# Scrapp

A mission-led platform helping people to recycle right & protect the planet

## Elevator pitch
Scrapp makes recycling simple for people and rewards them for their planet-positive efforts

- Canonical URL: https://wefunder.com/scrapprecycling
- Entity ID: wefunder:company:92225
- Last updated: 2026-06-10T05:00:36Z
- Generated at: 2026-06-11T04:32:44Z

## Quick facts
- 🤔 Confusing recycling guidance costs $14+ billion each year in fees
- 🌟 Our award-winning app for iOS & Android helps people to recycle right
- 🔒 Advised by industry pros, our proprietary solution is 100% scalable
- 💰 Addressing a $2 billion sustainable waste technologies market
- 🎤 Invited to exhibit by the EPA at a national recycling conference
- 🌱 UN certified carbon-neutral business, B Corp by Summer 2022
- 🌎 You are investing in a cleaner, greener future for our planet

## Active fundraises
- wefunder:fundraise:48572: 4(a)(6) successful (USD)
- wefunder:fundraise:51113: 4(a)(6) successful (USD)

## Story
We all like to think we're doing our bit for the planet. And for those of us who recycle, it's an easy, practical way for us to muck in and minimize our impact.The problem is, with so many different types of packaging, and rules specific to each local area, recycling is *not always* as straightforward as it should be.What resources are currently available? The lists you see on websites are oversimplified, easily outdated, and never actually address the item in your hand, right?It's clear that the industry needs real, innovative change. It's time for...The recycling revolution!Here at Scrapp, we believe in 2 things:1) The power of consumers to create sustainable change on a global scale2) Technology can drive consumer behavior changes to achieve sustainabilityScrapp is a mission-led platform that makes recycling simple, fun, and rewarding - for everyone.Our missionWe're crowdfunding to continue our mission. To help you to recycle right, encourage brands to be more sustainable and to protect our planet.Similar to how Facebook, Google and YouTube monetized their platforms, we've been growing our consumer network first, by focusing on our free mobile app.  And now we’re looking to create something that's currently missing from the $1.9 billion sustainable waste management technologies market. Our web portal will enable organizations to introduce engaging, data-driven recycling programs without requiring any extortionate infrastructure costs. And, at the touch of a button, see in real-time where and what is being recycled by their community.This Spring will see us pilot our web portal in local authorities and organizations in Scotland (via Zero Waste Scotland), and New England (USA).Meanwhile, we’ll continue to expand support for the Scrapp mobile app in more locations worldwide. Allowing us to unlock a significant additional revenue stream - by licensing our packaging data.Why our platform is a game-changer for vendors, advertisers and governmentsWith our unique packaging and materials system, we're able to quantify the carbon emissions of packaging - revealing new insights for sustainability accreditation never seen before. Data that is incredibly valuable to groups such as advertisers, vendors, and even governments seeking to monitor the environmental impacts of brands & products, throughout the supply chain.Substantial accomplishments to dateEven though our journey is just beginning, we’ve already received a number of prestigious awards, been invited to pitch at national recycling conferences, and earned considerable interest from key industry players around the globe.Our next steps Forward-looking projections cannot be guaranteed.Now we're crowdfunding to make it happen!  We like to set goals and smash them. We've done it this far, and we hope to continue doing so. So we're tiering our raise to show you what's possible with your help. Because, for each milestone we hit, we can progress even faster. Our minimum raise is $50,000 - this is the amount required to employ our tech duo full-time for a year. Though our most desirable scenario is a $200,000 raise, this would allow us a 12-month runway with the entire team working full-time.To embody our sustainable mission, for every $100 invested, we will remove 1kg of ocean plastic 🌊 and plant 1 tree 🌲 on your behalf.Please read our one-pager below, which explains our valuation, as well as how investing in Scrapp (via SAFE) will work.Scrapp Crowdfunding Financials.pdfForward-looking projections cannot be guaranteed.If you're fortunate enough to be in a position to invest and would like to become part of a platform you helped to build, we can't wait to have you on board! If it's not the right time for you to invest, but you're inspired about our mission and want to stay up-to-date with our next steps, you can join our newsletter, social media channels or write to us at enquiries@scrapprecycling.com - we'd love to hear from you.FAQ'sWhat's the vision?We see Scrapp as becoming the go-to platform for reliable recycling guidance, around the world. The current system is disjointed and confusing, it's time for change.We also recognize that issues like the global waste crisis and climate change aren't the consumer's fault. But that doesn't mean that they can't be part of the solution. With enough crowdsourced packaging data, we'll be able to hold brands accountable and encourage more sustainable packaging decisions that better protect our planet's natural resources. For