{"data":{"type":"company_profile","id":152987,"entity_id":"wefunder:company:152987","attributes":{"canonical_url":"https://wefunder.com/screamtruck","generated_at":"2026-06-13T03:33:50Z","updated_at":"2026-06-12T05:01:13Z","entity_ids":{"company":"wefunder:company:152987","slug":"wefunder:company_slug:screamtruck"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-13T03:33:50Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-12T05:01:13Z","as_of":"2026-06-13T03:33:50Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-12T05:01:13Z","as_of":"2026-06-13T03:33:50Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-13T03:33:50Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-13T03:33:50Z","confidence":"medium"}}},"company":{"id":152987,"entity_id":"wefunder:company:152987","slug":"screamtruck","name":"Scream Truck","tagline":"On-Demand, Experiential Food Trucks","story":"The world's first on-demand, experiential food trucksPacked with cool tech and cool eats, Scream Trucks are designed to create an awesome experience at every stop. From the customizable 4K LED screens to the feel good music playing on our premium sound system, these bold, beautiful, hot pink trucks turn heads!Our first Scream Trucks sell creative, premium ice cream treats, but it's the fun, exciting, frictionless delivery experience that wows customers and defines our long-term business vision. 👀 Since launching our first ice cream truck in September of 2020, a mind blowing 100,000 households (representing 270,000 customers) have signed up for Scream Truck's reserved routes. 🤯 The kicker? We have a $0 customer acquisition cost (CAC). More on that later.First, say hello to Scream Truck!Our secret sauce is predictable revenueEvery business's dream is creating predictable revenue. Scream Truck's reserved routes do just that. Driven by our proprietary software platform (Implse) we create demand by sending text alerts to registered households within a pre-defined neighborhood to announce we'll be visiting later that day. Customers simply reply with the letter Y (for YES!) to reserve a stop at their house. The software continues to text adjacent and nearby neighborhoods until we reach 10-14 reservations each hour (depending on travel time and projected order prep time at each stop).Think about this. You're going about your day and someone sends you a text offering to bring you some really good ice cream later. It's a hard-to-resist impulse buy (hence the name of our software), and it's something fun to look forward to! Then each perfectly crafted ice cream sundae, cone, or milkshake is made fresh on the truck in front of your house while you enjoy a 4-minute dance party and/or other fun experience. 🥳Our software creates demand, efficiency, and dataThe Scream Truck business model is built around efficiency and volume created and managed by Implse. We're able to maximize the number of houses we serve by offering a specific truck to customers in pre-determined neighborhoods (small geographic areas) and within a specific 1-hour window.Implse will eventually use hundreds of thousands of data points to continuously improve demand, efficiency, and customer experience. At-a-glance on each route, we know customer traits, number of previous visits (PV), days since last visit (DLV), number of items ordered, distance and travel time between stops, route response rate, estimated revenue, and estimated route duration. Behind the scenes we know all historical route data including towns/neighborhoods visited by month, day, and time, and associated response rates. The end goal is to automate daily town and neighborhood selections based on where and when we know we'll get the highest response.Implse route viewWe did over 2,200 private events in 2023 🤯How is it possible to book and manage over 2,200 private events across multiple trucks? Our online booking platform (yep, Implse again) makes it super easy to book a truck for a private event. 90% of our events are booked online without having to go back and forth via phone or email. We sell the truck by time (in 30 minute increments) and offer a maximum number of guests we can serve within the allotted time. This creates a clean, consistent, and straightforward event structure and yields less questions from customers.Private events are dynamically scheduled onto different truck calendars based on the location of the event. This minimizes travel time between booked events and allows us to schedule more private events OR reserved routes immediately following.Ice cream is just the beginningWe started with ice cream because it's a mass appeal treat that is universally loved. Ice cream trucks were also the very first food trucks to exist (invented over 100 years ago). So that's where we saw the first opportunity to create a new, tech forward version of an old fashioned food truck.But imagine this same experiential delivery concept with other premium, popular food and food truck brands. From piping hot pizza to the best tacos you've ever tasted, local wines and craft beer to winter soups served with warm, crusty bread... the possibilities are endless. Other food delivery/prep-onsite models have failed (Wonder, Zing) because there was no proactive prompt to drive demand (huge!), no efficiency to drive route volume (essential!), and no ability to cater events (1/3 of our revenue!).Spoiler alert! Scream Truck is piloting a new pizza truck, powered by Implse, in late Fall with our awesome partners at Liv Breads who bake an incredible Neapolitan pizza. (The crust is 🤌 *chefs kiss*.) Over $5MM projected revenue in 2025, AOV $25Since launching our first Scream Truck in September, 2020, we've generated just under $6MM in lifetime revenue and are projecting over $5MM in revenue in 2025 as we roll out multiple new trucks and expand into Bergen County, New Jersey (1.2MM population).All of our trucks are profitable from day one at the truck and hub level and the company will start generating free cash flow (FCF) by the beginning of 2025. 