{"data":{"type":"company_profile","id":77906,"entity_id":"wefunder:company:77906","attributes":{"canonical_url":"https://wefunder.com/sash.group.inc","generated_at":"2026-06-19T14:44:01Z","updated_at":"2026-06-19T05:00:29Z","entity_ids":{"company":"wefunder:company:77906","slug":"wefunder:company_slug:sash.group.inc"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-19T14:44:01Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-19T05:00:29Z","as_of":"2026-06-19T14:44:01Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-19T05:00:29Z","as_of":"2026-06-19T14:44:01Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-04-15T21:06:56Z","as_of":"2026-06-19T14:44:01Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-04-15T21:06:56Z","as_of":"2026-06-19T14:44:01Z","confidence":"medium"}}},"company":{"id":77906,"entity_id":"wefunder:company:77906","slug":"sash.group.inc","name":"Sash Group, Inc.","tagline":"Sash is more than a product. It's a lifestyle, a community, and the future of handbags.","elevator_pitch":"We manufacture and sell Sash bags. The Sash bag has a patented, stacked, 10-pocket design that takes the contents of a woman's purse and organizes it all in an ergonomic and stylish way, such that the person wearing it can barely tell they are wearing anything at all. Yet, all of their belongings are magically at their fingertips. Essentially, we are selling freedom and liberation from purses. Yes, you can take that annoying purse and throw it in the trash forever.","story":"Handbags have historically been pretty much the same. A container for things to go into, with a strap or handle. Over time, various designs have emerged offering different straps such as cross-body, and additional organization and pockets inside the purse. But ultimately one thing remains the same: All your stuff is lumped into one spot and a burden to carry around.If you are someone who carries a purse, you know exactly what we're talking about. We schlep these purses around on our shoulders, walking lopsided half the time. We spend way too much time digging in them. They bounce around on our hips and cut into our necks. It's really silly when you think about it!If you do not carry a purse, let me walk you through a scenario... You probably have a computer bag or briefcase, right? Imagine taking that bag everywhere you went. Not just to meetings where it is useful, but into the grocery store, to the farmer's market, for a walk on the beach, to your nephew's second birthday party.How long would you do that before you wanted to chuck that thing off a bridge? Now you know how we feel.When Sash launched, it quickly caught the eye of women who were looking for a better way to have the things they need at their fingertips. Completely unlike anything on the market, the unique design has transformed the way women move throughout life.We basically took a purse and blew it apart. No lumping things together in one pile. It makes you wonder... Why didn't anyone think of this before?\u0026nbsp;Well, thank goodness we did, because it's pretty amazing.The Sash bag has a series of 10 pockets that stack up the front and back, evenly distributing the weight of the contents. It fits all the same typical items a woman would store in her purse, but the ergonomic design makes it feel light as air. The intelligent, patented design is what has women fall in love with the bag, but the company culture, caring customer service, and built-in community is what has them stay.Our Sash Squad is fierce. This community started as individual strangers who fell in love with a product that changed their life, and turned into a community of real-life friendships. Sash meetups are a common thing where Sash lovers will get together for adventures. People who met in our VIP group communicate outside of the group regularly and travel to other parts of the country and the world to visit with each other.\u0026nbsp;We attribute this to a combination of things. One, the Sash bag naturally attracts people who are adventurous and like to be out and about doing things (hence the need for a comfortable bag that holds all their stuff). Secondly, the bag provides a level of freedom that shifts a person's \"being\" (their inner experience). Suddenly, with a new sense of lightness, they start looking at things differently and wondering where else in their life they are carrying around unnecessary weight. They feel freer and this is the magic of the Sash bag. This shift in awareness creates a bond that has Sash customers relating to each other and wanting to share experiences.\u0026nbsp;It wasn't an intentional\u0026nbsp;strategy, rather something that was naturally born out of the growth of the company.We spent the first few years hitting the pavement and selling Sash bags. This strategy was two fold:\u0026nbsp;Get the product out there on people's bodies, and find out who our customer is.\u0026nbsp;After nearly three years of schlepping booth supplies around in our cars, setting up early in the mornings, talking to anyone who would listen, and selling one bag at a time, we\u0026nbsp;learned everything we\u0026nbsp;needed to know about our customer.\u0026nbsp;We knew what other brands she likes, what questions she'll ask, what color she'll buy first, and what color she'll back and buy next. We learned which people will try and haggle a deal and who will just fork over their money and say, \"I'll take five.\" We got to the point where we could see a Sash customer from a mile away. We know what she's going to pick up first, what questions she is going to ask, and how much money she will spend.The next step was to take allllll of that information and turn it into a marketing campaign online. Because we knew exactly who we were looking for online and what message to deliver, it simply took mastering the nuances of Facebook advertising and this strategy took us to multi-million dollars practically overnight.Throughout the last few years we have grown and pivoted our online strategy to cope with the ever changing climate online. Facebook changes stuff, we change stuff. Algorithms make it harder to reach people, we turn to live video. We've successfully navigated our way through the trends and ups and downs of online marketing, building and engaging our community along the way.