{"data":{"type":"company_profile","id":109247,"entity_id":"wefunder:company:109247","attributes":{"canonical_url":"https://wefunder.com/simple.switch","generated_at":"2026-06-21T17:08:53Z","updated_at":"2026-06-21T05:00:35Z","entity_ids":{"company":"wefunder:company:109247","slug":"wefunder:company_slug:simple.switch"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-21T17:08:53Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-21T05:00:35Z","as_of":"2026-06-21T17:08:53Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-21T05:00:35Z","as_of":"2026-06-21T17:08:53Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-21T17:08:53Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-21T17:08:53Z","confidence":"medium"}}},"company":{"id":109247,"entity_id":"wefunder:company:109247","slug":"simple.switch","name":"Simple Switch","tagline":"\"Like Amazon... but with a heart.\" Sustainable \u0026 ethical online shopping! 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I hope you'll share the campaign \u0026 your reasons for investing personally with 1 or 2 other people you know would enjoy the opportunity to invest alongside you!If you've been intrigued but haven't invested yet, I hope you'll reach out with any last-minute questions. I'd love to have even more of our personal netwo...","published_at":"2023-03-10T22:05:55Z","author_name":"Rachel Kois","url":"/feed/162049","canonical_url":"https://wefunder.com/feed/162049"},{"id":161998,"entity_id":"wefunder:feed_item:161998","type":"FeedItem::Update","visibility":"public","title":"We're Trending! Climate, Women, and 1 Day Left to Invest","preview":"\"Investments in companies founded or cofounded by women averaged $935,000, which is less than half the average $2.1 million invested in companies founded by male entrepreneurs.\u0026nbsp;Despite this disparity, startups founded and cofounded by women actually performed better over time, generating 10% more in cumulative revenue over a five-year period.\" (BCG: Why Women-Owned Startups Are a Better Bet)“Investors are poised to address the intersections of sustainability issues. Large-scale sustainab...","published_at":"2023-03-10T01:27:58Z","author_name":"Rachel Kois","url":"/feed/161998","canonical_url":"https://wefunder.com/feed/161998"},{"id":161926,"entity_id":"wefunder:feed_item:161926","type":"FeedItem::Update","visibility":"public","title":"Only 4 More Days to Share the WeFunder with your Network!","preview":"In case you think \"sharing on social media won't really help Simple Switch\" a friend of mine recently posted about our WeFunder campaign, and I got an investment from a stranger who saw it and wrote this!I'm SURE there are people in your network who are actively looking for opportunities like this one too! Would you go out on a limb and share the campaign so they can find us and invest?Share this link with your network today: WeFunder.com/simpleswitchRemember, if you’ve already invested we ca...","published_at":"2023-03-07T23:15:55Z","author_name":"Rachel Kois","url":"/feed/161926","canonical_url":"https://wefunder.com/feed/161926"},{"id":161794,"entity_id":"wefunder:feed_item:161794","type":"FeedItem::Update","visibility":"public","title":"Investors Only Party THIS THURSDAY 3/9!","preview":"Exciting announcement! THIS THURSDAY March 9th, we'll be hosting an exclusive sneak peek of the new IN PERSON Simple Switch showroom in the new Green Spaces Market in Downtown Denver's RINO Art District. This event is a perk for the investors in our current funding round above the $250 level! So if you haven't invested yet, or you'd like to increase your investment amount for access to the event, do it here! ➡️ WeFunder.com/SimpleSwitchAlready invested $250 or more? Get your tickets to the ev...","published_at":"2023-03-05T20:26:31Z","author_name":"Rachel Kois","url":"/feed/161794","canonical_url":"https://wefunder.com/feed/161794"},{"id":161687,"entity_id":"wefunder:feed_item:161687","type":"FeedItem::Update","visibility":"public","title":"Why WeFunder? (Only 10 Days Left!)","preview":"Thanks to 110 investors, we've raised $62,350 so far! Our goal is $100,000 (10% of our total round of $1 Million) so our community can represent a significant part of our investors moving forward. Today I want to explain why we decided to do it this way, and more about