unsold and end up being destroyed or thrown in a landfill. It doesn't matter if a brand is using the best materials or even compliant labor if they dispose of thousands of pieces in every collection. At slø, we maintain an incredibly low number of stock pieces, and create every piece to order, meaning we never overproduce. In addition, because we're working with such a large size set, our return rate is substantially lower. Fast fashion brands experience return rates as high at 60%! We've never had a collection over a 5% return rate. In summary - we produce less garments, they end up being returned substantially less often, and we are not mass disposing of unsold goods because of purposeful manufacturing. In regards to transport, by shipping direct to consumer, we cut out 3 different logistics stages from the existing fashion model. The existing model looks something like this. Start: Production facility (usually in a place like Bangladesh, Pakistan, China, etc) -\u0026gt; Pallets of goods are flown or put on a boat to a distribution center (Big emissions) -\u0026gt; Distribution center takes that mass order, splits it up into dozens (up to hundreds) of local orders (100-5000 pieces each) Hundreds of boxes then ship to various parts of the world - Huge emissions -\u0026gt; those freight shipments go onwards to a local distribution center where they are broken down again into 100-200 unit orders for the local stores depending on sell through % -\u0026gt; delivered by truck to the stores finally. This is a pretty standard retail model, and can include extra steps for things like eCommerce fulfillment centers, or additional steps depending on the size of local markets. Our model: Jeans are created -\u0026gt; Sent to customer via courier from the fulfillment center within the factory We prioritize using couriers that prioritize sustainable practices, the majority of our packages end up on standard routes, with last mile delivery being done by post offices. It's currently the best option possible when it comes to sustainability and efficiency. In the future, if a better system comes to light, we will certainly look to make improvements. Furthermore, on the product level, every detail is taken into consideration. Fabrics are certified and traceable, metal is certified, reclaimed, and made at a fantastic facility, we do not use real leather or harmful materials. Our washing process uses substantially less water than our competitors thanks to some very technologically advanced laundry facilities here in Istanbul that employ tools like oZone and laser washes to cut down on chemicals and consumption. I could go on and on, and I'm happy to, so feel free to follow up if you have any additional questions, I'm also attaching a link below to our working impact deck, which gives an overview of our impact projects and future goals. https://www.canva.com/design/DAGHQ3xUn3E/TU7MWixt-ZIfzTh9bjejKQ/view?utm_content=DAGHQ3xUn3E\u0026amp;utm_campaign=designshare\u0026amp;utm_medium=link\u0026amp;utm_source=editor Thanks for your question and I appreciate your interest in slø and your concern for our planet.","author_name":"Kristian Hansen","votes":1,"created_at":"2024-08-05T06:14:31Z"}]},{"id":289060,"entity_id":"wefunder:comment:289060","question":"I went to your site. It looks like you're not currently taking orders, correct? Your 2022 revenue was $348,391 and 2023 revenue was $528,969. Yet your highlights say, \"SALES - $1,100,000+ in sales in the first 14 months.\" What happened to the growth and when is the plan to start taking orders again?","author_name":"LD Freeman","votes":1,"created_at":"2024-07-28T12:57:03Z","canonical_url":"https://wefunder.com/slo#question-289060","answers":[{"id":289069,"entity_id":"wefunder:comment:289069","answer":"Hi LD - Great questions. Year to Date we have done ~$300k over a series of small launches early in the year. We slowed growth to ensure we can meet production timelines, and optimize our tech underbelly to prepare for better scale in the fall. The velocity of our initial launches created logistics and manufacturing problems, and we want to have those 100% solved before opening back up to the public. In addition, we paused production to begin our factory expansion. Summer isn't typically a great time in the denim market, so we planned to use the time to gear up for our biggest season - the Fall and solve any outstanding problems. We're currently trialing a new manufacturing system to cut lead times down to about 14 days. We have a series of private launches planned through August and September to receive feedback on product and experience changes from investors and early users. (If you join us as an investor you'd be invited to join those private