\u0026nbsp;Then the pandemic hit, and our factory shut down. The domino effect of that has impacted our business tremendously, so we turned back to our creative roots, offering pre-order campaigns, and utilizing live sales to bring different products to our customers while we waited for things to \"get back to normal\".Now the factory is back up to full capacity and this campaign (and your investment) is what will get us back on track and growing again with rolling production.\u0026nbsp;We know our customers are ready for more bags!You may wonder what has our customers purchasing so many bags and still wanting more. We do attribute some of the magic to our community spirit, but the bottom line is that the Sash bag is a life changing product.\u0026nbsp;What happens is a person will move all their necessities over from their purse to the Sash bag, and then once the Sash bag is worn, that person never wants to go back to a purse. Because the Sash is so comfortable, going back to the bulky purse that was pulling on their shoulder is just not an option.\u0026nbsp;In addition to having a customer base that want to keep growing their collection, we have only scratched the surface of reaching all of our target customers. We often have to pull back on our marketing because we don't have enough inventory to meet demand and we know new customers aren't as likely to wait for a pre-order.Simply put, we need more cash for inventory. Every time we get inventory in, our sales skyrocket, as you can see above. You know the old saying, \"You can't sell what you don't have.\" And we have tried! But pre-orders will only take us so far.Our plan with this campaign is to set up a letter of credit with our factory that will allow us to place four consecutive purchase orders. This will set us up to start receiving inventory every month, which will have us in a nice marketing and sale flow versus starting and stopping, which also creates a lot of unpredictability for our manufacturer. Rolling production keeps our factory happy, our customers happy, and our investors happy. Win/win/win.\u0026nbsp;We have multiple fundraising activities happening to ensure we set up the company with a new \"once and for all\" foundation of production capital.The company was founded and has been led by Nichole MacDonald, a veteran entrepreneur and product designer with a strong background in marketing and communications.\u0026nbsp;Nichole is joined by an incredibly talented team of advisors, including Ugg founder, Brian Smith, and AdAstra founders Silvia Mah and Vidya Dinamani, as well as a small and mighty staff of employees who run the day-to-day operations of the company.We plan to hire a COO when the WeFunder campaign completes to support our growth strategy.Brian has been involved with Sash bags since 2015, when he met Nichole during a particularly challenging time in manufacturing. Recognizing that the challenges were familiar to a company he had once grown and sold (you might have heard of it, it’s called Ugg) he jumped in to help steer the company toward manufacturing wins.Nichole and Brian have since forged a partnership that has taken them all over the world and through all kinds of ups and downs, with one goal in mind: Make Sash as successful as it can be. Brian is a sought-after speaker, consultant, and business advisor who has focused the majority of his time on Sash. He represents the WeFunder community as the Lead Investor and brings all the experience of helping to shape the company with him. _______________________________________Short Term Debt ExplainedTo\u0026nbsp;address our short term debt figure of $901,721:\u0026nbsp;We have relied on Kickstarter and pre-order strategies to fund production. When bags are in production and not yet delivered to customers, that income sits on the balance sheet as a liability. Until the product is actually in the hands of the customer, we cannot consider it income, thus it is not included in the revenue numbers that you see in our financial statements.\u0026nbsp;The majority of that \"Short Term Debt\" figure is actually pre-order (deferred) revenue\u0026nbsp;that will be eventually moved over to income. If, for example, we had delivered those products before January 1, 2021, that income would have made us profitable in 2020 instead of carrying a net loss. This is all part of why we want to stop taking pre-orders. It muddies up the financials. When I reached out to my contacts at WeFunder to fix this figure, they explained that in the eyes of the SEC, all liabilities are lumped together as one. There's apparently nothing I can do to change that but I wanted to make sure everyone knew the reality behind that figure. Soon enough, it'll be moved over to the profit and loss statement as income and no longer on the balance sheet as a liability.","location":"San Diego, CA","website":"https://www.thesashbag.com","total_amount_raised":504956,"total_investors":517,"is_funded":true,"is_active":true,"quality_score":4,"related_urls":["https://wefunder.com/sash.group.inc","https://www.thesashbag.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/77906/xxl_cropped_NicholeBagsBackground.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/77906/large_cropped_SashLogoFinal_1square.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/77906/standard_cropped_NicholeBagsBackground.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/77906/standard_cropped_NicholeBagsBackground.jpg"},"links":{"company_url":"https://www.thesashbag.com","facebook_url":"http://www.facebook.com/sashbag","instagram_url":"http://instagram.com/sashbag"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"We have a patented product that serves a direct market need and have already made $14M in revenue."},{"index":2,"claim_id":"claim-fact-2","value":"Our current challenge is limited resources preventing us from meeting the demand of our customers."},{"index":3,"claim_id":"claim-fact-3","value":"Our product is highly coveted with a community of 70,000 fans creating a demand for production."},{"index":4,"claim_id":"claim-fact-4","value":"We are backed by Ugg Founder, Brian Smith, who firmly believes Sash is the next Ugg."},{"index":5,"claim_id":"claim-fact-5","value":"We have our marketing down to a science, and a loyal customer base, giving us reliable projections."