👊 We've reinvested heavily into our software platform, truck building, R\u0026amp;D, and franchise playbook development, which is setting us up for expansion and franchising.[The above contains forward projections which are not guaranteed.]1,100 Scream Trucks, $150MM ARR by 2032 via franchisingIn addition to growing our owned and operated trucks in key markets, Scream Truck will start selling franchises in 2024. The franchise route will allow us to scale faster with less capital and less risk. A franchisee can operate a single truck or multiple trucks. In larger markets, Scream Truck will provide the hub infrastructure and management for multiple franchisees. The franchise business model will be:$20,000 franchise fee (per franchise truck)5% annual royaltyWe anticipate approximately 25% owned and operated trucks and 75% franchise trucks. We are working with one of the best franchise law firms in the U.S. and The Wolf of Franchises is our advisor and will be our marketing agent. The Wolf is one of the most connected and progressive guys in the franchise industry.[UPDATE - 10/1/24]: We signed our first franchisee in Monmouth County, New Jersey (5-7 trucks) and we're VERY close to signing our second franchisee in Las Vegas!! (10+ trucks)[The above contains forward projections which are not guaranteed.]Implse software licensing will generate $25MM ARR by 2032We have built the software and the playbook for other food/beverage brands, food trucks, and DTC companies to generate efficient, predictable revenue by adding reserved routes and dynamic event booking to their existing business. We will also work with partners to create new businesses built around this delivery concept. In fact, Scream Truck will be launching a new experiential, on-demand pizza truck this year with our partners at Liv Breads. Current Scream Truck customers will be able to opt in to receive alerts from this new truck. And that is exactly how we will attract clients for Implse. By plugging them into our existing customer database.That's right. Scream Truck enters the market first, builds up a significant customer database, and then offers carefully vetted brands the ability to tap into that database, making their customer acquisition cost virtually nothing. Just to be clear, we are not selling our customer's data to other trucks. We would be OFFERING Scream Truck customers the ability to opt in to receive alerts and delivery from other awesome trucks. The customer will be in control of which trucks they opt-in for.Scream Truck will earn a 10% rev share on every client's truck. Keep in mind, this is not limited to food trucks. Our impulse, on-demand delivery concept will work in multiple food, beverage, grocery, and service business verticals.[The above contains forward projections which are not guaranteed.]Our customer acquisition cost (CAC) is $0Huh? How is this possible? We super serve moms.Not only do moms make 85% of buying decisions in the house, virtually all moms are influencers in the town they live in. Mom groups on Facebook and other social platforms are incredibly powerful in driving purchase decisions. And inevitably, when Scream Truck starts servicing a new town, moms in that town and every surrounding town start our organic, word of mouth marketing machine. The experience, the premium product (see images below), the exceptional customer service, the allergy awareness, the kind communication and responsiveness, the willingness to always go the extra mile, the happiness we deliver, and free pup cups 🐾 all create a massive love fest for Scream Truck. ❤️Read our glowing Google Reviews for more context!We have spent some money to create content and prepare for future marketing and advertising needs. As we grow, we will start spending on advertising and marketing to launch markets, hubs, and trucks faster.Scream Truck offers a premium productWe are really good at wooing and wowing customersWe've built a really strong brand. Our brand was created to deliver happiness, so our entire team is trained to prioritize each customer's happiness. Here's a few examples of our customer experience:It's so easy to say yes. Customers don't have to download an app, and anytime they need us, we're just a text away!When a new customer walks up to the truck and hasn't heard about how our business model works (reserved routes and pre-orders), we give them free ice cream with a card to sign up! 🥰When a customer isn't 100% happy with their ice cream or disappointed with our customer service, we refund them.We communicate with customers in real time across all communication channels and we're currently building a friendly, knowledgeable Scream Bot to help answer questions 24/7.We send hand written thank you cards (spoiler: we use handwrytten) with $25 gift cards to show our appreciation for booking us for a special event.When we see or hear of kids that LOVE Scream Truck or just love trucks, we invite them to our hub for a special behind-the-scenes tour and free ice cream.We handed out over 26,000 free pup cups in 2023! 🐶This review sums it up well:Our customers are our biggest advocatesYou know you are on to something special when your customers have to share your business model with their network. This customer nailed it.AI will dramatically improve customer service efficiencyLook, we get that everyone is saying they are using AI to make their brand sound cool and impress investors. But we'd been working on a REAL plan to use AI before AI was cool! 