launches between now and October) Mid-October we will re-launch with our biggest release yet. New collection, product, website experience, manufacturing, timeline, media, Order management system, customizations, and more. While projections can obviously never be guaranteed, we are projecting $2.5-3.0m in Revenue in 2024 as a result of the increased capacity, significantly faster lead times, and go-to-market strategy we have planned down to the minute. A pause was incredibly necessary to analyze, understand, and solve the foundational problems that were creating manufacturing problems, as well as expand our capacity to be able to keep up with demand when we are live. We're advocates for sustainable growth, not cancerous growth, especially as we're pioneering in a very new space in manufacturing with no blue print. I hope that helps to answer your question, if not, please feel free to reach out to me at any time at kristian@slojeans.co","author_name":"Kristian Hansen","votes":0,"created_at":"2024-07-28T16:25:57Z"}]},{"id":288120,"entity_id":"wefunder:comment:288120","question":"In you e-mail you wrote: --- I'd like to humbly ask if you'd consider investing $100 in out project through WeFounder. In return, we'll make you a pair of our V6 jeans at an exclusive upcoming launch, give you 100 shares in out company, a stock certificate, pin, patch, and personalized garment bag, and provide you with a 20% lifetime discount on all slø products. --- But here it says: --- Earn perks when you invest $150: Your name on the wall of our new factory. $250: A redeemable code for a pair of jeans. $500: Two pairs of Jeans (total) + Groovy T-shirt. ... --- I do not see on this site that $100 would get me \"a pair of our V6 jeans\", or most of the other perks mentioned in the e-mail. Did you change your minds, or is that the $250 investment now?","author_name":"Alice Raunsbæk","votes":1,"created_at":"2024-07-18T05:30:33Z","canonical_url":"https://wefunder.com/slo#question-288120","answers":[{"id":288152,"entity_id":"wefunder:comment:288152","answer":"Hello Alice - As mentioned in that e-mail that is a perk we are offering privately to long-term members of our community. They are improved terms as a thank you for the support since day one of our project. They are not listed publically on Wefunder as they are not available to everybody, we have a record of every person who invests and every person we have sent the offer to. Upon completion of the investment round, we will send an e-mail with the additional perks and privileges. If you have received that e-mail, then yes \"any\" investment (even a $100 investment) will yield you a pair of jeans and other perks such as the lifetime discount. A second pair does begin at $500 (our goal was to lower the barrier to entry for the first pair and provide other great perks for being a long-time member of our project.) We would love to have been able to offer this to everybody, but unfortunately, we cannot at this time without giving up too much margin, which is why publically on Wefunder the perks for jeans begin at $250, and privately we have offered improved terms. Hope this helps Kristian","author_name":"Kristian Hansen","votes":2,"created_at":"2024-07-18T14:19:22Z"}]},{"id":211162,"entity_id":"wefunder:comment:211162","question":"Hi! I invested about a month ago, and I was wondering where we could access the private social media page for investor updates? I couldn't find it connected to your TikTok or discord. Thank you and keep up the good work!","author_name":"Bridget Troutman","votes":1,"created_at":"2022-07-10T16:58:15Z","canonical_url":"https://wefunder.com/slo#question-211162","answers":[]},{"id":204517,"entity_id":"wefunder:comment:204517","question":"I want to invest but I like in the UK","author_name":"Emily Jane Slade","votes":1,"created_at":"2022-05-07T12:32:42Z","canonical_url":"https://wefunder.com/slo#question-204517","answers":[{"id":204752,"entity_id":"wefunder:comment:204752","answer":"Hi Emily - We have almost 50 investors from the UK now! You're able to invest as an international investor should you still be interested! Thanks for your consideration!","author_name":"Kristian Hansen","votes":0,"created_at":"2022-05-10T14:26:54Z"}]},{"id":202411,"entity_id":"wefunder:comment:202411","question":"Your process seems to be very labor intensive. Give the volume of jeans you are hoping to sell for profitability, what are your plans to meet demand both market demand and for the labor needed for production?","author_name":"Daniel Osso","votes":1,"created_at":"2022-04-23T21:01:08Z","canonical_url":"https://wefunder.com/slo#question-202411","answers":[{"id":203034,"entity_id":"wefunder:comment:203034","answer":"Hi Daniel - our process is no more