},{"index":6,"claim_id":"claim-fact-6","value":"We have a skilled and tested manufacturing partner ready to scale his and our business with funding."},{"index":7,"claim_id":"claim-fact-7","value":"Plainly stated: We know how to sell a lot of Sash bags."}],"team":[{"id":1414580,"entity_id":"wefunder:company_role:1414580","user_entity_id":"wefunder:user:1348295","role":"founder","name":"Nichole MacDonald","title":"Founder and CEO","bio":"• Over $1.8M raised on Kickstarter • Resilience Award and Trailblazer Award from National Association of Women Business Owners • 2018 Person of the Year, San Diego City Beat Magazine • Proud mom of two humans and two fur babies","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1414580/square_cropped_NicholeHeadShotHighRes.jpg?1615501773","profile_url":"https://wefunder.com/nicholemacdonald","personal_url":"http://www.nicholemacdonald.com","related_urls":["https://wefunder.com/nicholemacdonald","http://www.nicholemacdonald.com"]},{"id":1433832,"entity_id":"wefunder:company_role:1433832","role":"employee","name":"Ana'yah Amani","title":"Shipping Manager","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1433832/square_cropped_Screen_Shot_2021-03-19_at_10.38.52_AM.jpg?1616175578","related_urls":[]},{"id":1433828,"entity_id":"wefunder:company_role:1433828","role":"employee","name":"Kara Mayfield","title":"Operations and Customer Service Manager","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1433828/square_cropped_31143735_10102558339174794_8037301231628058624_n.jpg?1615932786","related_urls":[]},{"id":1548954,"entity_id":"wefunder:company_role:1548954","role":"employee","name":"Jocelyn MacDonald","title":"VP Marketing","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1548954/square_cropped_46925557_10155512465751534_4165021260868222976_o.jpg?1615932826","related_urls":[]},{"id":1433826,"entity_id":"wefunder:company_role:1433826","user_entity_id":"wefunder:user:1352527","role":"employee","name":"Brian Smith","title":"Advisor","bio":"Brian is the founder of Ugg boots. He brings a lifetime of experience in the retail industry to Sash. His experience growing and selling the Ugg brand mirrors the trajectory of Sash. He is dedicated to helping Sash achieve the same results.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1433826/square_cropped_1517618617987.jpg?1618428475","profile_url":"https://wefunder.com/briansmith31","personal_url":"http://www.uggfounder.com","linkedin_url":"https://www.linkedin.com/in/briansmithuggfounder/","related_urls":["https://wefunder.com/briansmith31","http://www.uggfounder.com"]},{"id":1542155,"entity_id":"wefunder:company_role:1542155","user_entity_id":"wefunder:user:1393782","role":"employee","name":"Elizabeth Stone","title":"Co-Founder","bio":"Liz is a Personal Life Coach in private practice for over 11 years. Her clients include entrepreneurs, executives, managers/directors, coaches and artists. She had an extensive background in finance, business, and entrepreneurship.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1542155/square_cropped_1517720306433.jpg?1618428370","profile_url":"https://wefunder.com/elizabethstone2","related_urls":["https://wefunder.com/elizabethstone2"]},{"id":1542152,"entity_id":"wefunder:company_role:1542152","role":"employee","name":"Silvia Mah","title":"Investment Advisor","bio":"Silvia is a leading advocate for diverse founders to obtain the resources and funding deserving of transformational change; especially around empowering women-owned businesses on a global level. Her mission is to grow transformational startups.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1542152/square_cropped_1606858930161.jpg?1618428463","linkedin_url":"https://www.linkedin.com/in/silviamah/","related_urls":[]},{"id":1543082,"entity_id":"wefunder:company_role:1543082","role":"employee","name":"Vidya Dinamani","title":"Product Advisor","bio":"Vidya has over 18 years of experience specializing in business strategy development and product design. Vidya has coached hundreds of startups, and is a serious angel investor. She is a holder of 7 US patents for software technology.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1543082/square_cropped_1538495663084.jpg?1618428452","linkedin_url":"https://www.linkedin.com/in/vdinamani/","related_urls":[]}],"featured_investors":[{"id":5267,"entity_id":"wefunder:company_investor_profile:5267","investor_profile_id":886129,"investor_profile_entity_id":"wefunder:investor_profile:886129","subject_entity_id":"wefunder:user:1352527","name":"Brian Smith","bio":"Founder of the UGG footwear Brand Author of The Birth of a Brand Mentor/Director","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/1352527/medium_blob.jpg","profile_url":"https://wefunder.com/briansmith31","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/briansmith31"]}],"investor_memos":[],"tab_counts":{"posts":18,"ask_questions":28,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":50562,"entity_id":"wefunder:fundraise:50562","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":5000.0,"funding_started_at":"2022-09-15T18:49:09Z","funding_closed_at":"2023-01-17T05:02:09Z","auto_close_at":"2023-01-17T04:59:59Z"},{"id":50563,"entity_id":"wefunder:fundraise:50563","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2021-08-19T17:35:43Z"},{"id":42425,"entity_id":"wefunder:fundraise:42425","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":250000.0,"funding_started_at":"2021-04-12T22:44:27Z","funding_closed_at":"2021-08-14T05:04:03Z","auto_close_at":"2021-08-14T03:59:59Z"},{"id":42426,"entity_id":"wefunder:fundraise:42426","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":250000.0,"funding_started_at":"2021-03-15T23:52:31Z"}],"latest_fundraise":{"id":50562,"entity_id":"wefunder:fundraise:50562","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-09-15T18:49:09Z","funding_closed_at":"2023-01-17T05:02:09Z","terms":{"eb":null,"nb":"$10M","txt":"valuation cap"}},"recent_posts":[{"id":157832,"entity_id":"wefunder:feed_item:157832","type":"FeedItem::Update","visibility":"public","title":"GUESS WHAT","preview":"I can now talk about the thing that I couldn't talk about before because I was waiting to sign contracts.This is all super exciting. You ready?... Two