😎 The goal? To create even more efficiency in our 1:1 communications with customers, and to optimize our routes and revenue. Here's our plan:We have launched our AI assistant Cali on our website to answer 90% of the general inquiries that come in. Try it HERE. By the end of Q1 2025, we will integrate this AI into Implse API's to be able to handle customer specific inquires about a route or an event they booked. Our goal is not to replace people with AI, but to drastically improve efficiency and free up our team to work on bigger picture goals surrounding customer service and operations.We are developing a plan to use AI to help determine where our trucks go each day. Based on historical data we have from over 3 years in operation, our goal is to optimize routes and revenue using past month, day, time, and weather to forecast and increase response rates. Additionally, AI will analyze our routes to determine how to make them more efficient by \"right-sizing\" the neighborhoods we service.Curated experiences and experiential marketing will increase revenue and create more demandOur Founder/CEO Eric Murphy's 30+ years of experience in experiences (🤔), music, and VIP hospitality creates a very unique opportunity for Scream Truck. You see, wow is Eric's specialty. Last year Eric had a crazy idea. What if we created a new holiday tradition where Santa is delivered to your house for a fun, meet 'n greet style event!? (His slogan was \"Help us free Santa from the malls!™) Yep, instead of waiting in line at the mall for an awkward photo on Santa's lap, we created the Santa Social and Santa Soirée! Scream Truck Santa SocialFamilies, friends, and neighbors gathered at someone's house and Scream Truck rolled up with a professional, real beard Santa on board! The event featured our limited edition holiday Scream treats (including the most insane hot chocolate you've ever had), holiday music playing on our premium sound system, and plenty of time to hang with the big guy. Guests took fun photos they could immediately share online.In our first year, we sold out 250 fully pre-paid events ($399/$799) in 10 days and totally blew our customers away! (Again, check our Google Reviews. 😋) This will no doubt become a new holiday tradition and we anticipate selling double the amount of events next year.We're also working with select brands to offer sponsored experiences, sampling and promotions. This gives brands the opportunity to get in front of thousands of consumers for 4+ minutes at their home! That kind of 1:1 IRL marketing impact does not exist! In turn, we're enhancing the customer experience and offering something of value!More about the founding team(L-R) Mia Miller, Eric Murphy, Jason BlackFounder/CEO - Eric MurphyEric is an accomplished entrepreneur with over 30 years of experience in experiential marketing, branding, large scale events, entertainment and tech. Eric built an award winning marketing agency in New York City called Pop2Life and worked with some of the biggest names in media and entertainment including Disney, MTV, iHeartMedia, Vogue, Comedy Central, HGTV, Showtime, WIRED, The New Yorker, NBC, AMC Networks, Vanity Fair, and many more. During this time, Eric also built an event tech platform designed to manage and improve the guest experience at high profile events. Eric sold Pop2Life to Condé Nast in 2017 and oversaw the integration.Prior to his agency’s 14-year run, Eric became the youngest senior executive in the history of RCA Records (at age 26) and was instrumental in the success of several major recording artists including *NSYNC, Christina Aguilera, Dave Matthews Band, Foo Fighters, Robyn, and more.Currently, Eric lives in Basking Ridge, New Jersey with wife Rebecca and daughter Savannah. His son, Evan, graduates from Penn State this year, and their dog, Cali, is their pride and joy! Eric was nominated for EY's prestigious Entrepreneur of the Year award in 2023.President - Jason BlackAfter graduating from Duke University, Jason was laser focused on building his career in the finance and investing world.\u0026nbsp;After cutting his teeth in investment banking at Goldman Sachs, he spent the next thirteen years analyzing and then leading deals at The Blackstone Group, Fundamental Advisors LP and Fireside Investments.\u0026nbsp;He focused on distressed credit and special situations in the real estate, hospitality and infrastructure space, being the capital partner of choice for management companies in multiple industries.The opportunity to work with many business executives and hands-on operators inspired Jason to move his career into Phase 2: entrepreneurship and leadership. After a mutual friend introduced Eric and Jason, it was clear he was the yin to Eric’s yang. His analytical mind has helped refine Scream Truck’s business plan and create a scalable capital structure to accelerate revenue growth and hone in on the path to profitability!Currently, Jason lives in Short Hills, New Jersey with his wife Amy and their two sons.Director of Operations - Mia MillerBorn and raised in Westfield, New Jersey (where Scream Truck first launched), Mia has proven to be a key member of Scream Truck’s founding team. In 2019, Mia graduated from Boston University's College of Communication and ever since was motivated to lead a company from zero to one.Eager for a career-accelerating opportunity, Mia became employee number one of Scream Truck, working alongside Eric on a truck for the first five months on the road. This gave her a hands-on perspective of the brand and an up-close understanding of what it was going to take to make Scream Truck successful.Fast forward to today, Mia has helped shape the narrative around our messaging both internally and externally, while overseeing the complex day-to-day operations. Mia has an extremely bright future and we are fortunate to have found her in the earliest stage of the company!Currently, Mia lives in Lower Manhattan, just a drive away from her family and business based in New Jersey.Funds will be spent on software, people, and trucksThe money we raise will allow us to continue to develop our software to increase efficiency, manage volume, and maximize revenue. We would like to hire a couple more experienced team members to take on franchise development, franchisee support, and marketing strategy.","location":"Millburn, NJ","website":"https://www.screamtruck.com/","total_amount_raised":750000,"total_investors":270,"is_funded":true,"is_active":true,"quality_score":5,"related_urls":["https://wefunder.com/screamtruck","https://www.screamtruck.