# Sensate

The Relaxation Wearable with $19M+ in Revenue

## Elevator pitch
Sensate is a groundbreaking consumer product that taps directly into the primal part of the nervous system to relax you in the moment and improve your stress resilience over time. Rooted in the functionality of the nervous system and drawing upon ancient traditions, Sensate combines cutting edge biological science with innovative technology to provide millions of people with accessible and easy to use tools to manage stress, anxiety and related conditions.

- Canonical URL: https://wefunder.com/sensate
- Entity ID: wefunder:company:102809
- Last updated: 2026-06-15T05:00:44Z
- Generated at: 2026-06-16T04:59:19Z

## Quick facts
- 48% COGS reduction fuels scalable growth
- $19M in lifetime revenue, in rapid growth market 1.5x the general economy
- 80 million+ Sensate minutes delivered in 50+ countries
- Backed by 9 venture funds incl. TenOneTen, Unlock, Incisive, and Capital Factory
- Rated a “minicorn” with potential to reach $1B valuation by data platform Tracxn
- Patented and recognized, with over 450 media mentions
- “A genius device” - Forbes; TIME Best Invention of 2022, Real Simple Smart Sleep award 2024
- Proven impact: 82% of users report a decrease in stress after 28 days

## Active fundraises
- wefunder:fundraise:104593: 4(a)(6) successful (USD)
- wefunder:fundraise:104592: 4(a)(6) successful (USD)
- wefunder:fundraise:66829: 506(c) successful (USD)
- wefunder:fundraise:54751: 4(a)(6) successful (USD)
- wefunder:fundraise:62241: 4(a)(6) successful (USD)

## Investor memos
- Martin Tobias: https://uploads.wefunder.com/uploads/remote_files/833871-buaEWCEqbSMd8ZRGiu9D1HBt/Incisive_Investment_Memo_Sensate.pdf