big, big deals just happened for us at Sash. 1) Harmon BrothersOn September 1, we are kicking off a new partnership with Harmon Brothers, the geniuses behind the marketing for brands like Squatty Potty, Lumé, Purple Mattresses, Poo-Pouri and many more \"Unicorns\" (companies that are valued at $1B and up). Each of these companies started out wher...","published_at":"2022-08-30T21:01:27Z","author_name":"Nichole MacDonald","url":"/feed/157832","canonical_url":"https://wefunder.com/feed/157832"},{"id":157210,"entity_id":"wefunder:feed_item:157210","type":"FeedItem::Update","visibility":"public","title":"Hey, update time!!","preview":"Hello, everyone!! It's been a while since I've posted an update and I have so much to share that I almost don't know where to begin. It's been almost a year since we closed our fundraising and put your investment to work. We had one solitary goal with your investment: stabilization.As you already know, Sash had been on a healthy growth trajectory until the pandemic hit. And unbeknownst to us as we were navigating the first year of the pandemic, the second year would wind up hitting us even ha...","published_at":"2022-08-02T23:04:42Z","author_name":"Nichole MacDonald","url":"/feed/157210","canonical_url":"https://wefunder.com/feed/157210"},{"id":150950,"entity_id":"wefunder:feed_item:150950","type":"FeedItem::Update","visibility":"public","title":"Hi.","preview":"Just checking in with a few Sash updates!! Things are going mostly great here in our little headquarters. A few things that have happened over the last couple of months...• We moved our offices back into Nichole's house/garage to reduce overhead (everyone has been working from home since the pandemic anyway)• We have continued production in India and are starting to get caught up on all our pre-orders as well as production that was ordered through the WeFunder campaign• We have started sourci...","published_at":"2022-03-30T21:28:03Z","author_name":"Nichole MacDonald","url":"/feed/150950","canonical_url":"https://wefunder.com/feed/150950"},{"id":150948,"entity_id":"wefunder:feed_item:150948","type":"FeedItem::Update","visibility":"public","title":"Cranberry bags are ready!","preview":"This is your investment at work! We are bringing in a large shipment of beauuuuutiful cranberry red leather bags just in time for the holidays!Have you used your investor discount yet? Now would be a great time to snag some Sash bags for gift-giving!! We have every size available (classic, classic plus, and extra) in classic finish, fringe, and corset design. Our customers are so happy!! And the best news is that we're also satisfying pre-orders at the same time. With every shipment of new in...","published_at":"2021-12-08T22:10:19Z","author_name":"Nichole MacDonald","url":"/feed/150948","canonical_url":"https://wefunder.com/feed/150948"},{"id":150030,"entity_id":"wefunder:feed_item:150030","type":"FeedItem::Update","visibility":"public","title":"Inventory and BOGO and more!","preview":"Happy Black Friday weekend!! We're busy bees over here shipping out the metallic bags that finally came in from India. Yahoo!! This is what we've all been waiting for... The moment when our regular inventory shipments start coming in. It started about six weeks later than we were hoping, but we will take it!Things are running smoothly in India with ramping up production in order to start making regular shipments. They are experiencing floods right now, however, so that is causing small delays...","published_at":"2021-11-27T17:24:11Z","author_name":"Nichole MacDonald","url":"/feed/150030","canonical_url":"https://wefunder.com/feed/150030"},{"id":148901,"entity_id":"wefunder:feed_item:148901","type":"FeedItem::Update","visibility":"public","title":"Production is flooowing!!","preview":"You helped us get all of these bags in production, and now we wait for them to be produced so we can get them out to customers this holiday season:In addition to all of this production, we are excited to announce that we are bringing on some new talent to help with marketing and sales, so that when the bags land we have people ready to move them! More Sash bags on more people!! Hurray!! And thank you to all of our investors for making it possible. We'll keep you posted on how production is go...","published_at":"2021-09-22T18:30:49Z","author_name":"Nichole MacDonald","url":"/feed/148901","canonical_url":"https://wefunder.com/feed/148901"},{"id":147888,"entity_id":"wefunder:feed_item:147888","type":"FeedItem::Update","visibility":"public","title":"What in the heck is going on?","preview":"Hey everyone! Did you notice that our fundraiser closed at $519K and then by the next day it changed to $496K? And now it's at $0?Weird, right? 🧐Yeah, I about had a heart attack when I saw the $496K number because I know we raised more money than that (and had a screen shot to prove it, haha). I was so confused and it was a Saturday so I had to wait until Monday to hear back from the people at WeFunder to answer my questions.Long story short (but still long), some of our early investors who h...","published_at":"2021-08-20T20:57:46Z","author_name":"Nichole MacDonald","url":"/feed/147888","canonical_url":"https://wefunder.com/feed/147888"},{"id":147325,"entity_id":"wefunder:feed_item:147325","type":"FeedItem::Update","visibility":"public","title":"A little bit of data - a big opportunity!","preview":"We recently conducted a survey of over 1,000 members of our Sash community to better understand who was in our group and what their background and habits were. We learned so much about where our customer lives (all over the place), what she does for a living (a lot of retired folks and teachers), what other activities she enjoys (traveling, reading, and crafty stuff was at the top), and much more.\u0026nbsp;The thing that stood out the most is how many bags she owns! We know that the large majorit...","published_at":"2021-08-02T22:04:22Z","author_name":"Nichole MacDonald","url":"/feed/147325","canonical_url":"https://wefunder.com/feed/147325"},{"id":146096,"entity_id":"wefunder:feed_item:146096","type":"FeedItem::Update","visibility":"public","title":"Join us in Bora Bora? (The perks!)","preview":"A little birdie told me that not everyone is clear on what the various perk levels (aside from the obvious perk of being a shareholder at Sash!). I'm happy to share and fill you in to make sure you are investing at the level you want! Here are the perks:$250: A lifetime coupon for 10% off all your orders. This coupon will be named after you and you can share it with everyone you know!