# Savannah Sauce Company

DAWG GONE NUTS: Premium Sports Snack Brand for UGA Fans

## Elevator pitch
Savannah Sauce Company’s product line includes hot sauces, ketchups, BBQ sauce, marinades, and other assorted sauces. We allocate profits from sales to go towards helping Veterans and their families.

- Canonical URL: https://wefunder.com/savannah.sauce
- Entity ID: wefunder:company:14482
- Last updated: 2026-06-11T23:53:37Z
- Generated at: 2026-06-12T03:37:41Z

## Quick facts
- Recognized as the official sauce for Mercedes Benz Stadium and the Atlanta Falcons.
- Creating sustainable programs to empower young people
- Created the "Tiny Homes for Big Heroes" cookbook to sustain tiny house communities for veterans.
- The sauce and condiment industry is a $21 billion dollar industry.
- The Covid-19 Pandemic did not negatively affected our sales. Sales actually increased online sales
- 1st Problem: A lack of all-natural gourmet foods readily available in the market.
- 2nd Problem: Contemporary food demand premium quality health conscious products that are tastes.
- Solution: Craft high quality products at a reasonable price point.

## Active fundraises
- wefunder:fundraise:136622: 4(a)(6) open (USD)
- wefunder:fundraise:9974: 4(a)(6) successful (USD)

## Story
Investor Pitch: Dawg Gone Nuts, Powered by Savannah Sauce CompanyIntroductionDawg Gone Nuts is a premium, Georgia-rooted snack brand created specifically for UGA Bulldogs fans and sports lovers across the South. Our two signature nut flavors, Coconut Cashew Crunch and Praline Pecans are handcrafted Southern favorites that are rapidly becoming the preferred game-time snack for UGA fans.Built under the Savannah Sauce Company umbrella (a company already in 120+ stores, including Whole Foods Market and Ace Hardware), Dawg Gone Nuts represents the next evolution of fan-focused, purpose-driven snacking.A portion of all sales supports local Georgia charities, allowing fans to snack while giving back.Our StorySavannah Sauce Company was created by CEO Mike Roberson after a life-changing career shift. What began as a single store has grown into a recognized regional brand with over 120 retail locations and major distribution partners.Dawg Gone Nuts was developed with the University of Georgia Bulldogs in mind, combining Southern culinary traditions with the passion and identity of Georgia sports culture.The Market ProblemMost sports and game-day snacks are:Highly processedLow-qualityGeneric and not tied to local prideLacking authentic flavorNot connected to community impactUGA fans want snacks that represent who they are premium, Southern, and meaningful.The Dawg Gone Nuts SolutionDawg Gone Nuts brings:✔️ High-quality Southern-inspired nuts✔️ Two premium flavors crafted for sports fans✔️ A product created with UGA culture in mind✔️ Community support through charity contributions✔️ A snack people are proud to bring to tailgates and watch partiesWe’re not just selling nuts.We’re selling Georgia pride in a bag.Our Products (Focus on Nuts)1. Coconut Cashew CrunchA buttery, toasted cashew blend with a rich coconut finish. Popular at games, family events, and gifting.2. Praline PecansA Georgia classic. Sweet, caramel-coated pecans rooted in centuries of Southern tradition.Both products provide:High marginsLong shelf lifeStrong visual appealPerfect gifting & sports-event demandThese nuts are a higher-value, lower-risk product than sauces.Traction & ValidationSavannah Sauce Company, the parent brand, already has:120+ retail locationsDistribution in Whole Foods and Ace HardwareLocal partnerships and NIL collaborationsStrong repeat customersExpanding interest in the sports nicheDawg Gone Nuts is rapidly becoming a favorite among fans, students, families, and Southern snack lovers.Market OpportunityThe sports snack industry is recession-proof.Even in difficult economies, fans still:Attend gamesBuy snacksSpend on tailgatingSupport local brandsTarget markets include:UGA fansSEC sports fansStadiums & concessionsCollege bookstoresLocal Georgia shopsTourism centersOnline buyersCorporate giftingThe U.S. snack industry exceeds $14 billion, and sports snacks remain one of the most stable growth segments.Business ModelRevenue streams include:Retail storesStadium & event vendorsWholesale distributionDirect-to-consumer online storeCorporate & holiday gift boxesCollege campus partnershipsFood subscription boxesNIL athlete collaborationsFinancial Projections (5-Year)| Year | Revenue | Net Profit || Year 1 | $500K | $50K || Year 2 | $1.2M | $150K || Year 3 | $2.5M | $500K || Year 4 | $5M | $1.5M || Year 5 | $10M | $3M |Funding AskWe are raising $125,000 to scale Dawg Gone Nuts into a statewide and regional sports snack powerhouse.Funds will support:Production expansionPackaging upgradesRetail distribution growthStadium & sports-event placementNIL partnershipsInventory & logisticsBrand marketing to UGA fansCommunity ImpactA portion of profits supports local Georgia charities, including youth initiatives, community development programs, and family support organizations.Dawg Gone Nuts is committed to uplifting the same communities that support our brand.ConclusionDawg Gone Nuts is more than a snack, it’s a movement built around Georgia pride, premium flavor, and real community impact.We’re building the official game-time snack for Bulldog Nation.Join us as we scale, expand, and dominate the sports snack industry one nut at a time.

