Company Profile (AI Text)
Name: SelfDecode
Canonical URL: https://wefunder.com/selfdecode
Updated at: 2026-06-15T05:00:34Z

Tagline: AI platform that provides personalised health recommendations based on DNA, labs and environment. 
Elevator pitch: SelfDecode is an integrated AI platform that provides personalized health recommendations based on a combination of your DNA, labs, microbiome, and environmental factors.

Key claims:
- Total raised on Wefunder: 1358137 | citation: https://wefunder.com/selfdecode#claim-total-raised
- Total investors: 1232 | citation: https://wefunder.com/selfdecode#claim-total-investors

Verified facts:
- Total raised on Wefunder: 1358137 | observed_at: 2026-06-15T05:00:34Z | expires_at: 2026-06-16T05:00:34Z
- Total investors: 1232 | observed_at: 2026-06-15T05:00:34Z | expires_at: 2026-06-16T05:00:34Z

Computed metrics:
- total_amount_raised: 1358137
- total_investors: 1232
- team_size: 10
- featured_investor_count: 1
- faq_count: 5
- recent_post_count: 0

Quick facts:
- $8M raised (mid 2021). ~$2.5M in revenue in 2022. | citation: https://wefunder.com/selfdecode#claim-fact-1
- Recurring Revenue: Predictable revenue stream from subscription sales model. Est$447 Lifetime Value of a Customer (LTV). | citation: https://wefunder.com/selfdecode#claim-fact-2
- Large Margins & Scalable: High Avg Order Value of $254 - Low Cost of Goods Sold of ~$20 = $234 Gross Profit/Customer. | citation: https://wefunder.com/selfdecode#claim-fact-3
- Highly Rated: 4.8 Trustpilot score, 98% retention rate, 75 Net Promoter Score (Q4 2021). | citation: https://wefunder.com/selfdecode#claim-fact-4
- Growth Potential: Digital health market will be worth $639B by 2026 & medical apps market size is growing at 23%/yr. | citation: https://wefunder.com/selfdecode#claim-fact-5
- Professional Experience: Team of 88 is composed of highly skilled scientists, MDs, PhDs, NDs and software engineers. | citation: https://wefunder.com/selfdecode#claim-fact-6
- Operational Excellence: Bootstrapped to multimillion dollar revenue with only small seed investments (totaling $450K). | citation: https://wefunder.com/selfdecode#claim-fact-7
- Accumulated Intellectual Property over 5 years. Proven B2C & B2B business models. | citation: https://wefunder.com/selfdecode#claim-fact-8

FAQ:
- Q: How can UK customers invest? All the bank accounts to invest are US only.
  A: I also have in a support ticket with WeFunder, as it appears that the international investor guide may be out of date, as people are not seeing the options shown on that page. We'll update as soon as we have an answer. Thank you!
- Q: Can you comment on the number of active subscribers and the distribution of revenue per subscriber. Does this follow a power law distribution or is it more uniformly distributed amongst paying subscribers?
  A: There are around 12,000 active paying subscribers. All our subscribers are paying.
- Q: Is this investment in all Genius properties (lab, selfhacked, etc), or just selfdecode?
  A: Yes, it's in all of Genius Labs - SelfDecode, SelfHacked, and the LabTestAnalyzer. It also includes our new ventures into lab sales that we released and supplement sales that we aim to come out in 1 month. We provided a roadmap of all the products we'd like to release in 2021 and 2022.
- Q: whats the current MRR
  A: Around 75k USD/month
- Q: Is there a way for UK investors to invest?
  A: Hi John - https://help.wefunder.com/154992-linked/international-investor-guide. This page explains how international investors can invest, but if you visit https://wefunder.com/selfdecode/invest as indicated by the guide you will need to have a WeFunder account and be logged in to see the page.