# Seven Stills Canned Cocktail Company

Hand Crafted in San Francisco

## Elevator pitch
Quality: We strive for quality in everything we do. Whether it's the recipes for the craft beers and spirits we create, the design for our eye catching packaging, or the service and aesthetic of our retail operations. Creativity: At the end of the day we make alcohol and try to have fun with what we do. We engage with local artists to create fun, vibrant packaging and clever names. Community: We support our community through community cleanups

- Canonical URL: https://wefunder.com/seven.stills
- Entity ID: wefunder:company:23484
- Last updated: 2026-06-04T05:02:06Z
- Generated at: 2026-06-04T19:02:45Z

## Quick facts
- We are located in the heart of San Francisco, on the ground floor of Adobe's headquarters
- We brew our own beers, distill our own spirits, and mix our own cocktails.
- We sell our beers, spirits and cocktails direct to consumers from our two retail locations.
- Our beers, spirits and canned cocktails are distributed to over 500 retailers in Northern California
- We sell to Bevmo, Total Wine, Whole Foods, and Raley's
- We are mandated for all Safeways in San Francisco beginning in September
- Our 17,500 square foot facility has a 500 person retail area for large corporate events and parties
- When underutilized, we use our production space for contracting services

## Active fundraises
- wefunder:fundraise:17072: 4(a)(6) successful (USD)

## Story
Est. 2013 in San Francisco, CAWe are the only independent craft brewery and distillery in San Francisco. In 2018 we expanded our facilities and opened a 17,500 square foot brewery/distillery in the heart of San Francisco's Mission Bay District.  Our flagship facility is located on the ground floor of the Adobe Headquarters.  In addition to being a brewery and distillery, we operate a large 10,000 square foot bar/restaurants where guests can come to enjoy our beers on draft, our spirits by the glass/tasting flight or in one of our signature cocktails.  Our retail space is divided into several distinct zones that enable our facility to be used for multiple private events/parties at the same time, or to provide an incredibly unique multi-experiential facility for large corporate buyouts.  Our Main Sources of Revenue:1. Direct to Consumer Retail Operations are our main source of revenue.  About 50% of our income comes from food sales, and the remaining 50% is divided between beer/spirits/cocktails for on-site and to-go consumption.  In addition to operating a restaurant and bar, we have a full retail shop where guests can purchase our products to-go, and offer behind the scenes tours of our facilities on the weekends.  2. Corporate events and buyouts are a huge part of our business model.  We are located on the ground floor of Adobe's headquarters and utilize our space for their team off-sites which are generally held multiple times per week.  Additionally, we are located in the heart of the Mission Bay, which is home to the offices of large tech companies including: Dropbox, Stripe, Pinterest, Square, Zynga, and many more.  3. E-Commerce is a small portion of our business, but one that we have built out since COVID began.  We ship our beers and spirits throughout California.  4. We offer Contract Manufacturing services when we have excess capacity available.  Currently we produce the house beer for the Eagle, Epicurean Trader, and produce beers for New World Ales.  5. Distributed Beer Sales is the fastest growing component of our business.  Our beers are currently distributed to over 500 retail accounts in Northern California including all Total Wines, Bevmos, Whole Foods, and Raleys.  Three of our four core beers (Kolsch, Pilsner and IPA) were included in the Safeway Fall schematic for San Francisco, beginning in September. What we're Raising Capital For:6. The addition of spirits + canned cocktail production + distributionWe are raising capital to begin producing and distributing our spirits and canned cocktails.  Canned Cocktails is the fastest growing segment in the entire alcoholic beverages space.  Because we already produce spirits, have the facilities and equipment to mix and can in-house, and have a distribution network established with major chain authorizations setup, we can enter into this rapidly growing category with very little additional capital.  Applying the Craft Beer Model to Canned Cocktails:Canned Cocktails are a very new category.  They were growing rapidly pre-COVID and were catapulted into the mainstream when bars and restaurants closed and grocery/retail sales soared during the pandemic.  The category is largely dominated by macro players due to the incredibly high barriers to entry.  Because macro players are dominating the space, there is no dominant "Craft" player, and the macro brands are sticking to what is safe and will sell well.  Applying Hype to Canned Cocktails: Initially we will be launching our core lineup of canned cocktails to market, which will consist of three staple/safe cocktails: 1) A Vodka Mule made with our Vodka 2) a Whiskey Highball made with our Chocasmoke Whiskey 3) a Tequila Margarita made with a tequila we will begin importing from Mexico for this project.  and one spirits based seltzer: 1) A Vodka "Seltzer" with Natural Watermelon.  After our initial launch we will begin expanding our lineup of canned cocktails to apply the "Hype" of craft beer to canned cocktails.  By using this "Hype" model, we will alternate one recipe per month to keep our brand relevant and exciting, while keeping our customers engaged.  This hype model will follow a similar tier structure to our beer's "Hype Can" model which is set as: Month 1) Tier 1: Kettle SoursMonth 2) Tier 2: IPA (6.8-8.4%)Month 3) Tier 3: DIPA (8.5%+)Similarly, our Hype "Canned Cocktail" model will be set as: Month 1) Tier 1: Spirits-based Seltzer Month 2) Tier 2: Clear-spirits Canned CocktailMonth 3) Tier 3: Aged-spirits/Imported/Esoteric Spirits Canned Cocktails.  