$500: At this level, you get the coupon listed above AND you get a coupon juuuuust for you, for a one-time cha...","published_at":"2021-06-23T21:41:21Z","author_name":"Nichole MacDonald","url":"/feed/146096","canonical_url":"https://wefunder.com/feed/146096"},{"id":145932,"entity_id":"wefunder:feed_item:145932","type":"FeedItem::Update","visibility":"public","title":"Master... The plans!!!","preview":"You've heard me talking lately about Venture Builder (the 12 week program that Sash investors AdAstra are taking me through). This week was the summary of the Discovery Phase, which lasted the first six weeks. We spent those first six weeks having Silvia, Vidya, Allison, and over a dozen other mentors and industry professionals dig into the company, my work as a leader, the financials and business model, E V E R Y T H I N G.The result of that was a strategic vision that will be used over the ...","published_at":"2021-06-15T18:21:45Z","author_name":"Nichole MacDonald","url":"/feed/145932","canonical_url":"https://wefunder.com/feed/145932"},{"id":145620,"entity_id":"wefunder:feed_item:145620","type":"FeedItem::Update","visibility":"public","title":"How are we going to grow your investment?","preview":"We are going to be taking a three-prong approach to growth. We will start by stabilizing and scaling our online sales. We know that when we have inventory, our product sells! Here's an example of comparing two simple recent weeks:• Total website sales April 22-28: $10,027• April 29: Marble inventory arrived (hurray!!)• Total website sales April 29-May 5: $61,136That's a 600% increase in sales from one week to the next simply because we had new inventory. That's why there is a saying: \"You can...","published_at":"2021-06-04T21:39:31Z","author_name":"Nichole MacDonald","url":"/feed/145620","canonical_url":"https://wefunder.com/feed/145620"},{"id":145350,"entity_id":"wefunder:feed_item:145350","type":"FeedItem::Update","visibility":"public","title":"Investment Q\u0026amp;A Link","preview":"Did you catch our Q\u0026A with Dr. Silvia Mah? If not, you can watch it here:\u0026nbsp;Silvia is investing $25K into this WeFunder round, along with her two co-founders at AdAstra, and joined us to share about what has her make investment decisions, and answer questions from our customers and investors.\u0026nbsp;It's a worthwhile listen if you are considering investing, or if you came in at $100, like many of our investors did, and may be interested in increasing that investment level. We answer question...","published_at":"2021-05-25T21:09:57Z","author_name":"Nichole MacDonald","url":"/feed/145350","canonical_url":"https://wefunder.com/feed/145350"},{"id":145103,"entity_id":"wefunder:feed_item:145103","type":"FeedItem::Update","visibility":"public","title":"Investor Q\u0026amp;A Happening TODAY!!","preview":"Today at 5:00 pm pacific time we are having a Q\u0026A session with one of our expert investors, Dr. Silvia Mah. She has invested in more than 28 companies and can answer questions about equity crowdfunding, angel investing, venture capital, etc. She has \"been there done that\" with all stages of business from startups to IPOs.\u0026nbsp;Come hang out with us and find out more about how your investment is going to work. Some things you might be wondering...• Am I investing the right amount?• What should...","published_at":"2021-05-18T21:43:02Z","author_name":"Nichole MacDonald","url":"/feed/145103","canonical_url":"https://wefunder.com/feed/145103"},{"id":144924,"entity_id":"wefunder:feed_item:144924","type":"FeedItem::Update","visibility":"public","title":"Gearing up for Round Two!","preview":"Helloooooo Sash Shareholders! How are you feeling so far about being a part of the company and its future? I would love to hear some shares.\u0026nbsp;Part of my commitment to all of you, to our existing shareholders, to our community, and to the product itself which deserves the best shot it can get at reaching next level, is to continue fundraising so that we can set up as much production as possible.In addition to production, I wanted to share some of the structures that are going into Sash's g...","published_at":"2021-05-11T18:22:09Z","author_name":"Nichole MacDonald","url":"/feed/144924","canonical_url":"https://wefunder.com/feed/144924"},{"id":144016,"entity_id":"wefunder:feed_item:144016","type":"FeedItem::Update","visibility":"public","title":"Let's play a little game!","preview":"If you're willing to share...\u0026nbsp;1) How many Sash bags do you currently own\u0026nbsp;(including pre-orders)?2) How many more do you see in your future?3) Let's say you invested at the $5K level... What design would you have in mind for your custom\u0026nbsp;bag? And what would you name it?","published_at":"2021-04-20T00:19:41Z","author_name":"Nichole MacDonald","url":"/feed/144016","canonical_url":"https://wefunder.com/feed/144016"},{"id":143889,"entity_id":"wefunder:feed_item:143889","type":"FeedItem::Update","visibility":"public","title":"Short Term Debt Explained","preview":"Now that all our financials are on the campaign, I\u0026nbsp;want to address our short term debt figure of $901,721... Whaaa??!! I'll explain.As we have talked about probably more times than you needed to hear it, we have relied on Kickstarter and pre-order strategies to fund production. When bags are in production and not yet delivered to customers, that income sits on the balance sheet as a liability. Until the product is actually in the hands of the customer, we cannot consider it income, thus ...","published_at":"2021-04-15T19:51:53Z","author_name":"Nichole MacDonald","url":"/feed/143889","canonical_url":"https://wefunder.com/feed/143889"},{"id":143797,"entity_id":"wefunder:feed_item:143797","type":"FeedItem::Update","visibility":"public","title":"We did it!","preview":"We hit our first goal of $250,000. And pretty quickly, I might add! I felt like I\u0026nbsp;just blinked and suddenly we had doubled our fundraising efforts!! This is great news for all of us because...The more money Sash raises, the more money we will have for production, which means we will sell more bags, increase our value, and be more profitable for all of our Shareholders.