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/152987/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/152987/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/152987/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/152987/standard_blob.jpg"},"links":{"company_url":"https://www.screamtruck.com/","linkedin_url":"https://linkedin.com/company/scream-truck","facebook_url":"https://facebook.com/iscreamtruck","instagram_url":"https://instagram.com/screamtruck","tiktok_url":"https://tiktok.com/@screamtruck"},"highlights":[{"id":75585,"name":"1m_plus_revenue","url":"1mplusrevenue","presentable_name":"$1M+ Revenue","description":"Earned over the last 12 months","image_url":"https://uploads.wefunder.com/2021/profile-highlights-up-arrow.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Over 250,000 customers are signed up for Scream Truck's on-demand service. Our CAC has been $0."},{"index":2,"claim_id":"claim-fact-2","value":"The 1st truck launched in Westfield, NJ in September, 2020. Now serving 100+ NJ towns w/ 15 trucks."},{"index":3,"claim_id":"claim-fact-3","value":"$3.5MM revenue projected in 2024. On track to surpass $5MM in revenue in 2025."},{"index":4,"claim_id":"claim-fact-4","value":"NYC morning radio icon Elvis Duran invested in Scream Truck and will help accelerate our growth."},{"index":5,"claim_id":"claim-fact-5","value":"Scream Truck is powered by Implse, our proprietary software platform, key to our business model."},{"index":6,"claim_id":"claim-fact-6","value":"Scream Truck has over 500 five-star reviews across Google and Facebook, with an overall 4.9 rating."},{"index":7,"claim_id":"claim-fact-7","value":"Scream Truck is laying the groundwork for other brands to utilize our impulse driven delivery model."},{"index":8,"claim_id":"claim-fact-8","value":"Scream Truck is creating experiential marketing oppty's for complimentary brands starting in 2024."}],"team":[{"id":4182647,"entity_id":"wefunder:company_role:4182647","user_entity_id":"wefunder:user:2887689","role":"founder","name":"Eric Murphy","title":"Founder/CEO","bio":"Youngest Senior Executive in the history of RCA Records. Started his first company, an award-winning Experiential Marketing agency in NYC, at age 33, then a VIP event tech and ticketing platform, sold both companies to media giant Condé Nast in 2017.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4182647/square_blob.jpg?1711031269","profile_url":"https://wefunder.com/ericllmurphy","linkedin_url":"https://linkedin.com/in/ellm","related_urls":["https://wefunder.com/ericllmurphy"]},{"id":4182648,"entity_id":"wefunder:company_role:4182648","user_entity_id":"wefunder:user:4231665","role":"employee","name":"Jason Black","title":"President","bio":"A Duke grad who cut his teeth at Goldman Sachs, then spent the next thirteen years analyzing and leading deals in the distressed real estate and hospitality related space while developing his business management acumen.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4182648/square_blob.jpg?1707623874","profile_url":"https://wefunder.com/jason.black.3","linkedin_url":"https://linkedin.com/in/jdb35/","related_urls":["https://wefunder.com/jason.black.3"]},{"id":4207443,"entity_id":"wefunder:company_role:4207443","user_entity_id":"wefunder:user:4306285","role":"employee","name":"Mia Miller","title":"Director of Operations","bio":"Born and raised in Westfield, New Jersey (where Scream Truck first launched), Mia has proven to be a key member of Scream Truck’s founding team. Mia was employee number one, working alongside Eric on a truck for the first five months on the road.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4207443/square_blob.jpg?1707623874","profile_url":"https://wefunder.com/mia.miller","linkedin_url":"https://linkedin.com/in/miamill/","related_urls":["https://wefunder.com/mia.miller"]},{"id":4223019,"entity_id":"wefunder:company_role:4223019","role":"employee","name":"Lindsay Silver","title":"Fractional CTO","bio":"20 years of experience developing complex, enterprise level software products. Past roles include SVP and Global Head of Product, Technology, and Data at Fox (most recently) and Condé Nast (formerly).","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4223019/square_blob.jpg?1709779545","linkedin_url":"https://linkedin.com/in/lindsaysilver/","related_urls":[]},{"id":4207444,"entity_id":"wefunder:company_role:4207444","user_entity_id":"wefunder:user:4325160","role":"employee","name":"Brian Kutz","title":"Vice President, Design \u0026 Build","bio":"Masters in Architecture from SCAD (Savannah School of Art \u0026amp; Design), former home restoration business owner, and avid car lover. Experienced in all facets of design, building, and fabrication.