## FAQ
1. **Are these shares entitled to dividends? If so, how are the payments structured?**
   - Unfortunately there are no dividends. All of the cash we make is immediately reinvested into the growth of the company. Thanks dude!
2. **I have tried many of your whiskys, they are great! How do I make money on my investment?**
   - Thanks for your support Charles! The shares from your investment will be eligible for liquidity when there is a public market or strategic partnership. We are attempting to exceed 75k barrels of beer per year at which point we will either hold a public offering and acquire a distribution/production company or work with a large strategic partner that would acquire a portion or all of our company and shareholders would have the option to liquidate. Let me know if you’d like to hop on a call to ...
3. **Hey there, I bought a whole bunch of the ICO beer to share with friends who are interested in investing also. We all have these codes for the free shares, and I am prepared to invest right now also. How do I translate the codes from the stickers into the WeFunder site?**
   - Thanks for your question! If you visit sevenstillsofsf.com/ico there is a form that asks for your code. After the round is closed we will add the shares to your name on the cap table and send you an executed agreement.
4. **The terms listed on this page imply that with a minimum $25K investment one can secure pro rata rights. Can you confirm this interpretation is correct and point me to the part of the subscription agreement where this is spelled out?**
   - Thanks for your question Jacob. The $25k minimum investment is secured through a convertible note and includes a 15% bonus on your investment. The note converts into equity upon closing of the round. All shares are in the same class on the cap table, we don’t have preference for any classes.
5. **How long is the Gold/Black Card valid for?**
   - The cards are good forever.

## Team
- Tim Obert (Founder and CEO)
- Jeremy Grenert (Sales Director)
- Cameron McDonald (Production Manager)
- Amos Mccray-Goldsmith (Creative Director)

