# Sendr

Cheaper, faster international remittances, built on stablecoin rails

- Canonical URL: https://wefunder.com/sendr
- Entity ID: wefunder:company:196582
- Last updated: 2026-08-24T23:54:16Z
- Generated at: 2026-08-25T18:56:42Z

## Quick facts
- Initially targeting the Indian market. #1 global remittance market, $120B per year.
- Transparent 1.5% fee vs. typical (hidden) bank rate of 6-8%.
- Cycle time reduced from 2 days (banks) to ~15 minutes.
- Built by immigrants who lived it: 8+ yrs crypto payments, 15+ yrs banking and compliance
- Powered by Stablecoins licensed rails
- Varinder has 8+ years in fintech industry. Deepak has 15+ years in banking, compliance & finance.
- $250+K moved and ~55 active paying customers in last 90 days, with zero paid acquisition

## Active fundraises
- wefunder:fundraise:161888: 4(a)(6) open (USD)

## Story
More of your money makes it home to India.Sendr sends money to India in ~15 minutes, 24/7, for a flat 1.5% fee a quarter of what banks charge. Every transfer earns you Sendr Points redeemable for flights, hotels, and mobile recharges. Built by Indians who lived this problem. Now you can invest in the company fixing it.Follow Sendr to stay updated or invest today and own a piece of the company making every rupee count.Founder Note: "I've lived as an immigrant in Spain, France, Netherlands and Portugal. Every time I sent money home, a bank took a cut. Every single time. I spent 8 years building crypto-native payments and I finally built the product I wished existed. Deepak, my co-founder, spent 15 years on the banking and compliance side - he runs the regulated operations from India. Together we built Sendr: stablecoin speed, banking simplicity, India-first.But we didn't stop at cheaper transfers. We asked: what if every rupee you send home also earns you something back? That's why we built Sendr Points - a rewards programme where every transfer earns points you can redeem for flights home, hotel bookings, mobile recharges for your parents, and more. Because the Indian diaspora doesn't just send money — they fly home, they book hotels, they recharge phones for family. Sendr connects all of it.This community round is our way of letting the people who feel this problem own part of the solution."Varinder Vaish, Founder & CEO, URBNED INC. d/b/a SendrWhy this mattersIndia receives $120 billion in remittances every year. More than any country on earth. Sent by 35 million Indians living abroad - the largest diaspora in the world.Banks and traditional operators take 3–6% of every transfer in fees and hidden exchange rate markups. On $120 billion, that is billions of dollars that never reach the families it was sent to.The system was built for the intermediary. Not the sender.And the sender does not just send money. They book flights to India. They pay hotel bills. They recharge their parents' mobile plans. They buy gifts for festivals. The same person making monthly transfers is spending thousands more on diaspora-specific purchases and earning nothing back on any of it.That is the gap. A cheaper transfer and a rewards layer on top of it. Nobody has built both together for this market. Sendr does.Why NowThree things that didn't exist together three years ago all arrived at once.The rails got cheap.USDC and USDT now settle trillions annually. Bridge.xyz acquired by Stripe turned enterprise payment infrastructure into an API call a small team can actually use. That wasn't possible in 2022.The rules got clear.Post-2023, the path for compliant stablecoin payments in the US is defined. Sendr is FinCEN MSB registered and operating on the right side of that line from day one.The corridor is still dominated by banks.India receives $120B+ a year - the largest remittance market on earth. Banks still take 3–6% of it. The modern alternative hasn't arrived yet at scale. That's the gap Sendr is in.And nobody has added rewards to remittance. Yet.Sweatcoin proved that rewarding real, habitual activity builds tens of millions of users. Sending money home is the most habitual, emotionally charged financial act an immigrant makes and today it earns them nothing. Sendr Points changes that.The ProblemYour bank advertises low fees, then adds several percent in the exchange rate. On a $1,000 transfer to India, that hidden margin is often $30 to $60. Sendr charges one clear fee of $15.I, Varinder Vaish watched this happen to my own family, month after month. So we built Sendr.The Solution: What We BuiltSendr: one clear fee, a