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4207444/square_blob.jpg?1709775804","profile_url":"https://wefunder.com/brian.kutz","related_urls":["https://wefunder.com/brian.kutz"]},{"id":4238010,"entity_id":"wefunder:company_role:4238010","user_entity_id":"wefunder:user:4323321","role":"employee","name":"Patrick Jong","title":"Experiential Marketing Executive","bio":"Over 20 years of experience in event production and experiential marketing, including 10 years at the world renowned South Beach Wine \u0026amp; Food Festival in Miami. Patrick was named Adweek’s Experiential Executive of the year in 2020.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4238010/square_blob.jpg?1709779571","profile_url":"https://wefunder.com/patrick.jong","linkedin_url":"https://linkedin.com/in/patrick-jong/","related_urls":["https://wefunder.com/patrick.jong"]}],"featured_investors":[{"id":8668,"entity_id":"wefunder:company_investor_profile:8668","investor_profile_id":3814783,"investor_profile_entity_id":"wefunder:investor_profile:3814783","subject_entity_id":"wefunder:user:4325048","name":"Elvis Duran","role_title":"","bio":"More than eight million weekly listeners consider Elvis Duran the host of the party on his national radio program, Elvis Duran and the Morning Show, the most listened to Top 40 morning show in NYC (on Z100), and across the United States.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6OTU2MTUsInB1ciI6ImJsb2JfaWQifX0=--2789e1e8867c87ca1405bf19f0b08a6444a416ca/filename","profile_url":"https://wefunder.com/scott.gordon","endorsement_quote":"I have known Eric Murphy (Scream Truck's Founder/CEO) as one of the most creative entrepreneurs in the media and entertainment industries. I view Scream Truck as the culmination of Eric's career that spans music, entertainment, tech, and experiential marketing. It's been so exciting to watch Scream Truck grow and to see the positive impact on the communities they serve. I am thrilled to be a part of it and will be using my reach to help grow Scream Truck on a national scale.","endorsement_name":"","investment_total":1005000,"investment_info":"Invested $5,000 this round \u0026 $1,000,000 previously","is_lead_investor":true,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/scott.gordon"]},{"id":8733,"entity_id":"wefunder:company_investor_profile:8733","investor_profile_id":3821079,"investor_profile_entity_id":"wefunder:investor_profile:3821079","subject_entity_id":"wefunder:notable_investor:12199","name":"Darren Pfeffer","role_title":"","bio":"Darren is an accomplished executive in live entertainment. Career highlights include EVP of MSG Live, and SVP of Music \u0026amp; Entertainment Marketing at iHeartMedia. Currently Darren serves as President at DPS, a world class production company based in NYC.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6OTk1MzMsInB1ciI6ImJsb2JfaWQifX0=--44ecc2c2c674a84ca76f6792a80d65ed99324363/filename","profile_url":"https://wefunder.com/darren.pfeffer.1","endorsement_quote":"Having collaborated with Eric Murphy from his tenure at RCA Records to the innovative heights of his award winning Experiential Marketing Agency, Pop2Life, I’ve witnessed firsthand his profound impact on client engagement and customer experience. Eric’s unique blend of creativity and passion has always set him apart, and these qualities are vividly evident in his latest venture, Scream Truck. This endeavor is a testament to Eric’s visionary approach and his relentless pursuit of excellence. As Scream Truck continues to expand and touch more communities, I am proud to support its journey and to contribute to its growth on a national level. Eric’s track record is a promise of success, and I am excited to be a part of this remarkable journey.","endorsement_name":"","investment_total":32500,"investment_info":"Invested $32,500 this round","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/darren.pfeffer.1"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":22,"featured_investors":2,"faq_entries":5},"active_fundraises":[{"id":110857,"entity_id":"wefunder:fundraise:110857","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":750000.0,"minimum_target":"250000.44","maximum_target":"750000.0"},{"id":110856,"entity_id":"wefunder:fundraise:110856","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"equity","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":250000.44,"minimum_target":"250000.44","maximum_target":"750000.0","funding_started_at":"2024-03-11T23:12:19Z","funding_closed_at":"2024-06-28T04:00:02Z","auto_close_at":"2024-06-28T03:59:59Z"}],"latest_fundraise":{"id":110857,"entity_id":"wefunder:fundraise:110857","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":null,"nb":"$17M","txt":"pre-money valuation"}},"recent_posts":[],"q_and_a":[{"id":285259,"entity_id":"wefunder:comment:285259","question":"hey eric happy to be part of journey i hope you are making a profit now or soon? kevin got his information from your financial statements it shows cogs exceeding revenue. i have seen that several times where the founders would say the opposite of what their own financial statements show, people can only go by what the financial statements show then by the time you add in the over 1 million in general and admin and marketing etc it shows you losing over 2 million bucks. which isn't good at all","author_name":"John Webster","votes":3,"created_at":"2024-06-15T20:10:36Z","canonical_url":"https://wefunder.com/screamtruck#question-285259","answers":[{"id":285260,"entity_id":"wefunder:comment:285260","answer":"This audit is using \"COGS\" as all of our operating expenses. Our real COGS (the cost of what we sell) is 28% of revenue.","author_name":"Eric Murphy","votes":0,"created_at":"2024-06-15T20:55:57Z"}]},{"id":287257,"entity_id":"wefunder:comment:287257","question":"Hi Eric, would be interested in seeing your line items for revenue and expenses. Reason being the disconnect between your COGS and your overall net revenue. As you said in a