## FAQ
1. **What is the 1 year, 3 year, 5 year outlook? Will you diversify beyond sauces? What about a subscription type (rewards based) for customer retention? What will that look like?**
   - Alexander,Thank you for your interest in Savannah Sauce Company. The year 1 will see us with an conservatively estimated 35% increase in online sales. This can attributed towards our November 2019 FOX News Veteran’s Day exposure and actually consumer behavior as a direct result of COVID-19 mitigation procedures. We have also been put on the planogram with  Whole Foods Market with an expected (5) store roll-out each quarter. Year  one will also see us integrated onto the Am...
2. **Good Day: I am not able to hear your pitch. I do not know if the issue is on my end. I am able to hear other pitches except yours. Please check it out. Thanks, C.N.F.**
   - Hello Clinton,I just visited our Wefunder page. The pitch played fine. Are you using a mobile device? Which operating system does your device use? I will alert Wefunder technical support to ses if they have any explanations. Thank you for bringing this to our attention.Highest regard,Mike Roberson
3. **What is your social media strategy?**
   - Strategy is to reach out to organizations that I belong to like dog nation for the Georgia Bulldogs and also for the Savannah Sauce Company Facebook. page.
4. **Hello Tracey and Mike, I would like to know what type of bacon is used in your bacon ketchup and bacon salsa, is it pork, beef, or just bacon flavoring? Thanks**
   - Jonathan, Savannah Sauce Company uses Smithfield pork bacon pieces and renderings in our bacon ketchup and medium bacon salsa.
5. **hello, I am interested in investing in your company but would like to know more information on how it works when I invest using wefunder**
   - Alexandria, thank you for your interest in Savannah Sauce Company and being an investor. If you make an investment in Savannah Sauce Company, it will be a debt instrument and pay you interest; when it matures you will have an option to convert it to equity (common stock) and become an owner in shares in the company which will produce a far greater return if we are successful. Please each out if you would like more clarification.

