# Simple Switch

"Like Amazon... but with a heart." Sustainable & ethical online shopping! 

## Elevator pitch
Simple Switch is the online marketplace for EASY impactful online shopping. We make it easier for businesses & consumers to shop in alignment with their values, and have products shipped to their door that make a positive impact on people and the plant. We know that if positive impact purchasing is EASY, then everyone will do it! So we combine the customer obsession & tested UX simplicity of a marketplace like Amazon or Staples with products vetted for their social and environmental impact.

- Canonical URL: https://wefunder.com/simple.switch
- Entity ID: wefunder:company:109247
- Last updated: 2026-06-21T05:00:35Z
- Generated at: 2026-06-21T17:09:31Z

## Quick facts
- 📈 Expanding into enterprise B2B sales, projecting 10x ARR in 2023.
- 🌱 Climate Neutral, BCorp, Woman-Owned, 4 years of social & environmental impact traction.
- 🛒 9,000+ products from toilet paper to jewelry, vetted for impact. Adding more every week!
- 💰 Already had 4+ years of sales in B2C. Proof of high average order value & margins.
- 🏠 Expanding into solar powered Brick and Mortar showroom April 1st! (See you soon, Denver!)

## Active fundraises
- wefunder:fundraise:58999: 4(a)(6) successful (USD)
- wefunder:fundraise:59000: 4(a)(6) successful (USD)

## FAQ
1. **Are you able to share 2023 and beyond projected revenue? When it shows revenue for Q4 ~250,000, is that total sales or actual revenue?**
   - Hi Adam, thanks for the question! Our revenues in the past 4 years have been an average of $50,000 annually. I'm proud of that growth because it's been almost exclusively organic, built on word of mouth, and our small but mighty social media & email communities. However, where we've found true demand and scalability is the expansion into selling sustainable & impactful operational products & corporate gifting to businesses, and growing to meet that demand is our main reason for ra...
2. **We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to ...**
   - Hi Thomas! We love the WeFunder mission and their ability to involve our community and non-accredited investors in our first round of funding, so we're encouraging investors to use this platform whenever possible. With that said, we're happy to consider investments outside of the platform/community round in this seed round. I emailed you to follow up, but feel free to reach out to me directly to set up a meeting and go over our detailed projections and valuation goals over the next 3 years, a...
3. **Would like to know revenue traction across the 4 years of revenue. Why hide it?**
   - Hey Chris! We've been bootstrapping with no outside funding for the last 4 years, and have reached about $50k ARR in B2C sales in that time through word of mouth, partnerships, and community driven sales. This was our market validation phase, and we're raising capital from investors now to scale up marketing spend and team capacity now that we've seen the organic demand. We piloted selling to business customers this year in 2022, and have 10 active business customers at a higher average order...
4. **How does your company compare to the competition like Coyuchi? How do you set yourselves apart?**
   - Hey Adam! Coyuchi looks like a great textile supplier partner for the Simple Switch platform, thanks for making us aware of their great sustainable products, we'll be sure to reach out! They aren't a competitor, since they're not a retailer of a wide variety of products, just home textiles. We're a platform where many sustainable and ethically sources products like Coyuchi can sell their products to individuals and businesses. We look at our position in the competitive landscape this way: we'...
5. **Where can I find the pitch deck?**
   - Hi Adam! Here's a link to our current pitch deck. You can also find it on our campaign page below our video! docs.google.com/pres…mEY/edit#slide=id.p

## Team
- Rachel Kois (CEO/Founder)

## Recent posts
- 7 Hours Left to Join our 140 Community Investors! (2023-03-10T22:05:55Z)
- We're Trending! Climate, Women, and 1 Day Left to Invest (2023-03-10T01:27:58Z)
- Only 4 More Days to Share the WeFunder with your Network! (2023-03-07T23:15:55Z)
- Investors Only Party THIS THURSDAY 3/9! (2023-03-05T20:26:31Z)
- Why WeFunder? (Only 10 Days Left!) (2023-03-01T19:38:55Z)
- New Pitch Deck, Recent Accomplishments, & Only 14 days left to Invest on WeFunder! (2023-02-25T19:29:42Z)