how it works!WHY did Simple Switch decide to raise money on WeFunder?After a few years of bootstrapping Simple Switch and learning about our market, I realized we needed to raise some serious funding to scale our sales \u0026 impact...","published_at":"2023-03-01T19:38:55Z","author_name":"Rachel Kois","url":"/feed/161687","canonical_url":"https://wefunder.com/feed/161687"},{"id":157851,"entity_id":"wefunder:feed_item:157851","type":"FeedItem::Update","visibility":"public","title":"New Pitch Deck, Recent Accomplishments, \u0026amp; Only 14 days left to Invest on WeFunder!","preview":"Our Community Round closes in 14 days on March 10th! Hurry and invest (or increase your investment) before we close! Thank you to the 107 community investors who’ve already invested over $60k in Simple Switch! We're ramping up to raise capital from great VC's and Accredited Angel Investors too, but our goal is to have at least $100,000 of this funding round be from our customers, connections, and community to make sure everyone is able to access this opportunity, and reward those of you who h...","published_at":"2023-02-25T19:29:42Z","author_name":"Rachel Kois","url":"/feed/157851","canonical_url":"https://wefunder.com/feed/157851"}],"q_and_a":[{"id":223198,"entity_id":"wefunder:comment:223198","question":"Would like to know revenue traction across the 4 years of revenue. Why hide it?","author_name":"Chris O'Brien","votes":2,"created_at":"2022-10-20T23:53:12Z","canonical_url":"https://wefunder.com/simple.switch#question-223198","answers":[{"id":227929,"entity_id":"wefunder:comment:227929","answer":"Hey Chris! We've been bootstrapping with no outside funding for the last 4 years, and have reached about $50k ARR in B2C sales in that time through word of mouth, partnerships, and community driven sales. This was our market validation phase, and we're raising capital from investors now to scale up marketing spend and team capacity now that we've seen the organic demand. We piloted selling to business customers this year in 2022, and have 10 active business customers at a higher average order value, and $160,000 in our current B2B pipeline for 2023 since launching these features. We're thrilled to see that businesses also want this easy access to sustainable and ethical products, and at scale! If you're interested in investing and would like to see more details on our past financials, revenue, etc, feel free to reach out to me directly to set up a meeting or receive our more detailed data room.","author_name":"Rachel Kois","votes":0,"created_at":"2022-12-07T04:39:44Z"}]},{"id":222270,"entity_id":"wefunder:comment:222270","question":"Are you able to share 2023 and beyond projected revenue? When it shows revenue for Q4 ~250,000, is that total sales or actual revenue?","author_name":"Adam Sampson","votes":2,"created_at":"2022-10-14T05:09:09Z","canonical_url":"https://wefunder.com/simple.switch#question-222270","answers":[{"id":236658,"entity_id":"wefunder:comment:236658","answer":"Hi Adam, thanks for the question! Our revenues in the past 4 years have been an average of $50,000 annually. I'm proud of that growth because it's been almost exclusively organic, built on word of mouth, and our small but mighty social media \u0026amp; email communities. However, where we've found true demand and scalability is the expansion into selling sustainable \u0026amp; impactful operational products \u0026amp; corporate gifting to businesses, and growing to meet that demand is our main reason for raising now! We currently have ~$100,000 in our pipeline for Q2 of this year before the expansions that we are raising capital to achieve. With the capital from this round (1M total with about 10% through WeFunder) \u0026amp; use of it to build out our enterprise sales team \u0026amp; increase spend behind our search ads \u0026amp; affiliate marketing Partnerships, we project our first $1M revenue year this year, $3M next year, and $5M in 2025. We expect to raise our next round of funding at that time to pursue more aggressive revenue growth through internal systems \u0026amp; team capacity. Of course, like with any early stage company, projections can change significantly as we learn more about our enterprise clients' needs, optimize our sales funnel, close any funding rounds, etc. If you'd like to dive