labor-intensive than any clothing collection, rather than ordering from say 40 different sizes, we have just expanded that size set, the construction of the garment is no different and the manufacturing facilities we are working with have handled this kind of demand for brands such as Gucci, Prada, Sons of Shibuya, Etc. Our manufacturing facility in Italy has a capacity of almost 250,000 pairs per month, and over the coming months, we plan on creating 3 varients at 3 different price points using other facilities in different regions as well. For example, a manufacturing facility in Turkey that will allow us to offer an option in the $70 range, a facility in India that will allow us to offer an option at the $50 range, etc. We have spent the last 3 months planning ahead in order to hyper-scale to have a volume capacity of 500,000+ pairs per month within the first 6-8 months and are currently building and stress testing both our technological backend and our logistics operations to ensure we can meet demand. With every sales cycle, the timeline and efficiency will increase. For the first launch we are estimating a 5-6 week delivery window, but by launch 3 we believe we will be able to have this down to about 3 weeks, by this time next year we hope to have it down to about 15 days. With scale will come optimization and efficiency through data, as the system I have designed improves with scale rather than slows down. Thanks for your question and if you have any further questions or follow-ups feel free to reach out at kristian@slojeans.co or leave another question here!","author_name":"Kristian Hansen","votes":1,"created_at":"2022-04-27T13:47:40Z"}]},{"id":202326,"entity_id":"wefunder:comment:202326","question":"Hi! I am enthusiastic about the thoughtfulness of the company’s operations as explained in the Q\u0026amp;A. The web presentation does not mention whether or not the ”fist of its kind sizing system” is a proprietary algorithm, and whether or not it is protected by patents? Also, is the AI and ML owned or leased by the company?","author_name":"Bradford Doyle","votes":1,"created_at":"2022-04-23T02:23:33Z","canonical_url":"https://wefunder.com/slo#question-202326","answers":[{"id":203035,"entity_id":"wefunder:comment:203035","answer":"Hi Bradford - the system is not currently protected by patents, we have had numerous calls with intellectual property lawyers now about ways we can protect our IP on both the front end and back end of production but have not been awarded our patents yet. Our sizing system is not used by any other brand and the process in which we collect and match sizes to users is protectable under intellectual property laws. We are leasing software that allows us to collect our sizing information via a smartphone camera, but the programs that process and learn from this data are proprietary and built in-house. Thanks for your question and if you have any further questions or concerns please let me know :)","author_name":"Kristian Hansen","votes":0,"created_at":"2022-04-27T13:50:36Z"}]},{"id":200057,"entity_id":"wefunder:comment:200057","question":"How long has the management team been in the business?","author_name":"Ryan Philbrick","votes":1,"created_at":"2022-04-06T20:02:32Z","canonical_url":"https://wefunder.com/slo#question-200057","answers":[{"id":200939,"entity_id":"wefunder:comment:200939","answer":"Hi Ryan - Our Management team has a significant amount of valuable experience in Fashion, eCommerce, and Social Media, however as a young company (every member of our team is under the age of 25) one of the first things we are looking to address with our first round of hires is bringing more experience into the team. What we lack in literal years on a resumê I feel we make up for with the value of our experience in \"tossed in the deep end style\" past-start ups, however, I do completely understand the value of time and with that, we will be looking to bring in some proven professionals in operations, logistics, and project management to ensure we have an incredibly solid foundation for hyper scaling. I strongly believe in our team and our ability to develop and launch this project, but I openly admit that we're mostly a team of creatives and idea people right now and one of the first things we are looking to bring together is a team of execution-orientated people. We have a massive pipeline of ideas, creativity, and out-of-the-box ideas and with every pair of jeans sold, we will continue to bring together the team we need to scale this into the $100m company I know we can be. Thanks for your question, Kristian","author_name":"Kristian Hansen","votes":0,"created_at":"2022-04-13T12:31:23Z"}]},{"id":200056,"entity_id":"wefunder:comment:200056","question":"What's