## Q&A
- Q: Would like to know revenue traction across the 4 years of revenue. Why hide it?
  - A: Hey Chris! We've been bootstrapping with no outside funding for the last 4 years, and have reached about $50k ARR in B2C sales in that time through word of mouth, partnerships, and community driven sales. This was our market validation phase, and we're raising capital from investors now to scale up marketing spend and team capacity now that we've seen the organic demand. We piloted selling to business customers this year in 2022, and have 10 active business customers at a higher average order value, and $160,000 in our current B2B pipeline for 2023 since launching these features. We're thrilled to see that businesses also want this easy access to sustainable and ethical products, and at scale! If you're interested in investing and would like to see more details on our past financials, revenue, etc, feel free to reach out to me directly to set up a meeting or receive our more detailed data room.
- Q: Are you able to share 2023 and beyond projected revenue? When it shows revenue for Q4 ~250,000, is that total sales or actual revenue?
  - A: Hi Adam, thanks for the question! Our revenues in the past 4 years have been an average of $50,000 annually. I'm proud of that growth because it's been almost exclusively organic, built on word of mouth, and our small but mighty social media & email communities. However, where we've found true demand and scalability is the expansion into selling sustainable & impactful operational products & corporate gifting to businesses, and growing to meet that demand is our main reason for raising now! We currently have ~$100,000 in our pipeline for Q2 of this year before the expansions that we are raising capital to achieve. With the capital from this round (1M total with about 10% through WeFunder) & use of it to build out our enterprise sales team & increase spend behind our search ads & affiliate marketing Partnerships, we project our first $1M revenue year this year, $3M next year, and $5M in 2025. We expect to raise our next round of funding at that time to pursue more aggressive revenue growth through internal systems & team capacity. Of course, like with any early stage company, projections can change significantly as we learn more about our enterprise clients' needs, optimize our sales funnel, close any funding rounds, etc. If you'd like to dive deeper into these numbers, I'm happy to jump on a short call and discuss!
- Q: Hey Rachel. Congrats on your success thus far and the great work you do. Can you expand on what makes up your operating costs? And what your target profit margin is over time? Thanks!
  - A: Hi Michal, thanks for that encouragement! What is your favorite product on the site, and which causes in our "shop by impact" menu are you most excited about? Great question about margins! As you can imagine, profit margins vary between suppliers since unit economics are very different for snack bars vs. handmade furniture. With that said, our average profit margin to date (primarily direct to consumer "B2C" sales) is 31%. This is well above industry average for e-commerce companies with our model which sit around 15%, which we attribute to the intentional relationships with our suppliers, whom we call "impact partners." As we scale to larger quantity enterprise orders, we expect to make higher margins on business supply products due to bulk quantities & sales guarantees (toilet paper, coffee, cleaners, etc.) and slightly lower on branded corporate gifting orders due to additional labor costs for our suppliers' end (customized hats, apparel, cups, patches, etc.) which are both standard in our industry. We project we'll have more annual operational supply sales than gifting sales, so we're targeting a higher average margin of about 37%. Happy to answer any other questions you have, and I hope to see you on the investor team soon! Only 10 days left!
- Q: Where can I find the pitch deck?
  - A: Hi Adam! Here's a link to our current pitch deck. You can also find it on our campaign page below our video! docs.google.com/pres…mEY/edit#slide=id.p
- Q: Hello, I am Dianna, a seasoned digital marketer specializing in crowdfunding with several years of expertise. While browsing campaigns on Indiegogo, I noticed your impressive campaign. To optimize your chances of being funded in a short span of time, it is crucial to incorporate organic promotion, which involves tailoring your campaign outreach to target specific audiences and backers. I would be delighted to assist you with this critical element. Please use the link to contact me for further details. fiverr.com/dianna_henry
- Q: How does your company compare to the competition like Coyuchi? How do you set yourselves apart?
  - A: Hey Adam! Coyuchi looks like a great textile supplier partner for the Simple Switch platform, thanks for making us aware of their great sustainable products, we'll be sure to reach out! They aren't a competitor, since they're not a retailer of a wide variety of products, just home textiles. We're a platform where many sustainable and ethically sources products like Coyuchi can sell their products to individuals and businesses. We look at our position in the competitive landscape this way: we're bridging the gap between big-box companies with large scale traction/widespread adoption (like Amazon, Staples, etc.) and more niched impact companies that focus on one product type (like Coyuchi or Little Market) or one impact category (like Package Free, Earth Hero, etc.) Our mission is to capture a larger portion of the online shopping market by being an easy "one stop shop" model that the larger US consumer based is used to from Amazon, while also providing trusted impact vetting and transparency at the intersection of both social impact and environmental sustainability. You can check out Slide 12 of our pitch deck to see a visual representation of how we compete with features from both of these sides of the competitive landscape.
- Q: We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.
  - A: Hi Thomas! We love the WeFunder mission and their ability to involve our community and non-accredited investors in our first round of funding, so we're encouraging investors to use this platform whenever possible. With that said, we're happy to consider investments outside of the platform/community round in this seed round. I emailed you to follow up, but feel free to reach out to me directly to set up a meeting and go over our detailed projections and valuation goals over the next 3 years, and walk through our financials including our Balance Sheets and P&Ls for our last 4 years in business.