previous reply your COGS is 28% of rev yet you're reporting a life time P\u0026amp;L of negative two and a half million. I understand COGS is not your only expense so having insight to where and how large the other expenses are would be incredibly helpful. If not possible maybe just a quick explanation as to where the loss is coming from if not from COGS.","author_name":"Oliver Fenner","votes":2,"created_at":"2024-07-10T18:28:12Z","canonical_url":"https://wefunder.com/screamtruck#question-287257","answers":[]},{"id":279512,"entity_id":"wefunder:comment:279512","question":"Hey Eric - this one certainly cut through some of the noise as an interesting concept. I write an equity crowdfunding newsletter with 4,500 investor readers. Would love to learn more about Scream for a potential article. Newsletter -\u0026gt; https://crowdscale.beehiiv.com/ Drop me a note to connect! hellocrowdscale@gmail.com","author_name":"Kevin Fulmer","votes":2,"created_at":"2024-03-23T15:53:32Z","canonical_url":"https://wefunder.com/screamtruck#question-279512","answers":[]},{"id":278371,"entity_id":"wefunder:comment:278371","question":"Hi Eric, I'd like to understand the exit strategy for the company, and subsequently the investors. I'm a big fan of your business (loyal screamer!) and business model, and I'd like to invest heavily, but would like to know my options for \"cashing out\" down the road. Thanks! Aaron","author_name":"Aaron Hoover","votes":2,"created_at":"2024-03-10T03:20:35Z","canonical_url":"https://wefunder.com/screamtruck#question-278371","answers":[{"id":278373,"entity_id":"wefunder:comment:278373","answer":"Hey Aaron! Thanks for the question (and thanks for being a loyal screamer!) Our ideal scenario is to sell the company in 7-10 years. Because technology is at the core of the business, we think a 10-15x multiple on EBITDA is possible. Obviously everything has to go right for that to happen, and no startup can guarantee that. However, I believe we have several levers to pull, and multiple revenue streams that can be re-prioritized as needed to give us the best chance for success. One other thing to note is that we started this business in one of the hardest places in the country to make it work. Seasonality, local government bureaucracy (we have to get licensed separately in every town we operate in), old/difficult roads/infrastructure, and somewhat low population density in a lot of our suburbs make New Jersey less than ideal for Scream Truck. My point is I think our revenue will accelerate quickly once we get rolling in other parts of the country, specifically south and west. That will bode well for meeting our exit timeline.","author_name":"Eric Murphy","votes":2,"created_at":"2024-03-10T04:12:21Z"}]},{"id":284779,"entity_id":"wefunder:comment:284779","question":"Hi there - is there any additional context as to why the COGS exceed revenues? This would indicate that you're losing money on every sale, before even worrying about salaries, marketing, and other costs.","author_name":"Kevin Fulmer","votes":1,"created_at":"2024-06-06T00:59:51Z","canonical_url":"https://wefunder.com/screamtruck#question-284779","answers":[{"id":284781,"entity_id":"wefunder:comment:284781","answer":"Hey Kevin. That is not at all the case. Not sure where you're seeing that. Our margin after COGS is 73-75%.","author_name":"Eric Murphy","votes":0,"created_at":"2024-06-06T01:07:29Z"}]},{"id":279885,"entity_id":"wefunder:comment:279885","question":"love it! what is the cost of the truck? happy to see you guys are franchising too! companies I invested in with franchise models is crushing it? is there any hurdles to get into another state or just marketing in that state?I think international drive area in Orlando would be perfect. lots of tourist etc. I would love to see us sell a bunch of franchises to one group. one company we sold 75 franchises to one group. chicken tenders would be nice too, people love it. thanks for your time! love the other part of your business too, that will be huge as well!","author_name":"John Webster","votes":1,"created_at":"2024-03-27T23:17:35Z","canonical_url":"https://wefunder.com/screamtruck#question-279885","answers":[{"id":280423,"entity_id":"wefunder:comment:280423","answer":"John! My apologies for missing this. I was traveling overseas and missed some alerts. The cost of the truck is $250k - $275k depending on gas vs. electric generators. Regarding getting into other states, it will likely be easier in most locales, as New Jersey is very difficult with licensing (must be done separately for every single town). We also have not spent any money on paid advertising or marketing to date. That may be a bit different for new launches in other markets, but once it's established, the growth is organic.","author_name":"Eric Murphy","votes":0,"created_at":"2024-04-03T15:41:06Z"}]},{"id":279418,"entity_id":"wefunder:comment:279418","question":"Does the investment also cover Implse, or is that considered a separate business?","author_name":"Emily Dan","votes":1,"created_at":"2024-03-22T15:53:26Z","canonical_url":"https://wefunder.com/screamtruck#question-279418","answers":[{"id":279441,"entity_id":"wefunder:comment:279441","answer":"Hey Emily! Thanks for reaching out. Yes, your investment includes everything under our Scream Experiences Inc. umbrella. That includes Scream Truck LLC, Implse LLC, and We Scream LLC (our franchise entity).","author_name":"Eric Murphy","votes":1,"created_at":"2024-03-22T18:33:21Z"}]},{"id":335459,"entity_id":"wefunder:comment:335459","question":"Hi, has there been a 2026 investor update yet? I reached out to Mia in February and she said one was coming but I haven't seen an update since March of 2025 with the investor update webinar. Thanks in advance for