## Story
The need for solutions to stress continues to rise. Sold in more than 50 countries, our device and subscription-based app have already generated $19 million in lifetime revenue, and we’re just getting started! Sensate is one of the most trusted consumer wellness brands for relaxation.  In 2024, to prepare for scaling, we slashed COGS by 48% and improved contribution margin 2.4x – setting the stage for profitability within 6 months. With over 80 million peaceful minutes delivered worldwide and top reviews, our life-changing device is making waves in the $6.3T+ wellness market. Backed by venture capital funds including TenOneTen, Unlock, Incisive, and Expert DOJO, and used by top health influencers, top clinics, and medical professionals, Sensate is emerging as a leading global mental wellness brand.Our traction proves a clear demand and need for Sensate’s award-winning patented solution. We’re raising a community round to unlock profitability and scale our impact globally. By forming strategic partnerships, enhancing our product offerings, and engaging our growing community, we bring profound relaxation and recovery to those who need it most.Prolonged exposure to chronic stress can result in a cascading list of negative health outcomes, including depression, diabetes, heart disease, and even cancerous tumor development. Developed in clinic - with awards including Best Invention (TIME) and the Real Simple Smart Sleep award - Sensate delivers clinical-grade relief in as few as 10 minutes. Photo credit: instagram.com/mike.aidala/Our device and app are designed to effortlessly bring the body and mind into the same state of calm that typically takes years of meditation practice and extensive training. Our sensory stress management device is driven by advanced technology, yet it’s simple and intuitive to use. All you have to do is lie down, turn it on, and let Sensate and your body do the work.Sensate uses infrasound and low-frequency sonic resonance, engineered with the goal of soothing the vagus nerve through bone conduction via the sternum. This patented, accessible approach stands out in a market which includes more invasive methods. Our breakthrough in miniaturizing cumbersome technology brings stress relief out of clinics, and directly empowers the vast numbers of everyday people who struggle with sleep and stress.The global health and wellness market is valued at $6.3T and is expected to reach over $13.89 Trillion by 2032.This growth has contributed to the Wellness Economy overtaking a number of major industries including IT, Tourism, Sports, and Pharmaceuticals.The focus of our last community round outreach was the desire to grow a subscription service. We delivered, launching a paid subscription for both Apple and Android devices. Our core sales channels include direct-to-consumer; world-class retailers including Sharper Image, Hammacher Schlemmer, and Amazon; health practitioner affiliates and independent retailers; with B2B partnerships a growing avenue. For partners focused on wellness impact, the success and usage rates of the Plus subscription reinforces the value of providing subscriptions for their teams or clients.2025 marks Sensate’s path to cash flow positivity. With a strong foundation in place, we are scaling revenues—targeting 3x growth in monthly revenues by the end of the year. Our current revenue levels already prove strong demand. Thanks to the strategic improvements in 2024 we can now scale profitably, surpassing previous revenue highs while maintaining healthy margins.Our focus is on diversified revenue streams, including an accelerated subscription adoption, and a stronger B2B sales pipeline. Marketing efficiency remains a top priority as we optimize performance marketing while scaling high-ROI organic and affiliate channels. With tight cost controls, operational discipline, and increasing customer retention, Sensate is positioned to reach break-even and establish a sustainable, profitable growth trajectory.Human research studies show promising results, confirming what our users experience. Even Barbie benefits from Sensate as mentioned in Vogue Magazine!*Photo by Samir HusseinSensate has been mentioned over 450 times in the press, with features in some of the world’s largest publications. Our co-founders have the operational, medical, and business acumen to grow Sensate into a major consumer wellness tech company. Sensate’s global team spans three continents, keeping us close to our markets and supporting continued expansion. Our passion is to make a huge impact in the world, shaping the ecosystem of well-being. While it is not our current focus, at some point, that may include joining forces with others. With the wellness tech market growing much faster than the overall economy, all of the big tech companies like Apple and Google are investing in health and wellness, and consumer wellness giants like L'Oreal, Johnson & Johnson, P&G, and Unilever are poised to enter this market. This signals a wave of M&A activity on the horizon. Our product is gaining mass market traction and high consumer ratings, making us a prime acquisition target. There are no guarantees with start-up investing (see Wefunder’s Terms), but we recognize that our innovative approach and strong market reception positions us well for potential acquirers looking to expand their portfolios.Sensate has been independently rated a “minicorn” with the potential to reach a $1 billion valuation by startup data platform Tracxn, a leading private markets research firm trusted by Stanford University. Sensate is already generating significant revenue, with consistent daily use confirming strong product-market fit and de-risked technology. This year, the exciting milestone is breakeven, and from thereon, we scale. No matter which way we grow, we’re looking forward to huge impact in the world!Hundreds of retail investors alongside experienced VCs and professional investors have already backed us. We are excited that our users, fans, and supporters can invest in this next stage of our transformative journey to build the leading global consumer wellness brand shifting humanity from stress and anxiety to peace and calm. Claim your stake in the massive $6.3+ trillion wellness market and join us in bringing more calm to billions worldwide.$500$50 voucher redeemable at getsensate.com$1,000$50 voucher redeemable at getsensate.com12-month Plus subscription when you purchase a Sensate ($50 value)$2,500Free Sensate$3,000Free Sensate12-month Plus subscription$5,0002 free Sensates12-month Plus subscription for each Sensate$10,000The Ultimate Sensate Experience:Latest version Sensate PebbleHigh-quality noise-canceling headphones from Master & Dynamic ($600 value)12-month Plus subscription$25,000Hear updates directly from the CEO with Quarterly VIP Advisory calls2 free Sensates12-month Plus subscription for each SensateThe Ultimate Sensate Experience:Latest version Sensate PebbleHigh-quality noise-canceling headphones from Master & Dynamic ($600 value)12-month Plus subscription$250,000Major Investor Status4 free Sensates12-month Plus subscription for each SensateThe Ultimate Sensate Experience:Latest version Sensate PebbleHigh-quality noise-canceling headphones from Master & Dynamic ($600 value)12-month Plus subscription

