{"data":{"type":"company_profile","id":100146,"entity_id":"wefunder:company:100146","attributes":{"canonical_url":"https://wefunder.com/secondact","generated_at":"2026-06-14T03:06:26Z","updated_at":"2026-06-13T23:54:18Z","entity_ids":{"company":"wefunder:company:100146","slug":"wefunder:company_slug:secondact"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-14T03:06:26Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T23:54:18Z","as_of":"2026-06-14T03:06:26Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T23:54:18Z","as_of":"2026-06-14T03:06:26Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-04-17T14:16:18Z","as_of":"2026-06-14T03:06:26Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-04-17T14:16:18Z","as_of":"2026-06-14T03:06:26Z","confidence":"medium"}}},"company":{"id":100146,"entity_id":"wefunder:company:100146","slug":"secondact","name":"Second Act Theatrical Capital","tagline":"Broadway’s access-driven producing company and The Industry Standard Group's inaugural initiative ","elevator_pitch":"Second Act Theatrical Capital (2ATC) is a producing group that takes an active stake in the operation of a commercial theater productions (particularly Broadway shows); executing initiatives, managing in departments of expertise (particularly areas of equity, diversity, inclusion, community outreach, \u0026amp; antiracism) , as well as being responsible for bringing in significant capital to the creation budget.","story":"We are The Industry Standard Group, a BIPOC-founded company that exists to shift who holds decision power on Broadway. We are doing this through our inaugural initiative, Second Act Theatrical Capital (2ATC) – a vehicle and mechanism for community participation in producing and investing.We produce shows that prioritize excellence in progress, creativity, and representation both on stage and behind the scenes as well. Like Hamilton, and Ain't Too Proud - The Life and Times of the Temptations have proven, we believe that stories by or about BIPOC folks are not just necessary and important, but also exciting and profitable. Like Hadestown and What The Constitution Means To Me, illustrate, we believe that rigorous social engagement and successful commerce can be symbiotic.Broadway has always been an \"insider\" field. Traditionally, to break into this marketplace has been about status and connections. We believe that this cultural artistic ecosystem deserves to have the breadth of a wider and more diverse stakeholder base. With more focus on access, the industry gets more sustainable and the art becomes more representative and relevant to society.Join the community changing the future of Broadway today - Invest from $500!As an investor in 2ATC, you join a community and receive many exciting benefits; from exclusive access to connect with theater professionals \u0026amp; creatives, to educational opportunities to better understand and navigate the industry. For us, CREATING ACCESS is not just about getting your foot in the door, it is about navigating the industry together alongside the accountability of mission-aligned and values-driven colleagues who are at all stages of career or background. WHY NOW? Broadway has been overdue for greater participation from all access points. The need for disruption and representation to make Broadway a more diverse, inclusive, and equitable industry is clear; not simply to support marginalized folks who don't have the same opportunities, but also to revitalize the entire industry and bring sustainability for the future of the art form and the generations to come.*AAPAC Visibility Report 2018-2019We invite you to help us break open the gates of commercial theater producing \u0026amp; investing. For the first time ever, through 2ATC, investing in Broadway shows is open to ANYONE, and we envision this flood of new participation to be a bold, beautiful, and diverse one.HOW IT WORKS -As an investor in 2ATC, you have the opportunity to say what you'd like 2ATC to produce. This is more than just a financial investment. This is your opportunity to influence the cultural fabric of America and be a part of the future we are building.For the regular American, many, if not all shows they see, whether it’s at the high school, community theater, or professional level started on Broadway. Creating change at the Broadway level will have a powerful and lasting ripple effect throughout the theater industry as a whole and set precedents for markets and aesthetics nationwide.Not only does 2ATC lower the threshold to becoming a stakeholder in Broadway by an unprecedented amount, investing in us gives you access to the potential returns of an entire (diversified) portfolio of productions. This is a stark difference from the traditional model, one in which there is an extremely high investment minimum to participate in a singular production. In a traditional Broadway investment, your risk is concentrated with all of your \"eggs in one basket.