your rev growth and plan for profitability?","author_name":"Ryan Philbrick","votes":1,"created_at":"2022-04-06T20:02:26Z","canonical_url":"https://wefunder.com/slo#question-200056","answers":[{"id":200938,"entity_id":"wefunder:comment:200938","answer":"Hi Ryan - We are pre-revenue so we don't have a Revenue Growth figure as of yet. I would need a more specific question regarding the plan for profitability? Are you interested in our margins? Our Burn rate? Our timeline for profit? Etc. As a pre-order business and with over 50,000 people on our waitlist we will be profitable from the first launch, so if your question is regarding a timeline, we will see profit in the first 30-60 days post launch. If you have any specific questions regarding any of the above please don't hesitate to reach out! Kristian","author_name":"Kristian Hansen","votes":0,"created_at":"2022-04-13T12:24:53Z"}]},{"id":199806,"entity_id":"wefunder:comment:199806","question":"Hello! First, thank you for starting this company and this movement! Second, I'm trying to finalize my investment, but it's not allowing me to, stating my location isn't supported. I reside in Quebec, Canada. Is this a country restriction or a provincial restriction? Thank you!","author_name":"Amanda Gross","votes":1,"created_at":"2022-04-05T14:30:36Z","canonical_url":"https://wefunder.com/slo#question-199806","answers":[{"id":199824,"entity_id":"wefunder:comment:199824","answer":"Hi Amanda - first off thank you very much for trying to finalize your investment! Unfortunately at this time, the province of Quebec does not allow regulation crowdfunding. We're looking into options for our Quebec friends and we will update you via e-mail in the near future! Thanks again and my apologies.","author_name":"Kristian Hansen","votes":1,"created_at":"2022-04-05T15:39:49Z"}]},{"id":198865,"entity_id":"wefunder:comment:198865","question":"Hi Kristian, can you tell me what price range you're targeting for the jeans. Range is fine, just want to get a sense of how affordable the jeans are so I understand your target market a bit more before I invest.","author_name":"Jen Pardi-Cusick","votes":1,"created_at":"2022-03-30T21:03:35Z","canonical_url":"https://wefunder.com/slo#question-198865","answers":[{"id":198870,"entity_id":"wefunder:comment:198870","answer":"Hi Jen - Absolutely. We had been holding out on a price point while working through the multitude of factors that affect the pricing of the product, such as where we were going to manufacture, the price of material, the general price of cotton, labor costs as a result of COVID related shortages, etc. We've come to the conclusion that we will be manufacturing the Jeans in Italy, using AAA Italian Denim, the same tier of quality that many luxury brands use in their $400-1000 jeans. We chose Italy due to their extremely high labor standards, their very high sustainability standards, the consistent audits that manufacturers have to go through to maintain their certifications, and the access to the EU market (which is one of our most in-demand markets) As a result, our costs are higher than a Fast Fashion company that produces in a developing country, but through supply chain optimization, great relationships with our manufacturers, and volume, we have managed to create a solid margin and still have the product affordable enough for the mass market. We will be selling our Jeans at Under $90/pair with numerous payment options available to split up the cost into multiple interest-free payments for people who aren't used to paying this much for jeans. One of our other goals in near subsequent launches is to create multiple tiers of quality by utilizing different fabrics and manufacturing facilities in other countries, so we can have a $90 Jean, a $60-70 option, and a $40-50 option that all utilize the same sizing system and come with the same value proposition as our original Slø Jean. If you want to learn more in Video format - I just released a Tik-Tok on this topic yesterday! Thanks for your question and consideration in our company! Kristian Hansen","author_name":"Kristian Hansen","votes":3,"created_at":"2022-03-30T21:25:43Z"}]},{"id":195005,"entity_id":"wefunder:comment:195005","question":"It says you have only a 6x increased size set, and using an AI to match (why you are telling me it is an AI itself is a red flag, but let's move on). That's an incredibly small set of sizes. So this isn't about customization at all right? It's only about increased flexibility. If I want jeans that match who I am I still need to go to https://www.eshakti.com/ right?","author_name":"Shelling Ford","votes":1,"created_at":"2022-03-03T17:37:20Z","canonical_url":"https://wefunder.com/slo#question-195005","answers":[{"id":195405,"entity_id":"wefunder:comment:195405","answer":"Hi