## FAQ
1. **Where is the link to your Form C?**
   - Hi Kalman, you can find the link to our form C here: https://www.sec.gov/cgi-bin/browse-edgar?CIK=0001917559&owner=exclude labeled document 1 Hopefully, we'll have you joining our investors to support our mission!
2. **Hi Anna: I saw your Stonks pitch and interested. I have few ques- 1. Is this device FDA approval/review needed? if not why not? Do you have done enough testing/study that no adverse impact to human body? What are those test, please explain. You know any electromagnetic waves h...**
   - Hi Badal, glad to see that you came here after the pitch! All great questions. See my responses below: 1. This device does not require FDA approval/review given it is a General Wellness Device: https://www.fda.gov/media/90652/download. However, we may consider going through the FDA process down the line. We have done years of studies and testing to ensure safety and in essence, this is emulating omming and humming which is completely natural to the body. This is one of the unique benefits of ...
3. **Hello, on your form C revenues, profits, everything shows as "zero" but in your highlights it states "$2.8M revenue" and "363% YoY growth". How was this revenue generated? Based on the sales this year Jan-May 2022 if compared to the same period in 21 does it appear the sales a...**
   - Hi Vilem, great questions! The reason the form C doesn’t match our revenue numbers is because we filed the form C under Sensate, Inc. (our new American parent Co) rather than Bioself Technology, which is now a subsidiary. From March this year when the top-co flip was completed Sensate Inc will have its own accounts. Our revenue was generated from device sales which to date includes the app+services. Sales have grown between the two periods.
4. **Badal Haider and Vilem Fruhbauer beat me to the big question... $2.8M in revenue, yet that's not reflected in your actual filing... Please clarify. Also, today is the 5th of June, and the first person to ask this asked it over 8 days ago... One of my red-flags is the lack of r...**
   - Hi Scott, just catching up with Wefunder questions here, sorry for the delay. We filed Form C under our new American parent company that doesn’t reflect our historical financials from our UK company, Bioself Technology. The business started in the UK but is now a US C corp with a California base. Hopes that clears things up! If you’re interested in a $25k+ investment let’s hop on a call to discuss further? Thanks for your question!
5. **I noticed using a market research/SEO tool (Ahrefs) that the website ranks for less than 100 keywords, what does the organic/paid growth marketing plan look like for the device?**
   - Like many early innovative products, searches for the product are low because the category hasn't been created yet. So rather than relying on SEM and SEO, our strategy to achieve $200M in annual revenue is to enter the market via DTC while enabling a strong customer referral engine that drives 10% of revenue from tracked referrals then expand into other high contribution margin channels like wholesale, integrated healthcare affiliates, and corporate wellness programs.

## Team
- Anna Gudmundson (CEO & Co-founder)
- Stefan Chmelik (Creator & Co-founder)
- Matt Johnston (CFO)
- Massimiliano Bariola (CTO)
- David Yeow (COO)
- Mary Hendra (CoS)
- Sebastián Brea (DTC Marketing & Customer Success)
- Michelle Laven (Partnerships )
- Frank Fitzpatrick  (Advisor, Sound & Science)
- Stephanie Hannon  (Advisor, Product )
- Martin Tobias  (Advisor, Financing & Growth )

## Recent posts
- Post CES Recap (2026-01-21T16:04:06Z)
- 100M Sensate Minutes (2026-01-02T18:47:15Z)
- Sensate heading to CES 2026! (2025-12-30T15:44:19Z)
- ⏳Final Hours (2025-04-25T20:25:06Z)
- Last Day to invest in Sensate (2025-04-25T13:12:10Z)
- Don’t Miss Out on Investment in a Company with Over 450 Media Mentions (2025-04-24T18:59:09Z)
- Hear from our customers (2025-04-23T14:57:22Z)
- Investor Q&A – Your Top Questions Answered! (2025-04-22T15:54:26Z)
- 🗓️⏳Final Week: Invest in Sensate Today (2025-04-21T15:18:31Z)
- Sensate x Dunluce Lodge Spa - The Power of Partnerships (2025-04-17T13:16:19Z)
- How Sensate Stands Out: Our Unique Difference (2025-04-16T15:18:56Z)
- Round Closes April 25th! Meeting Our Milestones (2025-04-15T11:03:01Z)
- 🌐 Global Market - Global Company (2025-04-14T14:46:44Z)
- Why Crowdfunding? We believe in YOU! (2025-04-10T16:15:53Z)
- Scaling Impact & Unlocking Growth (2025-04-09T16:47:40Z)