## Q&A
- Q: Hello, I was wondering how you arrived at your figures of potential customers answered in the question above "Why did you choose your new space in Mission Bay?" You mentioned Adobe and said that is a "built-in customer base of 5,000." I noticed that it is only three stories of office space, so there is no way to fit that many people in that small of a space. After doing some research, I saw the San Francisco Business Times states that Adobe only plans to "eventually" have "up to" 1,500 employees in that location. And the USNews.com best colleges page states that 2018 total enrollment is 1,983 students at the CCA Mission Bay location, far from the 6,500 stated above. I'm curious how you arrived at your figures, what am I missing? Thanks!
  - A: Sorry for the delay, the 1,500 employees they are bringing over is the first phase. We've heard numbers from Adobe of up to 5,000 people but that may have been exaggerated. And then the CCA number was pulled from their Oakland and San Francisco campuses for 2019. They will be expanding their facilities next year to accomodate the Oakland campus shutting down.
- Q: Very compelling raise. Congratulations on all of your very positive reviews on some of the bigger sites. Just a couple of questions: 1. Who else is doing craft whiskey and why will you win in this space against them or when others pop up? 2. What is a conservative estimate of the time it will take to be cash flow positive after opening the new location, and how much cash is needed to get to that point? 3. You mention being in 2500 locations. Is there any meaningful data you can share about how often they are reordering, and are any of them larger chains that have locations in multiple states?
  - A: Do you want to shoot me an email and we can hop on a call?
- Q: Hey Tim, Excited to see this and having enjoyed your whiskies, gin, as well as beers, I see the benefits of this strategy. Can you provide an update on how the current business is doing, realizing a lot happened with COVID that negatively impacted everyone? Will any of this round prop up what's there vs. expand into new lines? Also, sorry if I missed it, how does this impact first round investors (increased valuation) and perks if we increase our investment level? Thank you
  - A: Hey Mehmet, I'm so sorry for the delay in response here! So just want to make sure that this is 100% clear before getting into the details of your other questions, but this equity raise is for the current business. Everything that we are doing, including adding on the canned cocktail line and increasing our sales/distribution efforts, is going to support the current business and to continue to add value to your initial investment in the company. In 2019 we had two sources of revenue: 1) Direct to Consumer Retail - this was the Outer Sunset Taproom and The Brewery and Distillery only when COVID hit 2) Outside sales of our beers. Prior to COVID, we were self-distributing our beers and were focused very heavily on hype cans (16 ounce hazy IPAs) and had a self-distribution network. When COVID hit us we had to shut this side of our business down completely, and never restarted it (we eventually downsized and liquidated the Bayview facility and used the sale to pay off the debt with that facility and help get the Mission Bay facility fully operational). This self-distribution business was growing rapidly, and was contributing up to $200k per month in revenues when we eventually had to shut it down. With that being said, this $200k per month in revenues was extremely expensive to generate. We had two vehicles, two full time drivers, a logistics manager, a sales director, three sales reps, and a production team of seven that were supporting the sales. Coming out of COVID we have drastically shifted our approach to re-starting this side of our business, and to be honest, it has been challenging. Part of my approach to "rebuilding with intention" has been to focus our attention and resources on what is essential to the business. And while self-distribution theoretically contributes a higher profit margin, it is limited and extremely costly to operate. For that reason we have begun using distribution partners. This has been a big learning curve for us and has caused us to have a bit of a "false start" with bringing our beers back to market. We re-started our production/sales/distribution with this Hype Can model of brewing a new beer (usually Hazy IPAs/DIPAs) every week and sending them to our distributors to sell to the public. Essentially it failed. Morris is our distributor for SF to Mendocino, and while they're not huge, they do have huge brands like Racer 5, Lost Coast, June Shine, Allagash, etc. that have huge pull through in large chain retail. So when we started sending 50-100 cases of a new cool hazy IPA out to them every week it got completely lost in the mix and started piling up fast. We identified this as an issue pretty quickly and adjusted course accordingly. We shifted our attention away from all Hype Cans and started moving our focus towards the core six packs: Slo Flo Pilsner and Five Pounds Hazy IPA that we knew would perform well in large chain retail, which is what Morris and other larger distributors specialize in, which is