\u0026nbsp;We are super committed to this being a very prosperous outcome for all, so we will continue working hard to raise m...","published_at":"2021-04-13T19:20:31Z","author_name":"Nichole MacDonald","url":"/feed/143797","canonical_url":"https://wefunder.com/feed/143797"},{"id":143026,"entity_id":"wefunder:feed_item:143026","type":"FeedItem::Update","visibility":"public","title":"We are officially raising money!","preview":"Our public campaign will be launching on March 29th, and while we are dotting all the i's and crossing all the t's, we kicked off our fundraising early through some friends, family, and customers (who are basically family). Welcome to all who have said\u0026nbsp;YES to a Sash investment. We're so happy to have you.\u0026nbsp;You can't see the numbers yet, but just a quick back-of-the-envelope calculation has us at about $54K in funds so far and we have a week until our public launch. I'm so thrilled wi...","published_at":"2021-03-22T19:35:08Z","author_name":"Nichole MacDonald","url":"/feed/143026","canonical_url":"https://wefunder.com/feed/143026"}],"q_and_a":[{"id":136418,"entity_id":"wefunder:comment:136418","question":"How do I invest via credit card?","author_name":"Jodell Swenson","votes":4,"created_at":"2021-03-20T02:03:45Z","canonical_url":"https://wefunder.com/sash.group.inc#question-136418","answers":[{"id":137050,"entity_id":"wefunder:comment:137050","answer":"Hi Jodell! Thanks for this question. That option will open up once we have our Form C filed, which will be by our public launch six days from now. :-)","author_name":"Nichole MacDonald","votes":1,"created_at":"2021-03-22T23:43:26Z"}]},{"id":163445,"entity_id":"wefunder:comment:163445","question":"If I have a design/market idea for Sash, how can I pitch it to the Sash team? Is that related to investing amount?","author_name":"Nikole Folk","votes":3,"created_at":"2021-08-14T02:53:20Z","canonical_url":"https://wefunder.com/sash.group.inc#question-163445","answers":[{"id":163668,"entity_id":"wefunder:comment:163668","answer":"You can send us an email at info@thesashbag.com.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-16T13:42:14Z"}]},{"id":204602,"entity_id":"wefunder:comment:204602","question":"Hello! How do I take advantage of the discount that came with my investment? That cranberry fringe is calling my name. Thanks!","author_name":"Tracey Caldwell","votes":2,"created_at":"2022-05-08T20:48:29Z","canonical_url":"https://wefunder.com/sash.group.inc#question-204602","answers":[{"id":216370,"entity_id":"wefunder:comment:216370","answer":"Hi Tracey! Sorry for the delay. Please reach out to us at info@thesashbag.com and we will help you! :)","author_name":"Nichole MacDonald","votes":0,"created_at":"2022-08-24T16:19:35Z"}]},{"id":163383,"entity_id":"wefunder:comment:163383","question":"What do I receive as proof of investment and what are my share per $100 % profit?","author_name":"Angel Price","votes":2,"created_at":"2021-08-13T19:35:44Z","canonical_url":"https://wefunder.com/sash.group.inc#question-163383","answers":[{"id":163669,"entity_id":"wefunder:comment:163669","answer":"You will get an agreement called a SAFE. There are 10,000,000 shares of common stock and 5,000,000 shares of preferred stock, all at a $10M valuation. $100 will buy about 66 shares of preferred stock.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-16T13:44:58Z"}]},{"id":162162,"entity_id":"wefunder:comment:162162","question":"Hello. I live in Ontario, Canada, hence, not able to invest from this location. Am I able to partner with a colleague who lives in the U.S. and we can use his address for the investment? If so, can 2 names be noted on the investment or just one?","author_name":"Denise Ofner","votes":2,"created_at":"2021-08-07T04:37:57Z","canonical_url":"https://wefunder.com/sash.group.inc#question-162162","answers":[{"id":162787,"entity_id":"wefunder:comment:162787","answer":"Hi Denise. I know others have invested using a secondary address. Only one person can be on the documents, though.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-10T15:36:37Z"}]},{"id":161175,"entity_id":"wefunder:comment:161175","question":"Is it possible to still contribute more without deleting the original amount with interest or investing a second time?","author_name":"Lissa Ong","votes":2,"created_at":"2021-08-03T12:48:10Z","canonical_url":"https://wefunder.com/sash.group.inc#question-161175","answers":[{"id":161481,"entity_id":"wefunder:comment:161481","answer":"Yes, you can add more to your investment until August 13 when the campaign closes.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-04T17:51:02Z"}]},{"id":159685,"entity_id":"wefunder:comment:159685","question":"I live in Alberta so can’t invest with my Canadian address but I also have a US address. If I use the US address can I get my perks in Canada?","author_name":"Donita Johnson Luchak","votes":2,"created_at":"2021-07-24T05:03:17Z","canonical_url":"https://wefunder.com/sash.group.inc#question-159685","answers":[{"id":160064,"entity_id":"wefunder:comment:160064","answer":"Yes I believe if you use a different address this is possible.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-07-27T16:14:06Z"}]},{"id":150588,"entity_id":"wefunder:comment:150588","question":"If I invest now will I still receive the investor perks listed above? They have not ended correct?","author_name":"Michelle Lee Tudor","votes":2,"created_at":"2021-05-24T21:45:02Z","canonical_url":"https://wefunder.com/sash.group.inc#question-150588","answers":[{"id":150768,"entity_id":"wefunder:comment:150768","answer":"Hi Michelle! Yes, you can still invest and receive the investor perks! :-) Thanks for asking.","author_name":"Nichole MacDonald","votes":1,"created_at":"2021-05-25T17:36:12Z"}]},{"id":140238,"entity_id":"wefunder:comment:140238","question":"Are wire transfers still an option? It popped up on day one but I don’t see it now.","author_name":"Carolyn Burns","votes":2,"created_at":"2021-04-07T01:32:35Z","canonical_url":"https://wefunder.com/sash.group.inc#question-140238","answers":[{"id":140721,"entity_id":"wefunder:comment:140721","answer":"That