deeper into these numbers, I'm happy to jump on a short call and discuss!","author_name":"Rachel Kois","votes":0,"created_at":"2023-02-28T19:00:50Z"}]},{"id":235941,"entity_id":"wefunder:comment:235941","question":"Hey Rachel. Congrats on your success thus far and the great work you do. Can you expand on what makes up your operating costs? And what your target profit margin is over time? Thanks!","author_name":"Michal Berman","votes":1,"created_at":"2023-02-22T18:01:10Z","canonical_url":"https://wefunder.com/simple.switch#question-235941","answers":[{"id":236812,"entity_id":"wefunder:comment:236812","answer":"Hi Michal, thanks for that encouragement! What is your favorite product on the site, and which causes in our \"shop by impact\" menu are you most excited about? Great question about margins! As you can imagine, profit margins vary between suppliers since unit economics are very different for snack bars vs. handmade furniture. With that said, our average profit margin to date (primarily direct to consumer \"B2C\" sales) is 31%. This is well above industry average for e-commerce companies with our model which sit around 15%, which we attribute to the intentional relationships with our suppliers, whom we call \"impact partners.\" As we scale to larger quantity enterprise orders, we expect to make higher margins on business supply products due to bulk quantities \u0026amp; sales guarantees (toilet paper, coffee, cleaners, etc.) and slightly lower on branded corporate gifting orders due to additional labor costs for our suppliers' end (customized hats, apparel, cups, patches, etc.) which are both standard in our industry. We project we'll have more annual operational supply sales than gifting sales, so we're targeting a higher average margin of about 37%. Happy to answer any other questions you have, and I hope to see you on the investor team soon! Only 10 days left!","author_name":"Rachel Kois","votes":0,"created_at":"2023-03-01T17:48:37Z"}]},{"id":228350,"entity_id":"wefunder:comment:228350","question":"Where can I find the pitch deck?","author_name":"Adam Sampson","votes":1,"created_at":"2022-12-12T07:01:43Z","canonical_url":"https://wefunder.com/simple.switch#question-228350","answers":[{"id":234904,"entity_id":"wefunder:comment:234904","answer":"Hi Adam! Here's a link to our current pitch deck. You can also find it on our campaign page below our video! docs.google.com/pres…mEY/edit#slide=id.p","author_name":"Rachel Kois","votes":0,"created_at":"2023-02-15T17:41:02Z"}]},{"id":241300,"entity_id":"wefunder:comment:241300","question":"Hello, I am Dianna, a seasoned digital marketer specializing in crowdfunding with several years of expertise. While browsing campaigns on Indiegogo, I noticed your impressive campaign. To optimize your chances of being funded in a short span of time, it is crucial to incorporate organic promotion, which involves tailoring your campaign outreach to target specific audiences and backers. I would be delighted to assist you with this critical element. Please use the link to contact me for further details. fiverr.com/dianna_henry","author_name":"Dianna Henry","votes":0,"created_at":"2023-03-31T21:47:55Z","canonical_url":"https://wefunder.com/simple.switch#question-241300","answers":[]},{"id":224908,"entity_id":"wefunder:comment:224908","question":"How does your company compare to the competition like Coyuchi? How do you set yourselves apart?","author_name":"Adam Sampson","votes":0,"created_at":"2022-11-07T18:23:26Z","canonical_url":"https://wefunder.com/simple.switch#question-224908","answers":[{"id":227928,"entity_id":"wefunder:comment:227928","answer":"Hey Adam! Coyuchi looks like a great textile supplier partner for the Simple Switch platform, thanks for making us aware of their great sustainable products, we'll be sure to reach out! They aren't a competitor, since they're not a retailer of a wide variety of products, just home textiles. We're a platform where many sustainable and ethically sources products like Coyuchi can sell their products to individuals and businesses. We look at our position in the competitive landscape this way: we're bridging the gap between big-box companies with large scale traction/widespread adoption (like Amazon, Staples, etc.) and more niched impact companies that focus on one product type (like Coyuchi or Little Market) or one impact category (like Package Free, Earth Hero, etc.) Our mission is to capture a larger portion of the online shopping market by being an easy \"one stop shop\" model that the larger US consumer based is used to from Amazon, while also providing trusted impact vetting and transparency at the intersection of both social impact and environmental sustainability. You can check out Slide 12 of our pitch deck to see a visual representation of how we compete with features from both of these sides of the competitive landscape.","author_name":"Rachel Kois","votes":0,"created_at":"2022-12-07T04:30:43Z"}]},{"id":222979,"entity_id":"wefunder:comment:222979","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":0,"created_at":"2022-10-20T03:41:15Z","canonical_url":"https://wefunder.com/simple.switch#question-222979","answers":[{"id":227931,"entity_id":"wefunder:comment:227931","answer":"Hi Thomas! We love the WeFunder mission and their ability to involve our community and non-accredited investors in our first round of funding, so we're encouraging investors to use this platform whenever possible. With that said, we're happy to consider investments outside of the platform/community round in this seed round. I emailed you to follow up, but feel free to reach out to me directly to set up a meeting and go over our detailed projections and valuation goals over the next 3 years, and walk through our financials including our Balance Sheets and P\u0026amp;Ls for our last 4 years in business.","author_name":"Rachel Kois","votes":0,"created_at":"2022-12-07T04:49:31Z"}]}],"faq":[{"question":"Are you able to share 2023 and beyond projected revenue? When it shows revenue for Q4 ~250,000, is that total sales or actual revenue?","answer":"Hi Adam, thanks for the question! Our revenues in the past 4 years have been an average of $50,000 annually. I'm proud of that growth because it's been almost exclusively organic, built on word of mouth, and our small but mighty social media \u0026amp; email communities. However, where we've found true demand and scalability is the expansion into selling sustainable \u0026amp; impactful operational products \u0026amp; corporate gifting to businesses, and growing to meet that demand is our main reason for ra..."},{"question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to ...","answer":"Hi Thomas! We love the WeFunder mission and their ability to involve our community and non-accredited investors in our first round of funding, so we're encouraging investors to use this platform whenever possible. With that said, we're happy to consider investments outside of the platform/community round in this seed round. I emailed you to follow up, but feel free to reach out to me directly to set up a meeting and go over our detailed projections and valuation goals over the next 3 years, a..."},{"question":"Would like to know revenue traction across the 4 years of revenue. Why hide it?","answer":"Hey Chris! We've been bootstrapping with no outside funding for the last 4 years, and have reached about $50k ARR in B2C sales in that time through word of mouth, partnerships, and community driven sales. This was our market validation phase, and we're raising capital from investors now to scale up marketing spend and team capacity now that we've seen the organic demand. We piloted selling to business customers this year in 2022, and have 10 active business customers at a higher average order..."},{"question":"How does your company compare to the competition like Coyuchi? How do you set yourselves apart?","answer":"Hey Adam! Coyuchi looks like a great textile supplier partner for the Simple Switch platform, thanks for making us aware of their great sustainable products, we'll be sure to reach out! They aren't a competitor, since they're not a retailer of a wide variety of products, just home textiles. We're a platform where many sustainable and ethically sources products like Coyuchi can sell their products to individuals and businesses. We look at our position in the competitive landscape this way: we'..."},{"question":"Where can I find the pitch deck?","answer":"Hi Adam! Here's a link to our current pitch deck. You can also find it on our campaign page below our video! docs.google.com/pres…mEY/edit#slide=id.p"}]}}}