much better mid market rate than banks, money home in about 15 minutes.No surprise fees. No 5-day wait. And you earn Sendr Points on every transfer.Key FeaturesUse-Case VignetteAyush in Vancouver. Ayush sends CAD $500 home to his mother in Bangalore every month. Before Sendr, his bank took 8% - his mother received the equivalent of CAD $460. With Sendr, she pays 1.5%. His mother gets CAD $492.50 worth of INR, in 15 minutes, at midnight on a Sunday.Sendr Points: The Rewards EngineSendr Points is a loyalty and rewards programme built specifically for the Indian diaspora. Unlike airline miles or credit card points designed for high-spend consumers, Sendr Points rewards the most important financial activity in an immigrant's life: sending money home to family.How It WorksHow to RedeemPoints are redeemable immediately in the Sendr marketplace for things that matter to the Immigrants diaspora:Why This Changes EverythingNo remittance company in the world offers a loyalty programme tied to the sender's full diaspora life - transfers, travel, communication, and family support. Banks don't. Wise doesn't. Remitly doesn't. Western Union doesn't.Sendr Points turns a commodity transaction (money transfer) into a sticky, habitual, emotionally rewarding relationship. The sender doesn't just save money - they earn toward the next trip home, the next phone recharge for mum, the next family visit.Points Are Not CryptoSendr Points are a loyalty programme, like airline miles or Starbucks Stars. They are not a cryptocurrency, not a token, and not an investment. Points have no cash value and are non-transferable between users. They exist solely within the Sendr app and are redeemable only for services in the Sendr marketplace.Traction & ProofTwo Chapters of TractionSendr's story has two phases. Both matter. Neither should be conflated.Chapter 1: Closed Beta (Pre-Relaunch)The beta proved one thing above all else: real people in the Indian diaspora will choose Sendr over banks without being asked, advertised to, or incentivised. The product earned its customers.Chapter 2: Post-Relaunch as Sendr (March 2026 → Present)• ~55 unique paying senders post-relaunch — all organic.• Contribution-margin positive in first full month of relaunch.• Monthly burn under $500 during relaunch phase — extreme capital efficiency.• June 2026 was the strongest post-relaunch month, with growth MoM.Honest disclosure: one sender currently represents ~25% of post-relaunch volume. We flag this openly. Diversifying the sender base is an explicit priority in the $500K Round plan.SECTION 7 — Business Model: How We Make MoneyWe charge the customer 4–5x less than banks and still earn ~4.25% net. That's the structural advantage of stablecoin rails. Sendr Points adds a second revenue layer through partner commissions on every redemption.Why This Model Wins• Cost is architectural, not promotional. Stablecoin rails are structurally cheaper than correspondent banking - competitors cannot undercut us without rebuilding their entire stack.• Gross margin ~85%. Exceptional for a payments company. Wise operates at 60–65%. Our margin expands as volume grows.• The India spread is a moat. Reserve Bank of India capital controls (Liberalized Remittance Scheme) create artificial scarcity of dollar-denominated assets in India - USDT trades at a structural premium on Indian exchanges. Competitors cannot access this without dismantling their existing infrastructure.• Sendr Points creates a second margin layer. Affiliate commissions on flight bookings, hotel bookings, and mobile recharges generate incremental revenue at near-zero marginal cost - while simultaneously increasing retention and transfer frequency.Future Revenue Streams (Roadmap)• Sendr Points marketplace — partner affiliate commissions on travel, hotels, recharges• Recipient debit card for Indian families (interchange revenue)• FX margin on additional corridors• B2B payouts — companies paying Indian contractors• Earned wage access and financial services for the diasporaMarket & timingIndia receives about $120B in remittances a year, the most of any country on earth. The US and Canada to India corridor is a large, growing slice of that, driven by one of the fastest-growing, highest-earning diaspora populations in North America.The Inevitable FutureMoney transfer is being rebuilt the same way messaging was rebuilt. In 2005, international SMS cost $0.25 per message. Today it costs nothing - because the internet replaced the telco infrastructure. Stablecoins