providing an updated timeline.","author_name":"Laura Jones","votes":0,"created_at":"2026-06-11T23:24:52Z","canonical_url":"https://wefunder.com/screamtruck#question-335459","answers":[{"id":335472,"entity_id":"wefunder:comment:335472","answer":"Hey Laura! Look out for an email with info on an investor webinar this month.","author_name":"Eric Murphy","votes":0,"created_at":"2026-06-12T03:20:40Z"}]},{"id":304787,"entity_id":"wefunder:comment:304787","question":"Is there a recording of last night's Investor Webinar for those who may have missed it?","author_name":"Adam Hartstein","votes":0,"created_at":"2025-03-27T16:03:44Z","canonical_url":"https://wefunder.com/screamtruck#question-304787","answers":[]},{"id":302095,"entity_id":"wefunder:comment:302095","question":"Will a new round of investment open up in 2025?","author_name":"Charles Dimeck","votes":0,"created_at":"2025-02-12T15:54:09Z","canonical_url":"https://wefunder.com/screamtruck#question-302095","answers":[{"id":302141,"entity_id":"wefunder:comment:302141","answer":"Hey Charles! Thanks for reaching out. We are opening up a new Reg D round as we speak. I don't think we'll be doing any additional crowdfunding. If you were interested in investing in the Reg D round, the minimum investment would be $100,000. Otherwise, we will definitely reach out if we decide to do another CF raise.","author_name":"Eric Murphy","votes":0,"created_at":"2025-02-13T00:12:19Z"}]},{"id":290720,"entity_id":"wefunder:comment:290720","question":"Eric would you be willing to help a fellow entrepreneur out reaching the next level ? I love what you have done with the Scream Truck brand and concept.","author_name":"Rob Bungert","votes":0,"created_at":"2024-08-18T22:10:58Z","canonical_url":"https://wefunder.com/screamtruck#question-290720","answers":[]},{"id":285874,"entity_id":"wefunder:comment:285874","question":"Who makes your ice cream, and how do you plan on controlling quality as you roll out across the country? What is your expectation for scaling input costs as you expand?","author_name":"Adam Cohen","votes":0,"created_at":"2024-06-26T16:01:19Z","canonical_url":"https://wefunder.com/screamtruck#question-285874","answers":[]},{"id":284951,"entity_id":"wefunder:comment:284951","question":"Saw this one almost sold out. Is this still on? What is the current share price? What's the revenue figures for the month of May and June? I am interested.","author_name":"Yubing Sun","votes":0,"created_at":"2024-06-09T13:12:42Z","canonical_url":"https://wefunder.com/screamtruck#question-284951","answers":[{"id":285001,"entity_id":"wefunder:comment:285001","answer":"Hey Yubing, we're still accepting investments at this time. Current share price is $1.64. Revenue in May was $350k, Estimate for June will be $375k - $400k.","author_name":"Eric Murphy","votes":0,"created_at":"2024-06-10T16:11:30Z"}]},{"id":282680,"entity_id":"wefunder:comment:282680","question":"Hi Eric, I just came across this opportunity and would 'love' to invest. I am travelling and will be back tomorrow. I see in one of the comments that the round will most likely close end of the month. Assuming its EOD 4/30. If not, \"requesting\" to please close EOD 4/30, and not earlier in the day, so I can invest first thing in AM PT upon my return. Thanks!","author_name":"Gagan Singh","votes":0,"created_at":"2024-04-30T01:26:16Z","canonical_url":"https://wefunder.com/screamtruck#question-282680","answers":[{"id":282681,"entity_id":"wefunder:comment:282681","answer":"Hey Gagan, we are actually keeping it open for a couple more weeks. So you'll have time!","author_name":"Eric Murphy","votes":1,"created_at":"2024-04-30T01:32:46Z"}]},{"id":281585,"entity_id":"wefunder:comment:281585","question":"thanks for response Eric. I see the cost of the trucks anyway to get that cost down or it is fine. that seems to me to be high. what is the average ROI. how long on average does it take to get the trucks up and running? do you have third party financing for franchisees?","author_name":"John Webster","votes":0,"created_at":"2024-04-16T21:23:16Z","canonical_url":"https://wefunder.com/screamtruck#question-281585","answers":[{"id":281614,"entity_id":"wefunder:comment:281614","answer":"Hey John, Using a diesel gas generator (instead of batteries/inverters) will cut the cost of the truck by about $30k, but it will be much more expensive in the long run. You can finance trucks directly through Ford. We recommend 36-month financing. If you want to explore a franchise, we will need to send you an FDD with more details. We are not permitted to disclose any specific franchise financial information outside of the FDD.","author_name":"Eric Murphy","votes":0,"created_at":"2024-04-17T02:22:16Z"}]},{"id":281072,"entity_id":"wefunder:comment:281072","question":"as i look at the price of your truck. what is the average roi. do you have 3rd party financing for the franchisees if they need it?","author_name":"John Webster","votes":0,"created_at":"2024-04-10T21:07:29Z","canonical_url":"https://wefunder.com/screamtruck#question-281072","answers":[]},{"id":281017,"entity_id":"wefunder:comment:281017","question":"Is there a deadline for investing?","author_name":"Angelina Figueroa","votes":0,"created_at":"2024-04-10T10:07:29Z","canonical_url":"https://wefunder.com/screamtruck#question-281017","answers":[{"id":281159,"entity_id":"wefunder:comment:281159","answer":"Hey Angelina! We will likely end this campaign at the end of this month.","author_name":"Eric Murphy","votes":0,"created_at":"2024-04-11T13:19:15Z"}]},{"id":280377,"entity_id":"wefunder:comment:280377","question":"Hi there, a) What is your most recent monthly burn rate? b) What is your most recent monthly cash on hand? c) Are you raising a parallel angel or VC round simultaneously? If