\"Investing in 2ATC allows you to participate in all productions in our portfolio by making one single investment. You financially benefit from all future 2ATC productions over the course of the next 3-6 seasons! IMPACT SO FAR - Over 100+ investors have already joined 2ATC in our previous seed round!Our organization has already earned producing credit on Broadway productions, earning Tony and Drama Desk Award Nominations.Our members represent a nationwide coalition in states from coast to coast!Some of our members are experts in the field who have been working in the industry for over 35 years.\"Art has the power to change culture and culture has the power to change policy, but this can only be fully realized when we start challenging the nucleus of decision-making and who we empower as financial participants. The Industry Standard Group, through Second Act Theatrical Capital, is addressing just that because they believe the invitation to become a stakeholder should and must be open to all.\" -Arianna Afsa (composer, performer, activist \u0026amp; 2ATC member) Invest in 2ATC - The radical change to more inclusive Broadway storytelling! YOU SHOULD JOIN US IF:You believe in more equitable producing and prioritizing underrepresented voices and diverse narratives and creators.You are interested in learning more about commercial theater producing and investing, and the systems for how the whole industry works.You seek a mission-aligned community and want to network with a wide range of folks interested in theater.You love theater and want to contribute to see meaningful change.You want to put your money where your mouth is, and you believe in the ability for new narratives to be financially successful.______________________________WHO FOUNDED 2ATC? Second Act Theatrical Capital (2ATC) is a subsidiary of The Industry Standard Group (TISG). The Industry Standard Group (TISG) was founded in 2020 by eight collaborators of color who shared both deep experience in producing Broadway shows and a vision for change. Despite our collective track record, we often found ourselves as the only or one of very few people of color in rooms on Broadway where major producing decisions were being made. TISG was created to address that imbalance. We create opportunities for those traditionally underrepresented and marginalized in the Broadway community to contribute to, invest in, and produce the highest level projects in the commercial theatre industry. Together, we can build an accessible and sustainable pathway for new stakeholders in the field and create more economic justice in the arts \u0026amp; entertainment industry.TISG is led by a WORLD-CLASS Team of industry experts who are Tony and Drama Desk Award winners and have collectively worked on 75+ Broadway shows. www.theindustrystandardgroup.comOur MissionWe aim to disrupt and transform the opaque norms of the commercial producing industry by distributing transparency, resource, and power; for the purpose of more equal opportunity to all. We use our platform and leverage our influence to uphold standards of excellence and integrity. We commit to strategic visioning that opens discussion, builds new models, and galvanizes a wider audience.Our VisionWe are committed to reimagining the producing model so that access to Broadway is no longer limited to a select few. Through strategic partnerships, innovative financial structures, and a focus on community, we develop new pathways for underrepresented investors and producers to take part in shaping the future of the industry.We've secured partnerships with top Broadway producers and will be working with them to produce the next hit Broadway shows. These producers have developed shows such as Pass Over; the first show to reopen Broadway, the Pulitzer Prize-winning A Strange Loop, the Tony Award-winning Hadestown, the Tony Award-winning Come from Away, and many others._____________________________","location":"New York, NY","website":"https://www.theindustrystandardgroup.com","total_amount_raised":125076,"total_investors":100,"is_funded":false,"is_active":false,"related_urls":["https://wefunder.com/secondact","https://www.theindustrystandardgroup.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/100146/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/100146/large_cropped_2ATC-LogoRev-Main.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/100146/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/100146/standard_blob.jpg","profile_video_url":"https://wefunder.wistia.com/medias/8u8g4mh6xy"},"links":{"company_url":"https://www.theindustrystandardgroup.com","linkedin_url":"https://linkedin.com/company/tisg-org/","twitter_url":"https://x.com/tisg_org","facebook_url":"https://www.facebook.com/TISG.org","instagram_url":"https://www.instagram.com/tisg_org/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"TISG exists to shift who holds decision power on Broadway; 2ATC opens a seat at the table to all!"