are doing the same thing to correspondent banking. The cost of moving value internationally is collapsing toward 80% less than traditional banking. Sendr is the consumer brand built on top of that collapse - focused on the world's largest, most underserved corridor.And Sendr Points captures the adjacent spend. The same person who sends $1,000/month home also spends $2,000–5,000/year on flights to India and $500–1,500 on hotels. That's $15B+ in annual diaspora travel spend that no remittance company monetises today. Sendr Points connects transfers to travel, creating a unified diaspora financial ecosystemCompetition & DifferentiationWhy we win: We're the only product that combines stablecoin cost structure, regulated payout, banking-app simplicity, community trust, AND a rewards programme that gives back on every transfer. Nobody else does all five.Moat & DefensibilityFour Walls• Wall 1: Infrastructure Lock-In. Stablecoin rails are structurally cheaper. Fiat competitors (Wise, Remitly) cannot switch without dismantling the pre-funded local account pools that generate their existing revenue. This is the Innovator's Dilemma working in our favour.• Wall 2: Regulatory Reclassification Burden. Any fiat player that touches crypto mid-transaction faces a fundamentally different compliance posture. The licensing, risk, and operational cost of that transition is enormous. We were born on this side of the line.• Wall 3: Human Moat. Deepak's OTC banking relationships in India are not replicable from a Silicon Valley office. 15 years of banking and compliance operations, running the regulated side of the corridor from within it.• Wall 4: Points-Driven Switching Cost. Once a sender has accumulated thousands of Sendr Points with a discounted flight home or free transfers within reach switching to Wise or WU means abandoning that value. Points create emotional and financial switching costs that no competitor matches because no competitor has a loyalty programme.Moat Roadmap• Today: cost advantage + speed + licensed rails + points earn.• 12 months: community brand trust + points marketplace live — harder to buy than any feature.• 24 months: network effects — each new sender brings recipients who become senders. Points ecosystem creates flywheel.• 36 months: data flywheel — transfer patterns, travel patterns, corridor intelligence + optional token layer for deepest loyalty.Go-To-Market: How We GrowChannel Priority90-Day Plan (Post-Close)• Launch Sendr Points with earn mechanics on every transfer and referral.• Launch points marketplace with 5–10 redemption partners (flights, hotels, recharges, gift cards).• Launch referral programme with tracked referral links + 500-point bonus for every existing sender.• Partner with 10 Indian community organisations in Toronto, Vancouver, New York, New Jersey.• Activate 5 Indian-Canadian creators on a performance-pay model.• Ship the free-transfer promo for first-time senders upto $2000 (earn 500 bonus points on first transfer).18-24 Month Scaling Plan• 10,000 active users (from ~55 today).• $36M annualised volume.• $1M+ ARR.• CAC held below $40.• Gross margin maintained above 80%.• Points marketplace: 20+ redemption partners, $500K+ in partner-facilitated redemptions.Team: Why UsVarinder Vaish - CEO & Founder8+ years building blockchain and crypto-native payments infrastructure. Lived as an immigrant across europe - sending money home every step of the way, watching banks take a cut every time. He owns Sendr's full engineering stack, product roadmap, and the Sendr Points rewards engine. Built and led a 30+ person engineering team. He didn't read about this problem — he lived it.Deepak Vaish - Co-Founder & CFO15+ years in banking, finance operations, and compliance. Previously at Hyundai and NEXA Maruti in financial operations roles. Manages Sendr's India-side OTC banking relationships, FX liquidation, FINTRAC/RBI compliance, and regulated operations - from within India, the receiving end of the corridor. The Banker to Varinder's Hacker.Rita Mendonça - Chief Operating OfficerOver the past few years at TechnipFMC, she has worked on complex international projects for clients including Equinor, ExxonMobil, ENI, TotalEnergies, and Ithaca Energy, coordinating activities across engineering, procurement, manufacturing, quality, suppliers, and client teams.She spent two years living and working in France as the Site Representative Project Engineer at TechnipFMC's manufacturing facility, overseeing the execution and