Warren, thanks for your question, I appreciate it. We've analyzed about 4000 size sets from some of the biggest producers in the world in order to come up with the 250-300 sizes that are attributed to almost 98% of all online jeans orders. By going directly to the manufacturers who are producing over 10,000,000 units per year, we have been able to analyze industry-wide ratios and size sets to figure out where exactly people are falling through the cracks. The standard size set has about 40 varients, whereas we will have at least 250 that take into account additional sizing in the thighs, hips, inseam, waist, calfs, and more. The AI is really on the side of the supply chain and isn't consumer-facing, but will allow us to edit and expand the size set as necessary based on the flow of data. To be sized, consumers will use their smartphone that will guide them to take 3 photos of themselves providing us about 80 measurement data points, these data points will then be used to create a 3D model of the consumer which allows us to match them as closely as possible to size in our size set. Over 97% of users should be instantly matched to a size that is identical to their required measurements. The software will then continuously make suggestions on modifications and additions to our size set based on the input data and produce the patterns required for the manufacturer, ensuring that we have jeans to serve as many people as possible within our size set. Should we be entirely incorrect about who our target consumer is, the program will automatically adjust the size set allowing us to submit those patterns to our manufacturer and begin the process immediately. We are planning on saving significant time in the manufacturing process by having the initial patterns (the outline of the jeans in the fabric essentially) pre-cut and ready to be stitched at moment's notice. Those initial patterns will constantly adjust between order cycles to ensure over 85% of the patterns we need every cycle are cut ahead of time and prepared for stitching and finishing. Should someone fall outside of the size set, we can still produce a pair for them, the lead time is just longer. That is something we are hoping to fix in the next couple of order cycles with volume and dedicated machinery at our manufacturing facility. Most clothing manufacturers have \"sample lines\" used for producing one-off samples or small batches of samples, we are currently working with our manufacturer in Italy to develop a system that will allow the outliers in our size set to be instantaneously put into production via that sample line to match the turnaround time of a preemptively cut pair. Our eventual goal is to develop a system with over 1000 variants that instantly account for 99%+ of all orders, creating a system that could produce bespoke jeans on a mass scale in 2-3 weeks, and we aim to have this system developed by the 6th cycle (approximately 7-8 months) depending upon volume. We have just secured a partnership with our manufacturing facility based in Napoli, Italy where we will be using Italian fabric and the highest labor and sustainability standards available in the world. We have almost 40,000 submissions of our pre-order form, and we are anticipating another 20-30k submissions between now and launch. The entire system is far from perfect and that is why we are looking to harness the power of AI and ML in order to build internal software that can use the 10's of millions of data points we will be collecting in order to constantly and consistently improve our size set, our logistics network, and our fabric supply chain. The more input the faster we can produce the output, with the ability to withstand 100,000+ units per month year one as a contingency. Should you want to discuss further on a call please feel free to reach me at kristian@slojeans.co Thanks again for your question and all the best, Kristian","author_name":"Kristian Hansen","votes":0,"created_at":"2022-03-07T17:34:59Z"}]},{"id":187846,"entity_id":"wefunder:comment:187846","question":"Hi! Love what you guys are doing and am interested in investing. In addition to the environmental issues with fast fashion, I find the labor issues in fast fashion appalling. What steps will you be taking to ensure the people who are harvesting the raw materials and creating the garments are treated well (paid a living wage, reasonable working hours, paid time off, safe working conditions, etc)?","author_name":"Ashlee Marz","votes":1,"created_at":"2022-01-12T00:58:58Z","canonical_url":"https://wefunder.com/slo#question-187846","answers":[{"id":200941,"entity_id":"wefunder:comment:200941","answer":"Hi