quite honestly because they have growth potential. Morris has been begging us to get this canned cocktail line off the ground since day 1. It's literally the reason they approached us to start carrying our brand. As we've shifted our focus towards this core six pack business and have been working on our go to market strategy for our canned cocktail line, we've simultaneously taken on a full rebrand. The intention of this is to 1) Clean up the imagery so that there are less points of association for the end customer (i.e. are we trying to get you to remember Five Pounds is a Hazy IPA, but it's the one with the parrot, or it's the one in the green can, and then you don't remember who made it). So we removed the names of all of our beers, and moved to one consistent "mascot" across the line (which is now the bison across all beers). 2) Moved towards approachable styles that we can scale with consistency and do not require cold storage that most large chain retail does not have 3) Added on two new core items (rotating seasonal: currently the Apricot Wheat, which will move to a Pale Ale in August), and a cologne-style Kolsch, and transitioned the Hazy IPA to a WC IPA. The intention of this expansion was to target blocking/billboard effect in large chain retail, i.e. what you see with Fort Point/Cutwater having a full shelf in a grocery store. By first applying this rebrand strategy to our beer, we have been able to lay all of the ground work that will be needed to effectively launch the same strategy for our canned cocktails. We are actively expanding our distribution network with our beers (We just added on Bay Area Distributors and Mussetter) and are pitching to South Bay and Southern California Distributors now, that have 1) similar brands to Morris that are positioned to play in large chain retail. Simultaneously, we are securing placements in chain schematics for our beers (Total Wine, Bevmo, Whole Foods and pitching to Trader Joes, Safeway, Raleys for the fall set). If we can establish state-wide distribution in large chain retailers with our beers, and establish a state-wide distribution network, we will have the ability to effectively turn on the new product line in thousands of stores across California when we are ready to begin production. With all of that being said, the revenue growth of the beer line is just starting to pick up steam. We just launched the partial re-brand in April and hired Jeremy as our Director of Sales and we have grown from 73 buying accounts in February to 166 current buying accounts with 298 points of distribution. The revenue growth is beginning to pick up, but is still very low - we generated $8,683 in outside sales in March and were able to double it to $15,523 in April. However, this was without adding on Total Wine or Bevmo, and without the two new distributors). We are on track to double our revenues through distribution again this month and with the addition of new chains are forecasting we'll continue to double revenues through our existing distribution partners (without the addition of canned cocktails) to $200k per month by the end of the year. In terms of the retail growth, I included some of our recent numbers in the investor newsletter, but the growth is enormous. Offices have been returning in SF and corporate parties are happening again. I'm optimistic that we'll hit $1m a month in revenues in December from retail due to corporate parties, and am targeting $3-$3.5m in gross revenues from DTC ops this year. Hope that all helps and thanks so much for your questions and continued support. Your help with organizing the bands throughout COVID was amazing and brought an incredible energy to the space. Thanks!
- Q: Excited to see you guys back on here, got some questions for you: 1) in the last raise round a gold card was issued and its been sitting in my apple wallet forever, looking to put some use behind it, is it still good or? 2) are tours, tastings, events, free to investors? 3) the valuation cap (26.3M) appears to be lower than the previous round, what's driving the valuation down or how are you calculating your valuation? 4) What’s the expected rate of return and is there a clear plan for when investors can start to see a return on investment?
  - A: Hey there, 1) Yes so your card is still good and you can present it for a discount at either of our locations. 2) No, but we host regular investor appreciation events that are free to investors and a guest. 3) The valuation cap rose from $28.2M to $35M. We are offering an early investor discount to the first $1M in shares sold at 25% off of the $35M valuation - bringing it to $26.3M. I like to keep the valuation component simple and do a multiple on gross revenues, and add assets to the sales price and deduct liabilities. 4) Because we are a private company, the only way that investors can/will make money on this investment is if there is a public market. At this time there are two options for what a public market would look like: a) We are acquired by a larger company and they buy all of the equity in the company b) We list our equity on a public platform, allowing investors to buy and sell their shares I'll write an update separately on brick walls and the path to exit. Please check here for that information.