delivery of subsea equipment for ExxonMobil's Yellowtail project. Acting as the primary interface between engineering, manufacturing, quality, supply chain, and the client, she ensured cross-functional alignment, proactively managed risks, and drove on-time project execution.While her engineering background opened the door to these opportunities, it also helped her identify where she creates the greatest value: optimizing processes, aligning cross-functional stakeholders, anticipating risks, and enabling teams to execute efficiently to deliver successful outcomes.3 Credibility Signals• Signal 1: Founder-Market Fit. Both founders are personally, directly, and repeatedly affected by the problem they're solving. This is not a thesis investment, it's a lived-experience company.• Signal 2: Regulatory Credibility. FinCEN MSB registered. FINTRAC (Canada) application filed. Licensed infrastructure partners. We operate on the right side of the regulatory line from day one.• Signal 3: Network & Validation. Scale SEE Accelerator (Belgrade to San Francisco). Pepperdine Graziadio 'Most Fundable Companies 2026' semi-finalist. W3X Incubation Program.The Raise: What You're Investing InUse of Funds — $500KWe ran contribution-margin positive on under $500/month. This raise is not keeping us alive — it's scaling a model that already works. We treat investor capital like our own.Where it gets us:Milestones & Roadmap6 Months Post-Close• Sendr Points live with earn-on-transfer, referral bonuses, and streak multipliers.• Points marketplace launched with 5–10 redemption partners (Uber & Lyft, flights, hotels, mobile recharges, gift cards).• Referral programme live with tracked per-sender links + points incentives.• 10+ Indian community partnerships signed (Canada & US).• FINTRAC (Canada) registration approved, unlocking full Canada operations.• 500+ active senders (from ~55 today).12 Months Post-Close• 2,500+ active senders.• $15M+ annualised volume run rate.• Points marketplace: 20+ redemption partners, measurable retention impact.• Creator / UGC channel generating measurable organic growth.• CAC tracked and held below $40.• On/off-ramp product launched.18-24 Months Post-Close — Series A Readiness• 10,000 active users.• $36M annualised volume.• $1M+ ARR.• Gross margin above 80%.• Points-to-token conversion strategy developed with legal counsel (post-Series A execution).• Series A materials ready: $4–5M at $15–20M valuation.Frequently Asked QuestionsWhy are you raising on Wefunder?Because our best investors are our customers. The Indian diaspora sending money home through Sendr should be able to own a piece of the company they're building with every transfer. Wefunder makes that possible. It also builds community ownership that accelerates word-of-mouth growth.What are the terms?We're raising $500K on a Post-Money SAFE with a $5M valuation cap. A SAFE is not a share — it converts to equity at our next priced round (Series A) or a liquidity event. Minimum investment is $100. Full terms are in the Form C filed with the SEC. Read it before investing.How will funds be used?60% GTM and acquisition ($300K) — community partnerships, referral programme, paid social, creator channel, and Sendr Points marketplace launch. 31.2% ops and engineering ($156K) — infrastructure scaling, points engine, compliance tooling, mobile app. 4% points and rewards ($20K) — partner integrations and marketplace setup. 3% visa and liquidity ($15K). 1.8% legal and compliance ($9K).What are Sendr Points?Sendr Points is a loyalty and rewards programme. Users earn points on every transfer, referral, and activity streak. Points are redeemable for flights to India, hotel bookings, mobile recharges, gift cards, and fee credits. Points are NOT a cryptocurrency and have no cash value. They're loyalty rewards, like airline miles or Starbucks Stars.Will Sendr Points become a crypto token?After our Series A round (18–24 months), we plan to explore converting Sendr Points into an optional blockchain-based utility token. This is modelled on the Sweatcoin playbook — build a massive user base on points first, then layer crypto on top for users who want it. This is a roadmap aspiration, not a commitment. No guarantees are made about timing, conversion rates, or token value. This decision is subject to legal review and regulatory compliance.What are the biggest risks?Early-stage execution risk. Regulatory change. Customer concentration (one sender ~25% of post-relaunch volume — actively diversifying). FINTRAC (Canada) registration pending — operations may be limited until approved. Partner concentration in Bridge.xyz (mitigated by multi-partner architecture plan). You could lose your entire investment.How do you make money?Two ways on every transfer: a transparent 1.5% customer fee, plus a ~3.0% liquidation spread on our India corridor USDT operations. Less ~0.25% in processing costs. Net take rate: ~4.25% on the core corridor. Future: affiliate commissions from Sendr Points marketplace partner redemptions.Who are your competitors?Traditional banks (6–10%, slow), Wise and Remitly (2–4%, fiat rails), Western Union (expensive, hidden fees), and crypto wallets (no regulated payout, not consumer-friendly). None combines stablecoin cost structure with regulated bank-direct payout, community trust, AND a rewards programme. That's Sendr's lane.What's your traction?Closed beta: $535,730 in volume, 646 paying customers, zero paid acquisition. Post-relaunch as Sendr (March 2026): CAD $334,252+ YTD through early July 2026. June 2026 was our strongest month at CAD $121,285. All organic. Contribution-margin positive from first full month.What does success look like in 3–5 years?10,000+ active users and $36M annualised volume by month 18 (Series A readiness). $100M+ volume by year 3. The Sendr Points marketplace becomes the default rewards ecosystem for the Indian diaspora — connecting transfers, travel, communication, and family support. Category ownership of the India corridor, then expansion to adjacent markets. Strategic acquisition target for a Stripe, Wise, or major bank by 2030–2032.How can investors help beyond capital?Referrals — if you know someone in the Indian diaspora who sends money home, introduce them to Sendr. Introductions — fintech angels, payments operators, Indian community leaders, travel/hotel API partners, or any warm path to Stripe, Visa, or Indian banking partners. Follow on social and share the campaign.When might there be liquidity?We cannot guarantee liquidity or returns. Possible paths: acquisition by a payments company or bank (our target exit window is 2030–2032), or an IPO. SAFEs are illiquid until a priced round or exit event. Invest only what you can afford to hold indefinitely.Is this crypto? Do I need to understand stablecoins?No. Sendr is a money-transfer app with a loyalty programme. The stablecoin layer is invisible to the sender and recipient. You send money; your family gets rupees in their Indian bank account. You earn points; you redeem them for flights and hotels. The technology making it fast and cheap is in the background — you never touch it.Is Sendr legal and regulated?Yes. Sendr (URBNED INC.) is FinCEN MSB registered in the United States. We operate via licensed partners Bridge.xyz (NMLS 2450917, Stripe-acquired) and Yativo for regulated money transmission. FINTRAC registration in Canada is filed and pending approval. We disclose this gap fully — Canada operations may be limited until FINTRAC approves.Risks & MitigationsEarly-stage execution risk Lean burn (<$500/month), contribution-margin positive, proven organic demand — not building blind.Regulatory / licensing risk FinCEN MSB registered. Licensed infrastructure via Bridge.xyz and Yativo. FINTRAC filed. Working with payments counsel.FINTRAC pending (Canada) Disclosed fully. Canadian operations structured to remain compliant during review period.Customer concentration ~25% from one sender post-relaunch. GTM plan + Sendr Points retention explicitly target base diversification.Partner concentration Multi-partner architecture planned. Yativo live as second rail. Diversification is 18-month priority.Competition from incumbents Wise/Remitly cannot switch to stablecoin rails without dismantling fiat pool infrastructure — Innovator's Dilemma. And none have a loyalty programme.RBI / regulatory change in India India USDT spread is structural today; we model conservatively and build product margin above it.Market / stablecoin risk Regulated, fiat-backed stablecoins (USDC/USDT). Recipients never hold crypto. FX exposure actively managed.Points programme execution risk Points are a standard loyalty programme with well-understood legal frameworks. No crypto complexity. Partner integrations use standard affiliate APIs.Total loss of investment This is an early-stage startup. You could lose your entire investment. Only invest what you can afford to lose completely.

## Team
- Varinder Vaish (Founder & CEO)
- Deepak Vaish (Co-Founder & CFO)
- Rita Mendonça (COO)