Ashlee, We are manufacturing our Jeans in Italy, where there are some of the strictest labor standards on Earth. Our manufacturing facility is double certified, insured, and regularly audited. We receive those audits prior to every manufacturing run and they are verified by an independent 3rd party in order to ensure we are not only meeting standards but exceeding them, In regards to the cotton itself, we do not contract any raw material harvesters so we do not oversee those operations, however, our fabric supplier regularly audits and evaluates the various certification requirements the material holds. All of our material is certified by the Better Cotton Initiative which ensures that the supply chain is as safe and equitable as possible for everybody involved. Labor is incredibly important to us, it's why I visit every facility myself and verify all audits with my own eyes. We are constantly looking for ways to make our supply chain safer, more efficient, and more equitable for all involved, and promise that we will always manufacture with facilities that make labor their top priorty.","author_name":"Kristian Hansen","votes":2,"created_at":"2022-04-13T12:41:40Z"}]},{"id":187347,"entity_id":"wefunder:comment:187347","question":"If we invest in a high tier (i.e 1k+) do we receive the lower tier perks as well?","author_name":"Armando Rodriguez","votes":1,"created_at":"2022-01-09T03:55:04Z","canonical_url":"https://wefunder.com/slo#question-187347","answers":[{"id":187472,"entity_id":"wefunder:comment:187472","answer":"Hi Armando - Thanks for reaching out both here and on Instagram. I'm just answering here in case others have the same question. Also a sincere thank you for your choice to invest in our project! Yes! All of the perks \"stack\" so with every tier higher you earn the subsequent rewards. Thank you again!","author_name":"Kristian Hansen","votes":1,"created_at":"2022-01-09T22:40:16Z"}]},{"id":187139,"entity_id":"wefunder:comment:187139","question":"As someone who cares about the environment, my family is aware of the substantial waste of water producing \"fast fashion\" jeans produces. Because of this, along with many of the issues you are addressing, we no longer purchase jeans. We are excited about your idea, and want to invest what we can, but won't spend money on that waste of water. I know you tout that these are better for the environment, can you explain how your jeans are produced?","author_name":"Daniel Drews","votes":1,"created_at":"2022-01-08T21:10:52Z","canonical_url":"https://wefunder.com/slo#question-187139","answers":[{"id":187471,"entity_id":"wefunder:comment:187471","answer":"Hi Daniel, This is a fantastic question and I truly appreciate the fact that in the past you've elected not to buy jeans as a result of water consumption. The manufacturing facility that we will be producing at is an entirely vertical operation - the cotton is grown on-site, processed on-site, turned into workable fabric on-site, dyed on-site, and finally stitched on-site. Our cotton is certified organic and raised without pesticides, grown in one of the rainiest regions on earth (drastically subtracting the need to water the cotton - which is typically one of the largest waste points. Thanks to the vertical nature of the operation, the water that does end up being used to water the cotton plants is majority recycled from the processing within the factory (we naturally lose some to the treatment process). The other water reduction measure is the fact that we are not producing 100% new denim. We will be using between 30-40% PCW (Post-consumer waste cotton) which is broken down and recycled from old denim into new textiles using a minimally wasteful process. We will also be using recycled polyester (sourced from ocean plastics) and Tencel (sustainable spandex from recycled tires essentially) as the binding agents and to cut down on the need for more cotton. We're currently doing extensive R\u0026amp;D so all of these answers are not finalized, but they will not be back-tracked on, only improved on. I studied Climate Science, I am a lifelong tree-hugger, and I have dedicated much of my life to building a more sustainable world, environmental and human cost is something I will never sacrifice on. Thank you for your question again Daniel and I hope that you consider joining our slow fashion revolution!","author_name":"Kristian Hansen","votes":6,"created_at":"2022-01-09T22:38:52Z"}]},{"id":287651,"entity_id":"wefunder:comment:287651","question":"Hi Kristian! I run an equity crowdfunding newsletter called CROWDSCALE that goes out to ~4,500 investors. I'd like to interview about your community round for a potential article. Drop me a note if you're interested! hellocrowdscale@gmail.com