## Q&A
- Q: What do you perceive the barriers to entry are for another firm - small or large - coming into the market with a device that also tones the vagal nerve system - and taking market share?
  - A: Hi Faith, there are other products on the market and what we can see is that people choose Sensate and find it very effective. We also have a granted patent preventing anyone from making the same type of device and system. Most vagal nerve devices are using electricity and are for medical use.
- Q: I have questions but I'm noticing that you stopped answering them. It would be great to understand why the silence and then I'll ask what I was hoping to ask. It's quite off-putting because many of us have experienced companies going quite silent, but usually it's after the raise!
  - A: Hi Alan, I am catching up with Wefunder questions and our team would be happy to answer any questions you have about Sensate. Your input is important to us!
- Q: where is the item being sold i need one and i hope to invest in it also
  - A: You can get one at www.getsensate.com (we ship to 22 countries), or on Amazon in the USA or UK. We'd love to have you as a customer as well as a co-owner!
- Q: Hi Anna: I saw your Stonks pitch and interested. I have few ques- 1. Is this device FDA approval/review needed? if not why not? Do you have done enough testing/study that no adverse impact to human body? What are those test, please explain. You know any electromagnetic waves have some ways bad for human bodies. 2. What is the engineering limitation making it smaller like a necklace locket? 3. You mentioned 2.8 M revenue last year 2021; however, in the detail section shows 0 revenue last year? Is it typo? Please update so reflect other info also. 4. What is the cost for the device. How do you charge customer? Please explain all other revenue streams. 5. Revenue projection this year and next few years. 6. Are you already in globally deployed or only in the UE region? What is the challenge to go globally?
  - A: Hi Badal, glad to see that you came here after the pitch! All great questions. See my responses below: 1. This device does not require FDA approval/review given it is a General Wellness Device: https://www.fda.gov/media/90652/download. However, we may consider going through the FDA process down the line. We have done years of studies and testing to ensure safety and in essence, this is emulating omming and humming which is completely natural to the body. This is one of the unique benefits of Sensate. 2. We’re constantly iterating on our devices so I wouldn’t say a smaller version of Sensate won’t ever happen. However, it is not a frequently requested change from our very active user base. 3. When we filed the Form C, we filed under Sensate Inc. rather than Bioself, where our revenue is recorded which is why there is a mismatch there. 4. We sell the device at www.getsensate.com as well as on Amazon in the US and the UK. The cost varies per country and we support multiple currencies. Information such as manufacturing costs is confidential, so I can’t share it here but if you’re interested in discussing this live, feel free to send me an email at anna@getsensate.com and we can hop on a call! Are you considering a $25k+ investment? 5. Similar to the above, this is confidential information, so I’d be happy to discuss on a call 6. We’re actually currently in 25 countries globally! However, we are focusing a lot on the US market right now given the enormous opportunity.
- Q: Hi Anna, Firstly congrats on an awesome presentation and great detail. I want to understand 2 things in the following questions: (1) Would the revenue recorded under Biosense be counted towards Sensate? (2) What are your revenue projections and how much of that do you attribute to hardware sales and how much to subscription. (3) How much percentage of your current customers are return customers and how many are new? (4) What competition do you have in the market and why do you think Sensate will outdo them, is it because of technology, because of team, because of quick execution? (5) What's the exit strategy
  - A: Hi Sitanshu, thank you! 1) Bioself is a 100% owned subsidiary of Sensate so it’s the same company and revenues. We actually set up Bioself Technology Ltd first and then Sensate Inc, which is now the parent company, so that’s why prior to the top-co flip, all the revenues were in Bioself in the early years. 2) We target continued rapid growth. Since we take investment here from non-accredited investors, we’re very careful not to promise any particular numbers. The subscription revenues will start to show a significant contribution to the revenues towards Q4 of this year. 3) The vast majority of our customers are new. This makes sense, because we’re a new company and haven’t yet rolled out multiple product lines. However, many people come back and buy additional Sensates for their friends and family, which is why we already have a lifetime value which exceeds our average order value. Our average order value is also larger than our average selling price, due to people buying more than 1 product at their first point of purchase. 