option should be back up by Monday! :)","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-04-09T15:41:20Z"}]},{"id":275941,"entity_id":"wefunder:comment:275941","question":"This is like Baggu for GenX \u0026amp; above","author_name":"Shannon G.","votes":1,"created_at":"2024-02-10T04:43:53Z","canonical_url":"https://wefunder.com/sash.group.inc#question-275941","answers":[]},{"id":183701,"entity_id":"wefunder:comment:183701","question":"I thought at the investment level that I contributed that I was eligible for a SASH membership. How do I get included? Thanks!!","author_name":"Jamie Arnold","votes":1,"created_at":"2021-12-14T18:29:47Z","canonical_url":"https://wefunder.com/sash.group.inc#question-183701","answers":[{"id":198871,"entity_id":"wefunder:comment:198871","answer":"Please reach out to us at info@thesashbag.com. Thanks so much!!","author_name":"Nichole MacDonald","votes":0,"created_at":"2022-03-30T21:28:55Z"}]},{"id":172192,"entity_id":"wefunder:comment:172192","question":"What were the investment level perks and how do I redeem them? I don't see them listed on the main page nor under investment terms any longer now that the campaign has closed. Thank you!","author_name":"Leslie Murphy","votes":1,"created_at":"2021-10-02T15:31:26Z","canonical_url":"https://wefunder.com/sash.group.inc#question-172192","answers":[{"id":181560,"entity_id":"wefunder:comment:181560","answer":"Hi Leslie! I am happy to help you. I'll have someone send you an email.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-11-27T17:27:46Z"}]},{"id":167406,"entity_id":"wefunder:comment:167406","question":"Are perks still available?","author_name":"Adrian Low","votes":1,"created_at":"2021-09-02T15:37:49Z","canonical_url":"https://wefunder.com/sash.group.inc#question-167406","answers":[{"id":181559,"entity_id":"wefunder:comment:181559","answer":"Hi Adrian, so sorry for the delay. I didn't see this question until now. Yes, they are. Let us know if you need any help!","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-11-27T17:27:28Z"}]},{"id":165655,"entity_id":"wefunder:comment:165655","question":"What about your past investors over on Kickstarter, who have been waiting for months for an update despite multiple prompts, and even longer (eight months past ETD) for perks/product? Based on your past performance there, how are you assuring investors here you’re going to be accountable, responsive, and responsible?","author_name":"Marichka Melnyk","votes":1,"created_at":"2021-08-25T13:01:46Z","canonical_url":"https://wefunder.com/sash.group.inc#question-165655","answers":[{"id":165685,"entity_id":"wefunder:comment:165685","answer":"Hi Marichka! Thanks for your question. As we have shared throughout this journey of the campaign, the entire point of this capital raise is to eliminate the reliance on pre-order campaigns. The setbacks we experienced during the pandemic really highlighted what we already knew, which is that pre-orders are not sustainable long term. This is why we're having to make some short term sacrifices (which admittedly impact the customers and we have been very vocal and communicative about this and the options every backer has if they don't want to wait it out with us, that they can cancel their order) to set the company up for success in the future and achieve the growth we know is possible when we have inventory in stock. Hope that helps!","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-25T15:44:48Z"},{"id":165686,"entity_id":"wefunder:comment:165686","answer":"Oh, I also wanted to add that the backers on Kickstarter are not investors. They pre-ordered bags which are currently in production. There is a huge difference between buying a bag and investing in the company. Just wanted to clear that up.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-25T15:45:33Z"}]},{"id":163435,"entity_id":"wefunder:comment:163435","question":"Are there any incentives for smaller investments?","author_name":"Miranda Jones","votes":1,"created_at":"2021-08-14T01:44:45Z","canonical_url":"https://wefunder.com/sash.group.inc#question-163435","answers":[{"id":163670,"entity_id":"wefunder:comment:163670","answer":"The incentives started at $250 and went up from there.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-16T13:45:22Z"}]},{"id":163415,"entity_id":"wefunder:comment:163415","question":"What are the investment levels and the perks? I can’t find them","author_name":"Nancy Powell","votes":1,"created_at":"2021-08-13T22:48:38Z","canonical_url":"https://wefunder.com/sash.group.inc#question-163415","answers":[{"id":163671,"entity_id":"wefunder:comment:163671","answer":"Did you find what you needed? They were on the main page.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-16T13:45:44Z"}]},{"id":163384,"entity_id":"wefunder:comment:163384","question":"I would like to invest yet before I do I really would like at least the two questions I sent answered!","author_name":"Angel Price","votes":1,"created_at":"2021-08-13T19:44:15Z","canonical_url":"https://wefunder.com/sash.group.inc#question-163384","answers":[{"id":165691,"entity_id":"wefunder:comment:165691","answer":"Did you get the answers you needed?","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-25T16:08:31Z"}]},{"id":163311,"entity_id":"wefunder:comment:163311","question":"I'm terribly sorry for coming to the table so late but this is my first investment and it's been very confusing. I made an initial investment then I came back to make a second and now I want to make a third. Mind you, all three of these are from different sources (2 different credit cards \u0026amp; the third would be directly from my bank account). My portfolio says that I'm only invested for half of what I've paid so far... but it shows I've made payments for double and if I change my investment amount, it notifies me that the entire investment will be deducted from that account (not from the separate sources). Please can someone help me? I'm also having an issue verifying who I am... so it's limiting my investment. =(","author_name":"Chrissy Kirk","votes":1,"created_at":"2021-08-13T05:57:36Z","canonical_url":"https://wefunder.com/sash.group.inc#question-163311","answers":[{"id":165692,"entity_id":"wefunder:comment:165692","answer":"Were you able to sort this out? I saw that you had some communication with WeFunder.