yes, who is investing in this round?","author_name":"Teddy Lyons","votes":0,"created_at":"2024-04-02T22:22:52Z","canonical_url":"https://wefunder.com/screamtruck#question-280377","answers":[{"id":280378,"entity_id":"wefunder:comment:280378","answer":"Hey Teddy! Thanks for the question. Our current monthly burn is around $50-75K per month. You can see our cash on hand in the DETAILS tab, but that is actually increasing, as we raise more with Wefunder and a couple of our investors (including Elvis Duran) are upsizing their investment in our current Reg D round.","author_name":"Eric Murphy","votes":0,"created_at":"2024-04-02T22:38:13Z"}]},{"id":280224,"entity_id":"wefunder:comment:280224","question":"Going to invest just the minimum. Do not want to miss out. You guys still haven't answered my question in which would make me want to invest more.","author_name":"John Webster","votes":0,"created_at":"2024-04-01T15:42:59Z","canonical_url":"https://wefunder.com/screamtruck#question-280224","answers":[{"id":280424,"entity_id":"wefunder:comment:280424","answer":"Answered! :-)","author_name":"Eric Murphy","votes":0,"created_at":"2024-04-03T15:41:24Z"}]},{"id":278918,"entity_id":"wefunder:comment:278918","question":"I won’t be able to make the webinar tomorrow. Will there be another? I’m an interested investor","author_name":"Jose Figueroa","votes":0,"created_at":"2024-03-17T22:54:08Z","canonical_url":"https://wefunder.com/screamtruck#question-278918","answers":[{"id":278966,"entity_id":"wefunder:comment:278966","answer":"Hey Jose, thanks for reaching out. We will likely do another webinar the week of 4/1. We will post an update when we have the details!","author_name":"Eric Murphy","votes":0,"created_at":"2024-03-18T17:45:42Z"}]},{"id":278203,"entity_id":"wefunder:comment:278203","question":"Hey Scream Truck!! We love you over here in Colonia, NJ!!! Best ice cream to ever hit our doorsteps! This is awesome that you have reached such success! We were wondering if you do sponsorships. Our local baseball team is looking for sponsors. We would become your walking billboards with t-shirts and banners. Reach out and let me know if this is something your company does to support the local community while promoting your awesome company! (theororkelife@gmail.com) Until we hear back, we will keep booking stops along your routes and enjoying our ice cream! Thank you for considering this! Meridith","author_name":"Meridith ORorke","votes":0,"created_at":"2024-03-07T17:24:51Z","canonical_url":"https://wefunder.com/screamtruck#question-278203","answers":[{"id":278374,"entity_id":"wefunder:comment:278374","answer":"Hey Meredith, please email us at hello@screamtruck.com. Our team will be happy to discuss what's possible!","author_name":"Eric Murphy","votes":1,"created_at":"2024-03-10T04:20:41Z"}]},{"id":278195,"entity_id":"wefunder:comment:278195","question":"How the the investment reservations work? eg. if I invest $500. Please elaborate. Thanks.","author_name":"Declan Julien","votes":0,"created_at":"2024-03-07T15:44:30Z","canonical_url":"https://wefunder.com/screamtruck#question-278195","answers":[{"id":278202,"entity_id":"wefunder:comment:278202","answer":"Hey Declan, thanks for reaching out! Your \"reservation\" converts to an actual investment as soon as our Wefunder is officially launched and all necessary documentation has been filed with the SEC. So your $500 would get invested into shares of Scream Truck. Our current share price is $1.64.","author_name":"Eric Murphy","votes":0,"created_at":"2024-03-07T16:58:22Z"}]}],"faq":[{"question":"How the the investment reservations work? eg. if I invest $500. Please elaborate. Thanks.","answer":"Hey Declan, thanks for reaching out! Your \"reservation\" converts to an actual investment as soon as our Wefunder is officially launched and all necessary documentation has been filed with the SEC. So your $500 would get invested into shares of Scream Truck. Our current share price is $1.64."},{"question":"Hey Scream Truck!! We love you over here in Colonia, NJ!!! Best ice cream to ever hit our doorsteps! This is awesome that you have reached such success! We were wondering if you do sponsorships. Our local baseball team is looking for sponsors. We would become your walking bill...","answer":"Hey Meredith, please email us at hello@screamtruck.com. Our team will be happy to discuss what's possible!"},{"question":"Hi Eric, I'd like to understand the exit strategy for the company, and subsequently the investors. I'm a big fan of your business (loyal screamer!) and business model, and I'd like to invest heavily, but would like to know my options for \"cashing out\" down the road. Thanks! Aaron","answer":"Hey Aaron! Thanks for the question (and thanks for being a loyal screamer!) Our ideal scenario is to sell the company in 7-10 years. Because technology is at the core of the business, we think a 10-15x multiple on EBITDA is possible. Obviously everything has to go right for that to happen, and no startup can guarantee that. However, I believe we have several levers to pull, and multiple revenue streams that can be re-prioritized as needed to give us the best chance for success. One other thin..."},{"question":"I won’t be able to make the webinar tomorrow. Will there be another? I’m an interested investor","answer":"Hey Jose, thanks for reaching out. We will likely do another webinar the week of 4/1. We will post an update when we have the details!"},{"question":"Does the investment also cover Implse, or is that considered a separate business?","answer":"Hey Emily! Thanks for reaching out. Yes, your investment includes everything under our Scream Experiences Inc. umbrella. That includes Scream Truck LLC, Implse LLC, and We Scream LLC (our franchise entity)."}]}}}