4) We love and support our competition. The market is too big for a single company, given that the majority of the population globally struggles with stress and are seeking easy solutions that work with their lifestyle and level of time/discipline/practice. We already have incredible feedback and usage numbers and that’s what really excites me. The return customers and word of mouth are strong indicators for us to take a very strong place in the market. On top of that we have an amazing team, granted patent, traction and a strong drive for this mission! 5) Again, we cannot make any promises here but we are very committed to ensure an extremely successful return to our early investors. We have this in mind as part of our planning and strategy. Thank you - and I hope to have you in on the round (closing soon…)!
- Q: Hi Anna, I have the following questions: 1. Who are your main competitors, 2. There are many freely available soothing music meditation videos, audios available free, so how does your product compare with these, 3. How effective is your product, 4. There is a possibility of similar much cheaper products coming out of China, so will you counter these, 5. Any side effects of the product, 6. Is the product price affordable by the masses the world over.7. When does your fund raise close.
  - A: Hi Harish, great questions! 1+2) We love and support our competition. The market is too big for a single company and our success is more a function of our ability to execute, vs scarcity of market. Competition is anything people are doing to manage their stress. You mention meditation and audio apps. We think companies like Headspace and Calm are great. What we’re seeing is that we have significantly higher retention rates, and what we care about is that our users keep using Sensate when they are stressed. 3) I’m not sure there’s a single scale here but 90.5% of users report Sensate relaxation equally or more effective than other solutions (including meditation, apps etc). Personally, I think the most important thing is the ongoing usage. 4) I don’t see cheaper copies of Sensate as a threat. People don’t even buy cheaper copies of fitness trackers although it is a completely ubiquitous technology. For something like Sensate, an authentic brand and trust is even more important. We also have granted patents. 5. There are no known side-effects of the product. Ultimately, we’re just activating processes in the body you can also do by effective Om-chanting techniques, as sonic waves are natural to the body. 6. We’re already reaching a wide audience but we’ll endeavor to keep expanding that, both through products and price models. 7. We’re closing very soon! I’ll be sending out an announcement shortly.
- Q: Does the parent company in the US own 100% of the UK subsidiary?
  - A: Hi Hemdeep, yes that's correct.
- Q: What is the primary use of the invested funds? I am actually a customer who is looking to make a substantial investment but have questions about the direction of the company and the product. The product is very good but the software application is lacking in many ways. Are there plans to enhance how the software interacts with the pebble? What is the marketing strategy, D2C or B2B? Have you considered hitting more of the market with a lower priced device. I have let my friends demo the device and they love it , however the price point is a big issue for them.
  - A: Hi Adam, if you’re considering a larger investment (eg over $15k) let’s set up a call? Please email me at anna@getsensate.com and we can chat this through! The app is our current priority so look out for upcoming updates, and if you have specific ideas, feel free to ping hello@getsensate.com In terms of our marketing strategy, we sell primarily direct to consumer at www.getsensate.com. We’re also available on Amazon USA & UK. We have a mix of paid marketing across various common digital channels in conjunction with organic growth through our amazing customer & user base!
- Q: I'm not seeing the device on Amazon, was it pulled or am I missing something?
  - A: Hi John, occasionally Amazon kicks off sellers due to their algorithms, and it can take up to 10 days to investigate and reinstate your product page. We’re always available on www.getSensate.com
- Q: As a physician assistant, I see great value in products like this. Non-medication, non-therapy alternatives is a growing trend and will continue to be. The cost of the device when comparing medications, therapy, meditation classes, etc is a great ROI. Sensate to the moon!
  - A: Thanks for your support Adam!