## Team
- Michael Roberson (CEO)

## Q&A
- Q: In the 46 Whole Foods stores onboarded, have there been reorders? Looking through the financials I see 0 payroll expense. Is anyone taking a salary on this? Thank you
  - A: Blair,Savannah sauce Company has  been placed on whole Foods Market's planogram in the South region (AL, GA, MS,NC, SC TN) this means that re-orders are automatically triggered. We have historically  not taken salaries but have taken  modest draws. We credit our conservative stance to keeping  us as viable  business whereas most  startups fail the within the first 3 years.
  - A: Blair, Savannah Sauce Company has been placed on whole Foods Market's planogram in the South region (AL, GA, MS,NC, SC TN) this means that re-orders are automatically triggered. We have historically not taken salaries but have taken modest draws. We credit our conservative stance to keeping us a viable business whereas most startups fail the within the first 3 years.
- Q: Hello, Have you paid back/out any of the investors in Savannah Sauce Company?
- Q: I’m trying to invest into this company is it to late
  - A: Hi Christopher, our Wefunder campaign ended on September 28 2020. Of you would like to make a direct investment please reach out to me at mike@savannahsaucecompany.com and I’ll be happy to assist. Many thanks!​
- Q: hello, I am interested in investing in your company but would like to know more information on how it works when I invest using wefunder
  - A: Alexandria, thank you for your interest in Savannah Sauce Company and being an investor. If you make an investment in Savannah Sauce Company, it will be a debt instrument and pay you interest; when it matures you will have an option to convert it to equity (common stock) and become an owner in shares in the company which will produce a far greater return if we are successful. Please each out if you would like more clarification.
- Q: What is your social media strategy?
  - A: Strategy is to reach out to organizations that I belong to like dog nation for the Georgia Bulldogs and also for the Savannah Sauce Company Facebook. page.
- Q: What happened to the Earlybird discount, that was previously listed on your page, stating that it was available for the first $30K in investments? You're only at $27,626 currently. I like the company, but sadly will not be investing without the EB terms.
  - A: Thank you for bringing this to our attention. I will call technical and find out why?
- Q: Hello Tracey and Mike, I would like to know what type of bacon is used in your bacon ketchup and bacon salsa, is it pork, beef, or just bacon flavoring? Thanks
  - A: Jonathan, Savannah Sauce Company uses Smithfield pork bacon pieces and renderings in our bacon ketchup and medium bacon salsa.
- Q: Good Day: I am not able to hear your pitch. I do not know if the issue is on my end. I am able to hear other pitches except yours. Please check it out. Thanks, C.N.F.
  - A: Hello Clinton,I just visited our Wefunder page. The pitch played fine. Are you using a mobile device? Which operating system does your device use? I will alert Wefunder technical support to ses if they have any explanations. Thank you for bringing this to our attention.Highest regard,Mike Roberson
  - A: Hello Clinton, I just visited our Wefunder page. The pitch played fine. Are you using a mobile device? Which operating system does your device use? I will alert Wefunder technical support to see if they have any explanations. Thank you for bringing this to our attention. Highest regard, Mike Roberson
- Q: What is the 1 year, 3 year, 5 year outlook? Will you diversify beyond sauces? What about a subscription type (rewards based) for customer retention? What will that look like?
  - A: Alexander,Thank you for your interest in Savannah Sauce Company. The year 1 will see us with an conservatively estimated 35% increase in online sales. This can attributed towards our November 2019 FOX News Veteran’s Day exposure and actually consumer behavior as a direct result of COVID-19 mitigation procedures. We have also been put on the planogram with  Whole Foods Market with an expected (5) store roll-out each quarter. Year  one will also see us integrated onto the Amazon platform.  By year 3, we anticipate having the FROG Jam in Elderberry Elixir in all of the Cracker Barrel Stores in Georgia, Florida, Sough Carolina and North Carolina. We also anticipate having all of the BBQ Sauces, Raspberry Chipotle, Sweet Chili Sauce and Sweet Bourbon Sauce on the shelves of Bass Pro Shops in the South and Mid-Atlantic Regions. By year 5 we anticipate being in the shelves of every Whole Foods Market in the US and Canada and a soft introduction into Whole Foods Markets in the United Kingdom.We plan on diversifying into seasonings and dry rubs. We have developed a seafood boil and a fish fry under the brand Gullah Girls’s Finest. We commissioned a local Gullah artist to design the label. It is reminiscent of the Morton’s salt girl used in the roaring twenties. We are collaborating with chefs around the country  to write coffee table-styled cookbooks. We have done one cookbook already and are working on the second cookbook with an anticipated release date of November 19, 2020.  We are considering branding some cookware. We are also going to provide the hospitality industry with 1 ounce jars of our jam for hotel guests. The montage hotels have asked us to do a 10 oz. jar of our salsas for the honor  bar.We have engaged a local logistics and e-commerce guru who helped out Savannah Sweets on the map. The guru will help us, through technology, to identify repeat customers and offer them electronic coupons to be redeemed on their next order as a way to promote customer retention/loyalty.Thank you for considering Savannah Sauce Company.