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-08-25T16:08:48Z"}]},{"id":154875,"entity_id":"wefunder:comment:154875","question":"When is the last day we can invest?","author_name":"Ying Ying Lee","votes":1,"created_at":"2021-06-25T22:10:15Z","canonical_url":"https://wefunder.com/sash.group.inc#question-154875","answers":[{"id":155058,"entity_id":"wefunder:comment:155058","answer":"We are aiming for July 15th. It was originally going to be June 30th but we have an event we want to squeeze in before we close!","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-06-28T18:15:29Z"}]},{"id":153954,"entity_id":"wefunder:comment:153954","question":"Where can I find the investment incentives listed?","author_name":"Joanne Hare","votes":1,"created_at":"2021-06-17T13:41:00Z","canonical_url":"https://wefunder.com/sash.group.inc#question-153954","answers":[{"id":153998,"entity_id":"wefunder:comment:153998","answer":"Thanks for the question, Joanne! You can find them under the \"Invest\" button where it says, \"Investment Terms\". You'll see \"Investor Perks\" there. Also, when you start to input your investment amount the perks will pop up (on a computer, but I'm not sure about phone).","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-06-17T20:30:33Z"}]},{"id":143944,"entity_id":"wefunder:comment:143944","question":"I pressed invest and then thought I read somewhere that if you are in Ontario that you were not eligible. Can you confirm that please.","author_name":"Jane Martin","votes":1,"created_at":"2021-04-23T00:58:14Z","canonical_url":"https://wefunder.com/sash.group.inc#question-143944","answers":[{"id":146980,"entity_id":"wefunder:comment:146980","answer":"Yes, I'm so sorry to say that Ontario does not allow investing in this way. Such a bummer!","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-05-03T21:28:50Z"}]},{"id":143698,"entity_id":"wefunder:comment:143698","question":"Really enjoyed your pitch. I was a bit disappointed though when I saw that the person who you call your lead investor, Ugg Founder, Brian Smith, has only put in $5000 this round. Since you are using his name to promote your company, was there any other investment made by him in another round?","author_name":"Theodore OSHMAN","votes":1,"created_at":"2021-04-21T23:22:24Z","canonical_url":"https://wefunder.com/sash.group.inc#question-143698","answers":[{"id":143798,"entity_id":"wefunder:comment:143798","answer":"Hi Theodore. The minimum investment for a lead investor is $1,000. Brian has been a shareholder in Sash since 2015 and has invested in and supported the company for the last six years. Thanks for your question. Cheers!","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-04-22T14:56:38Z"}]},{"id":140902,"entity_id":"wefunder:comment:140902","question":"Hello Nicole -I was a candidate for your customer service opening at the end of 2020 -If YOU had been the interviewer -we'd be working together!); and I'm back as consumer of a pre-ordered Ikat -wish i could duplicate the Ikat (like Kente' print) I currently own. Now -I'm looking to become an investor -however, I'm unable to submit my investment ($2,500.00 level) -the Investment feature is 'buffering' on this page. Please advise next steps -I'm interested in 'getting in' the SashBag Revolution! #EntreSuperStaru Ava -4wisdomology@gmail.com","author_name":"Ava L. Archie","votes":1,"created_at":"2021-04-10T02:52:16Z","canonical_url":"https://wefunder.com/sash.group.inc#question-140902","answers":[{"id":141327,"entity_id":"wefunder:comment:141327","answer":"Hi Ava! It's nice to meet you. Thanks for being a part of Sash!! I know the WeFunder team was working out a few kinks and I think it got sorted. Did it?","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-04-12T20:19:41Z"}]},{"id":140794,"entity_id":"wefunder:comment:140794","question":"Can you ask someone from Wefunder to contact me regarding investing with my AltoIRA funds? I have been trying to follow the instructions in the FAQ, but things seem to have changed since that was written. Email support has also not been very helpful in this area.","author_name":"Stephen Livezey","votes":1,"created_at":"2021-04-09T18:54:38Z","canonical_url":"https://wefunder.com/sash.group.inc#question-140794","answers":[{"id":140831,"entity_id":"wefunder:comment:140831","answer":"Yes, no problem! I will get some support for you.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-04-09T20:58:24Z"}]},{"id":139444,"entity_id":"wefunder:comment:139444","question":"Thank you I got it now!","author_name":"Diana Blumberg","votes":1,"created_at":"2021-04-02T02:10:04Z","canonical_url":"https://wefunder.com/sash.group.inc#question-139444","answers":[{"id":139988,"entity_id":"wefunder:comment:139988","answer":"Great! Let us know if you need anything else.","author_name":"Nichole MacDonald","votes":0,"created_at":"2021-04-05T21:49:05Z"}]}],"faq":[{"question":"How do I invest via credit card?","answer":"Hi Jodell! Thanks for this question. That option will open up once we have our Form C filed, which will be by our public launch six days from now. :-)"},{"question":"I set up an investment, and it appears to be pending, but the money hasn't been pulled yet and doesn't show as pending with my bank. When do the funds actually transfer?","answer":"Hi Sabrina! It's likely because we haven't closed our initial round yet, which we set at a minimum of $250K. Or it could be one of these reasons: https://help.wefunder.com/#/investor/payment"},{"question":"How do I invest more than 100.00?","answer":"Hi Diana! You just put the amount that you to invest into the box above the red INVEST button. And then hit the button! :-) Let me know if you need any help."},{"question":"With the public launch now on the 9th of April, does that mean that the form c is still pending and why I still don’t see a credit card payment option? :)","answer":"We pushed off the public launch to allow for early bird pricing and our form c is in process. As soon as it's ready, you'll have that option and I'll be sure to let everyone know. I'm working on releasing some updates about all of this over the next day or so. :)"},{"question":"Thank you I got it now!","answer":"Great! Let us know if you need anything else."}]}}}