- Q: Hi Anna, very interesting proposition and product and congrats on the tractions. I have a few questions hopefully you can address: 1. Business model: 1.1. Customer acquisition: Assuming $250 apiece, CAC is roughly $80 in FY21 and $115 in FY22. What are the channels Sensate use to acquire customers? What is the key customer acquisition strategy going forward? 1.2. Influencer marketing: There is an astonishing low number of Youtube reviews available. The only few available reviews were all from 2-3 years ago. Could you shed more lights on Sensate’s influencer marketing strategy? 1.3. What are the product return rates during the first 40 days and after 40 days? 1.4. Has Sensate done any NPS studies? If so, what is the result? 1.5. Trustpilot reviews seem to indicate very recent (summer 2022) delivery, warranty, and customer service issues. What actions are Sensate taking in order to improve Trustpilot scores? 1.6. Amazon reviews seem to indicate some product quality / defect issues. Who is the assembler of Sensate Pebbles? What is the product guarantee terms? 1.7. Did / Does Sensate experience any raw material supply chain issues? What is the mitigation strategy? 2. Financials: 2.1. What is the year-to-date revenue for FY22? 2.2. G&A costs more than doubled in FY21 compared to FY20. What are the main cost items in G&A and how do they compare between FY20 and FY21? 2.3. FY21 income statement includes a charge on change of fair value of $1.16m. What is the nature of this item? 3. Capital structure: 3.1. What is the rationale to establish the legal entity of “Sensate Inc” on top of “Bioself Technology?” 3.2. In the Wefunder page’s “Past Fundraises”, there are two priced round of 2022 (May and July respectively). Are these part of the current CF round at $15.25m pre-money? 3.3. According to Form C, there is an aggregate of roughly $1m convertible note maturing before September 2022 at $4.0-5.8m valuation cap. Are these CLNs already converted to common shares? 3.4. According to Form C, CSO had 47.4% voting power as of May 2022. What is the CEO’s voting power? What is CSO and CEO’s ownership on fully diluted basis? 4. Valuation: 4.1. Sensate raised $1m in SAFE in Feb 2022 at $12m valuation cap with 20% discount rate. What has changed between Feb 2022 and May 2022 (Form C) to merit the new priced round pre-money valuation of $15.2m? 5. Patent: 5.1. First of all, congrats on the patent granting in EP and JP. Could you please provide an update on the status / expected granting in US and CN? 6. Team: 6.1. Co-founder Stefan Chemlik’s previous company Zen Now seems to use similar technology (but a different delivery method). What happened to Zen Now?
  - A: Hi Michael, thank you for your inquiry. In order to thoroughly respond to the questions above, I’d like to offer to connect you with someone from our team. You can reach out via hello@getsensate to set up time with our team. Thank you!
- Q: It looks like Early Bird Terms changed from the first $1m to the first $1.35m. There wasn't any announcement, was this intentional? Don't the offering documents need to be changed to do this?
  - A: Hi Joe! Great catch. This was a surprise to us too and we’re working with Wefunder to resolve this. As of now, it appears that the official SEC offering for early bird terms is for $1.35m in the Form C already. Email me directly at anna@getsensate.com if you want to chat live about your potential investments!
- Q: Hello, on your form C revenues, profits, everything shows as "zero" but in your highlights it states "$2.8M revenue" and "363% YoY growth". How was this revenue generated? Based on the sales this year Jan-May 2022 if compared to the same period in 21 does it appear the sales are about the same, or lower, or significantly higher? Thank you. V
  - A: Hi Vilem, great questions! The reason the form C doesn’t match our revenue numbers is because we filed the form C under Sensate, Inc. (our new American parent Co) rather than Bioself Technology, which is now a subsidiary. From March this year when the top-co flip was completed Sensate Inc will have its own accounts. Our revenue was generated from device sales which to date includes the app+services. Sales have grown between the two periods.
- Q: I couldn't find a way to leave a comment in "What people say" so I'll leave it here: I just invested in Sensate this morning, and I am extremely glad to have that opportunity. The current $18M valuation is a fantastic entry point for investors, given your tremendous sales success and the massive global market for your product. ....... I predict VERY BIG THINGS for this company. ...... Sensate is sensational!!!
  - A: Thank you, Tom! We are so appreciative of your support and having your positive energy involves which was much felt by the team on the webinar! :) Let's take this to the next level and positively impact people all over the planet!
- Q: VC Interest? Valuation? All the best.
  - A: Hi Jeremy, here are the VCs that are already backing us: Unlock Venture Partners, Incisive Ventures, TenOneTen Ventures, Dangerous Ventures, Expert Dojo, Kern Venture Group, What If Ventures, Moai Ventures. The valuation is $18M - you can find this information on wefunder.com/sensate (we're closing in days - our revenues have grown 250% since we opened the round!)