newsletter for reference: https://crowdscale.beehiiv.com/","author_name":"Kevin Fulmer","votes":0,"created_at":"2024-07-12T15:49:29Z","canonical_url":"https://wefunder.com/slo#question-287651","answers":[]},{"id":217358,"entity_id":"wefunder:comment:217358","question":"What’s your company’s current valuation. How much are you looking to earn from investors? What’s the ultimate goal? How soon do you intend to go public?","author_name":"David Adam Kurz","votes":0,"created_at":"2022-09-01T21:17:25Z","canonical_url":"https://wefunder.com/slo#question-217358","answers":[]},{"id":207203,"entity_id":"wefunder:comment:207203","question":"When will the main video on the front page start working? I cannot make it play.","author_name":"Gene Massey","votes":0,"created_at":"2022-06-02T18:58:41Z","canonical_url":"https://wefunder.com/slo#question-207203","answers":[]},{"id":205889,"entity_id":"wefunder:comment:205889","question":"Hi! Could you perhaps give a little information about how durable the jeans are? I saw in one of your posts that areas that wear easily will be reinforced but what about other areas? E.g. will they be suitable for hiking/working?","author_name":"Emma van Meurs","votes":0,"created_at":"2022-05-21T11:41:51Z","canonical_url":"https://wefunder.com/slo#question-205889","answers":[]},{"id":205856,"entity_id":"wefunder:comment:205856","question":"Hi! I want to invest but i can't, when i want to confirm everything, it pop an error message stating that they can't support investor from my location 😅 im from Sainte-Thérèse in Quebec. I don't know what to do. Really want to contribute! Thanks for your help and continu to change the industry!! 🤘","author_name":"Mélodie Ouellet","votes":0,"created_at":"2022-05-20T22:21:30Z","canonical_url":"https://wefunder.com/slo#question-205856","answers":[]},{"id":204437,"entity_id":"wefunder:comment:204437","question":"Hi again! My question is still unanswered, so here is a repost: Hi Kristian, I am really excited about this company and am totally behind all your efforts, but two things bring me pause. First I would love for transparency around the company you started before Slo, which I know little about—MNTN, which was a fashion business? What was the scope of that company? Is it still in business? If it is not, did you experience any troubles or did it shut down simply as you transitioned to this project? If MNTN was unsuccessful, this would not waver my confidence in Slo, but transparency is super important to me. I think investors should know you and your team's business experience and lessons youvéd learned. Secondly, in the risks section of this investment page, it mentions (as far as I can understand it) that Slo is not guaranteed or required to ever give investors a chance to earn money back on their investment. I understand if it is legally crucial to explain that risk, but I am curious if Slo has any plan or expectation for investors to have that opportunity (in any of the many ways that might happen). Perhaps the goal is to do so after reaching a certain milestone? Can you shed some light on this? Thank you kindly!","author_name":"Ace Nightingale","votes":0,"created_at":"2022-05-06T18:03:31Z","canonical_url":"https://wefunder.com/slo#question-204437","answers":[{"id":204754,"entity_id":"wefunder:comment:204754","answer":"Hi Ace - thanks for your patience and for your question. We started MNTN 4 years ago as young college students, it was the idea that laid the foundation for what slø would eventually become. We were profitable, but the business model was lacking the hyper scalability that we all wanted to achieve. We were simply a D2C fashion company, making high-quality sustainable clothing, but we weren't really solving any pain points for consumers, we were just providing another option in an already saturated market. We had been profitable or at least even on all of our recent collections and when we went viral on Tik-Tok with the jeans idea we made the decision to shut it down in order to focus entirely on Slo and an entirely new direction. We decided on a fresh start as we had a few co-founders and employees leave over the years and wanted a fresh start with a new technologically driven business model that was very intentionally different from that of MNTN. I've been telling investors \"MNTN had to walk so Slo could fly\" and we look at it as a period of time in which we had the privilege of learning a lot, but like most companies founded by 18-year-olds (at the time of founding) the business model needed to be deconstructed and rebuilt. Rather than doing so, we decided on fresh branding, fresh company, a fresh start, and offered everybody at MNTN the opportunity to join us at Slo should they want to continue in