this reason, Scrapp will tell you the environmental impact of a product and brand from a simple scan of the barcode. Empowering you to spend with your pocket and the planet in mind. Why the UK and US?We are raising in the US as that's where half the team, as well as our chosen crowdfunding platform (WeFunder), is based. But that does not restrict our ongoing presence in the UK and elsewhere. We have strong networks in several countries (including the UK, US, Canada, New Zealand and Australia) and fully intend on rolling out support for each of these locations in due course.Scrapp was founded in Boston, Massachusetts, and is also incorporated with a subsidiary in Edinburgh, Scotland.Where did it all begin?In 2019, co-founders Dan, Evan and Mikey met in a sustainability class at the University of New Hampshire. Tasked with improving recycling on campus, we designed a smart bin with an AI camera that could flag contamination and ask the person recycling to remove it. But after soon realizing that the barriers to entry would be too high, we went back to the drawing board. Next, we asked over 250 of our fellow students and staff what was stopping them from recycling right? And what we found led us to completely rewrite our approach.We found that far too often, people can't tell the difference between what is and isn't recyclable. And this isn't surprising really. With packaging labels saying one thing, local rules saying another and your Mom's, best friend's, sister insisting on something else, this inconsistent messaging has led to a lack of faith in the system. One that we want to change. So, with the help of our tech-wiz buddies Thomas (CTO) and John (CIO), we began building a revolutionary recycling app. An app that anyone can use, to get simple and accurate guidance about the items you wish to bin!What's your competitive advantage?Many sustainability apps you may have heard of or tried, suffer a similar tale: ‘not engaging’, ‘impractical’ or ‘too complicated'. Our proprietary solution combines state-of-the-art technology, industry-backed recycling guidance and a gamified, fun approach that simply does not exist on the market today.We carefully scrutinize each of our brand partners, to feature only the best and most environmentally conscious on our sustainable marketplace. So that we can cut through all of the greenwashing (marketing BS) and save you money off your favorite sustainable products & services. Our multi-sided business modelThe recycling industry is notoriously competitive & complex. With waste management services (WMS), material recovery facilities (MRFs), government policymakers and NGO's all in the mix, it can be a daunting place for a start-up. But that's what also makes it an especially exciting (and potentially lucrative) opportunity. Each of these players are desperate to be involved with innovative solutions to the global waste crisis. That's probably why one of the largest WMS companies in North America has already expressed a significant interest in what we're doing.Therefore, our multi-sided business model is a reflection of our industry. By definition, that means:An application or solution that scales a primary user-base quickly, and generates revenue through a secondary (behind the scenes) customer. - G. Brooke, CremaSure that all sounds great, but how is it going to work? Let's break it down for you. Forward-looking projections cannot be guaranteed.Year 1Firstly, we want to empower conscious consumers, like you, looking to make a positive difference in the world. Every time you exchange points and make a purchase through our sustainable marketplace, we receive a small kickback from the featured brand. Our intention is that this clever affiliate scheme (where everyone wins) will keep the app ticking over whilst we progress onto our main customer segment in year 2.Year 2So by this point, we have expanded our userbase, people are exchanging points and the recycling guidance is the best in the biz. That's when we move onto our next customer segment - universities and local authorities. These folks suffer the most when it comes to contamination in recycling because of landfill fees (~ $100-$300/ton). So we'll be piloting our web portal to enable organizations to introduce engaging, data-driven recycling programs without requiring any extortionate infrastructure costs. And, at the touch of a button, see in real-time where and what is being recycled by their community.Year 3This is where things get even more interesting. Through strategic partnerships with some of the biggest brands and retailers, we hope to significantly expand our outreach.This is in order to fulfill our vision of Scrapp becoming a personal sustainability compass for our community. By empowering you, not only to make the right recycling decisions but enabling you to also see the environmental impact of that product and its packaging. A powerful tool for encouraging more sustainable buying habits. Year 4With an army of conscious consumers behind us, best-in-class data and strategic partnerships to lean on, we will begin to explore our third revenue stream - licensing of the Scrapp database. This packaging data will be a game-changer for vendors, advertisers and even governments. Uncovering new insights into recycling and consumer behavior, never seen before.These are forward-looking projections that cannot be guaranteed.The rest? Well, best grab yourself a ticket if you want to find out -> 👀🚀