- Q: So, what's happening? Nothing but crickets for quite a while.
  - A: Hey Brett, just wanted to make sure you're receiving the investor emails that I send out. I will continue to send regular updates out through the newsletter but don't actively check WeFunder. Feel free to reach out directly at tim@sevenstillsofsf.com
- Q: How do i get my 10% discount?
  - A: You just need to visit our location and let the host know you'd like to redeem your discount.
- Q: Hello.. I was interested if we had any type of updated on the business?
- Q: Is there another way to have our questions answered? It looks like Tim hasn't responded to questions in this forum since April.
- Q: Glad to see the fundraising goal has been met, congratulations! What's next? Also, I'm a bit surprised that investors were not notified. Anyone else experience this or was it an email snafu on my end?
- Q: How will investors be able to track the value of stocks purchased?
- Q: Ok so if I'm to invest in your company, how/when we will I see any profit ?
- Q: Hi! Will there be an event for investors who came on after the 100 Hooper opening?
- Q: Apologies for the basic question, but I couldn't find an easy answer. To obtain the 10% discount as an investor, will we receive something to show as proof? I saw some discussion about gold/black cards several months ago, so wondering what the status of those are. Thanks!
  - A: Absolutely, we're waiting to have the physical cards printed until the round is closed so please keep checking this forum and I'll send out updates closer to the March 19th close date.
- Q: Hi Tim, I currently live in Downtown Jersey City, across the river from the World Trade Center. I also do part time "volunteer work" at my local brewery's taproom. Originally from the SF Bay Area I've really enjoyed your whiskeys and your California Courage Vodka. So much so that I stuffed my bag full of them last time I was home. I also enjoyed the beer flight I had in your taproom June '17. Reviewing the prior Q/A and other materials I do have a few questions, before I make a commitment. 1. What exactly does a locker at Seven Stills Detail? I.E. Early Access to new or small product batches? Distillers' select bottles? Seven Stills Swag? Etc. or is it still TBD? 2. Because of my own situation and the growth of Online Retail. As you grow to accommodate retail & individual distribution demand outside of the SF Bay and CA, will card members receive discounts on online orders? 3. For brick & mortar discounts and events, can card members extend their perks to family members or friends? For example I would likely be unable to make the Grand Opening due to my hectic work/travel schedule, but I know quite a few people in the area who would be willing. 4. You mentioned a couple times that investors would not see a return or liquidation option on their investment until the company went public or teamed up with a larger partner. Worst/Best case scenario what kind of timeline are you projecting that to be? And how does that translate to your 2019 projections of $7M-$13.5M in expansion generation and your post facility completion value at $250M? 5. Finally, as far as reporting "stock value". If using your projections above as a reference, how often and when would you expect to raise future equity? And in the hopeful future would the stock remain as is or would it also include a Dividend to encourage stability and long term growth?
  - A: First of all, my apologies for not seeing your questions sooner! 1. The lockers will be located in our lounge upstairs on the mezzanine. The idea is that our investors can store their bottles in their locker and use the private lounge space to entertain friends and clients. 2. We aren't planning to focus on online retail due to licensing issues with selling online. If we do we will likely partner with a company that will handle processing and fulfillment so I'd guess that they would not honor our internal discounts if we do go that direction. 3. Unfortunately the discount/card is tied to the investor and can't be transferred. 4. That's very difficult to answer, but we do feel that it's important to maintain the quality of our product while we grow so don't believe growing the business 50x in a year would make sense. Ideally we'll continue to double our revenues until we reach a point of needing to expand outside of northern California through a strategic partnership, which I would guess will happen between the $30m-$100m/year revenue range. We're currently targeting $5-10m for 2019 depending on when Hooper is fully operational so best case scenario would be one and a half years, worst case scenario is never. If our strategy does eventually adjust and strategic partners are not in our best interest we will adjust our investor model and offer dividends based off of cash flow. 5. We don't anticipate needing to raise additional funds until we are fully utilized at 100 Hooper and 1439 Egbert. At this point we aren't planning to issue dividends unless our exit strategy changes. Growth is very impactful on cash flow so dividends would greatly impact the current growth strategy. Thank you for your questions!
- Q: How long is the Gold/Black Card valid for?
  - A: The cards are good forever.