},{"index":2,"claim_id":"claim-fact-2","value":"93.6% of producers on Broadway are white; our 8 BIPOC founders know greater representation matters"},{"index":3,"claim_id":"claim-fact-3","value":"TISG is led by a WORLD-CLASS Team: Tony and Drama Desk Award winners. Worked on 75+ Broadway shows"},{"index":4,"claim_id":"claim-fact-4","value":"Typical Broadway investments start at $25k. Our lower entry point of $500 allows more participation"},{"index":5,"claim_id":"claim-fact-5","value":"Broadway belongs to YOU: Investors have a say - be a part of green lighting a Broadway show!"},{"index":6,"claim_id":"claim-fact-6","value":"Invest in CULTURE: Backing forward-thinking stories that shape the future of Broadway"},{"index":7,"claim_id":"claim-fact-7","value":"Investment with a community feel - join TISG via 2ATC to get access to exclusive industry events"},{"index":8,"claim_id":"claim-fact-8","value":"Broadway grosses over $1.5 BILLION/YEAR and it is \"invite only\" - we are making it open to EVERYONE!"}],"team":[{"id":2171594,"entity_id":"wefunder:company_role:2171594","user_entity_id":"wefunder:user:2348082","role":"founder","name":"Adam Hyndman","title":"Founder / Managing Director","bio":"Tony Award-Winning Producer, Artist \u0026amp; Activist. 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Get a taste of the 2ATC community, learn more about the producing process, and meet fellow investors. RSVP here: https://givebutter.com/QFrhf6","published_at":"2025-12-09T16:55:56Z","author_name":"Cheyenne Myrie","url":"/feed/229293","canonical_url":"https://wefunder.com/feed/229293"},{"id":227966,"entity_id":"wefunder:feed_item:227966","type":"FeedItem::Note","visibility":"public","preview":"You can catch 2ATC Managing Director, Adam Hyndman, this Sunday, Dec 7th, from 8:30-9:30 AM ET on Audacy's Conversations on the Block with Miss Pat Robinson. Discover more about our work, learn about upcoming events, and share in the joy of theatre. Tune in at www.audacy.com","published_at":"2025-12-05T23:06:05Z","author_name":"Cheyenne Myrie","url":"/feed/227966","canonical_url":"https://wefunder.com/feed/227966"},{"id":169174,"entity_id":"wefunder:feed_item:169174","type":"FeedItem::Update","visibility":"public","title":"The Public Launch of Second Act Theatrical Capital","preview":"We hope this message finds you well as we enter into the holiday season. Last month we launched the public investment phase of Second Act Theatrical Capital, a dynamic new venture committed to revolutionizing the world of theater production. We are on a mission to transform the landscape of theatrical arts, and we believe that with your support, we can achieve something truly extraordinary.Our Goal:We have set an ambitious target of raising $5 million to propel Second Act Theatrical Capital t...","published_at":"2023-12-08T19:53:29Z","author_name":"Cheyenne Myrie","url":"/feed/169174","canonical_url":"https://wefunder.com/feed/169174"}],"q_and_a":[{"id":277288,"entity_id":"wefunder:comment:277288","question":"Hello, I submitted payment for investment \u0026amp; the email I received said that the payment is being processed. I imagine I will receive an email from Second Act Theatrical Capital once finalized \u0026amp; regarding any next steps. Please confirm. Thank you!","author_name":"Roberta Musolino","votes":4,"created_at":"2024-02-26T00:36:47Z","canonical_url":"https://wefunder.com/secondact#question-277288","answers":[]},{"id":277173,"entity_id":"wefunder:comment:277173","question":"If I invest a minimum now, am I able to increase that amount later?","author_name":"Roberta Musolino","votes":3,"created_at":"2024-02-24T03:23:10Z","canonical_url":"https://wefunder.com/secondact#question-277173","answers":[{"id":277183,"entity_id":"wefunder:comment:277183","answer":"Thanks for this question. Yes, you may invest at the minimum now, and increase later. However the term to increase is limited, and must be done before the close of the raise in April of 2024","author_name":"Adam Hyndman","votes":0,"created_at":"2024-02-24T13:18:50Z"}]},{"id":328662,"entity_id":"wefunder:comment:328662","question":"Exit Strategy?","author_name":"Katina Washington","votes":2,"created_at":"2026-03-23T16:46:26Z","canonical_url":"https://wefunder.com/secondact#question-328662","answers":[]}],"faq":[{"question":"If I invest a minimum now, am I able to increase that amount later?","answer":"Thanks for this question. Yes, you may invest at the minimum now, and increase later. However the term to increase is limited, and must be done before the close of the raise in April of 2024"}]}}}