## FAQ
1. **In my time in NYC, I at first thought that the idea of those recycling machines was very cool but functionally they are terrible. They constantly break and any time I tried to use one I was behind recycling collectors with hundreds of bottles. If this product could somehow rep...**
   - Thanks for your question, John. You earn Scrapp points each time you scan an item, and we have systems that discourage manipulation. For example, 'timing out' the points rewards if an identical item is scanned within an unusually short time. We've carried out plenty of research on this and found that if someone is willing to make an effort to scan an item, it is extremely unlikely that they'll then purposefully contradict the guidance. You're right, though. It would require an actual verifica...
2. **Hi - I have a few questions please! How have you calculated the market size of the sustainable waste tech industry and Is that a global figure? Are your revenues from the sustainable market place transaction based or advertising?**
   - Hi Nikki, thank you for your questions! The size of the market (Total Addressable Market – “TAM”) we have identified includes the US and UK, as we are operating in both. It includes the services we aim to provide with our technology (including web portals for organisations and data licensing). They are transaction-based, as we appreciate that advertising-based revenue is difficult to quantify, so omitted from our calculations. The calculation used was ‘the price of all Scrapp services X total...
3. **LOVE THIS! Question: what if the item you would like to recycle doesn't have a barcode -- how does Scrapp overcome that barrier?**
   - Hi Justin, Thanks for your question and glad you enjoy Scrapp! With this exact question in mind we wanted to make sure people could have all their recycling questions answered with or without a barcode. We are currently working on our next update where users will now be able to search for an item to get the guidance they need (no barcode required). Have a great rest of the day!
4. **The company that services curb side recycling in our area has had to 'suspend' its services because of resource issues. Is there a way you see you see where Scrapp can help me identify the nearest facilities that I can take my recycling to?**
   - Hi Lavanya, I'm sorry to hear about that - It's a brilliant question though. To answer your question: YES! We're already working with local authorities to help direct folks to their nearest recycling facilities and drop-off programs.

## Team
- Daniel Marek (Co-Founder & CMO)
- Evan Gwynne Davies (Co-Founder & CFO)
- Mikey Pasciuto (Co-Founder & COO)
- John Scarfo (Chief Information Technology Officer)
- Thomas Robert Evangelista (Chief Technology Officer)

## Q&A
- Q: LOVE THIS! Question: what if the item you would like to recycle doesn't have a barcode -- how does Scrapp overcome that barrier?
  - A: Hi Justin, Thanks for your question and glad you enjoy Scrapp! With this exact question in mind we wanted to make sure people could have all their recycling questions answered with or without a barcode. We are currently working on our next update where users will now be able to search for an item to get the guidance they need (no barcode required). Have a great rest of the day!
- Q: In my time in NYC, I at first thought that the idea of those recycling machines was very cool but functionally they are terrible. They constantly break and any time I tried to use one I was behind recycling collectors with hundreds of bottles. If this product could somehow replace that, I would be fully onboard. However, I just can't figure how the rewards system isn't subject to manipulation (people scanning the same bottle over and over again or scanning and just throwing in the trash) and frustration (knowing that aluminum cans are recyclable and having many of them but having to scan them all). Any insight you can give on the above problems and how you overcome them would be much appreciated. Thanks!
  - A: Thanks for your question, John. You earn Scrapp points each time you scan an item, and we have systems that discourage manipulation. For example, 'timing out' the points rewards if an identical item is scanned within an unusually short time. We've carried out plenty of research on this and found that if someone is willing to make an effort to scan an item, it is extremely unlikely that they'll then purposefully contradict the guidance. You're right, though. It would require an actual verification of each deposit to offer purely cash-based rewards in the same way as machines. That's why our reward scheme is formatted slightly differently - by partnering with sustainable brands and charities that have a mutual interest in what we're doing. This suits Scrapp's approach, which is all about educating and empowering people to get it right, wherever you are. For these reasons, we don't envisage Scrapp as replacing deposit schemes (recycling machines). However, we've already begun exploring how we can potentially integrate our technology in the future for a more robust, digital deposit scheme.
- Q: The company that services curb side recycling in our area has had to 'suspend' its services because of resource issues. Is there a way you see you see where Scrapp can help me identify the nearest facilities that I can take my recycling to?
  - A: Hi Lavanya, I'm sorry to hear about that - It's a brilliant question though. To answer your question: YES! We're already working with local authorities to help direct folks to their nearest recycling facilities and drop-off programs.
- Q: Hi - I have a few questions please! How have you calculated the market size of the sustainable waste tech industry and Is that a global figure? Are your revenues from the sustainable market place transaction based or advertising?
  - A: Hi Nikki, thank you for your questions! The size of the market (Total Addressable Market – “TAM”) we have identified includes the US and UK, as we are operating in both. It includes the services we aim to provide with our technology (including web portals for organisations and data licensing). They are transaction-based, as we appreciate that advertising-based revenue is difficult to quantify, so omitted from our calculations. The calculation used was ‘the price of all Scrapp services X total potential customers (UK and US)’. We are currently working with our customers to further refine our competitive price point for Scrapp’s services. This will invariably influence the total market figure, but prices from our initial research were included for this market size calculation. Any changes to this will be updated here. For more information on market size calculations, check out this video provided by StartUpNV, I personally found it quite insightful - https://www.youtube.com/watch?v=WizYXN61WDc. I hope you have an enjoyable holiday season!