this industry. As far as giving investors the opportunity to make money - of course. This isn't a donation. Our goal is to make as much money as possible for our investors while always holding true to our values and never selling our collective souls. Unlike stock in public companies which can be liquidated very easily, start-up shares are a longer-term hold. We will have opportunities in future rounds for early-stage investors like yourself to sell your shares (or some of your shares) as we continue to hit higher and higher valuations. Or if slo is acquired, you will be paid out based on your percentage owned. It has always been our goal to secure as much capital for our investor base as possible and that will continue to be our goal and motivation for as long as I am CEO. Realistically, I see a timeline of 18-24 months before liquidation would be possible simply from a financial logistics point of view, but with the help of Wefunder, our goal is to make that even faster. I hope this answers your question and should it not please feel free to ask another! Thanks Kristian","author_name":"Kristian Hansen","votes":1,"created_at":"2022-05-10T14:39:56Z"}]}],"faq":[{"question":"As someone who cares about the environment, my family is aware of the substantial waste of water producing \"fast fashion\" jeans produces. Because of this, along with many of the issues you are addressing, we no longer purchase jeans. We are excited about your idea, and want to...","answer":"Hi Daniel, This is a fantastic question and I truly appreciate the fact that in the past you've elected not to buy jeans as a result of water consumption. The manufacturing facility that we will be producing at is an entirely vertical operation - the cotton is grown on-site, processed on-site, turned into workable fabric on-site, dyed on-site, and finally stitched on-site. Our cotton is certified organic and raised without pesticides, grown in one of the rainiest regions on earth (drastically..."},{"question":"If we invest in a high tier (i.e 1k+) do we receive the lower tier perks as well?","answer":"Hi Armando - Thanks for reaching out both here and on Instagram. I'm just answering here in case others have the same question. Also a sincere thank you for your choice to invest in our project! Yes! All of the perks \"stack\" so with every tier higher you earn the subsequent rewards. Thank you again!"},{"question":"Hi! Love what you guys are doing and am interested in investing. In addition to the environmental issues with fast fashion, I find the labor issues in fast fashion appalling. What steps will you be taking to ensure the people who are harvesting the raw materials and creating t...","answer":"Hi Ashlee, We are manufacturing our Jeans in Italy, where there are some of the strictest labor standards on Earth. Our manufacturing facility is double certified, insured, and regularly audited. We receive those audits prior to every manufacturing run and they are verified by an independent 3rd party in order to ensure we are not only meeting standards but exceeding them, In regards to the cotton itself, we do not contract any raw material harvesters so we do not oversee those operations, ho..."},{"question":"It says you have only a 6x increased size set, and using an AI to match (why you are telling me it is an AI itself is a red flag, but let's move on). That's an incredibly small set of sizes. So this isn't about customization at all right? It's only about increased flexibility....","answer":"Hi Warren, thanks for your question, I appreciate it. We've analyzed about 4000 size sets from some of the biggest producers in the world in order to come up with the 250-300 sizes that are attributed to almost 98% of all online jeans orders. By going directly to the manufacturers who are producing over 10,000,000 units per year, we have been able to analyze industry-wide ratios and size sets to figure out where exactly people are falling through the cracks. The standard size set has about 40..."},{"question":"Hi Kristian, can you tell me what price range you're targeting for the jeans. Range is fine, just want to get a sense of how affordable the jeans are so I understand your target market a bit more before I invest.","answer":"Hi Jen - Absolutely. We had been holding out on a price point while working through the multitude of factors that affect the pricing of the product, such as where we were going to manufacture, the price of material, the general price of cotton, labor costs as a result of COVID related shortages, etc. We've come to the conclusion that we will be manufacturing the Jeans in Italy, using AAA Italian Denim, the same tier of quality that many luxury brands use in their $400-1000 jeans. We chose Ita..."}]}}}